Market Overview:
Edible Flakes Market Size Was Valued at USD 22.03 Billion in 2022 and is Projected to Reach USD 33.8 Billion by 2030, Growing at a CAGR of 5.5% From 2023-2030.
Edible flakes or cereal flakes is a food product produced from corn, rice, oats wheat, and other cereal grains. For the production of flakes, first, the outer coating of the grain is removed and then the grain is purified into groats. The groats are then cooked in salt and sugar syrup this meal is moved out into thin flakes which are then toasted in ovens. It comes in numerous flavors such as raspberry, chocolate, caramel, strawberry, and fruit & nut. The rising efforts by producers to develop new flavors and healthy variants of edible flakes are expected to drive the global market. The prominent players are embarking on the launch of new products and joint ventures with relevant stakeholders to increase their market prominence. The increasing popularity of clean-labeled and organic edible flakes in developed regions is expected to further propel the product growth.
Top Key Players Covered in The Edible Flakes Market:
- Kellogg Company (US)
- General Mills, Inc. (US)
- MOM Brands Company (Post Holdings) (US)
- Kashi Company (Kellogg) (US)
- Barbara's Bakery (Post Holdings) (US)
- Hain Celestial Group, Inc. (US)
- Attune Foods (US)
- Arrowhead Mills, Inc. (US)
- Post-Consumer Brands (US)
- Glanbia plc (Ireland), and Other Major Players
Market Dynamics and Factors:
Edible flakes often incorporate nutrient-rich ingredients such as whole grains, nuts, seeds, and dried fruits. These ingredients contribute essential vitamins, minerals, fiber, and antioxidants to the diet. Manufacturers are incorporating functional ingredients into edible flakes to enhance their health benefits. This includes adding vitamins, minerals, probiotics, and other bioactive compounds to address specific health concerns. Many consumers are seeking products with whole grains and high fiber content, which are associated with digestive health, weight management, and a reduced risk of chronic diseases. Edible flakes made from whole grains contribute to meeting these dietary preferences.
Consumers are turning to plant-based diets due to perceived health benefits associated with reduced consumption of animal products. Edible flakes made from plant-based ingredients, such as grains, nuts, seeds, and fruits, can align with this health-conscious trend. The rise in vegan and vegetarian lifestyles has created a demand for plant-based snacks. Edible flakes that are entirely free from animal-derived ingredients cater to these dietary preferences.
The plant-based trend encourages the use of a wide variety of ingredients, including ancient grains, alternative flours, and unique plant sources. Edible flakes can benefit from diversifying their ingredient profiles to create unique and appealing products.
The Edible Flakes Market Report Highlight:
- By Nature, the Conventional segment is expected to dominate the market during the forecast period. Conventional edible flakes may be more cost-effective to produce compared to their organic or natural counterparts. This cost advantage can make conventional products more accessible to a broader consumer base, especially in price-sensitive markets.
- By Type, the Corn Flakes segment is expected to be the key driver of growth in the Edible Flakes market. Corn flakes were one of the first types of ready-to-eat cereals to be introduced to the market. They were developed by Dr. John Harvey Kellogg in the late 19th century, making them one of the oldest and most established types of edible flakes.
- By Region, The North American region is anticipated to have the highest share of the Edible Flakes market over the forecasted period. North American consumers have a long-standing tradition of incorporating ready-to-eat cereals and edible flakes into their breakfast routines. This cultural preference has contributed to a sustained demand for these products in the region.
Key Industry Development:
- In Oct 2023, Quaker Oats Launched "Overnight Oats" kits for a convenient and healthy breakfast option. Introduced "Hello Good Morning! Oats & Ancient Grains" with a mix of grains and seeds for added nutrients.
- In May 2023, General Mills Acquired TNT, a leading producer of gluten-free cereals, expanding its reach in the growing allergy-free segment and introducing "Cheerios Heart Healthy" with added plant sterols to help lower cholesterol.
The Edible Flakes Market Segmentation:
By Nature
- Conventional
- Organic
By Type
- Corn Flakes
- Oat Flakes
- Wheat Flakes
By Distribution Channel
- Supermarkets/Hypermarkets
- Online
- Retail Stores
- Specialty Stores
For this report, Introspective Market Research has segmented the Edible Flakes Market based on region:
Regional Outlook (Revenue in USD Million; Volume in Units, 2023-2030)
North America
- The U.S.
- Canada
- Mexico
Eastern Europe
- Russia
- Bulgaria
- The Czech Republic
- Hungary
- Poland
- Romania
- Rest of Eastern Europe
Western Europe
- Germany
- UK
- France
- Netherlands
- Italy
- Spain
- Rest of Western Europe
Asia Pacific
- China
- India
- Japan
- Singapore
- Australia
- New-Zealand
- Rest of APAC
Middle East & Africa
- Turkey
- Saudi Arabia
- Qatar
- UAE
- Israel
- South Africa
South America
- Brazil
- Argentina
- Rest of SA
