Retail Media Networks Market - Industry Growth & Trend Analysis (2024-2032)

Retail Media Networks Market Synopsis:

Retail Media Networks Market Size Was Valued at USD 30.1 Billion in 2023, and is Projected to Reach USD 71.5 Billion by 2032, Growing at a CAGR of 10.1% From 2024-2032.

Retail Media Networks abbreviated as RMNs is the process of advertising achieved through retailer-branded platforms to consumers who already trust the retailer companies via advertiser-powered online and in-store instruments such as e-commerce portals and mobile applications. These networks rely upon first-party consumer information, which provides highly targeted and trackable advertising placements. These means that the RMNs acts as middlemen between retailers and brands in engaging the targeted customers through monetized digital mediums while on the other side, offering the brand targeted and personalized adverts that are capable of improving shopping experience of the customers. This market has become significant for the advertising industry due to the shift in consumer behavior with the increase in e-commerce platforms along with continuous improvement in digital technologies and expenditure shifted on data-driven marketing.

It shows that, over the couple of years, Retail Media Networks has grown at a tremendously high rate due to the effect of shifting consumer buying behavior from offline to online. Thus, as more retailers bet on developing integrated digital networks, RMNs have emerged as a way for margins to generate revenues on the one side, and provide brands with a direct connection to consumers on the other. This market is one of innovation; large retailers like Amazon, Walmart and Target have established highly mature media networks making them accountable for providing advertisers with rich ad evaluation and performance tracking information. AI and machine learning have added another level of efficiency to RMNs by making ad placements much more dynamic and adopting shopping recommendations on the same level.

However, the need for greater measurability of advertising effectiveness along with increased use of first-party data because of privacy trends has made RMNs an essential weapon in the marketer’s arsenal. This makes it possible for retailers to be more strategic in the market insight hence expanding as they continue to invest in technology and many brands partnering with retailers companies.

Retail Media Networks Market Trend Analysis:

Integration of AI and Predictive Analytics

• Valuable for the Retail Media Networks market consumers, one of the most revolutionary tendencies is the use of Artificial Intelligence and Predictive Analytics. AI processes consume data on customers making it easy for the retailers to fix and predict purchase behavior, ad positioning, and highly personalize their customer experience. The main advantage of utilizing predictive analytics is that brands will be able to reach customers at the right time with the right message increasing chances of conversion. It is also affecting the more advanced dynamic pricing strategies concerning RMNs’ inventory, which in turn has increased attractiveness for advertisers and retailers.

Expansion into Omnichannel Advertising

• The change in consumer trends towards omnichannel advertising has emerged as the key market opportunity for Retail Media Networks. Merchants are beginning to synch their offline and online advertising channels to give the buyers a great experience. The integration of in store and online data will allow RMNs to presents brands with overall consumer information which will help them target ads better. Moreover, due to the increasing popularity of a smart TV and Internet of Things (IoT)–enabled retail environments, there is potential for RMNs to widen its scope and continue the narrative of a brand across numerous related platforms.

Retail Media Networks Market Segment Analysis:

Retail Media Networks Market is Segmented on the basis of Platform Type, Advertising Format. End User, and Region

By Platform Type, Retailer-Owned Networks segment is expected to dominate the market during the forecast period

• The global Retail Media Networks market size will be influenced by retailer-owned networks in the near future during the forecast period. Unlike traditional advertising media, these platforms enable the retailers to have total control of the advertising space, consumer information, and relations with the brands. Huge retailing companies such as Amazon & Walmart specifically have developed extremely large RMNs, which give a lot of target and scale to advertisers who desire the first-party access to the consumers. This has strengthened retailer-owned networks even further as more advertisers search for privacy-compliant strategies to reach consumers.
• These networks are also putting much emphasis on technology in order to provide advertisers with sophisticated analytical performance measurement tools such as Return on Investment measurement tools and real time campaign measurement tools. By owning end to end ecosystem, one is able to have proper provision where advertisers get the insights they need, or retail gains another means of income stream without relying on third party players. This advantage is expected to maintain and strengthen the segment in the forecast period.

By Advertising Format, Display Ads segment expected to held the largest share

• Among the categories used in retail media networks, Display Ads are expected to dominate the market and control the biggest share. Banner ads and visual promotions or almost any other format of ad that can be placed on a webpage is popular among advertisers since it is considered effective in capturing consumer attention and passing information. Retail Media Networks use display ads to design beautiful campaigns that fit their sites and maximise engagement and click-Through-Rate.
• As with display ads, retailers can also advertise product suggestions, seasonal promotions, and other content to their consumers; the shopping experience is also boosted. The introduction of interactive banners and animated video advertisements has enriched the list of display advertising tools and made it even stronger. At the same time, the segment of display ads is slated to remain the market leader due to improvements in creatives and targeting.

