Customer Experience as a Service (CXaaS) Market Synopsis

Global Customer Experience as a Service (CXaaS) Market Size Was Valued at USD 1.87 Billion in 2022, and is Projected to Reach USD 5.44 Billion by 2030, Growing at a CAGR of 14.28% From 2023-2030.

The Customer Experience as a Service (CXaaS), businesses provide outstanding customer experiences through outsourced solutions. This approach utilizes technology and specialized knowledge to enhance interactions across various touchpoints, ultimately boosting customer satisfaction and loyalty. CXaaS providers deliver customized strategies, analytics, and assistance to aid organizations in enhancing customer engagement and fostering business expansion.

• Across various sectors, Customer Experience as a Service (CXaaS) enhances customer interactions and satisfaction, streamlining service processes, tailoring interactions, and providing seamless omnichannel experiences. From retail and e-commerce to telecommunications and finance, CXaaS aids in fostering stronger customer relationships, leading to enhanced loyalty and retention.
• One key advantage of CXaaS is its scalability and adaptability, allowing businesses to respond to changing customer needs and market trends. Outsourcing customer experience management grants access to specialized expertise and resources without requiring costly infrastructure or technology upgrades. Additionally, CXaaS offers real-time analytics, empowering organizations to make informed, data-driven decisions and continually refine the customer journey.
• Future demand for CXaaS is set to surge as companies prioritize customer-centric strategies and embrace digital transformation. With the proliferation of e-commerce and digital interactions, delivering personalized experiences across all touchpoints is increasingly crucial. Moreover, amid heightened competition, businesses recognize the importance of investing in customer experience to differentiate themselves and achieve business success. As a result, the CXaaS market is poised for rapid expansion, driven by innovative technologies and solutions that drive continuous evolution and enhancement of customer engagement strategies.

Customer Experience as a Service (CXaaS) Market Trend Analysis:

Growing Adoption of Cloud-Based Technologies and Digital Transformation Initiatives

• The rapid expansion of the Customer Experience as a Service (CXaaS) market is propelled by the increasing adoption of cloud-based technologies and digital transformation initiatives. Businesses are progressively transitioning to cloud-based solutions to modernize their operations and elevate customer interactions. Cloud-based CXaaS platforms provide scalability, flexibility, and accessibility, empowering enterprises to deliver seamless experiences across various channels while mitigating infrastructure costs and complexities.
• Moreover, as companies embark on digital transformation endeavors, they acknowledge the pivotal role of customer experience in driving organizational success. CXaaS solutions seamlessly align with digital transformation strategies, furnishing the requisite technological infrastructure and tools to deliver personalized, data-driven experiences. Leveraging CXaaS platforms enables businesses to delve deeper into customer behavior, preferences, and sentiment, enabling them to tailor interactions and offerings adeptly to meet evolving demands.
• Furthermore, prompting businesses to prioritize remote operations and online engagement channels. Consequently, there is a surge in demand for CXaaS as enterprises strive to adapt to the evolving landscape and fulfill the evolving expectations of digitally savvy consumers. With cloud-based technologies spearheading this transformation, the CXaaS market is primed for sustained expansion, propelled by the continual evolution of digital strategies and the relentless pursuit of enriched customer experiences.

Integration with Emerging Technologies Like IoT and AR/VR for Enhanced Customer Engagement

• Integrating Customer Experience as a Service (CXaaS) with emerging technologies like the Internet of Things (IoT) and Augmented Reality/Virtual Reality (AR/VR) presents a significant growth opportunity for the market. By integrating IoT devices into CXaaS platforms, businesses can access real-time data from interconnected devices, gaining deeper insights into customer behavior and preferences. This data-driven approach facilitates personalized and contextualized interactions, thereby enhancing overall customer engagement and satisfaction levels.
• Furthermore, leveraging AR/VR technologies within CXaaS solutions allows businesses to provide immersive and interactive experiences to their customers. These technologies find applications across various industries, including retail, entertainment, and tourism, enabling virtual product demonstrations, immersive shopping experiences, and virtual tours. Integration of AR/VR into CXaaS platforms enables businesses to create memorable and captivating experiences, setting them apart from competitors and fostering customer loyalty.
• Moreover, the adoption of IoT and AR/VR for customer engagement creates new revenue streams and business opportunities for CXaaS providers. As businesses increasingly prioritize delivering immersive and personalized experiences, the demand for CXaaS solutions integrated with these technologies is expected to grow. This presents CXaaS providers with the chance to innovate and develop advanced solutions that harness IoT and AR/VR to deliver exceptional customer experiences, positioning themselves for sustained growth and success in the competitive market landscape.

