Speciality Proteins Market Synopsis

Speciality Proteins Market Size Was Valued at USD 60.69 Billion in 2023 and is Projected to Reach USD 115.19 Billion by 2032, Growing at a CAGR of 7.38 % From 2024-2032.

The specialty protein market is a rapidly expanding sector, driven by consumer demand for protein-rich diets and biotechnology advancements. Specialty proteins, comprising both animal-based and plant-based proteins, find use in a variety of applications such as pharmaceuticals, functional foods, and nutritional supplements. The market is expanding rapidly as a result of the increasing demand for high-quality protein sources in medical nutrition, a surge in fitness and wellness trends, and the increasing awareness of health issues. Key participants are investing in research and development to enhance and innovate protein formulations, thereby contributing to the market's dynamic evolution. As dietary preferences shift towards sustainable and functional protein sources, we expect the specialty protein market to continue expanding and diversifying.

• The specialty proteins market, a rapidly expanding segment of the broader protein industry, focuses on proteins with specific applications in animal nutrition, pharmaceuticals, and food. Targeted benefits, functional properties, and high quality frequently distinguish these proteins.
• Catering to the increasing consumer demand for functional foods and dietary supplements, the market encompasses a wide variety of protein categories, such as synthetic proteins, animal-based proteins, and plant-based proteins. Advancements in protein extraction and processing technologies, in conjunction with an increase in health consciousness, have led to substantial market expansion.
• Market trends indicate a growing preference for plant-based proteins due to their sustainability credentials and perceived health benefits. Furthermore, there is a growing interest in specialty proteins that provide improved functionalities, including improved solubility, texture, and nutritional profiles.
• Rising health awareness, protein engineering advancements, and dietary changes are among the primary factors that influence the market. The market is witnessing innovations in protein applications, constantly introducing new products and formulations to meet the evolving preferences and requirements of consumers.

Speciality Proteins Market Trend Analysis

Increased Demand for Plant-Based Proteins

• The trend toward increased demand for plant-based proteins has substantially impacted the specialty protein market. Due to their perceived health benefits and sustainability, plant-based proteins are gaining popularity as consumers become more environmentally conscious and health-conscious.
• Companies are expanding their offerings to include a variety of plant-based options, such as pea, soy, and hemp proteins, as a result of this transition, which is driving innovation and investment in the specialty proteins sector. Companies are integrating these proteins into a range of products, such as protein-enriched snacks and animal substitutes, to cater to the needs of both vegetarians and flexitarians.
• Additionally, companies are advancing protein processing technologies and formulation methods in response to the increasing prevalence of plant-based diets. In order to better align with consumer expectations, companies are emphasizing the enhancement of the nutritional profile, texture, and flavor of plant-based proteins.
• Consequently, the specialty protein market is undergoing substantial development, with forecasts suggesting that it will continue to expand as a result of the growing popularity of plant-based diets and the demand for sustainable food solutions.

Focus on Personalized Nutrition

• The specialty protein market is undergoing a transformation due to the trend toward personalized nutrition, which is fostering growth and innovation. Customized nutritional solutions tailored to individual health requirements, preferences, and genetic profiles are increasingly attracting consumer interest. This change is promoting a surge in demand for specialty proteins that provide specific benefits, such as improved metabolic health, weight management, or enhanced muscle recovery. Companies are utilizing cutting-edge technologies, such as AI and genomics, to create personalized protein products that are in accordance with their individual health objectives and dietary needs.
• The specialty proteins market is experiencing a diversification of offerings in response to this trend, ranging from highly specialized formulations to plant-based and bioengineered proteins. In addition to fostering increased investment in research and development, this evolution is also broadening its market opportunities. The specialty protein market is on the brink of significant growth as personalization becomes a critical factor in consumer decision-making. A growing emphasis on providing science-based, targeted nutrition solutions is driving this growth.

Speciality Proteins Market Segment Analysis:

Speciality Proteins Market Segmented on the basis of By Type, and By Application.

