According to a new report published by Introspective Market Research, titled, “Breakfast Cereals Market by Type, Product Type, Distribution Channel, and Region: Global Opportunity Analysis and Industry Forecast, 2024–2032,” the global Breakfast Cereals Market size was valued at $ 95.07 billion in 2023, and is projected to reach $ 114.62 billion by 2032, registering a CAGR of 2.1% from 2024 to 2032. Breakfast cereals or RTE cereals are rice, oats, wheat, corn, and barley grains that have been flavored and supplemented with vitamins and minerals. Cornflakes are breakfast cereals made from maize or corn. Muesli is a protein-rich cereal that is quite fashionable among fitness and health-conscious people. Wheat flakes help add milk to the diet. In developed countries, ready-to-eat cereals are eaten with milk, making breakfast cereals an important source of milk and thus an excellent gateway to calcium, vitamin D, and protein. The word grain comes from the name of Ceres, the goddess of harvest and agriculture. excellent source of carbohydrates. an important source of protein.
The global breakfast cereals market increased during the forecast period due to the increasing demand for convenient and healthy packaged breakfast cereals in developed economies. Global breakfast cereal manufacturers are focusing on launching healthy breakfast cereals to expand the market.
Cereal is a breakfast food made from processed cereals. It is traditionally eaten as a breakfast or snack. Over time, consumers are becoming more health conscious, which is increasing the demand for nutritious food. Consumers believe that to maintain health and boost immunity, they need to add plenty of fiber and protein to their regular diet. Some companies promote their products because of the health benefits of eating oat-based, high-fiber cereals. For example: PepsiCo Inc. launched Quaker Oats Muesli to expand its line of edible breakfast cereals. Consumers' growing interest in nutritious, delicious, and convenient breakfast options makes Quaker Oats muesli one of the ideal breakfast options for health-conscious people, even on busy mornings.
Starting the day with a breakfast higher in fat, and protein and lower in carbohydrates can help people with diabetes stabilize their blood sugar and keep their weight under control. Many grains are high in carbohydrates, which can raise blood sugar. Choosing the right cereal that is high in fiber and doesn't contain a lot of added sugar can help people with diabetes enjoy this food more often. If you choose high-grain or whole-grain cereal, these options have fewer carbs, more fiber, and less sugar than many other brands. Consider healthier swaps. Sweetened cereal products should be replaced by more nutritious alternatives, such as sugar-free muesli. Cereals that get their sweetness from "consumer-approved" ingredients like honey, dried fruit or coconut sugar offer the sweet and healthy balance that consumers want. This trend will create profitable opportunities in the coming years.
Global Breakfast Cereals Market, Segmentation
The Breakfast cereal market is segmented based on type, product type, distribution channel, and region.
Product Type:
The product type segment is further classified into Ready-To-Eat Cereals, Hot Cereals. Among these, the Ready-To-Eat Cereals sub-segment accounted for the highest market share in 2023. Prepared breakfast cereals are inherently safe foods with a long shelf life. Prepared breakfast cereals are made from corn, wheat, oats or rice and also contain flavorings and safe ingredients. You don't need ready-made breakfast cereals to prepare that are meant to be eaten straight from the package. Changing breakfast habits due to a fast-paced lifestyle, consumers prefer ready-to-eat cereals. The growing popularity of Western eating habits further led to the global growth of breakfast cereals.
Type:
The type segment is further classified into Rice, Oats, Wheat, Corn & Barley. Among these, the corn sub-segment is anticipated to show the fastest growth by 2032. Corn segments have a significant market share. Cornflakes, commonly called cornflakes, are a type of breakfast cereal made from toasted cornflakes. Corn flakes are a commercial cereal made from small toasted corn flakes, often served cold with milk and sometimes sugar. Regular flakes were flavored with salt, sugar, and malt from their inception, and several later versions were developed with additions such as sugar-coated flakes and honey and nutty corn flakes.
Region:
The Breakfast Cereals Market in Asia-Pacific is projected to show the fastest growth by 2032. Asia Pacific will dominate the market during the forecast period. In the Asia-Pacific region, growing awareness of nutritional needs is fueling the growth of healthy, edible grains. In the Asia-Pacific region, China dominates the market with the largest market share, followed by Japan and Australia. In Asian countries such as Japan, cereal choices were limited to plain cornflakes and similar products. Over time, consumers are becoming more health conscious, which is increasing the demand for nutritious food. Consumers believe that to maintain health and boost immunity, they need to add plenty of fiber and protein to their regular diet. This factor also increases the market sales along with the increasing adoption of the western lifestyle.
Some of The Leading/Active Market Players Are-
- Nestle SA(Switzerland)
- PepsiCo Inc (U.S)
- Bob’s Red Mill Natural Foods Inc. (US)
- Generals Mills Inc. (US)
- Marico Ltd. (India)
- Nature’s Path Foods (Canada)
- Bagerrys India Ltd. (India)
- Kellogg Co. (United States)
- General Mills (U.S)
- Cereals Partners Worldwide (Switzerland), and Other Active Players
Key Industry Developments
- In May 2024, Breakfast just got a whole lot more exciting with Post Consumer Brands' latest lineup hitting shelves this May. Featuring three new cereals and two size extensions, the offerings include Fruity PEBBLES™ Waffles Cereal, a tantalizing blend of Fruity PEBBLES and Waffle Crisp, Summer Fruity PEBBLES™ Cereal with festive red and blue flakes, and the indulgent Frosted Chocolate Cake Cereal.
- In January 2024, WK Kellogg Co is stepping into 2024 with a bold move, introducing its new cereal brand, Eat Your Mouth Off, in a strategic bid to capture the attention of health-conscious consumers, particularly Gen Z. This vegan offering, marking the company's first product launch since its spin-off last fall, features protein-heavy, zero-sugar puffs in Fruity and Chocolate flavors, catering to the evolving preferences of younger demographics.
Key Findings of the Study
- The global breakfast cereals market size was valued at $95.07 billion in 2023.
- The market growth is primarily driven by increasing demand for convenient and healthy packaged breakfast cereals, particularly in developed economies.
- Asia Pacific region dominates the market.
