Smartphone Security Software Market Synopsis

Smartphone Security Software Market Size Was Valued at USD 14.2 Billion in 2023, and is Projected to Reach USD 22.4 Billion by 2032, Growing at a CAGR of 5.2% From 2024-2032.

Smartphone security software involves a set of application and utilities that aims at shielding smartphones and tablets from possible security risks. These are normally antivirus and anti-malware tools for identifying and eliminating viruses and other malware in the devices, firewalls to regulate the flow of traffic and control access to the device, and anti-theft mechanisms for tracking, freezing, or erasing the device in the event that it gets lost or stolen. Encryption keeps the data resident on the device or on the actual networks safe, and secure browser tools guard against malicious activity like phishing. Further, app permission controls and backup options provide ways for users to control data access and to secure their data. In summary, smartphone security software has the objective of enhancing device security, safeguarding the privacy of the owners, and warding off cyber incidents successfully.

• The global market for ‘smartphone security software’ is in a phase of high growth due to the trends of ‘smartphone adoption’ and ‘secure mobile computing’. Such a trend has been fuelled by increasing use of mobile devices, advancement in cyber-crimes, and enhanced protection of data and information by the business entities and individuals.
• The market is stimulated by the necessity of business application and data security from more complicated cyber threats and mobility. But, consumers are getting more and more aware of the necessity of having secured mobile devices and as a result the demand for security solutions for the smartphones is on the rise. Global smartphone security software market will again witness high growth in the coming years primarily due to adopting secured mobile computing, rising need for businesses to safeguard data from cyber threats, and growing consciousness towards mobile security among the users.
• Further, high growth in the mobile device market and enhanced levels of cybersecurity threats, along with enhanced awareness of mobile security are anticipated to bolster the global smartphone security software market. Therefore, the global smartphone security software market has the potential of experiencing significant growth in the near future due to several factors such as growing need for secure mobile computing, the need for organizations to safeguard their data from hackers, and rising consumer awareness regarding the importance of mobile security.

Smartphone Security Software Market Trend Analysis

Increasing trend in the Mobile Malware

• With an increased uptake of smartphone devices around the globe, the rate of mobile malwares is also on the rise. The advancement in mobile technology in the last decade has seen a rapid increase in mobile malware threats where new threats emerge every day. Mobile malware can be of the following types; Trojan, ransomware, and spy, through which one can steal information, hijack a device, or else blackmail for money. Consequently, Mobile security solutions are something that has gained importance and is especially important for business users.

Rise in the demand for the secure mobile applications

• Mobile devices are increasingly being used in performing different tasks, and this has necessitated the need for more secure and efficient mobile applications. Enterprises will also need to make sure that the applications they employ to run their operations are safe and compliant with the latest standards. Further, users have to be very cautious so that they only download and install apps that are not hazardous to the device. Consequently, the smartphone security software market is experiencing growth due to the growing need for mobile applications that are secure.

Smartphone Security Software Market Segment Analysis:

Smartphone Security Software Market is Segmented based on, Deployment Model, Organization Size, End-User and Vertical.

By Deployment Model, On-Premise segment is expected to dominate the market during the forecast period

• The ubiquitous presence of the On-Premise deployment model in the smartphone security software market in the forecast period will lead to a rising demand on these solutions for several reasons. On-Premise solutions are preferred by businesses and organizations because they allow customizing smartphone security solutions for corporate needs meeting particular regulation requirements and internal policies. The ability to manage data and set out strict security standards is especially attractive in industries with high regulatory requirements, including financial and medical. In addition, as the world becomes more conscious of data breaches and other cyber risks, On-Premise deployments provide more robust data privacy guarantees. Collectively the mentioned factors help in increasing the demand for smartphone security software solutions to grow the market in the next few years.

By Vertical, BFSI segment held the largest share in 2023

• The Europeans BFSI (Banking, Financial Services and Insurance) segment holds a major market share and is expected to drive demand in the Smartphone Security Software market in the coming year as the sector needs high-end security due to growing mobile banking and financial services. With increased need to protect customer information as well as adhere to the credit reporting agencies regulations, effective smartphone security tools are now a necessity among the financial institutions. They also include such enhanced tools as secure login, credit card protection, and shield against mobile threats and malicious URLs. Thus, the further advancement of digital processes and the increasing popularity of applications for mobile banking are the key factors that will force the BFSI sector to maintain the relevance of reliable smartphone security solutions, thus promoting the development of peripherals and their application.

