Tea Market - Trends, Size & Outlook (2024-2032)

Tea Market Synopsis

Tea Market Size Was Valued at USD 63.49 Billion in 2023, and is Projected to Reach USD 110.40 Billion by 2032, Growing at a CAGR of 6.34% From 2024-2032.

Global tea market refers to the market that has to do with the production, processing, marketing of and the consumption of tea, which is made from the leaves of the Camellia sinensis plant. This market encompasses different forms of tea including black tea, green tea, oolong and herbal teas, to suit consumers across the global market. Tea is used as a traditional drink and as a modern-day drink available for people from all cultures and all over the world.

Over the last couple decades, the tea market has grown substantially due to consumers becoming more educated on the health aspect when consuming tea. Such perceived healthy attributes as antioxidant activity, opportunity to consume tea as a slimming product, and positive impact on stress have established tea as the drink of health-conscious consumers.

Furthermore, increases in product offerings by major participants also involves the development of new products like exotic flavours and new ready to drink (RTD) tea forms pulled in growing client base. Therefore, further maturation has occurred by the growth of specialty tea shops and incorporation of tea into various applications for food preparation.

Tea Market Trend Analysis:

Rise of Specialty and Organic Teas

• This sector has advanced a consumer trend of shifting from normal and conventional teas to specialty and organic teas due to enhanced awareness of people towards their health and the increasing experiences in search of different and dynamic tastes. There is demand for good quality tea that is sourced responsibly, as well as having unique flavours and potential health benefits. This trend has favoured the bobo population by creating new opportunities for the opening of specialty tea shops and for the framework of online platforms specialised in a wide variety of artisanal teas.
• Moreover, owing to increased consumer awareness concerning the source of food and beverages and their inclusion of pesticides and chemical flavours, the sale of organic tea has increased. The increasing trends of specialty and organic teas therefore represent challenges and opportunities where the existing and future players could extend and adapt their arrays of products.

Expansion in Emerging Markets

• Most tea producers interpret this as meaning that the opportunity for growth in the international tea industry is best to be found in the emerging markets. The increase in per capita consumption of tea is attributed to the changes in disposable incomes, rate of urbanization and shifts in the life styles in Asian, African and Latin American countries. Consumers in these areas are equally opening up to a wider range of tea products and flavours, and RTD teas.
• Since this opportunity is removable and caused by differences in the global markets and differing cultural preferences, the market players can take advantage of it by developing relevant new products that suit the cultural consumption patterns, promoting them by utilizing culturally appropriate media techniques, and improving the distribution channels.

Tea Market Segment Analysis:

Tea Market is Segmented on the basis of Product Type, Application, Packaging, and End-User

By Product Type, Black Tea segment is expected to dominate the market during the forecast period

• The segmentation of the tea market is mainly done based on different types of products; interestingly, Black Tea has the biggest portion. Being the most popular type of tea across the world black tea has a strong favour and dark colour. These include the UK, India, and China and comes in different products including open tea, teabags, and with the ready to drink products. The next product in the rank with the market share is Green Tea, which has received a huge boost by consumers and producers due to the health benefits from its antioxidant origin. It has been incorporated widely in countries such as Japan and China and its uptake is on the rise globally because of a rising consciousness on health.
• Oolong Tea, a partially fermented tea, constitutes a comparatively smaller but definitely rising niche. It is close to black tea and green tea for taste and it is particularly popular in China and Taiwan. Herbal Tea, which contains preparations from different herbs, flowers and fruits (not the tea bush leaves), targets a market group that is-conscious and has a concern for its Orvtk health and will not consume products with caffeine. Examples are chamomile, peppermint, and rooibos type of teas. Others in the product type category are white tea, flavoured tea and iced tea between which are specific in the market and consumer choices.

By Application, Residential segment expected to held the largest share

• Residential segment is the largest contributor to the tea market because tea is universally consumed as a beverage at homes. In most cultures tea is taken regularly through out the day by many people as part of their diet. This segment consist of traditional brewing technique, ready to drink tea and flavoured tea. Rising popularity of premium and specialists carte in homes is prompted by relative concerns for health and the quest for specific and better quality tea. It helps from the online selling platforms that have made a diverse range of tea products available for the small consumer base.
• The Commercial segment which include Hotels, restaurants, cafes, tea houses are also large and expanding. Consumption of specialty teas in cafes, a new culture of bubble tea shops, and the social acceptance to tea all are factors that are seen as boosting this segment. Beverage outlets are now expanding their product portfolio to include novelty tea products; iced tea products, bubble tea products, and tea lattes among others. The Others segment reflects the applications in industries such as pharmaceuticals and cosmetics, food processing, and others that utilize tea extracts in products benefiting from healthful attributes or selected flavours.

