Sunglasses Market Synopsis

Sunglasses Market Size Was Valued at USD 23981.46 Million in 2023, and is Projected to Reach USD 43719.48 Million by 2032, Growing at a CAGR of 6.9% From 2024-2032.

The Sunglasses are a type of protecting eyewear used to keep strong sunshine and high-energy visible light from harming or irritating the eyes. The increase in knowledge about the importance of maintaining eye health has resulted in more people wearing sunglasses to shield against ultraviolet rays and prevent conditions such as cataracts, macular degeneration, and photokeratitis.

• Sunglasses have become an essential fashion accessory, favoured by famous individuals and influencers, leading to increased interest from those who care about their style. Advancements in lens technology, such as polarized lenses and coatings that block blue light, make sunglasses more attractive to technologically savvy consumers. Famous people and influencers continue to endorse designer sunglasses, emphasizing their importance as fashion accessories. The combination of luxury and practicality is driving the expansion of the sunglasses industry, catering to customers who want stylish and useful eyewear options.
• Increasing wealth leads to increased expenditures on sunglasses, as buyers use eyewear to exhibit their way of life and social standing, causing the market to grow. The expansion of social media and e-commerce platforms has simplified the process of finding and purchasing sunglasses online, broadening market reach across the globe. Consumers are becoming aware of the significance of safeguarding their eyes from UV rays, resulting in an increased need for sunglasses with UV protection.
• Sunglasses have become a trendy must-have item, considered a necessary addition to any outfit. The trend has been further fuelled by celebrities and social media influencers endorsing stylish eyewear. The increased demand for sunglasses is fuelled by current fashion trends and designer releases. Luxury brands such as Gucci and Chanel have turned sunglasses into highly desired fashion accessories, combining functionality with elegance.

Sunglasses Market Trend Analysis Influence of Growing Fashion Trends on Sunglasses

• Changes in fashion trends and seasonal events motivate consumers to freshen up their eyewear collections. Unique partnerships and exclusive releases boost sales and create a sense of exclusivity in the current market environment. Famous people and social media personalities showcase fashionable sunglasses, influencing trends and increasing sales for well-known brands and designs. There is a growing demand for eco-friendly sunglasses made from recycled or biodegradable materials, fuelled by the influence of sustainable fashion trends on consumer choices, which is driving the growth of the market.
• Fashion trends now focus on diversity and inclusivity, reflected in sunglasses catering to various face shapes, sizes, and skin tones. Brands target a broad audience for market growth. The current fashion trends are centred around diversity and inclusivity, seen in sunglasses designed for different face shapes, sizes, and skin tones. Brands aim to reach a wide range of consumers to expand their market. Fashion trends are promoting uniqueness, leading to a demand for customized sunglasses that feature unique designs, hues, and personalized initials. Brands meet this need.
• Fast fashion makes stylish sunglasses more available to a broader audience by offering budget-friendly versions of luxurious styles, leading to a rise in the market demand. Instagram and Pinterest impact fashion trends by displaying stylish sunglasses. The popularity and sales of certain eyewear styles are increased by viral trends. Fashion trends have a significant influence on the sunglasses industry, blending eyewear with style, using celebrities, promoting diversity, adapting to quick-moving fashion trends, utilizing social media, providing customization options, and embracing sustainability.

Opportunity

Adaption of Augmented Reality Technology in Sunglasses

• AR-enabled sunglasses improve user experience by showing live information such as navigation and weather updates directly on the lenses. Operating hands-free enhances convenience and safety while engaging in activities and driving. These sunglasses are able to monitor fitness data such as distance, speed, heart rate, and calories expended. Users are provided with live guidance to help them enhance the effectiveness of their workouts. AR glasses function as educational aids by displaying live data and interactive lessons to students and professionals, improving comprehension and memory.
• AR sunglasses enhance navigation by providing step-by-step directions and overlaying points of interest. Tourists are also provided with details on landmarks and attractions. Augmented reality gaming in sunglasses combines the physical and digital realms to create engaging and immersive experiences. Interactive media and AR improve the choices for users in terms of entertainment. Professionals in construction, maintenance, and healthcare can utilize AR sunglasses for hands-free access to schematics, instructions, and patient data. Technicians benefit from remote assistance for improved efficiency and accuracy.
• With the help of AR technology, customers have the ability to virtually test out sunglasses to visualize how they appear prior to making a purchase. Brands have the option to provide users with customizable choices to personalize their sunglasses with virtual designs. Develop captivating interactions via AR advertising to draw in and retain clientele. Improve brand reputation by providing AR-equipped sunglasses, demonstrating creativity and futuristic ideas. Higher cost of AR sunglasses is warranted by sophisticated technology and features, resulting in higher revenue and profit margins. Tech-savvy consumers are attracted to unique and innovative features that set products apart from competitors.