Smartphone Security Software Market Regional Insights:

North Americca is Expected to Dominate the Market Over the Forecast period

• The Smartphone Security Software Market in North America has a considerable growth rate at the present time. This is due to the rising admires for security solution especially for mobile devices by both the users and companies. This area encompasses some of the top technology companies in the world that are actively working toward improving security solutions. Also, in this area, there is a high penetration of technology-savvy consumers, and thus there is great market potential for mobile security.
• The growth of the market is further supported by the increase in disposable income and increasing economic growth in the region. It seems that consumers are ready to spend money on enhancing the mobile security in order to protect data and devices. In addition, the mobile device usage in the region is high and therefore the need for mobile security is on a rise. Another factor contributing to the growth of the market is the strict laws concerning data privacy in the region.
• Business entities are using mobile security solutions to be in compliance with these regulations. Also, the number of mobile devices used in the region is quite high, influencing the need for mobile security products. In general, the Smartphone Security Software Market in the North America region is growing at a very fast pace due to the mobile security applications demand among the customer as well as business, economic growth, and strong regulation privacy policies present in North America region.

Active Key Players in the Smartphone Security Software Market

• Juniper Networks
• Columbitech
• BullGuard
• ESET
• Symantec
• Sophos
• Lookout
• Doctor Web
• SMobile
• AVG
• Intel
• Kaspersky
• F-Secure
• Trend Micro
• Other Key Players