Retail Media Networks Market Regional Insights:

North America is Expected to Dominate the Market Over the Forecast period

• In the north America region is led by these large core retail firms which include Amazon, Walmart, and Target which have fully developed their RMN systems. FREE Access to all Neural Computing journals, developed e-Commerce Environment, Evolved Data-Driven Marketing and possessed internet growth predominance of North America. Furthermore, the market carefully regulates the region’s adherence to RMNs to ensure that its advertisers’ data privacy laws receive reliable quantifiable solutions in their advertisements.

Active Key Players in the Retail Media Networks Market:

• Albertsons Media Collective (USA)
• Amazon Advertising (USA)
• Carrefour Links (France)
• Criteo Retail Media (France)
• Instacart Ads (USA)
• Kroger Precision Marketing (USA)
• Macy’s Media Network (USA)
• Microsoft PromoteIQ (USA)
• Publicis Groupe (France)
• Roundel by Target (USA)
• Sam's Club Media Group (USA)
• Tesco Media & Insight (UK)
• The Trade Desk (USA)
• Walmart Connect (USA)
• WPP (UK)
• Other Active Players

Chapter 1: Introduction
 1.1 Scope and Coverage

Chapter 2:Executive Summary

Chapter 3: Market Landscape
 3.1 Market Dynamics
  3.1.1 Drivers
  3.1.2 Restraints
  3.1.3 Opportunities
  3.1.4 Challenges
 3.2 Market Trend Analysis
 3.3 PESTLE Analysis
 3.4 Porter's Five Forces Analysis
 3.5 Industry Value Chain Analysis
 3.6 Ecosystem
 3.7 Regulatory Landscape
 3.8 Price Trend Analysis
 3.9 Patent Analysis
 3.10 Technology Evolution
 3.11 Investment Pockets
 3.12 Import-Export Analysis

Chapter 4: Retail Media Networks Market by Platform Type
 4.1 Retail Media Networks Market Snapshot and Growth Engine
 4.2 Retail Media Networks Market Overview
 4.3 Retailer-Owned Networks
  4.3.1 Introduction and Market Overview
  4.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.3.3 Key Market Trends, Growth Factors and Opportunities
  4.3.4 Retailer-Owned Networks: Geographic Segmentation Analysis
 4.4 Third-Party Networks
  4.4.1 Introduction and Market Overview
  4.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.4.3 Key Market Trends, Growth Factors and Opportunities
  4.4.4 Third-Party Networks: Geographic Segmentation Analysis

Chapter 5: Retail Media Networks Market by Advertising Format
 5.1 Retail Media Networks Market Snapshot and Growth Engine
 5.2 Retail Media Networks Market Overview
 5.3 Display Ads
  5.3.1 Introduction and Market Overview
  5.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.3.3 Key Market Trends, Growth Factors and Opportunities
  5.3.4 Display Ads: Geographic Segmentation Analysis
 5.4 Video Ads
  5.4.1 Introduction and Market Overview
  5.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.4.3 Key Market Trends, Growth Factors and Opportunities
  5.4.4 Video Ads: Geographic Segmentation Analysis
 5.5 Sponsored Products
  5.5.1 Introduction and Market Overview
  5.5.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.5.3 Key Market Trends, Growth Factors and Opportunities
  5.5.4 Sponsored Products: Geographic Segmentation Analysis
 5.6 Others
  5.6.1 Introduction and Market Overview
  5.6.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.6.3 Key Market Trends, Growth Factors and Opportunities
  5.6.4 Others: Geographic Segmentation Analysis