Sunglasses Market Segment Analysis:

Sunglasses Market is segmented on the basis of Type, Design, Category, Frame Material, Distribution Channel, End-User and Region.

By Type, Non-polarized Sunglasses Segment Is Expected to Dominate the Market During the Forecast Period

• Non-polarized sunglasses appeal to a larger market and are more affordable than polarized options, allowing customers to purchase several pairs. Consumers value style more than technical aspects and opt for non-polarized sunglasses with a wide range of tints, colours, and styles. Frequent changes in fashion trends result in a high turnover of sunglass buying.
• Non-polarized sunglasses are multipurpose and convenient for daily use, attracting customers looking for a fashionable accessory that is suitable for various occasions without specific characteristics. Different styles in the non-polarized category meet different fashion tastes. Consumers can choose from a variety of frame shapes, sizes, and colours to coordinate sunglasses with their outfits and styles. Certain individuals experience unease or confusion when using polarized lenses, especially in situations involving technology or specific activities such as skiing or being on water. Non-polarized sunglasses might provide increased comfort.
• Non-polarized sunglasses companies offer personalized eyewear choices such as prescription lenses and diverse frames, appealing to customers in search of customized eyewear solutions. Consumers might not see the benefits of polarized lenses, choosing non-polarized sunglasses instead because of their lower cost and belief that they are suitable for everyday use. Non-polarized sunglasses face less regulatory challenges in areas with strict eyewear rules, allowing manufacturers to introduce them to the market more easily.

By Distribution Channel, Specialty Store Segment Held the Largest Share In 2023

• Specialized sunglasses stores have expert employees who provide customized help to clients by grasping various types of lenses, frame materials, and styles. This improves the shopping experience, promoting customer loyalty and encouraging repeat business. Exclusive deals with specific brands and limited-edition lines appeal to customers looking for one-of-a-kind glasses. These stores appeal to a wider range of customers and fashion trends by displaying a variety of styles, thus increasing their customer base.
• Specialty stores prioritize partnering with reputable manufacturers to guarantee authentic, high-quality sunglasses. Focusing on being genuine differentiates them from other stores and establishes them as reliable providers of high-quality eyewear items. Specialty stores provide a variety of sunglasses from both popular and niche brands, catering to a range of customer preferences. Specialty stores partner with leading eyewear brands to secure exclusive or limited-edition releases, distinguishing themselves from rivals and drawing in customers in search of distinctive eyewear.
• Specialty stores focus on designing appealing retail environments with eyewear displays, fitting stations, and friendly staff to enhance the shopping experience. The pleasant ambiance and attention to detail motivate customers to take their time browsing and selecting sunglasses. Boutique shops offer personalized sunglasses with customization choices such as prescription lenses and frame adjustments. This appeals to people with particular vision requirements or fashion tastes, bringing in a wider variety of customers and establishing specialty stores as a preferred option for buying eyewear.

Sunglasses Market Regional Insights:

North America is Expected to Dominate the Market Over the Forecast Period

• Consumers in North America who have a large amount of money to spend are investing more in luxury items such as sunglasses, including top-tier and designer labels, which is boosting the sales of luxury products in the market. In this region, sunglasses are a popular accessory that reflects a strong fashion culture. The demand and trends are influenced by Hollywood and celebrity endorsements. Prosperous e-commerce industry in North America provides a vast array of sunglass choices, boosting sales. Virtual try-on technology boosts the online shopping experience by boosting consumer trust and happiness.
• Effective marketing techniques and recognized retail systems in North America increase consumer demand and drive sales of various sunglasses through upscale stores and online channels. North American market is eagerly adopting new sunglass technology such as smart lenses, Bluetooth integration, and AR features in eyewear, demonstrating a strong fondness for cutting-edge products. The mixed population of North America drives a wide market for different styles and brands, with a high demand for customized items such as sunglasses. Customers are willing to spend more for exclusive customization.
• Growing recognition of the importance of UV protection is spurring the need for top-notch sunglasses. Health regulations in North America are in place to ensure the effectiveness of protective eyewear, which in turn builds trust among consumers and drives up demand for such products. A lot of individuals like engaging in outdoor sports, which necessitate wearing sunglasses for both safety and better performance. Athletes who promote sports brands increase the popularity of performance sunglasses.
• The data shows that the U.S. sunglasses market has experienced significant fluctuations over the past five years. The impact of the COVID-19 pandemic in 2020 led to a substantial decline in revenue. However, the market has shown resilience and strong recovery in subsequent years, reaching a peak in 2023. This growth can be attributed to increased consumer spending, a resurgence in outdoor activities, and the continued influence of fashion trends.

