Turmeric Supplements Market Synopsis

Turmeric Supplements Market Size is Valued at USD 10.33 Billion in 2023 and is Projected to Reach USD 21.2 Billion by 2032, Growing at a CAGR of 8.32 % From 2024-2032.

The market for turmeric supplements refers to the global industry encompassing the manufacture, sale, and utilization of turmeric-based products for consumption as supplements. These releases, containing curcumin, are appreciated for their anti-inflammatory, antioxidant, and therapeutic effects, which help promote joint, digestive and general health. It is due to the increased customer base knowledge of natural health products, raising need for herbal supplements and to the improvement of the research on the health benefits of turmeric across pharmaceutical, nutraceutical and personal care segments.

• The overall turmeric supplements market has been facing a gradual and consistent growth from the global populace the increased awareness of health benefits associated with turmeric especially the curcumin kind. This compound has received increasing attention for its efficacies in anti-inflammation, antioxidant, and immune stimulation; making turmeric supplements popular for those who want to manage their chronic diseases without the use of traditional medications. a rise in the incidence of diseases associated with modern lifestyles, including arthritis, digestive disorders, and cardiovascular diseases, has led the consumer to preventive health care products in which turmeric is perceived to be safe to use. In addition, globalization has emphasized the onset of complex and plant medicine solutions as a result of preventing the use of chemical substances. New consumer markets presenting in the major markets of North America and Europe have over the past years, a corresponding increase in per capita consumption of turmeric supplement through an increase in the universal disposable income, increasing consciousness for health and wellness, and the global trends towards clean label food products. The Asia-Pacific is a culturally familiar area where turmeric has been used for its medicinal properties, and as knowledge of the benefits of supplements for preventive healthcare spreads while people’s preference for supplements grows, the market is expanding.
• That is why the changes of distribution channels have concerned crucial challenges for the development of the turmeric supplements market. Thanks to e-commerce solutions, the access to these products has expanded significantly and consumers can find innumerable types of turmeric supplements in the form of capsules and tablets, powders and gummies. It has also made them to be able to widen their market, especially within regions that may not have many health stores physically. Nevertheless, various stores like specialty health and nutritional stores, pharmacy stores, and emorgent chains, supermarkets, and hypermarkets have been the more impressive sales channels to the overall market growth. However, they are not without some limitation that the turmeric supplements market could contend with as it moves into the future. There are big differences between regions concerning regulations of dietary supplements and there are strict rules about what health claims manufacturers are allowed to make. This poses the following risk in the sense that companies operating in these environments have to go through hoops in order to abide by laws. Besides, the market faces risks that are associated with the price and supply of raw turmeric since it may be influenced by problems including changes in climate, political relations around the world and other factors that may lead to a breakdown of supply chain.
• However, the growth of the market is predicted to persist in the future with the development of further advancements that target the optimisation of the effectiveness as well as the desirability of turmeric supplements. The bioavailability of curcumin is another area of interest for manufacturers of curcumin based products since the compound is not well absorbed by the body when ingested naturally. This has precipitated the discovery of enhanced formulations like curcumin linked to biopathway modulators like bioavailability enhancers, turmeric plus black pepper or other bio-enhancers that intensify bioavailability of curcumin by many folds. Also, there is still focus on new form factor that might interest different consumers, there are newly launched turmeric supplement forms in varied tasty easy to consume forms like gummies, effervescent tablets, and sometimes beverages. It is important to note that here these innovations do not only increase the utility and quality of the services for the existing and perspective clients, but also open up new target markets by targeting young people and people with different preferences. The leading vendor are also adopting strategies such as strategic positioning with collaborations, merger, and acquisitions to fully capture the turmeric supplements market and increase range ofproduct offerings. Marketing has enhanced its techniques where companies have started passing depicting scientific evidence on the health benefits of turmeric and going Green, clean and natural products. In light of the sustained growth of consumer interest in natural health supplement, therefore, the market for turmeric supplements therefore holds further growth potential in the years to come as influenced by advancements, effective positioning strategies, coupled with the global shift to natural wellness and disease prevention practices.