Tea Market Regional Insights:

North America is Expected to Dominate the Market Over the Forecast period

• The Asia-Pacific remained the largest market for tea and the largest producer and consumer were China and India respectively. The growth in disposable income and change of consumer habits from the traditional non-premium tea into premium and speciality teas in the Asian countries such as China, India and Japan, has further propelled the market in this area.  Furthermore, there is a wide range of products based on tea, including bubble tea, with the increased popularity of tea products among young people in the flow, the market is growing rapidly.

Active Key Players in the Tea Market:

• Associated British Foods Plc (United Kingdom)
• Barry's Tea (Ireland)
• Bigelow Tea Company (United States)
• Celestial Seasonings, Inc. (United States)
• Harney & Sons Fine Teas (United States)
• ITO EN, Ltd. (Japan)
• McLeod Russel India Limited (India)
• Nestlé S.A. (Switzerland)
• Tata Consumer Products Limited (India)
• Tenfu (Cayman) Holdings Company Limited (China)
• The Republic of Tea, Inc. (United States)
• The Stash Tea Company (United States)
• Twinings (United Kingdom)
• Unilever PLC (United Kingdom)
• Yogi Tea (United States)
• Other Active Players

Chapter 1: Introduction
 1.1 Scope and Coverage

Chapter 2:Executive Summary

Chapter 3: Market Landscape
 3.1 Market Dynamics
  3.1.1 Drivers
  3.1.2 Restraints
  3.1.3 Opportunities
  3.1.4 Challenges
 3.2 Market Trend Analysis
 3.3 PESTLE Analysis
 3.4 Porter's Five Forces Analysis
 3.5 Industry Value Chain Analysis
 3.6 Ecosystem
 3.7 Regulatory Landscape
 3.8 Price Trend Analysis
 3.9 Patent Analysis
 3.10 Technology Evolution
 3.11 Investment Pockets
 3.12 Import-Export Analysis

Chapter 4: Tea Market by Product Type
 4.1 Tea Market Snapshot and Growth Engine
 4.2 Tea Market Overview
 4.3 Black Tea
  4.3.1 Introduction and Market Overview
  4.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.3.3 Key Market Trends, Growth Factors and Opportunities
  4.3.4 Black Tea: Geographic Segmentation Analysis
 4.4 Green Tea
  4.4.1 Introduction and Market Overview
  4.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.4.3 Key Market Trends, Growth Factors and Opportunities
  4.4.4 Green Tea: Geographic Segmentation Analysis
 4.5 Oolong Tea
  4.5.1 Introduction and Market Overview
  4.5.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.5.3 Key Market Trends, Growth Factors and Opportunities
  4.5.4 Oolong Tea: Geographic Segmentation Analysis
 4.6 Herbal Tea
  4.6.1 Introduction and Market Overview
  4.6.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.6.3 Key Market Trends, Growth Factors and Opportunities
  4.6.4 Herbal Tea: Geographic Segmentation Analysis
 4.7 Others
  4.7.1 Introduction and Market Overview
  4.7.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.7.3 Key Market Trends, Growth Factors and Opportunities
  4.7.4 Others: Geographic Segmentation Analysis

Chapter 5: Tea Market by Application
 5.1 Tea Market Snapshot and Growth Engine
 5.2 Tea Market Overview
 5.3 Residential
  5.3.1 Introduction and Market Overview
  5.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.3.3 Key Market Trends, Growth Factors and Opportunities
  5.3.4 Residential: Geographic Segmentation Analysis
 5.4 Commercial
  5.4.1 Introduction and Market Overview
  5.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.4.3 Key Market Trends, Growth Factors and Opportunities
  5.4.4 Commercial: Geographic Segmentation Analysis
 5.5 Others
  5.5.1 Introduction and Market Overview
  5.5.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.5.3 Key Market Trends, Growth Factors and Opportunities
  5.5.4 Others: Geographic Segmentation Analysis

Chapter 6: Tea Market by Packaging
 6.1 Tea Market Snapshot and Growth Engine
 6.2 Tea Market Overview
 6.3 Loose Tea
  6.3.1 Introduction and Market Overview
  6.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  6.3.3 Key Market Trends, Growth Factors and Opportunities
  6.3.4 Loose Tea: Geographic Segmentation Analysis
 6.4 Tea Bags
  6.4.1 Introduction and Market Overview
  6.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  6.4.3 Key Market Trends, Growth Factors and Opportunities
  6.4.4 Tea Bags: Geographic Segmentation Analysis
 6.5 Bottled/Canned Tea
  6.5.1 Introduction and Market Overview
  6.5.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  6.5.3 Key Market Trends, Growth Factors and Opportunities
  6.5.4 Bottled/Canned Tea: Geographic Segmentation Analysis
 6.6 Others
  6.6.1 Introduction and Market Overview
  6.6.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  6.6.3 Key Market Trends, Growth Factors and Opportunities
  6.6.4 Others: Geographic Segmentation Analysis