By Type, Plant Based Protein segment is expected to dominate the market during the forecast period

• Plant-based and animal-based proteins make up the two segments of the protein market. The design of each segment caters to a diverse range of dietary preferences and health concerns. Plant-based proteins, derived from sources such as legumes, nuts, and cereals, are gaining traction primarily due to their environmental sustainability and appeal to vegetarian and vegan consumers.
• Health-conscious individuals favor them for their ability to provide a variety of functional advantages, such as improved digestion and cholesterol reduction. On the other hand, animal-based proteins, sourced from meat, dairy, and eggs, remain the most popular due to their high bioavailability and comprehensive amino acid profile, crucial for muscle development and overall nutrition.
• Specialty proteins such as hydrolyzed proteins, isolated proteins, and blended protein formulations further bolster the market. Engineers engineered these proteins to meet specific health requirements and performance standards, such as enhancing protein absorption or improving muscle recovery.
• The increasing demand for customized nutritional solutions and the advancements in protein processing technologies, which offer consumers targeted options for optimal health and wellness, are driving the growth of this segment.

By Application, Bakery Products segment held the largest share in 2024

• There is a growing demand for specialty proteins in a variety of applications, particularly in confectionary and dairy products. In the bakery sector, specialty proteins improve the quality of products by extending their shelf life, enhancing texture, and providing additional nutritional benefits.
• Bakeries that are gluten-free and high in protein are increasingly using specialty proteins to cater to health-conscious consumers and those with dietary restrictions. This change is consistent with the increasing demand for functional foods that provide both health benefits and Flavor.
• In the same way, specialty proteins are essential for developing dairy products with improved nutritional profiles and functionality. They fortify yogurts, cheeses, and milk-based beverages in response to the increasing consumer demand for protein-enriched dairy products.
• As the market continues to evolve, we anticipate that the incorporation of specialty proteins in these applications will fuel growth, satisfying the needs of both health-conscious individuals and the broader consumer market.

Speciality Proteins Market Regional Insights:

Asia-Pacific dominates the speciality proteins market

• Growing populations, rapid industrialization, and increased health awareness are driving the Asia-Pacific region to become the dominant force in the specialty proteins market. The region's dominant position is a result of the increasing demand for high-quality protein sources and the region's diverse dietary preferences. Key markets like China and India are witnessing substantial growth in their food and beverage industries due to the growing utilization of specialty proteins in various applications such as animal feed, functional foods, and nutritional supplements.
• The Asia-Pacific region is able to capitalize on advanced technological advancements and innovation in protein production, in addition to demographic and economic factors. In order to meet the changing demands of health-conscious consumers, companies are making substantial investments in research and development to improve the quality and functionality of protein. This trend emphasizes the region's critical role in the global specialty proteins market and solidifies its status as a significant player in the industry.

Active Key Players in the Speciality Proteins Market

• ADM (United States)
• Gillco Ingredients (United States)
• Milk Specialties Global (United States)
• Roquette Frères (France)
• Cargill (United States)
• DSM (Netherlands)
• Kerry Group ( Ireland)
• General Mills (United States)
• Tatua  (New Zealand) and Other Major Players

Chapter 1: Introduction
 1.1 Research Objectives
 1.2 Research Methodology
 1.3 Research Process
 1.4 Scope and Coverage
  1.4.1 Market Definition
  1.4.2 Key Questions Answered
 1.5 Market Segmentation

Chapter 2:Executive Summary

Chapter 3:Growth Opportunities By Segment
 3.1 By Type
 3.2 By Application

Chapter 4: Market Landscape
 4.1 Porter's Five Forces Analysis
  4.1.1 Bargaining Power of Supplier
  4.1.2 Threat of New Entrants
  4.1.3 Threat of Substitutes
  4.1.4 Competitive Rivalry
  4.1.5 Bargaining Power Among Buyers
 4.2 Industry Value Chain Analysis
 4.3 Market Dynamics
  3.5.1 Drivers
  3.5.2 Restraints
  3.5.3 Opportunities
  3.5.4 Challenges
 4.4 Pestle Analysis
 4.5 Technological Roadmap
 4.6 Regulatory Landscape
 4.7 SWOT Analysis
 4.8 Price Trend Analysis
 4.9 Patent Analysis
 4.10 Analysis of the Impact of Covid-19
  4.10.1 Impact on the Overall Market
  4.10.2 Impact on the Supply Chain
  4.10.3 Impact on the Key Manufacturers
  4.10.4 Impact on the Pricing