Turmeric Supplements Market Trend Analysis

Expanding the Turmeric Supplements Market

• Recent approval of curcumin, the principal polyphenol pigment derived from turmeric, has substantiated that it is a highly effective anti-inflammatory and antioxidant, rendering it one of the most popular natural cures. Research has indicated that curcumin may be useful in relief of the disorders associated with joint pains such as arthritis through increasing the flexibility of joints. This has led a much larger array of people towards the use of supplements containing turmeric instead of NSAIDs in which have many negative side effects associated with its usage. In addition, curcumin is believed to enhance digestion by healthy digestion and rebel symptoms of digestive diseases including gas and heart burn. These benefits are quite evident especially when aimed at embracing a natural, plant base enhancement of health and longevity. The influence of the preventive health and wellness trend is also adding to the quantities of supplemental turmeric as more people begin to take more control over maintaining good health in the future.
• However, palmitoside has been found to exhibit anti-inflammatory properties as well as aid digestion, together with curcumin, which is gaining popularity in helping boost immune system in the post COVID-19 period. There is a huge interest in scientific research about curcumin as enhancer of immune response, which contributes to its growth demand for supplements. This has also been triggered by new product development, whereby new varieties of the products have emerged in forms of gummies, capsules and powders. Technological advancement in processing and the stamp by the wellness industry as a functional ingredient enhances the compound’s status in the market’s approval by nutritionists, health influencers and scientific researchers. Hence, there are turmeric supplements today as a primary product that attracted not only the conventional core buyers of supplements, but also the mass of health-conscious citizens. All of these factors are expected to persist to fuel market growth as turmeric gains its place in the worldwide health and nutraceutical markets.

The Shift Towards Organic and Clean-Label Turmeric Supplements

• Organic and clean label products are some of the emerging trends that are significantly affecting the turmeric supplement market among the consumers. Customers who have a healthy lifestyle are demanding more transparency of what goes into the product and from where the raw materials are sourced from. This has spearheaded buy off of natural non GMO turmeric supplements which has no additives, preservatives and other chemical components added. This in turn has placed pressure on manufactures to invent supplements that suit the preferences these individuals. A number of organic certifications and clean label have become more important considerate factors in the competition; thus, it is a stronger position for the companies that can provide clear and verifiable sourcing concepts for the products. This trend also resembles the movement, popular in recent years, of green and ethical consumption by which the buyer, besides the health of their body, also pays attention to the wellbeing of the environment and society.
• With e-business solutions as a major driver, the adoption of turmeric supplements has been boosted, which has widened the market base, and created room for niche and small-scale companies to share the market with the large companies. Online retail channels provide customers withmich their research on the product ingredients and reading reviews, which had propelled the transparency and confidence in the purchase decisions. That is why consumers are shifting towards products that have detailed information about the ingredients and lionize organic certifications. Analysing the structure, e-commerce has also reduced the entry barriers that lock out new players from entering the market and introducing new products, which may include improved formulations for the turmeric supplement or the incorporation of additional health boosting ingredients like ginger or black pepper. This digital outreach has greatly expanded the market so that those from other regions can now order premium turmeric products that suit their health conscience and sustainable lifestyle. These all factors entail clean-label demand, product innovation and improved global access are anticipated to drive more vigorous growth in the turmeric supplement market in the progressive years.

Turmeric Supplements Market Segment Analysis:

Turmeric Supplements Market Segmented based on By Product Type, By Application and By End Users

By Product Type, Capsules/Tablets  segment is expected to dominate the market during the forecast period

• The capsule/tablets segment has received the consumer attention significantly because of their inherent values of convenience and reliability pertaining to the dietary supplement market. It is for this reason that capsule and tablet forms of supplements are very popular especially among the youths owing to convenience of use. The facts that these supplements can be taken without inconvenience at home, at work, while driving, or during business, make them even more appealing. In addition, capsules and tablets enclose a specific quantity of the ingredients which helps the consumer to take the right amounts of ingested active ingredients at a time. Such level of accuracy is of most importance for those with certain health conditions or who suffering from certain diseases, as well as those people who need certain type of nutrients, thus, emphasizing the role of these forms in management of health.
• Besides convenience, the development of this segment bases on several improvements in capsule mechanics and composition. The latest production techniques have seen new types of capsule formulations with vegetarian and gelatin capsules available for the consumers with more restrictive diets. This diversification has helped extend the consumer demographic enormously for more people are using plant-based products. Also, the formulation of the tablets in the enteric-coated capsules can improve the bioavailability of specific ingredients that can easily assimilate in the body’s gastrointestinal tracts. The growth in consumer concern for encapsulated supplements, which allows for undesired tastes and smells to be hidden, strengthens the position of this product type even more. Due to these factors the capsules/tablets segment has a great potential for further development through novelties, customer awareness and the appreciation for the easily consumable pharmaceutical preparations.