Chapter 7: Company Profiles and Competitive Analysis
 7.1 Competitive Landscape
  7.1.1 Competitive Benchmarking
  7.1.2 Tea Market Share by Manufacturer (2023)
  7.1.3 Industry BCG Matrix
  7.1.4 Heat Map Analysis
  7.1.5 Mergers and Acquisitions  
 7.2 ASSOCIATED BRITISH FOODS PLC (UNITED KINGDOM)
  7.2.1 Company Overview
  7.2.2 Key Executives
  7.2.3 Company Snapshot
  7.2.4 Role of the Company in the Market
  7.2.5 Sustainability and Social Responsibility
  7.2.6 Operating Business Segments
  7.2.7 Product Portfolio
  7.2.8 Business Performance
  7.2.9 Key Strategic Moves and Recent Developments
  7.2.10 SWOT Analysis
 7.3 BARRY'S TEA (IRELAND)
 7.4 BIGELOW TEA COMPANY (UNITED STATES)
 7.5 CELESTIAL SEASONINGS INC. (UNITED STATES)
 7.6 HARNEY & SONS FINE TEAS (UNITED STATES)
 7.7 ITO EN
 7.8 LTD. (JAPAN)
 7.9 MCLEOD RUSSEL INDIA LIMITED (INDIA)
 7.10 NESTLÉ S.A. (SWITZERLAND)
 7.11 TATA CONSUMER PRODUCTS LIMITED (INDIA)
 7.12 TENFU (CAYMAN) HOLDINGS COMPANY LIMITED (CHINA)
 7.13 THE REPUBLIC OF TEA INC. (UNITED STATES)
 7.14 THE STASH TEA COMPANY (UNITED STATES)
 7.15 TWININGS (UNITED KINGDOM)
 7.16 UNILEVER PLC (UNITED KINGDOM)
 7.17 YOGI TEA (UNITED STATES)
 7.18 OTHER ACTIVE PLAYERS