Customer Experience as a Service (CXaaS) Market Segment Analysis:

Customer Experience as a Service (CXaaS) Market Segmented on the basis of Service Type, Enterprise Size, and Distribution Channel

By Service Type, Cross Channel Marketing segment is expected to dominate the market during the forecast period

• Expectedly, the Cross-Channel Marketing segment will lead the expansion of the Customer Experience as a Service (CXaaS) Market. This segment concentrates on delivering consistent and personalized messages across various platforms, such as email, social media, websites, and mobile applications. Through the integration of data from diverse touchpoints, enterprises can craft coherent and smooth customer experiences, thereby fostering engagement and loyalty.
• Furthermore, Cross Channel Marketing empowers enterprises to connect with customers at different phases of the purchasing journey and customize communications based on individual preferences and behaviors. Given the growing significance of omnichannel marketing strategies, businesses prioritize solutions that facilitate unified and coordinated customer interactions. the Cross-Channel Marketing segment is poised to dominate the CXaaS market, providing comprehensive solutions that optimize customer engagement and propel business expansion.

By Enterprise Size, Large Enterprise held the largest share of 56.12% in 2022

• Large enterprises have been pivotal in propelling the expansion of the Customer Experience as a Service (CXaaS) Market. With their extensive customer bases and intricate operations, these corporations are ideally positioned to benefit from CXaaS solutions. Prioritizing the enhancement of customer experiences to sustain competitiveness and foster loyalty, large enterprises invest in CXaaS platforms to streamline interactions, personalize communications, and ensure seamless omnichannel experiences.
• Furthermore, large enterprises possess the necessary resources and infrastructure to effectively implement and scale CXaaS solutions. Often equipped with dedicated teams or departments specializing in customer experience management, they facilitate the seamless integration of CXaaS technologies into their existing systems and processes. Given the escalating importance of delivering outstanding customer experiences in today's cutthroat business environment, large enterprises continue to fuel the demand for CXaaS solutions, playing a significant role in driving the market's growth and expansion.

Customer Experience as a Service (CXaaS) Market Regional Insights:

Asia Pacific is Expected to Dominate the Market Over the Forecast period

• Asia Pacific is positioned to lead the expansion of the Customer Experience as a Service (CXaaS) market. The region's rapid economic growth, burgeoning population, and increasing digitalization present extensive opportunities for CXaaS adoption. Businesses across Asia Pacific are increasingly focusing on customer-centric strategies to maintain competitiveness in the ever-evolving market landscape.
• Asia Pacific boasts a thriving technology sector and a growing base of digitally savvy consumers, which drives the demand for CXaaS solutions. With the surge in e-commerce and mobile commerce platforms, there's a growing emphasis on delivering exceptional customer experiences across various touchpoints. Additionally, governments in countries like China, India, and Southeast Asian nations are actively promoting digital initiatives and investing in infrastructure, further stimulating the growth of the CXaaS market in the region. Asia Pacific is poised to dominate the CXaaS market, presenting significant growth opportunities for both businesses and CXaaS providers.

Customer Experience as a Service (CXaaS) Market Top Key Players:

• Bain & Company, Inc. (U.S.)
• Zendesk, Inc. (U.S.)
• IBM Corporation (U.S.)
• TTEC Holdings, Inc. (U.S.)
• Oracle Corporation (U.S.)
• Mastech Infotrellis, Inc. (U.S.)
• Verint Systems (U.S.)
• Sutherland (U.S.)
• Adobe Inc. (U.S.)
• Avaya (U.S.)
• OpenText Corporation (Canada)
• Capgemini SE (France)
• NTT DATA, Inc. (Japan)
• Hexaware Technologies Limited (India), and Other Major Players

Key Industry Developments in the Customer Experience as a Service (CXaaS) Market:

• In February 2022, Verizon Business announced the inclusion of Genesys Cloud in its portfolio of contact center and global customer experience solutions. Verizon Business announced the growth of Genesys Cloud as part of the company's global customer experience and contact center efforts, given that contact centers rely on digital, remote-first operations. Utilizing Verizon's award-winning organization, the solution—a cloud-based Contact Center as a Service from Genesys®—gives businesses the ability to provide brand-defining customer experiences (CX) on an end-to-end, cloud-based platform with remote access.