By End Users, Adults segment held the largest share in 2023

• The adult population is one of the main segments of the dietary supplements market, indicating the increasing popularity of preventive measures in this category of people. With the flourish of knowledge about nutrition and wellness, it becomes common for the adults to take dietary supplements in order to meet their health needs and to improve their health status. This increased appetence for supplements has arisen from such factors as rigid work schedules; poor dietary habits; and the need to optimize physical performance as well as mental productivity due to the influences of the dynamism of this generation. Further, various adults have the goal of achieving their best health and become older, so they lookout for supplement that could help in losing weight, increase energy and support Immune health functions. Such an approach to health has changed the perception of supplements as mere additions to diets and made them pointers that even a healthy diet cannot do without.
• Moreover, the nature of health problems among adults means that the choice of supplements is extremely diverse and exists to meet various needs. Consumers are more and more concerned with targeted nutrition and many are seeking products that respond to their needs. For instance, some people who do sports may be interested in protein powders or some performance boosting supplements while others who sociated with stress and anxiety may want to purchase adaptogens or mood enhancing solutions. There are also increased opportunities for getting information and buying supplements demanded by the individual through internet shops and programs in digital health. Thus the market is growing at a very good rate due to increase in consumption rate, innovation in the products and favorable trend in preventive check up. This still observed trend points to a clear potential for manufacturers to diversify and introduce new products into the market that will respond to the changing needs of the adult population in their quest for health improvement.

Turmeric Supplements Market Regional Insights:

North America is Expected to Dominate the Market Over the Forecast period

• The market for turmeric supplements in North America is in a phase of good growth owing to the general tendency to promote natural remedy and supplemental nutrition. The audience is getting more selective about its decisions concerning their well-being and prefers goods that provide desired outcomes while being manufactured from natural and naturally derived components. This change is not unique to this company as people are shifting towards natural supplement intake for overall health improvement practices throughout the day. Given that turmeric has been standard known for its excellent properties of containing anti-inflammatory and antioxidant properties this spice fits this story. Availability of different formulations in capsules, powders and liquid extracts has also added to consumers’ quest by simplifying their processing and intake of the product. Consumers are eagerly demanding these products and retailers are also trying to add to the distribution chain and promote the advantages of health boosting turmeric supplements.
• Secondly, high numbers of people suffering from chronic diseases, including arthritis, cardiovascular trouble, and metabolic disorders, are escalating the need for turmeric supplements in the U.S. and Canada. Because more people want to be protected from such health risks, turmeric is usually viewed as a natural cure owing to the aforementioned possible health attributes. Much of research and media coverage used to this end has advocated for the curcumin, a compound of turmeric, as being effective in inflammation management and overall health. As a result, health care practitioners, nutritionist, and health enthusiasts are recommending supplements of turmeric to their consumers, which thus making its use more acceptable in health parlance. It is for this reason, that the market of turmeric supplements is vibrant and healthy, with awareness being created by the common user as well as professional health care givers which have boosted the growth and development of various products in this particular market.