1. INTRODUCTION
   1. RESEARCH OBJECTIVES
   2. RESEARCH METHODOLOGY
   3. RESEARCH PROCESS
   4. SCOPE AND COVERAGE
      1. Market Definition
      2. Key Questions Answered
   5. MARKET SEGMENTATION
2. EXECUTIVE SUMMARY
3. MARKET OVERVIEW
4. GROWTH OPPORTUNITIES BY SEGMENT
5. MARKET LANDSCAPE
   1. PORTER’S FIVE FORCES ANALYSIS
      1. Bargaining Power Of Supplier
      2. Threat Of New Entrants
      3. Threat Of Substitutes
      4. Competitive Rivalry
      5. Bargaining Power Among Buyers
   2. INDUSTRY VALUE CHAIN ANALYSIS
   3. MARKET DYNAMICS
      1. Drivers
      2. Restraints
      3. Opportunities
      4. Challenges
   4. MARKET TREND ANALYSIS
   5. REGULATORY LANDSCAPE
   6. PESTLE ANALYSIS
   7. PRICE TREND ANALYSIS
   8. PATENT ANALYSIS
   9. TECHNOLOGY EVALUATION
   10. MARKET IMPACT OF THE RUSSIA-UKRAINE WAR
       1. Geopolitical Market Disruptions
       2. Supply Chain Disruptions
       3. Instability in Emerging Markets
   11. ECOSYSTEM
6. SMARTPHONE SECURITY SOFTWARE MARKET BY DEPLOYMENT MODEL (2017-2032)
   1. SMARTPHONE SECURITY SOFTWARE MARKET SNAPSHOT AND GROWTH ENGINE
   2. MARKET OVERVIEW
   3. ON-PREMISE
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017 – 2032F)
      3. Historic And Forecasted Market Size in Volume (2017 – 2032F)
      4. Key Market Trends, Growth Factors And Opportunities
      5. Geographic Segmentation Analysis
   4. CLOUD
7. SMARTPHONE SECURITY SOFTWARE MARKET BY ORGANIZATION SIZE (2017-2032)
   1. SMARTPHONE SECURITY SOFTWARE MARKET SNAPSHOT AND GROWTH ENGINE
   2. MARKET OVERVIEW
   3. SMALL & MEDIUM ENTERPRISES
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017 – 2032F)
      3. Historic And Forecasted Market Size in Volume (2017 – 2032F)
      4. Key Market Trends, Growth Factors And Opportunities
      5. Geographic Segmentation Analysis
8. LARGE ENTERPRISES
9. SMARTPHONE SECURITY SOFTWARE MARKET BY END USER (2017-2032)
   1. SMARTPHONE SECURITY SOFTWARE MARKET SNAPSHOT AND GROWTH ENGINE
   2. MARKET OVERVIEW
   3. ENTERPRISES
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017 – 2032F)
      3. Historic And Forecasted Market Size in Volume (2017 – 2032F)
      4. Key Market Trends, Growth Factors And Opportunities
      5. Geographic Segmentation Analysis
10. INDIVIDUALS
11. SMARTPHONE SECURITY SOFTWARE MARKET BY VERTICAL (2017-2032)
    1. SMARTPHONE SECURITY SOFTWARE MARKET SNAPSHOT AND GROWTH ENGINE
    2. MARKET OVERVIEW
    3. BANKING, FINANCIAL SERVICES, AND INSURANCE (BFSI)
       1. Introduction And Market Overview
       2. Historic And Forecasted Market Size in Value (2017 – 2032F)
       3. Historic And Forecasted Market Size in Volume (2017 – 2032F)
       4. Key Market Trends, Growth Factors And Opportunities
       5. Geographic Segmentation Analysis
    4. GOVERNMENT & PUBLIC SECTOR
    5. HEALTHCARE & LIFE SCIENCES
    6. RETAIL & E-COMMERCE
    7. TELECOM & IT
    8. OTHERS
12. COMPANY PROFILES AND COMPETITIVE ANALYSIS
    1. COMPETITIVE LANDSCAPE
       1. Competitive Positioning
       2. Luxury Goods Market Share By Manufacturer (2023)
       3. Industry BCG Matrix
       4. Heat Map Analysis
       5. Mergers & Acquisitions
    2. JUNIPER NETWORKS
       1. Company Overview
       2. Key Executives
       3. Company Snapshot
       4. Role of the Company in the Market
       5. Sustainability and Social Responsibility
       6. Operating Business Segments
       7. Product Portfolio
       8. Business Performance (Production Volume, Sales Volume, Sales Margin, Production Capacity, Capacity Utilization Rate)
       9. Key Strategic Moves And Recent Developments
       10. SWOT Analysis
    3. COLUMBITECH
    4. BULLGUARD
    5. ESET
    6. SYMANTEC
    7. SOPHOS
    8. LOOKOUT
    9. DOCTOR WEB
    10. SMOBILE
    11. AVG
    12. INTEL
    13. KASPERSKY
    14. F-SECURE
    15. TREND MICRO
13. GLOBAL SMARTPHONE SECURITY SOFTWARE MARKET BY REGION
    1. OVERVIEW
    2. NORTH AMERICA
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Deployment Model
       4. Historic And Forecasted Market Size By Organization Size
       5. Historic And Forecasted Market Size By End-User
       6. Historic And Forecasted Market Size By Vertical
       7. Historic And Forecasted Market Size By Country
          1. USA
          2. Canada
          3. Mexico
    3. EASTERN EUROPE
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. Russia
          2. Bulgaria
          3. The Czech Republic
          4. Hungary
          5. Poland
          6. Romania
          7. Rest Of Eastern Europe
    4. WESTERN EUROPE
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. Germany
          2. United Kingdom
          3. France
          4. The Netherlands
          5. Italy
          6. Spain
          7. Rest Of Western Europe
    5. ASIA PACIFIC
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. China
          2. India
          3. Japan
          4. South Korea
          5. Malaysia
          6. Thailand
          7. Vietnam
          8. The Philippines
          9. Australia
          10. New-Zealand
          11. Rest Of APAC
    6. MIDDLE EAST & AFRICA
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. Turkey
          2. Bahrain
          3. Kuwait
          4. Saudi Arabia
          5. Qatar
          6. UAE
          7. Israel
          8. South Africa
    7. SOUTH AMERICA
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. Brazil
          2. Argentina
          3. Rest of South America
14. INVESTMENT ANALYSIS
15. ANALYST VIEWPOINT AND CONCLUSION
    1. Recommendations and Concluding Analysis
    2. Potential Market Strategies

