Non-Fungible Token: A Decentralized Revolution or A Makeshift Vogue

NFTs (non-fungible tokens) are blockchain-based tokens which represent a unique asset such as a work of art, digital property, or media. An NFT may be thought of as an irreversible digital certificate of ownership and authenticity for a digital or physical item. Minting is the process through which an artist, creator, or license holder creates a non-fungible token. Minting is the process of creating a token and assigning it to its owner by signing a blockchain transaction that defines the essential token features. This transaction is then broadcasted to the blockchain, triggering a smart contract function that produces the token and assigns it to its owner. A non-fungible token is made up of a single token identifier, or token ID, that is linked to an owner identification and kept in a smart contract. It is simple to verify ownership and reassign a token to a new owner when the owner of a specific token, ID, chooses to transfer it to another user.

Understanding the NFT Marketplace

NFT markets are online locations where NFTs can be kept, exhibited, exchanged, and even minted (created). These marketplaces are to contemporary retailers what Amazon and eBay are to consumer goods. Users must have a crypto wallet, a user account, and a certain number of coins in their wallet to access and utilize these sorts of markets. The majority of the time, there is a blockchain network cost associated with listing and producing NFTs on a marketplace platform. The charge is different depending on the blockchain-based solution. For instance, Ethereum has the largest ecosystem of NFT dapps (decentralized applications). However, in comparison to other rivals, it has the costliest fees on the market.

By far the most popular method for purchasing, trading, and producing one-of-a-kind digital things is Ethereum. However, a growing number of rivals that have joined the market, some of which are compatible blockchain systems. non-fungible tokens based on Ethereum, for example, can be purchased with Ethereum-based tokens (called ERC-20 tokens, which include USDT, USDC, BNB, DAI, etc). While there are many other sorts of markets, the most popular are global and art-focused platforms. There are also specialized NFT markets that sell non-fungible assets like in-game goods, digital collector cards, and virtual real estate. Some of the popular NFT Marketplaces are mentioned below:

  • OpenSea: This is one of the most well-known worldwide NFT exchanges. Non-fungible tokens are used to represent ownership of a wide range of items, such as artwork, sports collectibles, virtual worlds, trading cards, and domain names.

  • Rarible: This is an NFT marketplace run by members of the RARI community who own RARI tokens. It focuses on art, but it also offers a broad variety of other NFT things here.

  • SuperRare: SuperRare, a digital art marketplace that works with a small number of top concept artists, is another option.

  • Nifty Gateway: Nifty is one of the most popular NFT exchanges. Beeple (who holds the record for the most expensive NFT sold for $69 million), Steve Aoki, and deadmau5 are among the artists whose work is available here.

  • Foundation: Foundation, which launched in February, has swiftly grown to become one of the most popular NFT markets for creators, with a total trade volume of about $48 million.

Utilization of NFT

  • NFT Event Tickets — Companies can use NFTs to distribute and sell event tickets, lowering the amount of time it takes to verify ownership and validity and eliminating fraud. Furthermore, through special experiences and digital art, there are endless opportunities for post-purchase collectability of tickets.

  • Fan/Customer Engagement – To increase customers'/fans' involvement with the brand/organization, businesses or organizations might issue or sell NFTs that represent unique collectibles, goods, experiences, or voting rights for the future development of a product or service.

  • In-game items – Players do not own their digital objects in today's video games, and alternative marketplaces are difficult to develop. NFTs may be used to build a diverse ecosystem of in-game digital objects that can be purchased, sold, and traded on open secondary markets, and that can be utilized throughout a larger gaming ecosystem rather than being tied to a single game.
  • Digital collectibles – NFTs can be created by organizations or people with a well-defined brand and sold as collectibles on the open market to fans or brand-loyal customers. Consider a corporation like Disney, which has massive licensed worlds such as Star Wars and Marvel.
  • Credentialing – To minimize the cost of evidence for these credentials and eliminate the siloed nature of credentials today, NFTs may be provided for identification credentials like driver's licenses or professional certifications like AWS' vast variety of cloud certificates.
  • Royalties – NFTs can monitor a piece of media, material, or art's fractional ownership or royalty entitlement.