Chapter 4: Speciality Proteins Market by Type
 4.1 Speciality Proteins Market Overview Snapshot and Growth Engine
 4.2 Speciality Proteins Market Overview
 4.3 Plant Based Protein
  4.3.1 Introduction and Market Overview
  4.3.2 Historic and Forecasted Market Size (2017-2032F)
  4.3.3 Key Market Trends, Growth Factors and Opportunities
  4.3.4 Plant Based Protein: Grographic Segmentation
 4.4 Animal Based Protein
  4.4.1 Introduction and Market Overview
  4.4.2 Historic and Forecasted Market Size (2017-2032F)
  4.4.3 Key Market Trends, Growth Factors and Opportunities
  4.4.4 Animal Based Protein: Grographic Segmentation

Chapter 5: Speciality Proteins Market by Application
 5.1 Speciality Proteins Market Overview Snapshot and Growth Engine
 5.2 Speciality Proteins Market Overview
 5.3 Bakery Products
  5.3.1 Introduction and Market Overview
  5.3.2 Historic and Forecasted Market Size (2017-2032F)
  5.3.3 Key Market Trends, Growth Factors and Opportunities
  5.3.4 Bakery Products: Grographic Segmentation
 5.4 Dairy Products
  5.4.1 Introduction and Market Overview
  5.4.2 Historic and Forecasted Market Size (2017-2032F)
  5.4.3 Key Market Trends, Growth Factors and Opportunities
  5.4.4 Dairy Products: Grographic Segmentation
 5.5 Beverages
  5.5.1 Introduction and Market Overview
  5.5.2 Historic and Forecasted Market Size (2017-2032F)
  5.5.3 Key Market Trends, Growth Factors and Opportunities
  5.5.4 Beverages: Grographic Segmentation
 5.6 Meat Products
  5.6.1 Introduction and Market Overview
  5.6.2 Historic and Forecasted Market Size (2017-2032F)
  5.6.3 Key Market Trends, Growth Factors and Opportunities
  5.6.4 Meat Products: Grographic Segmentation
 5.7 Functional Foods
  5.7.1 Introduction and Market Overview
  5.7.2 Historic and Forecasted Market Size (2017-2032F)
  5.7.3 Key Market Trends, Growth Factors and Opportunities
  5.7.4 Functional Foods: Grographic Segmentation
 5.8 Dietary Supplements
  5.8.1 Introduction and Market Overview
  5.8.2 Historic and Forecasted Market Size (2017-2032F)
  5.8.3 Key Market Trends, Growth Factors and Opportunities
  5.8.4 Dietary Supplements: Grographic Segmentation

Chapter 6: Company Profiles and Competitive Analysis
 6.1 Competitive Landscape
  6.1.1 Competitive Positioning
  6.1.2 Speciality Proteins Sales and Market Share By Players
  6.1.3 Industry BCG Matrix
  6.1.4 Ansoff Matrix
  6.1.5 Speciality Proteins Industry Concentration Ratio (CR5 and HHI)
  6.1.6 Top 5 Speciality Proteins Players Market Share
  6.1.7 Mergers and Acquisitions
  6.1.8 Business Strategies By Top Players
 6.2 ADM
  6.2.1 Company Overview
  6.2.2 Key Executives
  6.2.3 Company Snapshot
  6.2.4 Operating Business Segments
  6.2.5 Product Portfolio
  6.2.6 Business Performance
  6.2.7 Key Strategic Moves and Recent Developments
  6.2.8 SWOT Analysis
 6.3 GILLCO INGREDIENTS
 6.4 MILK SPECIALTIES GLOBAL
 6.5 ROQUETTE FRÈRES
 6.6 CARGILL
 6.7 DSM
 6.8 KERRY GROUP
 6.9 GENERAL MILLS
 6.10 TATUA

Chapter 7: Global Speciality Proteins Market Analysis, Insights and Forecast, 2017-2032
 7.1 Market Overview
 7.2 Historic and Forecasted Market Size By Type
  7.2.1 Plant Based Protein
  7.2.2 Animal Based Protein
 7.3 Historic and Forecasted Market Size By Application
  7.3.1 Bakery Products
  7.3.2 Dairy Products
  7.3.3 Beverages
  7.3.4 Meat Products
  7.3.5 Functional Foods
  7.3.6 Dietary Supplements