Active Key Players in the Turmeric Supplements Market

• Gaia Herbs (U.S.),
• Whittaker Wellness (U.S.),
• Himalaya Wellness Company (India),
• Nature's Way Brands (U.S.),
• NOW Foods (U.S.),
• Bixa Botanical (India),
• Solaray (U.S.),
• Jarrow Formulas, Inc (U.S.),
• NutraBlast (U.S.),
• Pure Encapsulations, LLC (U.S.).
• Other Key Players

Chapter 1: Introduction
 1.1 Scope and Coverage

Chapter 2:Executive Summary

Chapter 3: Market Landscape
 3.1 Market Dynamics
  3.1.1 Drivers
  3.1.2 Restraints
  3.1.3 Opportunities
  3.1.4 Challenges
 3.2 Market Trend Analysis
 3.3 PESTLE Analysis
 3.4 Porter's Five Forces Analysis
 3.5 Industry Value Chain Analysis
 3.6 Ecosystem
 3.7 Regulatory Landscape
 3.8 Price Trend Analysis
 3.9 Patent Analysis
 3.10 Technology Evolution
 3.11 Investment Pockets
 3.12 Import-Export Analysis

Chapter 4: Turmeric Supplements Market Market by Product Type
 4.1 Turmeric Supplements Market Market Snapshot and Growth Engine
 4.2 Turmeric Supplements Market Market Overview
 4.3 Capsules/Tablets
  4.3.1 Introduction and Market Overview
  4.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.3.3 Key Market Trends, Growth Factors and Opportunities
  4.3.4 Capsules/Tablets: Geographic Segmentation Analysis
 4.4 Powder
  4.4.1 Introduction and Market Overview
  4.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.4.3 Key Market Trends, Growth Factors and Opportunities
  4.4.4 Powder: Geographic Segmentation Analysis
 4.5 Liquid Extracts/Tinctures
  4.5.1 Introduction and Market Overview
  4.5.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.5.3 Key Market Trends, Growth Factors and Opportunities
  4.5.4 Liquid Extracts/Tinctures: Geographic Segmentation Analysis
 4.6 Softgels
  4.6.1 Introduction and Market Overview
  4.6.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.6.3 Key Market Trends, Growth Factors and Opportunities
  4.6.4 Softgels: Geographic Segmentation Analysis
 4.7 Others
  4.7.1 Introduction and Market Overview
  4.7.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.7.3 Key Market Trends, Growth Factors and Opportunities
  4.7.4 Others: Geographic Segmentation Analysis

Chapter 5: Turmeric Supplements Market Market by Application
 5.1 Turmeric Supplements Market Market Snapshot and Growth Engine
 5.2 Turmeric Supplements Market Market Overview
 5.3 Dietary Supplements
  5.3.1 Introduction and Market Overview
  5.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.3.3 Key Market Trends, Growth Factors and Opportunities
  5.3.4 Dietary Supplements: Geographic Segmentation Analysis
 5.4 Functional Foods
  5.4.1 Introduction and Market Overview
  5.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.4.3 Key Market Trends, Growth Factors and Opportunities
  5.4.4 Functional Foods: Geographic Segmentation Analysis
 5.5 Cosmetics/Topical Products
  5.5.1 Introduction and Market Overview
  5.5.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.5.3 Key Market Trends, Growth Factors and Opportunities
  5.5.4 Cosmetics/Topical Products: Geographic Segmentation Analysis

Chapter 6: Turmeric Supplements Market Market by End Users
 6.1 Turmeric Supplements Market Market Snapshot and Growth Engine
 6.2 Turmeric Supplements Market Market Overview
 6.3 Adults
  6.3.1 Introduction and Market Overview
  6.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  6.3.3 Key Market Trends, Growth Factors and Opportunities
  6.3.4 Adults: Geographic Segmentation Analysis
 6.4 Elderly
  6.4.1 Introduction and Market Overview
  6.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  6.4.3 Key Market Trends, Growth Factors and Opportunities
  6.4.4 Elderly: Geographic Segmentation Analysis
 6.5 Children
  6.5.1 Introduction and Market Overview
  6.5.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  6.5.3 Key Market Trends, Growth Factors and Opportunities
  6.5.4 Children: Geographic Segmentation Analysis

Chapter 7: Company Profiles and Competitive Analysis
 7.1 Competitive Landscape
  7.1.1 Competitive Benchmarking
  7.1.2 Turmeric Supplements Market Market Share by Manufacturer (2023)
  7.1.3 Industry BCG Matrix
  7.1.4 Heat Map Analysis
  7.1.5 Mergers and Acquisitions
  