LIST OF TABLES

TABLE 001. EXECUTIVE SUMMARY
TABLE 002. SMARTPHONE SECURITY SOFTWARE MARKET BARGAINING POWER OF SUPPLIERS
TABLE 003. SMARTPHONE SECURITY SOFTWARE MARKET BARGAINING POWER OF CUSTOMERS
TABLE 004. SMARTPHONE SECURITY SOFTWARE MARKET COMPETITIVE RIVALRY
TABLE 005. SMARTPHONE SECURITY SOFTWARE MARKET THREAT OF NEW ENTRANTS
TABLE 006. SMARTPHONE SECURITY SOFTWARE MARKET THREAT OF SUBSTITUTES
TABLE 007. SMARTPHONE SECURITY SOFTWARE MARKET BY TYPE
TABLE 008. MOBILE IDENTITY MANAGEMENT MARKET OVERVIEW (2016-2028)
TABLE 009. MOBILE DATA PROTECTION MARKET OVERVIEW (2016-2028)
TABLE 010. MDM MARKET OVERVIEW (2016-2028)
TABLE 011. MOBILE VPN MARKET OVERVIEW (2016-2028)
TABLE 012. MAM MARKET OVERVIEW (2016-2028)
TABLE 013. OTHERS MARKET OVERVIEW (2016-2028)
TABLE 014. SMARTPHONE SECURITY SOFTWARE MARKET BY APPLICATION
TABLE 015. APPLICATION A MARKET OVERVIEW (2016-2028)
TABLE 016. APPLICATION B MARKET OVERVIEW (2016-2028)
TABLE 017. APPLICATION C MARKET OVERVIEW (2016-2028)
TABLE 018. NORTH AMERICA SMARTPHONE SECURITY SOFTWARE MARKET, BY TYPE (2016-2028)
TABLE 019. NORTH AMERICA SMARTPHONE SECURITY SOFTWARE MARKET, BY APPLICATION (2016-2028)
TABLE 020. N SMARTPHONE SECURITY SOFTWARE MARKET, BY COUNTRY (2016-2028)
TABLE 021. EUROPE SMARTPHONE SECURITY SOFTWARE MARKET, BY TYPE (2016-2028)
TABLE 022. EUROPE SMARTPHONE SECURITY SOFTWARE MARKET, BY APPLICATION (2016-2028)
TABLE 023. SMARTPHONE SECURITY SOFTWARE MARKET, BY COUNTRY (2016-2028)
TABLE 024. ASIA PACIFIC SMARTPHONE SECURITY SOFTWARE MARKET, BY TYPE (2016-2028)
TABLE 025. ASIA PACIFIC SMARTPHONE SECURITY SOFTWARE MARKET, BY APPLICATION (2016-2028)
TABLE 026. SMARTPHONE SECURITY SOFTWARE MARKET, BY COUNTRY (2016-2028)
TABLE 027. MIDDLE EAST & AFRICA SMARTPHONE SECURITY SOFTWARE MARKET, BY TYPE (2016-2028)
TABLE 028. MIDDLE EAST & AFRICA SMARTPHONE SECURITY SOFTWARE MARKET, BY APPLICATION (2016-2028)
TABLE 029. SMARTPHONE SECURITY SOFTWARE MARKET, BY COUNTRY (2016-2028)
TABLE 030. SOUTH AMERICA SMARTPHONE SECURITY SOFTWARE MARKET, BY TYPE (2016-2028)
TABLE 031. SOUTH AMERICA SMARTPHONE SECURITY SOFTWARE MARKET, BY APPLICATION (2016-2028)
TABLE 032. SMARTPHONE SECURITY SOFTWARE MARKET, BY COUNTRY (2016-2028)
TABLE 033. KASPERSKY LAB: SNAPSHOT
TABLE 034. KASPERSKY LAB: BUSINESS PERFORMANCE
TABLE 035. KASPERSKY LAB: PRODUCT PORTFOLIO
TABLE 036. KASPERSKY LAB: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 036. MCAFEE: SNAPSHOT
TABLE 037. MCAFEE: BUSINESS PERFORMANCE
TABLE 038. MCAFEE: PRODUCT PORTFOLIO
TABLE 039. MCAFEE: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 039. SYMANTEC: SNAPSHOT
TABLE 040. SYMANTEC: BUSINESS PERFORMANCE
TABLE 041. SYMANTEC: PRODUCT PORTFOLIO
TABLE 042. SYMANTEC: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 042. AEGISLAB: SNAPSHOT
TABLE 043. AEGISLAB: BUSINESS PERFORMANCE
TABLE 044. AEGISLAB: PRODUCT PORTFOLIO
TABLE 045. AEGISLAB: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 045. APPLE: SNAPSHOT
TABLE 046. APPLE: BUSINESS PERFORMANCE
TABLE 047. APPLE: PRODUCT PORTFOLIO
TABLE 048. APPLE: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 048. AVAST: SNAPSHOT
TABLE 049. AVAST: BUSINESS PERFORMANCE
TABLE 050. AVAST: PRODUCT PORTFOLIO
TABLE 051. AVAST: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 051. BITDEFENDER: SNAPSHOT
TABLE 052. BITDEFENDER: BUSINESS PERFORMANCE
TABLE 053. BITDEFENDER: PRODUCT PORTFOLIO
TABLE 054. BITDEFENDER: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 054. BULLGUARD: SNAPSHOT
TABLE 055. BULLGUARD: BUSINESS PERFORMANCE
TABLE 056. BULLGUARD: PRODUCT PORTFOLIO
TABLE 057. BULLGUARD: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 057. CA TECHNOLOGIES: SNAPSHOT
TABLE 058. CA TECHNOLOGIES: BUSINESS PERFORMANCE
TABLE 059. CA TECHNOLOGIES: PRODUCT PORTFOLIO
TABLE 060. CA TECHNOLOGIES: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 060. CISCO: SNAPSHOT
TABLE 061. CISCO: BUSINESS PERFORMANCE
TABLE 062. CISCO: PRODUCT PORTFOLIO
TABLE 063. CISCO: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 063. FORTINET: SNAPSHOT
TABLE 064. FORTINET: BUSINESS PERFORMANCE
TABLE 065. FORTINET: PRODUCT PORTFOLIO
TABLE 066. FORTINET: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 066. F-SECURE: SNAPSHOT
TABLE 067. F-SECURE: BUSINESS PERFORMANCE
TABLE 068. F-SECURE: PRODUCT PORTFOLIO
TABLE 069. F-SECURE: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 069. JUNIPER NETWORKS: SNAPSHOT
TABLE 070. JUNIPER NETWORKS: BUSINESS PERFORMANCE
TABLE 071. JUNIPER NETWORKS: PRODUCT PORTFOLIO
TABLE 072. JUNIPER NETWORKS: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 072. QUICK HEAL: SNAPSHOT
TABLE 073. QUICK HEAL: BUSINESS PERFORMANCE
TABLE 074. QUICK HEAL: PRODUCT PORTFOLIO
TABLE 075. QUICK HEAL: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 075. SOPHOS: SNAPSHOT
TABLE 076. SOPHOS: BUSINESS PERFORMANCE
TABLE 077. SOPHOS: PRODUCT PORTFOLIO
TABLE 078. SOPHOS: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 078. TREND MICRO: SNAPSHOT
TABLE 079. TREND MICRO: BUSINESS PERFORMANCE
TABLE 080. TREND MICRO: PRODUCT PORTFOLIO
TABLE 081. TREND MICRO: KEY STRATEGIC MOVES AND DEVELOPMENTS