Challenges For NFT

  • Complexity - Despite increasing adoption among start-ups and enterprises alike, the technology and tooling behind non-fungible tokens and the decentralized applications (dapps) that underpin them are still in their infancy; many of the complexities associated with building NFT-related solutions are not yet abstracted by quality tooling.
  • Regulatory Implications - New and innovative technologies, particularly those involving speculative or high-value assets, bring with them new regulatory and legal issues, such as KYC processes, anti-money laundering measures, and securities law compliance, to name a few.
  • Fast-track Innovation - The quick speed of innovation in the NFT ecosystem and the blockchain networks on which they are issued poses a barrier for those using the technology in terms of constant change; adaptability and modularity are essential.
  • Concerns Regarding Environmental Impact - The influence of energy-intensive blockchain networks that use the Proof-of-Work consensus mechanism on climate change continues to be a source of debate, and NFT-focused products have been a target of such criticism. However, there are currently measures in place to address this issue, such as the use of less energy-intensive consensus processes and "Layer 2" or L2 networks, which allow transactions that mint NFTs to be confirmed more quickly and effectively outside of the main blockchain network. In its Ethereum 2.0 launch, for example, the Ethereum blockchain network is well on its way to adopting the more energy-efficient Proof-of-Stake consensus mechanism, while Layer 2 solutions like Polygon and ImmutableX are already assisting in the load reduction.

Recent Advancements

  • February 2022, Warner Music Group (WMG) has teamed up with Splinter lands, a blockchain-backed trading card creator, to bring a series of NFT-powered arcade games to WMG's catalog. WMG will provide its clients the opportunity to design and develop arcade-style blockchain games through the medium of gaming, employing a hitherto unexplored interactive element of fan involvement. The goal is to provide an improved overall experience that takes the consumer to a whole new level while simultaneously providing artists with a new money source.
  • February 2022, Vivid Labs, a leader in next-generation NFT, has announced a new partnership with Shopify, the world's largest e-commerce platform. They'll give the platform's 1.7 million merchants the tools they need to incorporate powerful multimedia NFTs into their products. VIVID NFT is now available on the Shopify App Store. A useful application that allows traders to establish, manage, and sell a variety of NFTs on the Shopify Plus platform, providing Shopify Plus members access to the NFT world. Non-fungible tokens will now be available to a whole new set of customers as a result of this shift.
  • February 2022, the 'Robo Dog' NFT series is Kia America's first NFT series on the Tezos network. The three-part series is themed on Robo Dog, the beautiful robot dog who stars in Kia's Super Bowl 2022 commercial. A large percentage of the cash gained from the sale of the NFT series will be donated to The Petfinder Foundation, an organization committed to finding forever homes for in-need animals, thanks to the vehicle manufacturer's relationship with NYC-based NFT platform Sweet.

NFT In A Nutshell

In 2021, the NFT market, which is less than four years old, has exploded with a worldwide boom.  By looking at the market history of 6.1 million NFT deals across six core NFT categories, including art, gaming, and collectibles, this article provided the first summary of several essential elements of it. NFTs are a new tool for producers, users, and collectors of a wide range of digital and non-digital artifacts. As a result, the trend is expected to continue or, at the very least, to pave the way for new instruments to deal with the property and provenance of such assets. The spread of technology was reaching the people, and it had to go up before it fell – before it stabilized and the actual players appeared, rising like a digital phoenix from the ashes. The applications for NFTs will spread across society, and their journey has only just begun.

Posted by  Pranav Wamanacharya
Retina Graphics

Well-rounded research analyst, Major in International Business with deep knowledge in Export Import and International Trade. Detail oriented market researcher with 2 years of experience in the market research industry. Efficient in qualitative and quantitative research with forte in IT, Electronics and Semiconductors, Technology, Automobile, Software, Aerospace and Defence domains. Till now, worked on more than 40 reports including syndicated and customer research report with substantial client handling experience. With a good leadership quality, team player and eager learner, currently looking forward to use my knowledge and keen to learn new skills and grow in the field of Market Research.