Chapter 8: Global Tea Market By Region
 8.1 Overview
 8.2. North America Tea Market
  8.2.1 Key Market Trends, Growth Factors and Opportunities
  8.2.2 Top Key Companies
  8.2.3 Historic and Forecasted Market Size by Segments
  8.2.4 Historic and Forecasted Market Size By Product Type
  8.2.4.1 Black Tea
  8.2.4.2 Green Tea
  8.2.4.3 Oolong Tea
  8.2.4.4 Herbal Tea
  8.2.4.5 Others
  8.2.5 Historic and Forecasted Market Size By Application
  8.2.5.1 Residential
  8.2.5.2 Commercial
  8.2.5.3 Others
  8.2.6 Historic and Forecasted Market Size By Packaging
  8.2.6.1 Loose Tea
  8.2.6.2 Tea Bags
  8.2.6.3 Bottled/Canned Tea
  8.2.6.4 Others
  8.2.7 Historic and Forecast Market Size by Country
  8.2.7.1 US
  8.2.7.2 Canada
  8.2.7.3 Mexico
 8.3. Eastern Europe Tea Market
  8.3.1 Key Market Trends, Growth Factors and Opportunities
  8.3.2 Top Key Companies
  8.3.3 Historic and Forecasted Market Size by Segments
  8.3.4 Historic and Forecasted Market Size By Product Type
  8.3.4.1 Black Tea
  8.3.4.2 Green Tea
  8.3.4.3 Oolong Tea
  8.3.4.4 Herbal Tea
  8.3.4.5 Others
  8.3.5 Historic and Forecasted Market Size By Application
  8.3.5.1 Residential
  8.3.5.2 Commercial
  8.3.5.3 Others
  8.3.6 Historic and Forecasted Market Size By Packaging
  8.3.6.1 Loose Tea
  8.3.6.2 Tea Bags
  8.3.6.3 Bottled/Canned Tea
  8.3.6.4 Others
  8.3.7 Historic and Forecast Market Size by Country
  8.3.7.1 Russia
  8.3.7.2 Bulgaria
  8.3.7.3 The Czech Republic
  8.3.7.4 Hungary
  8.3.7.5 Poland
  8.3.7.6 Romania
  8.3.7.7 Rest of Eastern Europe
 8.4. Western Europe Tea Market
  8.4.1 Key Market Trends, Growth Factors and Opportunities
  8.4.2 Top Key Companies
  8.4.3 Historic and Forecasted Market Size by Segments
  8.4.4 Historic and Forecasted Market Size By Product Type
  8.4.4.1 Black Tea
  8.4.4.2 Green Tea
  8.4.4.3 Oolong Tea
  8.4.4.4 Herbal Tea
  8.4.4.5 Others
  8.4.5 Historic and Forecasted Market Size By Application
  8.4.5.1 Residential
  8.4.5.2 Commercial
  8.4.5.3 Others
  8.4.6 Historic and Forecasted Market Size By Packaging
  8.4.6.1 Loose Tea
  8.4.6.2 Tea Bags
  8.4.6.3 Bottled/Canned Tea
  8.4.6.4 Others
  8.4.7 Historic and Forecast Market Size by Country
  8.4.7.1 Germany
  8.4.7.2 UK
  8.4.7.3 France
  8.4.7.4 The Netherlands
  8.4.7.5 Italy
  8.4.7.6 Spain
  8.4.7.7 Rest of Western Europe
 8.5. Asia Pacific Tea Market
  8.5.1 Key Market Trends, Growth Factors and Opportunities
  8.5.2 Top Key Companies
  8.5.3 Historic and Forecasted Market Size by Segments
  8.5.4 Historic and Forecasted Market Size By Product Type
  8.5.4.1 Black Tea
  8.5.4.2 Green Tea
  8.5.4.3 Oolong Tea
  8.5.4.4 Herbal Tea
  8.5.4.5 Others
  8.5.5 Historic and Forecasted Market Size By Application
  8.5.5.1 Residential
  8.5.5.2 Commercial
  8.5.5.3 Others
  8.5.6 Historic and Forecasted Market Size By Packaging
  8.5.6.1 Loose Tea
  8.5.6.2 Tea Bags
  8.5.6.3 Bottled/Canned Tea
  8.5.6.4 Others
  8.5.7 Historic and Forecast Market Size by Country
  8.5.7.1 China
  8.5.7.2 India
  8.5.7.3 Japan
  8.5.7.4 South Korea
  8.5.7.5 Malaysia
  8.5.7.6 Thailand
  8.5.7.7 Vietnam
  8.5.7.8 The Philippines
  8.5.7.9 Australia
  8.5.7.10 New Zealand
  8.5.7.11 Rest of APAC
 8.6. Middle East & Africa Tea Market
  8.6.1 Key Market Trends, Growth Factors and Opportunities
  8.6.2 Top Key Companies
  8.6.3 Historic and Forecasted Market Size by Segments
  8.6.4 Historic and Forecasted Market Size By Product Type
  8.6.4.1 Black Tea
  8.6.4.2 Green Tea
  8.6.4.3 Oolong Tea
  8.6.4.4 Herbal Tea
  8.6.4.5 Others
  8.6.5 Historic and Forecasted Market Size By Application
  8.6.5.1 Residential
  8.6.5.2 Commercial
  8.6.5.3 Others
  8.6.6 Historic and Forecasted Market Size By Packaging
  8.6.6.1 Loose Tea
  8.6.6.2 Tea Bags
  8.6.6.3 Bottled/Canned Tea
  8.6.6.4 Others
  8.6.7 Historic and Forecast Market Size by Country
  8.6.7.1 Turkiye
  8.6.7.2 Bahrain
  8.6.7.3 Kuwait
  8.6.7.4 Saudi Arabia
  8.6.7.5 Qatar
  8.6.7.6 UAE
  8.6.7.7 Israel
  8.6.7.8 South Africa
 8.7. South America Tea Market
  8.7.1 Key Market Trends, Growth Factors and Opportunities
  8.7.2 Top Key Companies
  8.7.3 Historic and Forecasted Market Size by Segments
  8.7.4 Historic and Forecasted Market Size By Product Type
  8.7.4.1 Black Tea
  8.7.4.2 Green Tea
  8.7.4.3 Oolong Tea
  8.7.4.4 Herbal Tea
  8.7.4.5 Others
  8.7.5 Historic and Forecasted Market Size By Application
  8.7.5.1 Residential
  8.7.5.2 Commercial
  8.7.5.3 Others
  8.7.6 Historic and Forecasted Market Size By Packaging
  8.7.6.1 Loose Tea
  8.7.6.2 Tea Bags
  8.7.6.3 Bottled/Canned Tea
  8.7.6.4 Others
  8.7.7 Historic and Forecast Market Size by Country
  8.7.7.1 Brazil
  8.7.7.2 Argentina
  8.7.7.3 Rest of SA

Chapter 9 Analyst Viewpoint and Conclusion
9.1 Recommendations and Concluding Analysis
9.2 Potential Market Strategies

Chapter 10 Research Methodology
10.1 Research Process
10.2 Primary Research
10.3 Secondary Research