• In January 2023, The leading provider of AI-powered experience orchestration on the global cloud, Genesys®, announced that it has reached an agreement to acquire Radarr Technologies, a pioneer in AI-powered social and digital listening, analytics, and customer engagement.Genesys will enable businesses to unify the customer experience (CX) like never before by combining the extensive public social media capabilities of Radarr Technologies with the all-in-one Genesys CloudTM platform. This will enable businesses to create proactive, prescriptive engagement designed to foster loyalty in the AI economy.

1. INTRODUCTION
   1. RESEARCH OBJECTIVES
   2. RESEARCH METHODOLOGY
   3. RESEARCH PROCESS
   4. SCOPE AND COVERAGE
      1. Market Definition
      2. Key Questions Answered
   5. MARKET SEGMENTATION
2. EXECUTIVE SUMMARY
3. MARKET OVERVIEW
4. GROWTH OPPORTUNITIES BY SEGMENT
5. MARKET LANDSCAPE
   1. PORTER’S FIVE FORCES ANALYSIS
      1. Bargaining Power Of Supplier
      2. Threat Of New Entrants
      3. Threat Of Substitutes
      4. Competitive Rivalry
      5. Bargaining Power Among Buyers
   2. INDUSTRY VALUE CHAIN ANALYSIS
   3. MARKET DYNAMICS
      1. Drivers
      2. Restraints
      3. Opportunities
      4. Challenges
   4. MARKET TREND ANALYSIS
   5. REGULATORY LANDSCAPE
   6. PESTLE ANALYSIS
   7. PRICE TREND ANALYSIS
   8. PATENT ANALYSIS
   9. TECHNOLOGY EVALUATION
   10. MARKET IMPACT OF THE RUSSIA-UKRAINE WAR
       1. Geopolitical Market Disruptions
       2. Supply Chain Disruptions
       3. Instability in Emerging Markets
   11. ECOSYSTEM
6. CUSTOMER EXPERIENCE AS A SERVICE (CXAAS) MARKET BY SERVICE TYPE (2017-2030)
   1. CUSTOMER EXPERIENCE AS A SERVICE (CXAAS) MARKET SNAPSHOT AND GROWTH ENGINE
   2. MARKET OVERVIEW
   3. CAMPAIGN DEVELOPMENT
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017 – 2030F)
      3. Historic And Forecasted Market Size in Volume (2017 – 2030F)
      4. Key Market Trends, Growth Factors And Opportunities
      5. Geographic Segmentation Analysis
   4. CROSS CHANNEL MARKETING
   5. OMNI CHANNEL ENGAGEMENT
7. CUSTOMER EXPERIENCE AS A SERVICE (CXAAS) MARKET BY ENTERPRISE SIZE (2017-2030)
   1. CUSTOMER EXPERIENCE AS A SERVICE (CXAAS) MARKET SNAPSHOT AND GROWTH ENGINE
   2. MARKET OVERVIEW
   3. SMALL AND MEDIUM ENTERPRISE
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017 – 2030F)
      3. Historic And Forecasted Market Size in Volume (2017 – 2030F)
      4. Key Market Trends, Growth Factors And Opportunities
      5. Geographic Segmentation Analysis
   4. LARGE ENTERPRISE
8. CUSTOMER EXPERIENCE AS A SERVICE (CXAAS) MARKET BY INDUSTRY (2017-2030)
   1. CUSTOMER EXPERIENCE AS A SERVICE (CXAAS) MARKET SNAPSHOT AND GROWTH ENGINE
   2. MARKET OVERVIEW
   3. BFSI
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017 – 2030F)
      3. Historic And Forecasted Market Size in Volume (2017 – 2030F)
      4. Key Market Trends, Growth Factors And Opportunities
      5. Geographic Segmentation Analysis