 7.2 GAIA HERBS (US)
  7.2.1 Company Overview
  7.2.2 Key Executives
  7.2.3 Company Snapshot
  7.2.4 Role of the Company in the Market
  7.2.5 Sustainability and Social Responsibility
  7.2.6 Operating Business Segments
  7.2.7 Product Portfolio
  7.2.8 Business Performance
  7.2.9 Key Strategic Moves and Recent Developments
  7.2.10 SWOT Analysis
 7.3 WHITTAKER WELLNESS (US)
 7.4 HIMALAYA WELLNESS COMPANY (INDIA)
 7.5 NATURE'S WAY BRANDS (US)
 7.6 NOW FOODS (US)
 7.7 BIXA BOTANICAL (INDIA)
 7.8 SOLARAY (US)
 7.9 JARROW FORMULAS
 7.10 INC (US)
 7.11 NUTRABLAST (US)
 7.12 PURE ENCAPSULATIONS
 7.13 LLC (US)
 7.14 OTHER KEY PLAYERS

Chapter 8: Global Turmeric Supplements Market Market By Region
 8.1 Overview
 8.2. North America Turmeric Supplements Market Market
  8.2.1 Key Market Trends, Growth Factors and Opportunities
  8.2.2 Top Key Companies
  8.2.3 Historic and Forecasted Market Size by Segments
  8.2.4 Historic and Forecasted Market Size By Product Type
  8.2.4.1 Capsules/Tablets
  8.2.4.2 Powder
  8.2.4.3 Liquid Extracts/Tinctures
  8.2.4.4 Softgels
  8.2.4.5 Others
  8.2.5 Historic and Forecasted Market Size By Application
  8.2.5.1 Dietary Supplements
  8.2.5.2 Functional Foods
  8.2.5.3 Cosmetics/Topical Products
  8.2.6 Historic and Forecasted Market Size By End Users
  8.2.6.1 Adults
  8.2.6.2 Elderly
  8.2.6.3 Children
  8.2.7 Historic and Forecast Market Size by Country
  8.2.7.1 US
  8.2.7.2 Canada
  8.2.7.3 Mexico
 8.3. Eastern Europe Turmeric Supplements Market Market
  8.3.1 Key Market Trends, Growth Factors and Opportunities
  8.3.2 Top Key Companies
  8.3.3 Historic and Forecasted Market Size by Segments
  8.3.4 Historic and Forecasted Market Size By Product Type
  8.3.4.1 Capsules/Tablets
  8.3.4.2 Powder
  8.3.4.3 Liquid Extracts/Tinctures
  8.3.4.4 Softgels
  8.3.4.5 Others
  8.3.5 Historic and Forecasted Market Size By Application
  8.3.5.1 Dietary Supplements
  8.3.5.2 Functional Foods
  8.3.5.3 Cosmetics/Topical Products
  8.3.6 Historic and Forecasted Market Size By End Users
  8.3.6.1 Adults
  8.3.6.2 Elderly
  8.3.6.3 Children
  8.3.7 Historic and Forecast Market Size by Country
  8.3.7.1 Bulgaria
  8.3.7.2 The Czech Republic
  8.3.7.3 Hungary
  8.3.7.4 Poland
  8.3.7.5 Romania
  8.3.7.6 Rest of Eastern Europe
 8.4. Western Europe Turmeric Supplements Market Market
  8.4.1 Key Market Trends, Growth Factors and Opportunities
  8.4.2 Top Key Companies
  8.4.3 Historic and Forecasted Market Size by Segments
  8.4.4 Historic and Forecasted Market Size By Product Type
  8.4.4.1 Capsules/Tablets
  8.4.4.2 Powder
  8.4.4.3 Liquid Extracts/Tinctures
  8.4.4.4 Softgels
  8.4.4.5 Others
  8.4.5 Historic and Forecasted Market Size By Application
  8.4.5.1 Dietary Supplements
  8.4.5.2 Functional Foods
  8.4.5.3 Cosmetics/Topical Products
  8.4.6 Historic and Forecasted Market Size By End Users
  8.4.6.1 Adults
  8.4.6.2 Elderly
  8.4.6.3 Children