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Sunglasses Market Active Players

• EssilorLuxottica (France)
• Safilo Group S.p.A. (Italy)
• Maui Jim (USA)
• Ray-Ban (Italy/USA)
• Oakley, Inc. (USA)
• Costa Sunglasses (USA)
• Prada (Italy)
• Giorgio Armani (Italy)
• Fielmann AG (Germany)
• Kering Eyewear (France)
• Marcolin S.p.A. (Italy)
• Marchon Eyewear, Inc. (USA)
• Nike Vision (USA)
• Silhouette International Schmied AG (Austria)
• Bausch & Lomb (USA)
• Charmant Group (Japan)
• De Rigo Vision S.p.A. (Italy)
• Silhouette Eyewear Ltd. (Austria)
• Carrera (Italy)
• Tifosi Optics, Inc. (USA)
• Randolph Engineering, Inc. (USA)
• Italia Independent Group S.p.A. (Italy)
• Mykita GmbH (Germany)
• Warby Parker (USA)
• Persol (Italy)
• Tom Ford (USA)

Key Industry Developments in the Sunglasses Market:

• In May 2024, Innovative Eyewear, Inc., the developer of smart eyewear under the Lucyd®, Nautica®, Eddie Bauer® and Reebok® brands, is thrilled to announce the launch of its the Eddie Bauer Smart Eyewear collection. This new line includes voice access to ChatGPT and introduces the world's first rimless smart eyewear design.
• In May 2024, Oakley®, leader in sport performance and optical innovation and Softball America, premier Softball Media organization, announce a new retail partnership of events that will pop-up in North American stores throughout the year. The partnership will officially kick off at the end of this month in Oklahoma City for the Women’s Softball College World Series. 
• In July 2023, EssilorLuxottica acquires Nuance Hearing for tens of millions of dollars to integrate hearing aids into fashionable eyeglasses. EssilorLuxottica, the world’s largest eyewear group, has acquired Israeli startup Nuance Hearing. The deal, which was completed in late 2022 but was only revealed by the French-Italian group on Tuesday, is estimated at tens of millions of dollars.
• In July 2023, Oakley, from EssilorLuxottica, has launched two sun styles in collaboration with Team USA: Team USA Encoder Strike Vented and Team USA Heliostat.