   4. HEALTHCARE & LIFE SCIENCES
   5. IT AND TELECOM
   6. GOVERNMENT
   7. RETAIL & CONSUMER PACKAGED GOODS
   8. MANUFACTURING
9. COMPANY PROFILES AND COMPETITIVE ANALYSIS
   1. COMPETITIVE LANDSCAPE
      1. Competitive Positioning
      2. Customer Experience as a Service (CXaaS) Market Share By Manufacturer (2022)
      3. Industry BCG Matrix
      4. Heat Map Analysis
      5. Mergers & Acquisitions
   2. BAIN & COMPANY, INC. (U.S.)
      1. Company Overview
      2. Key Executives
      3. Company Snapshot
      4. Role of the Company in the Market
      5. Sustainability and Social Responsibility
      6. Operating Business Segments
      7. Product Portfolio
      8. Business Performance (Production Volume, Sales Volume, Sales Margin, Production Capacity, Capacity Utilization Rate)
      9. Key Strategic Moves And Recent Developments
      10. SWOT Analysis
   3. ZENDESK, INC. (U.S.)
   4. IBM CORPORATION (U.S.)
   5. TTEC HOLDINGS, INC. (U.S.)
   6. ORACLE CORPORATION (U.S.)
   7. MASTECH INFOTRELLIS, INC. (U.S.)
   8. VERINT SYSTEMS (U.S.)
   9. SUTHERLAND (U.S.)
   10. ADOBE INC. (U.S.)
   11. AVAYA (U.S.)
   12. OPENTEXT CORPORATION (CANADA)
   13. CAPGEMINI SE (FRANCE)
   14. NTT DATA, INC. (JAPAN)
   15. HEXAWARE TECHNOLOGIES LIMITED (INDIA)
10. GLOBAL CUSTOMER EXPERIENCE AS A SERVICE (CXAAS) MARKET BY REGION
    1. OVERVIEW
    2. NORTH AMERICA
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By SERVICE TYPE
       4. Historic And Forecasted Market Size By Enterprise Size
       5. Historic And Forecasted Market Size By Industry
       6. Historic And Forecasted Market Size By Country
          1. USA
          2. Canada
          3. Mexico
    3. EASTERN EUROPE
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. Russia
          2. Bulgaria
          3. The Czech Republic
          4. Hungary
          5. Poland
          6. Romania
          7. Rest Of Eastern Europe
    4. WESTERN EUROPE
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. Germany
          2. United Kingdom
          3. France
          4. The Netherlands
          5. Italy
          6. Spain
          7. Rest Of Western Europe
    5. ASIA PACIFIC
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. China
          2. India
          3. Japan
          4. South Korea
          5. Malaysia
          6. Thailand
          7. Vietnam
          8. The Philippines
          9. Australia
          10. New-Zealand
          11. Rest Of APAC
    6. MIDDLE EAST & AFRICA
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. Turkey
          2. Bahrain
          3. Kuwait
          4. Saudi Arabia
          5. Qatar
          6. UAE
          7. Israel
          8. South Africa
    7. SOUTH AMERICA
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. Brazil
          2. Argentina
          3. Rest of South America
11. INVESTMENT ANALYSIS
12. ANALYST VIEWPOINT AND CONCLUSION
    1. Recommendations and Concluding Analysis
    2. Potential Market Strategies