LIST OF FIGURES

FIGURE 001. YEARS CONSIDERED FOR ANALYSIS
FIGURE 002. SCOPE OF THE STUDY
FIGURE 003. SMARTPHONE SECURITY SOFTWARE MARKET OVERVIEW BY REGIONS
FIGURE 004. PORTER'S FIVE FORCES ANALYSIS
FIGURE 005. BARGAINING POWER OF SUPPLIERS
FIGURE 006. COMPETITIVE RIVALRYFIGURE 007. THREAT OF NEW ENTRANTS
FIGURE 008. THREAT OF SUBSTITUTES
FIGURE 009. VALUE CHAIN ANALYSIS
FIGURE 010. PESTLE ANALYSIS
FIGURE 011. SMARTPHONE SECURITY SOFTWARE MARKET OVERVIEW BY TYPE
FIGURE 012. MOBILE IDENTITY MANAGEMENT MARKET OVERVIEW (2016-2028)
FIGURE 013. MOBILE DATA PROTECTION MARKET OVERVIEW (2016-2028)
FIGURE 014. MDM MARKET OVERVIEW (2016-2028)
FIGURE 015. MOBILE VPN MARKET OVERVIEW (2016-2028)
FIGURE 016. MAM MARKET OVERVIEW (2016-2028)
FIGURE 017. OTHERS MARKET OVERVIEW (2016-2028)
FIGURE 018. SMARTPHONE SECURITY SOFTWARE MARKET OVERVIEW BY APPLICATION
FIGURE 019. APPLICATION A MARKET OVERVIEW (2016-2028)
FIGURE 020. APPLICATION B MARKET OVERVIEW (2016-2028)
FIGURE 021. APPLICATION C MARKET OVERVIEW (2016-2028)
FIGURE 022. NORTH AMERICA SMARTPHONE SECURITY SOFTWARE MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 023. EUROPE SMARTPHONE SECURITY SOFTWARE MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 024. ASIA PACIFIC SMARTPHONE SECURITY SOFTWARE MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 025. MIDDLE EAST & AFRICA SMARTPHONE SECURITY SOFTWARE MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 026. SOUTH AMERICA SMARTPHONE SECURITY SOFTWARE MARKET OVERVIEW BY COUNTRY (2016-2028)