  8.4.7 Historic and Forecast Market Size by Country
  8.4.7.1 Germany
  8.4.7.2 UK
  8.4.7.3 France
  8.4.7.4 Netherlands
  8.4.7.5 Italy
  8.4.7.6 Russia
  8.4.7.7 Spain
  8.4.7.8 Rest of Western Europe
 8.5. Asia Pacific Turmeric Supplements Market Market
  8.5.1 Key Market Trends, Growth Factors and Opportunities
  8.5.2 Top Key Companies
  8.5.3 Historic and Forecasted Market Size by Segments
  8.5.4 Historic and Forecasted Market Size By Product Type
  8.5.4.1 Capsules/Tablets
  8.5.4.2 Powder
  8.5.4.3 Liquid Extracts/Tinctures
  8.5.4.4 Softgels
  8.5.4.5 Others
  8.5.5 Historic and Forecasted Market Size By Application
  8.5.5.1 Dietary Supplements
  8.5.5.2 Functional Foods
  8.5.5.3 Cosmetics/Topical Products
  8.5.6 Historic and Forecasted Market Size By End Users
  8.5.6.1 Adults
  8.5.6.2 Elderly
  8.5.6.3 Children
  8.5.7 Historic and Forecast Market Size by Country
  8.5.7.1 China
  8.5.7.2 India
  8.5.7.3 Japan
  8.5.7.4 South Korea
  8.5.7.5 Malaysia
  8.5.7.6 Thailand
  8.5.7.7 Vietnam
  8.5.7.8 The Philippines
  8.5.7.9 Australia
  8.5.7.10 New Zealand
  8.5.7.11 Rest of APAC
 8.6. Middle East & Africa Turmeric Supplements Market Market
  8.6.1 Key Market Trends, Growth Factors and Opportunities
  8.6.2 Top Key Companies
  8.6.3 Historic and Forecasted Market Size by Segments
  8.6.4 Historic and Forecasted Market Size By Product Type
  8.6.4.1 Capsules/Tablets
  8.6.4.2 Powder
  8.6.4.3 Liquid Extracts/Tinctures
  8.6.4.4 Softgels
  8.6.4.5 Others
  8.6.5 Historic and Forecasted Market Size By Application
  8.6.5.1 Dietary Supplements
  8.6.5.2 Functional Foods
  8.6.5.3 Cosmetics/Topical Products
  8.6.6 Historic and Forecasted Market Size By End Users
  8.6.6.1 Adults
  8.6.6.2 Elderly
  8.6.6.3 Children
  8.6.7 Historic and Forecast Market Size by Country
  8.6.7.1 Turkey
  8.6.7.2 Bahrain
  8.6.7.3 Kuwait
  8.6.7.4 Saudi Arabia
  8.6.7.5 Qatar
  8.6.7.6 UAE
  8.6.7.7 Israel
  8.6.7.8 South Africa
 8.7. South America Turmeric Supplements Market Market
  8.7.1 Key Market Trends, Growth Factors and Opportunities
  8.7.2 Top Key Companies
  8.7.3 Historic and Forecasted Market Size by Segments
  8.7.4 Historic and Forecasted Market Size By Product Type
  8.7.4.1 Capsules/Tablets
  8.7.4.2 Powder
  8.7.4.3 Liquid Extracts/Tinctures
  8.7.4.4 Softgels
  8.7.4.5 Others
  8.7.5 Historic and Forecasted Market Size By Application
  8.7.5.1 Dietary Supplements
  8.7.5.2 Functional Foods
  8.7.5.3 Cosmetics/Topical Products
  8.7.6 Historic and Forecasted Market Size By End Users
  8.7.6.1 Adults
  8.7.6.2 Elderly
  8.7.6.3 Children
  8.7.7 Historic and Forecast Market Size by Country
  8.7.7.1 Brazil
  8.7.7.2 Argentina
  8.7.7.3 Rest of SA

Chapter 9 Analyst Viewpoint and Conclusion
9.1 Recommendations and Concluding Analysis
9.2 Potential Market Strategies

Chapter 10 Research Methodology
10.1 Research Process
10.2 Primary Research
10.3 Secondary Research