LIST OF TABLES

TABLE 001. EXECUTIVE SUMMARY
TABLE 002. CUSTOMER EXPERIENCE AS A SERVICE (CXAAS) MARKET BARGAINING POWER OF SUPPLIERS
TABLE 003. CUSTOMER EXPERIENCE AS A SERVICE (CXAAS) MARKET BARGAINING POWER OF CUSTOMERS
TABLE 004. CUSTOMER EXPERIENCE AS A SERVICE (CXAAS) MARKET COMPETITIVE RIVALRY
TABLE 005. CUSTOMER EXPERIENCE AS A SERVICE (CXAAS) MARKET THREAT OF NEW ENTRANTS
TABLE 006. CUSTOMER EXPERIENCE AS A SERVICE (CXAAS) MARKET THREAT OF SUBSTITUTES
TABLE 007. CUSTOMER EXPERIENCE AS A SERVICE (CXAAS) MARKET BY SERVICE TYPE
TABLE 008. CAMPAIGN DEVELOPMENT MARKET OVERVIEW (2016-2028)
TABLE 009. CROSS CHANNEL MARKETING MARKET OVERVIEW (2016-2028)
TABLE 010. OMNI CHANNEL ENGAGEMENT MARKET OVERVIEW (2016-2028)
TABLE 011. CUSTOMER EXPERIENCE AS A SERVICE (CXAAS) MARKET BY ENTERPRISE SIZE
TABLE 012. SMALL AND MEDIUM ENTERPRISE MARKET OVERVIEW (2016-2028)
TABLE 013. LARGE ENTERPRISE MARKET OVERVIEW (2016-2028)
TABLE 014. CUSTOMER EXPERIENCE AS A SERVICE (CXAAS) MARKET BY INDUSTRY
TABLE 015. BFSI MARKET OVERVIEW (2016-2028)
TABLE 016. HEALTHCARE & LIFE SCIENCES MARKET OVERVIEW (2016-2028)
TABLE 017. IT AND TELECOM MARKET OVERVIEW (2016-2028)
TABLE 018. GOVERNMENT MARKET OVERVIEW (2016-2028)
TABLE 019. RETAIL & CONSUMER PACKAGED GOODS MARKET OVERVIEW (2016-2028)
TABLE 020. MANUFACTURING MARKET OVERVIEW (2016-2028)
TABLE 021. MEDIA & ENTERTAINMENT MARKET OVERVIEW (2016-2028)
TABLE 022. NORTH AMERICA CUSTOMER EXPERIENCE AS A SERVICE (CXAAS) MARKET, BY SERVICE TYPE (2016-2028)
TABLE 023. NORTH AMERICA CUSTOMER EXPERIENCE AS A SERVICE (CXAAS) MARKET, BY ENTERPRISE SIZE (2016-2028)
TABLE 024. NORTH AMERICA CUSTOMER EXPERIENCE AS A SERVICE (CXAAS) MARKET, BY INDUSTRY (2016-2028)
TABLE 025. N CUSTOMER EXPERIENCE AS A SERVICE (CXAAS) MARKET, BY COUNTRY (2016-2028)
TABLE 026. EUROPE CUSTOMER EXPERIENCE AS A SERVICE (CXAAS) MARKET, BY SERVICE TYPE (2016-2028)
TABLE 027. EUROPE CUSTOMER EXPERIENCE AS A SERVICE (CXAAS) MARKET, BY ENTERPRISE SIZE (2016-2028)
TABLE 028. EUROPE CUSTOMER EXPERIENCE AS A SERVICE (CXAAS) MARKET, BY INDUSTRY (2016-2028)
TABLE 029. CUSTOMER EXPERIENCE AS A SERVICE (CXAAS) MARKET, BY COUNTRY (2016-2028)
TABLE 030. ASIA PACIFIC CUSTOMER EXPERIENCE AS A SERVICE (CXAAS) MARKET, BY SERVICE TYPE (2016-2028)
TABLE 031. ASIA PACIFIC CUSTOMER EXPERIENCE AS A SERVICE (CXAAS) MARKET, BY ENTERPRISE SIZE (2016-2028)
TABLE 032. ASIA PACIFIC CUSTOMER EXPERIENCE AS A SERVICE (CXAAS) MARKET, BY INDUSTRY (2016-2028)
TABLE 033. CUSTOMER EXPERIENCE AS A SERVICE (CXAAS) MARKET, BY COUNTRY (2016-2028)
TABLE 034. MIDDLE EAST & AFRICA CUSTOMER EXPERIENCE AS A SERVICE (CXAAS) MARKET, BY SERVICE TYPE (2016-2028)
TABLE 035. MIDDLE EAST & AFRICA CUSTOMER EXPERIENCE AS A SERVICE (CXAAS) MARKET, BY ENTERPRISE SIZE (2016-2028)
TABLE 036. MIDDLE EAST & AFRICA CUSTOMER EXPERIENCE AS A SERVICE (CXAAS) MARKET, BY INDUSTRY (2016-2028)
TABLE 037. CUSTOMER EXPERIENCE AS A SERVICE (CXAAS) MARKET, BY COUNTRY (2016-2028)
TABLE 038. SOUTH AMERICA CUSTOMER EXPERIENCE AS A SERVICE (CXAAS) MARKET, BY SERVICE TYPE (2016-2028)
TABLE 039. SOUTH AMERICA CUSTOMER EXPERIENCE AS A SERVICE (CXAAS) MARKET, BY ENTERPRISE SIZE (2016-2028)
TABLE 040. SOUTH AMERICA CUSTOMER EXPERIENCE AS A SERVICE (CXAAS) MARKET, BY INDUSTRY (2016-2028)
TABLE 041. CUSTOMER EXPERIENCE AS A SERVICE (CXAAS) MARKET, BY COUNTRY (2016-2028)
TABLE 042. NTT DATA INC. (JAPAN): SNAPSHOT
TABLE 043. NTT DATA INC. (JAPAN): BUSINESS PERFORMANCE