Chapter 8: North America Speciality Proteins Market Analysis, Insights and Forecast, 2017-2032
 8.1 Key Market Trends, Growth Factors and Opportunities
 8.2 Impact of Covid-19
 8.3 Key Players
 8.4 Key Market Trends, Growth Factors and Opportunities
 8.4 Historic and Forecasted Market Size By Type
  8.4.1 Plant Based Protein
  8.4.2 Animal Based Protein
 8.5 Historic and Forecasted Market Size By Application
  8.5.1 Bakery Products
  8.5.2 Dairy Products
  8.5.3 Beverages
  8.5.4 Meat Products
  8.5.5 Functional Foods
  8.5.6 Dietary Supplements
 8.6 Historic and Forecast Market Size by Country
  8.6.1 U.S.
  8.6.2 Canada
  8.6.3 Mexico

Chapter 9: Europe Speciality Proteins Market Analysis, Insights and Forecast, 2017-2032
 9.1 Key Market Trends, Growth Factors and Opportunities
 9.2 Impact of Covid-19
 9.3 Key Players
 9.4 Key Market Trends, Growth Factors and Opportunities
 9.4 Historic and Forecasted Market Size By Type
  9.4.1 Plant Based Protein
  9.4.2 Animal Based Protein
 9.5 Historic and Forecasted Market Size By Application
  9.5.1 Bakery Products
  9.5.2 Dairy Products
  9.5.3 Beverages
  9.5.4 Meat Products
  9.5.5 Functional Foods
  9.5.6 Dietary Supplements
 9.6 Historic and Forecast Market Size by Country
  9.6.1 Germany
  9.6.2 U.K.
  9.6.3 France
  9.6.4 Italy
  9.6.5 Russia
  9.6.6 Spain

Chapter 10: Asia-Pacific Speciality Proteins Market Analysis, Insights and Forecast, 2017-2032
 10.1 Key Market Trends, Growth Factors and Opportunities
 10.2 Impact of Covid-19
 10.3 Key Players
 10.4 Key Market Trends, Growth Factors and Opportunities
 10.4 Historic and Forecasted Market Size By Type
  10.4.1 Plant Based Protein
  10.4.2 Animal Based Protein
 10.5 Historic and Forecasted Market Size By Application
  10.5.1 Bakery Products
  10.5.2 Dairy Products
  10.5.3 Beverages
  10.5.4 Meat Products
  10.5.5 Functional Foods
  10.5.6 Dietary Supplements
 10.6 Historic and Forecast Market Size by Country
  10.6.1 China
  10.6.2 India
  10.6.3 Japan
  10.6.4 Southeast Asia

Chapter 11: South America Speciality Proteins Market Analysis, Insights and Forecast, 2017-2032
 11.1 Key Market Trends, Growth Factors and Opportunities
 11.2 Impact of Covid-19
 11.3 Key Players
 11.4 Key Market Trends, Growth Factors and Opportunities
 11.4 Historic and Forecasted Market Size By Type
  11.4.1 Plant Based Protein
  11.4.2 Animal Based Protein
 11.5 Historic and Forecasted Market Size By Application
  11.5.1 Bakery Products
  11.5.2 Dairy Products
  11.5.3 Beverages
  11.5.4 Meat Products
  11.5.5 Functional Foods
  11.5.6 Dietary Supplements
 11.6 Historic and Forecast Market Size by Country
  11.6.1 Brazil
  11.6.2 Argentina

Chapter 12: Middle East & Africa Speciality Proteins Market Analysis, Insights and Forecast, 2017-2032
 12.1 Key Market Trends, Growth Factors and Opportunities
 12.2 Impact of Covid-19
 12.3 Key Players
 12.4 Key Market Trends, Growth Factors and Opportunities
 12.4 Historic and Forecasted Market Size By Type
  12.4.1 Plant Based Protein
  12.4.2 Animal Based Protein
 12.5 Historic and Forecasted Market Size By Application
  12.5.1 Bakery Products
  12.5.2 Dairy Products
  12.5.3 Beverages
  12.5.4 Meat Products
  12.5.5 Functional Foods
  12.5.6 Dietary Supplements
 12.6 Historic and Forecast Market Size by Country
  12.6.1 Saudi Arabia
  12.6.2 South Africa