1. INTRODUCTION
   1. RESEARCH OBJECTIVES
   2. RESEARCH METHODOLOGY
   3. RESEARCH PROCESS
   4. SCOPE AND COVERAGE
      1. Market Definition
      2. Key Questions Answered
   5. MARKET SEGMENTATION
2. EXECUTIVE SUMMARY
3. MARKET OVERVIEW
4. GROWTH OPPORTUNITIES BY SEGMENT
5. MARKET LANDSCAPE
   1. PORTER’S FIVE FORCES ANALYSIS
      1. Bargaining Power of Supplier
      2. Threat Of New Entrants
      3. Threat Of Substitutes
      4. Competitive Rivalry
      5. Bargaining Power Among Buyers
   2. INDUSTRY VALUE CHAIN ANALYSIS
   3. MARKET DYNAMICS
      1. Drivers
      2. Restraints
      3. Opportunities
      4. Challenges
   4. MARKET TREND ANALYSIS
   5. REGULATORY LANDSCAPE
   6. PESTLE ANALYSIS
   7. PRICE TREND ANALYSIS
   8. PATENT ANALYSIS
   9. TECHNOLOGY EVALUATION
   10. MARKET IMPACT OF THE RUSSIA-UKRAINE WAR
       1. Geopolitical Market Disruptions
       2. Supply Chain Disruptions
       3. Instability in Emerging Markets
   11. ECOSYSTEM
6. SUNGLASSES MARKET BY TYPE (2017-2032)
   1. SUNGLASSES MARKET SNAPSHOT AND GROWTH ENGINE
   2. MARKET OVERVIEW
   3. POLARIZED SUNGLASSES
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017-2032F)
      3. Historic And Forecasted Market Size in Volume (2017-2032F)
      4. Key Market Trends, Growth Factors and Opportunities
      5. Geographic Segmentation Analysis
   4. NON-POLARIZED SUNGLASSES
7. SUNGLASSES MARKET BY DESIGN (2017-2032)
   1. SUNGLASSES MARKET SNAPSHOT AND GROWTH ENGINE
   2. MARKET OVERVIEW
   3. AVIATOR/PILOT
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017-2032F)
      3. Historic And Forecasted Market Size in Volume (2017-2032F)
      4. Key Market Trends, Growth Factors and Opportunities
      5. Geographic Segmentation Analysis
   4. RECTANGLE
   5. ROUND
   6. OVAL
   7. CAT EYE
8. SUNGLASSES MARKET BY CATEGORY (2017-2032)
   1. SUNGLASSES MARKET SNAPSHOT AND GROWTH ENGINE
   2. MARKET OVERVIEW
   3. FASHION
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017-2032F)
      3. Historic And Forecasted Market Size in Volume (2017-2032F)
      4. Key Market Trends, Growth Factors and Opportunities
      5. Geographic Segmentation Analysis
   4. SPORTS
   5. AVIATOR
   6. SPECIALITY
   7. LUXURY
9. SUNGLASSES MARKET BY FRAME MATERIAL (2017-2032)
   1. SUNGLASSES MARKET SNAPSHOT AND GROWTH ENGINE
   2. MARKET OVERVIEW
   3. PLASTIC FRAMES
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017-2032F)
      3. Historic And Forecasted Market Size in Volume (2017-2032F)
      4. Key Market Trends, Growth Factors and Opportunities
      5. Geographic Segmentation Analysis
   4. METAL FRAMES
   5. ACETATE FRAMES
   6. WOOD FRAMES
   7. MIXED MATERIAL FRAMES
10. SUNGLASSES MARKET BY DISTRIBUTION CHANNEL (2017-2032)
    1. SUNGLASSES MARKET SNAPSHOT AND GROWTH ENGINE
    2. MARKET OVERVIEW
    3. SUPERMARKET AND HYPERMARKET
       1. Introduction And Market Overview
       2. Historic And Forecasted Market Size in Value (2017-2032F)
       3. Historic And Forecasted Market Size in Volume (2017-2032F)
       4. Key Market Trends, Growth Factors and Opportunities
       5. Geographic Segmentation Analysis
    4. SPECIALTY STORE
    5. CONVENIENCE STORE
    6. E-COMMERCE PLATFORM
11. SUNGLASSES MARKET BY END-USER (2017-2032)
    1. SUNGLASSES MARKET SNAPSHOT AND GROWTH ENGINE
    2. MARKET OVERVIEW
    3. MEN
       1. Introduction And Market Overview
       2. Historic And Forecasted Market Size in Value (2017-2032F)
       3. Historic And Forecasted Market Size in Volume (2017-2032F)
       4. Key Market Trends, Growth Factors and Opportunities
       5. Geographic Segmentation Analysis
    4. WOMEN
    5. UNISEX
    6. CHILDREN
12. COMPANY PROFILES AND COMPETITIVE ANALYSIS
    1. COMPETITIVE LANDSCAPE
       1. Competitive Benchmarking
       2. Sunglasses Market Share by Manufacturer (2023)
       3. Industry BCG Matrix
       4. Heat Map Analysis
       5. Mergers & Acquisitions
    2. LUXOTTICA GROUP S.P.A. (ITALY)
       1. Company Overview
       2. Key Executives
       3. Company Snapshot
       4. Role of the Company in the Market
       5. Sustainability and Social Responsibility
       6. Operating Business Segments
       7. Product Portfolio
       8. Business Performance (Production Volume, Sales Volume, Sales Margin, Production Capacity, Capacity Utilization Rate)