TABLE 044. NTT DATA INC. (JAPAN): PRODUCT PORTFOLIO
TABLE 045. NTT DATA INC. (JAPAN): KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 045. BAIN & COMPANY INC. (MASSACHUSETTS: SNAPSHOT
TABLE 046. BAIN & COMPANY INC. (MASSACHUSETTS: BUSINESS PERFORMANCE
TABLE 047. BAIN & COMPANY INC. (MASSACHUSETTS: PRODUCT PORTFOLIO
TABLE 048. BAIN & COMPANY INC. (MASSACHUSETTS: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 048. U.S.): SNAPSHOT
TABLE 049. U.S.): BUSINESS PERFORMANCE
TABLE 050. U.S.): PRODUCT PORTFOLIO
TABLE 051. U.S.): KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 051. ZENDESK INC. (U.S.): SNAPSHOT
TABLE 052. ZENDESK INC. (U.S.): BUSINESS PERFORMANCE
TABLE 053. ZENDESK INC. (U.S.): PRODUCT PORTFOLIO
TABLE 054. ZENDESK INC. (U.S.): KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 054. TTEC HOLDINGS INC. (U.S.): SNAPSHOT
TABLE 055. TTEC HOLDINGS INC. (U.S.): BUSINESS PERFORMANCE
TABLE 056. TTEC HOLDINGS INC. (U.S.): PRODUCT PORTFOLIO
TABLE 057. TTEC HOLDINGS INC. (U.S.): KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 057. CAPGEMINI SE (FRANCE): SNAPSHOT
TABLE 058. CAPGEMINI SE (FRANCE): BUSINESS PERFORMANCE
TABLE 059. CAPGEMINI SE (FRANCE): PRODUCT PORTFOLIO
TABLE 060. CAPGEMINI SE (FRANCE): KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 060. IBM CORPORATION (U.S.): SNAPSHOT
TABLE 061. IBM CORPORATION (U.S.): BUSINESS PERFORMANCE
TABLE 062. IBM CORPORATION (U.S.): PRODUCT PORTFOLIO
TABLE 063. IBM CORPORATION (U.S.): KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 063. HEXAWARE TECHNOLOGIES LIMITED (INDIA): SNAPSHOT
TABLE 064. HEXAWARE TECHNOLOGIES LIMITED (INDIA): BUSINESS PERFORMANCE
TABLE 065. HEXAWARE TECHNOLOGIES LIMITED (INDIA): PRODUCT PORTFOLIO
TABLE 066. HEXAWARE TECHNOLOGIES LIMITED (INDIA): KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 066. ORACLE CORPORATION (U.S.): SNAPSHOT
TABLE 067. ORACLE CORPORATION (U.S.): BUSINESS PERFORMANCE
TABLE 068. ORACLE CORPORATION (U.S.): PRODUCT PORTFOLIO
TABLE 069. ORACLE CORPORATION (U.S.): KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 069. MASTECH INFOTRELLIS INC. (U.S.): SNAPSHOT
TABLE 070. MASTECH INFOTRELLIS INC. (U.S.): BUSINESS PERFORMANCE
TABLE 071. MASTECH INFOTRELLIS INC. (U.S.): PRODUCT PORTFOLIO
TABLE 072. MASTECH INFOTRELLIS INC. (U.S.): KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 072. VERINT SYSTEMS (U.S.): SNAPSHOT
TABLE 073. VERINT SYSTEMS (U.S.): BUSINESS PERFORMANCE
TABLE 074. VERINT SYSTEMS (U.S.): PRODUCT PORTFOLIO
TABLE 075. VERINT SYSTEMS (U.S.): KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 075. SUTHERLAND (U.S.): SNAPSHOT
TABLE 076. SUTHERLAND (U.S.): BUSINESS PERFORMANCE
TABLE 077. SUTHERLAND (U.S.): PRODUCT PORTFOLIO
TABLE 078. SUTHERLAND (U.S.): KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 078. ADOBE INC. (U.S.): SNAPSHOT
TABLE 079. ADOBE INC. (U.S.): BUSINESS PERFORMANCE
TABLE 080. ADOBE INC. (U.S.): PRODUCT PORTFOLIO
TABLE 081. ADOBE INC. (U.S.): KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 081. AVAYA (U.S.): SNAPSHOT
TABLE 082. AVAYA (U.S.): BUSINESS PERFORMANCE
TABLE 083. AVAYA (U.S.): PRODUCT PORTFOLIO
TABLE 084. AVAYA (U.S.): KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 084. OPENTEXT CORPORATION (CANADA): SNAPSHOT
TABLE 085. OPENTEXT CORPORATION (CANADA): BUSINESS PERFORMANCE
TABLE 086. OPENTEXT CORPORATION (CANADA): PRODUCT PORTFOLIO
TABLE 087. OPENTEXT CORPORATION (CANADA): KEY STRATEGIC MOVES AND DEVELOPMENTS