Chapter 13 Investment Analysis

Chapter 14 Analyst Viewpoint and Conclusion

LIST OF TABLES

TABLE 001. EXECUTIVE SUMMARY
TABLE 002. SPECIALITY PROTEINS MARKET BARGAINING POWER OF SUPPLIERS
TABLE 003. SPECIALITY PROTEINS MARKET BARGAINING POWER OF CUSTOMERS
TABLE 004. SPECIALITY PROTEINS MARKET COMPETITIVE RIVALRY
TABLE 005. SPECIALITY PROTEINS MARKET THREAT OF NEW ENTRANTS
TABLE 006. SPECIALITY PROTEINS MARKET THREAT OF SUBSTITUTES
TABLE 007. SPECIALITY PROTEINS MARKET BY TYPE
TABLE 008. PLANT BASED PROTEIN MARKET OVERVIEW (2017-2032)
TABLE 009. ANIMAL BASED PROTEIN MARKET OVERVIEW (2017-2032)
TABLE 010. SPECIALITY PROTEINS MARKET BY APPLICATION
TABLE 011. BAKERY PRODUCTS MARKET OVERVIEW (2017-2032)
TABLE 012. DAIRY PRODUCTS MARKET OVERVIEW (2017-2032)
TABLE 013. BEVERAGES MARKET OVERVIEW (2017-2032)
TABLE 014. MEAT PRODUCTS MARKET OVERVIEW (2017-2032)
TABLE 015. FUNCTIONAL FOODS MARKET OVERVIEW (2017-2032)
TABLE 016. DIETARY SUPPLEMENTS MARKET OVERVIEW (2017-2032)
TABLE 017. NORTH AMERICA SPECIALITY PROTEINS MARKET, BY TYPE (2017-2032)
TABLE 018. NORTH AMERICA SPECIALITY PROTEINS MARKET, BY APPLICATION (2017-2032)
TABLE 019. N SPECIALITY PROTEINS MARKET, BY COUNTRY (2017-2032)
TABLE 020. EUROPE SPECIALITY PROTEINS MARKET, BY TYPE (2017-2032)
TABLE 021. EUROPE SPECIALITY PROTEINS MARKET, BY APPLICATION (2017-2032)
TABLE 022. SPECIALITY PROTEINS MARKET, BY COUNTRY (2017-2032)
TABLE 023. ASIA PACIFIC SPECIALITY PROTEINS MARKET, BY TYPE (2017-2032)
TABLE 024. ASIA PACIFIC SPECIALITY PROTEINS MARKET, BY APPLICATION (2017-2032)
TABLE 025. SPECIALITY PROTEINS MARKET, BY COUNTRY (2017-2032)
TABLE 026. MIDDLE EAST & AFRICA SPECIALITY PROTEINS MARKET, BY TYPE (2017-2032)
TABLE 027. MIDDLE EAST & AFRICA SPECIALITY PROTEINS MARKET, BY APPLICATION (2017-2032)
TABLE 028. SPECIALITY PROTEINS MARKET, BY COUNTRY (2017-2032)
TABLE 029. SOUTH AMERICA SPECIALITY PROTEINS MARKET, BY TYPE (2017-2032)
TABLE 030. SOUTH AMERICA SPECIALITY PROTEINS MARKET, BY APPLICATION (2017-2032)
TABLE 031. SPECIALITY PROTEINS MARKET, BY COUNTRY (2017-2032)
TABLE 032. ADM: SNAPSHOT
TABLE 033. ADM: BUSINESS PERFORMANCE
TABLE 034. ADM: PRODUCT PORTFOLIO
TABLE 035. ADM: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 035. GILLCO INGREDIENTS: SNAPSHOT
TABLE 036. GILLCO INGREDIENTS: BUSINESS PERFORMANCE
TABLE 037. GILLCO INGREDIENTS: PRODUCT PORTFOLIO
TABLE 038. GILLCO INGREDIENTS: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 038. MILK SPECIALTIES GLOBAL: SNAPSHOT
TABLE 039. MILK SPECIALTIES GLOBAL: BUSINESS PERFORMANCE
TABLE 040. MILK SPECIALTIES GLOBAL: PRODUCT PORTFOLIO
TABLE 041. MILK SPECIALTIES GLOBAL: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 041. ROQUETTE FRÈRES: SNAPSHOT
TABLE 042. ROQUETTE FRÈRES: BUSINESS PERFORMANCE
TABLE 043. ROQUETTE FRÈRES: PRODUCT PORTFOLIO
TABLE 044. ROQUETTE FRÈRES: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 044. CARGILL: SNAPSHOT
TABLE 045. CARGILL: BUSINESS PERFORMANCE
TABLE 046. CARGILL: PRODUCT PORTFOLIO
TABLE 047. CARGILL: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 047. DSM: SNAPSHOT
TABLE 048. DSM: BUSINESS PERFORMANCE
TABLE 049. DSM: PRODUCT PORTFOLIO
TABLE 050. DSM: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 050. KERRY GROUP: SNAPSHOT
TABLE 051. KERRY GROUP: BUSINESS PERFORMANCE
TABLE 052. KERRY GROUP: PRODUCT PORTFOLIO
TABLE 053. KERRY GROUP: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 053. GENERAL MILLS: SNAPSHOT
TABLE 054. GENERAL MILLS: BUSINESS PERFORMANCE
TABLE 055. GENERAL MILLS: PRODUCT PORTFOLIO
TABLE 056. GENERAL MILLS: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 056. TATUA: SNAPSHOT
TABLE 057. TATUA: BUSINESS PERFORMANCE
TABLE 058. TATUA: PRODUCT PORTFOLIO
TABLE 059. TATUA: KEY STRATEGIC MOVES AND DEVELOPMENTS