       9. Key Strategic Moves and Recent Developments
       10. SWOT Analysis
    3. ESSILORLUXOTTICA (FRANCE)
    4. SAFILO GROUP S.P.A. (ITALY)
    5. MAUI JIM (USA)
    6. RAY-BAN (ITALY/USA)
    7. OAKLEY, INC. (USA)
    8. COSTA SUNGLASSES (USA)
    9. PRADA (ITALY)
    10. GIORGIO ARMANI (ITALY)
    11. FIELMANN AG (GERMANY)
    12. KERING EYEWEAR (FRANCE)
    13. MARCOLIN S.P.A. (ITALY)
    14. MARCHON EYEWEAR, INC. (USA)
    15. NIKE VISION (USA)
    16. SILHOUETTE INTERNATIONAL SCHMIED AG (AUSTRIA)
    17. BAUSCH & LOMB (USA)
    18. CHARMANT GROUP (JAPAN)
    19. DE RIGO VISION S.P.A. (ITALY)
    20. SILHOUETTE EYEWEAR LTD. (AUSTRIA)
    21. CARRERA (ITALY)
    22. TIFOSI OPTICS, INC. (USA)
    23. RANDOLPH ENGINEERING, INC. (USA)
    24. ITALIA INDEPENDENT GROUP S.P.A. (ITALY)
    25. MYKITA GMBH (GERMANY)
    26. WARBY PARKER (USA)
    27. PERSOL (ITALY)
    28. TOM FORD (USA)
13. GLOBAL SUNGLASSES MARKET BY REGION
    1. OVERVIEW
    2. NORTH AMERICA
       1. Key Market Trends, Growth Factors and Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size by Type
       4. Historic And Forecasted Market Size by Design
       5. Historic And Forecasted Market Size by Category
       6. Historic And Forecasted Market Size by Frame Material
       7. Historic And Forecasted Market Size by Distribution Channel
       8. Historic And Forecasted Market Size by End-User
       9. Historic And Forecasted Market Size by Country
          1. USA
          2. Canada
          3. Mexico
    3. EASTERN EUROPE
       1. Key Market Trends, Growth Factors and Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size by Segments
       4. Historic And Forecasted Market Size by Country
          1. Russia
          2. Bulgaria
          3. The Czech Republic
          4. Hungary
          5. Poland
          6. Romania
          7. Rest Of Eastern Europe
    4. WESTERN EUROPE
       1. Key Market Trends, Growth Factors and Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size by Segments
       4. Historic And Forecasted Market Size by Country
          1. Germany
          2. United Kingdom
          3. France
          4. The Netherlands
          5. Italy
          6. Spain
          7. Rest Of Western Europe
    5. ASIA PACIFIC
       1. Key Market Trends, Growth Factors and Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size by Segments
       4. Historic And Forecasted Market Size by Country
          1. China
          2. India
          3. Japan
          4. South Korea
          5. Malaysia
          6. Thailand
          7. Vietnam
          8. The Philippines
          9. Australia
          10. New-Zealand
          11. Rest Of APAC
    6. MIDDLE EAST & AFRICA
       1. Key Market Trends, Growth Factors and Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size by Segments
       4. Historic And Forecasted Market Size by Country
          1. Turkey
          2. Bahrain
          3. Kuwait
          4. Saudi Arabia
          5. Qatar
          6. UAE
          7. Israel
          8. South Africa
    7. SOUTH AMERICA
       1. Key Market Trends, Growth Factors and Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size by Segments
       4. Historic And Forecasted Market Size by Country
          1. Brazil
          2. Argentina
          3. Rest of South America
14. INVESTMENT ANALYSIS
15. ANALYST VIEWPOINT AND CONCLUSION
    1. Recommendations and Concluding Analysis
    2. Potential Market Strategies
       1. 1. Thailand
          2. Vietnam
          3. The Philippines
          4. Australia
          5. New-Zealand
          6. Rest Of APAC
    3. MIDDLE EAST & AFRICA
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size by Segments
       4. Historic And Forecasted Market Size by Country
          1. Turkey
          2. Bahrain
          3. Kuwait
          4. Saudi Arabia
          5. Qatar
          6. UAE
          7. Israel
          8. South Africa
    4. SOUTH AMERICA
       1. Key Market Trends, Growth Factors and Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size by Segments
       4. Historic And Forecasted Market Size by Country
          1. Brazil
          2. Argentina
          3. Rest of South America
16. INVESTMENT ANALYSIS
17. ANALYST VIEWPOINT AND CONCLUSION
    1. Recommendations and Concluding Analysis
    2. Potential Market Strategies