LIST OF FIGURES

FIGURE 001. YEARS CONSIDERED FOR ANALYSIS
FIGURE 002. SCOPE OF THE STUDY
FIGURE 003. CUSTOMER EXPERIENCE AS A SERVICE (CXAAS) MARKET OVERVIEW BY REGIONS
FIGURE 004. PORTER'S FIVE FORCES ANALYSIS
FIGURE 005. BARGAINING POWER OF SUPPLIERS
FIGURE 006. COMPETITIVE RIVALRYFIGURE 007. THREAT OF NEW ENTRANTS
FIGURE 008. THREAT OF SUBSTITUTES
FIGURE 009. VALUE CHAIN ANALYSIS
FIGURE 010. PESTLE ANALYSIS
FIGURE 011. CUSTOMER EXPERIENCE AS A SERVICE (CXAAS) MARKET OVERVIEW BY SERVICE TYPE
FIGURE 012. CAMPAIGN DEVELOPMENT MARKET OVERVIEW (2016-2028)
FIGURE 013. CROSS CHANNEL MARKETING MARKET OVERVIEW (2016-2028)
FIGURE 014. OMNI CHANNEL ENGAGEMENT MARKET OVERVIEW (2016-2028)
FIGURE 015. CUSTOMER EXPERIENCE AS A SERVICE (CXAAS) MARKET OVERVIEW BY ENTERPRISE SIZE
FIGURE 016. SMALL AND MEDIUM ENTERPRISE MARKET OVERVIEW (2016-2028)
FIGURE 017. LARGE ENTERPRISE MARKET OVERVIEW (2016-2028)
FIGURE 018. CUSTOMER EXPERIENCE AS A SERVICE (CXAAS) MARKET OVERVIEW BY INDUSTRY
FIGURE 019. BFSI MARKET OVERVIEW (2016-2028)
FIGURE 020. HEALTHCARE & LIFE SCIENCES MARKET OVERVIEW (2016-2028)
FIGURE 021. IT AND TELECOM MARKET OVERVIEW (2016-2028)
FIGURE 022. GOVERNMENT MARKET OVERVIEW (2016-2028)
FIGURE 023. RETAIL & CONSUMER PACKAGED GOODS MARKET OVERVIEW (2016-2028)
FIGURE 024. MANUFACTURING MARKET OVERVIEW (2016-2028)
FIGURE 025. MEDIA & ENTERTAINMENT MARKET OVERVIEW (2016-2028)
FIGURE 026. NORTH AMERICA CUSTOMER EXPERIENCE AS A SERVICE (CXAAS) MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 027. EUROPE CUSTOMER EXPERIENCE AS A SERVICE (CXAAS) MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 028. ASIA PACIFIC CUSTOMER EXPERIENCE AS A SERVICE (CXAAS) MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 029. MIDDLE EAST & AFRICA CUSTOMER EXPERIENCE AS A SERVICE (CXAAS) MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 030. SOUTH AMERICA CUSTOMER EXPERIENCE AS A SERVICE (CXAAS) MARKET OVERVIEW BY COUNTRY (2016-2028)