LIST OF FIGURES

FIGURE 001. YEARS CONSIDERED FOR ANALYSIS
FIGURE 002. SCOPE OF THE STUDY
FIGURE 003. SPECIALITY PROTEINS MARKET OVERVIEW BY REGIONS
FIGURE 004. PORTER'S FIVE FORCES ANALYSIS
FIGURE 005. BARGAINING POWER OF SUPPLIERS
FIGURE 006. COMPETITIVE RIVALRYFIGURE 007. THREAT OF NEW ENTRANTS
FIGURE 008. THREAT OF SUBSTITUTES
FIGURE 009. VALUE CHAIN ANALYSIS
FIGURE 010. PESTLE ANALYSIS
FIGURE 011. SPECIALITY PROTEINS MARKET OVERVIEW BY TYPE
FIGURE 012. PLANT BASED PROTEIN MARKET OVERVIEW (2017-2032)
FIGURE 013. ANIMAL BASED PROTEIN MARKET OVERVIEW (2017-2032)
FIGURE 014. SPECIALITY PROTEINS MARKET OVERVIEW BY APPLICATION
FIGURE 015. BAKERY PRODUCTS MARKET OVERVIEW (2017-2032)
FIGURE 016. DAIRY PRODUCTS MARKET OVERVIEW (2017-2032)
FIGURE 017. BEVERAGES MARKET OVERVIEW (2017-2032)
FIGURE 018. MEAT PRODUCTS MARKET OVERVIEW (2017-2032)
FIGURE 019. FUNCTIONAL FOODS MARKET OVERVIEW (2017-2032)
FIGURE 020. DIETARY SUPPLEMENTS MARKET OVERVIEW (2017-2032)
FIGURE 021. NORTH AMERICA SPECIALITY PROTEINS MARKET OVERVIEW BY COUNTRY (2017-2032)
FIGURE 022. EUROPE SPECIALITY PROTEINS MARKET OVERVIEW BY COUNTRY (2017-2032)
FIGURE 023. ASIA PACIFIC SPECIALITY PROTEINS MARKET OVERVIEW BY COUNTRY (2017-2032)
FIGURE 024. MIDDLE EAST & AFRICA SPECIALITY PROTEINS MARKET OVERVIEW BY COUNTRY (2017-2032)
FIGURE 025. SOUTH AMERICA SPECIALITY PROTEINS MARKET OVERVIEW BY COUNTRY (2017-2032)