Chapter 6: Retail Media Networks Market by End User
 6.1 Retail Media Networks Market Snapshot and Growth Engine
 6.2 Retail Media Networks Market Overview
 6.3 Consumer Packaged Goods (CPG)
  6.3.1 Introduction and Market Overview
  6.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  6.3.3 Key Market Trends, Growth Factors and Opportunities
  6.3.4 Consumer Packaged Goods (CPG): Geographic Segmentation Analysis
 6.4 Electronics and Technology
  6.4.1 Introduction and Market Overview
  6.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  6.4.3 Key Market Trends, Growth Factors and Opportunities
  6.4.4 Electronics and Technology: Geographic Segmentation Analysis
 6.5 Apparel and Fashion
  6.5.1 Introduction and Market Overview
  6.5.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  6.5.3 Key Market Trends, Growth Factors and Opportunities
  6.5.4 Apparel and Fashion: Geographic Segmentation Analysis
 6.6 Grocery and Food Delivery
  6.6.1 Introduction and Market Overview
  6.6.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  6.6.3 Key Market Trends, Growth Factors and Opportunities
  6.6.4 Grocery and Food Delivery: Geographic Segmentation Analysis
 6.7 Beauty and Personal Care
  6.7.1 Introduction and Market Overview
  6.7.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  6.7.3 Key Market Trends, Growth Factors and Opportunities
  6.7.4 Beauty and Personal Care: Geographic Segmentation Analysis
 6.8 Others
  6.8.1 Introduction and Market Overview
  6.8.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  6.8.3 Key Market Trends, Growth Factors and Opportunities
  6.8.4 Others: Geographic Segmentation Analysis

Chapter 7: Company Profiles and Competitive Analysis
 7.1 Competitive Landscape
  7.1.1 Competitive Benchmarking
  7.1.2 Retail Media Networks Market Share by Manufacturer (2023)
  7.1.3 Industry BCG Matrix
  7.1.4 Heat Map Analysis
  7.1.5 Mergers and Acquisitions  
 7.2 ALBERTSONS MEDIA COLLECTIVE (USA)
  7.2.1 Company Overview
  7.2.2 Key Executives
  7.2.3 Company Snapshot
  7.2.4 Role of the Company in the Market
  7.2.5 Sustainability and Social Responsibility
  7.2.6 Operating Business Segments
  7.2.7 Product Portfolio
  7.2.8 Business Performance
  7.2.9 Key Strategic Moves and Recent Developments
  7.2.10 SWOT Analysis
 7.3 AMAZON ADVERTISING (USA)
 7.4 CARREFOUR LINKS (FRANCE)
 7.5 CRITEO RETAIL MEDIA (FRANCE)
 7.6 INSTACART ADS (USA)
 7.7 KROGER PRECISION ING (USA)
 7.8 MACY’S MEDIA NETWORK (USA)
 7.9 MICROSOFT PROMOTEIQ (USA)
 7.10 PUBLICIS GROUPE (FRANCE)
 7.11 ROUNDEL BY TARGET (USA)
 7.12 SAM'S CLUB MEDIA GROUP (USA)
 7.13 TESCO MEDIA & INSIGHT (UK)
 7.14 THE TRADE DESK (USA)
 7.15 WALMART CONNECT (USA)
 7.16 WPP (UK)
 7.17 OTHER ACTIVE PLAYERS

Chapter 8: Global Retail Media Networks Market By Region
 8.1 Overview
 8.2. North America Retail Media Networks Market
  8.2.1 Key Market Trends, Growth Factors and Opportunities
  8.2.2 Top Key Companies
  8.2.3 Historic and Forecasted Market Size by Segments
  8.2.4 Historic and Forecasted Market Size By Platform Type
  8.2.4.1 Retailer-Owned Networks
  8.2.4.2 Third-Party Networks
  8.2.5 Historic and Forecasted Market Size By Advertising Format
  8.2.5.1 Display Ads
  8.2.5.2 Video Ads
  8.2.5.3 Sponsored Products
  8.2.5.4 Others
  8.2.6 Historic and Forecasted Market Size By End User
  8.2.6.1 Consumer Packaged Goods (CPG)
  8.2.6.2 Electronics and Technology
  8.2.6.3 Apparel and Fashion
  8.2.6.4 Grocery and Food Delivery
  8.2.6.5 Beauty and Personal Care
  8.2.6.6 Others
  8.2.7 Historic and Forecast Market Size by Country
  8.2.7.1 US
  8.2.7.2 Canada
  8.2.7.3 Mexico
 8.3. Eastern Europe Retail Media Networks Market
  8.3.1 Key Market Trends, Growth Factors and Opportunities
  8.3.2 Top Key Companies
  8.3.3 Historic and Forecasted Market Size by Segments
  8.3.4 Historic and Forecasted Market Size By Platform Type
  8.3.4.1 Retailer-Owned Networks
  8.3.4.2 Third-Party Networks
  8.3.5 Historic and Forecasted Market Size By Advertising Format
  8.3.5.1 Display Ads
  8.3.5.2 Video Ads
  8.3.5.3 Sponsored Products
  8.3.5.4 Others
  8.3.6 Historic and Forecasted Market Size By End User
  8.3.6.1 Consumer Packaged Goods (CPG)
  8.3.6.2 Electronics and Technology
  8.3.6.3 Apparel and Fashion
  8.3.6.4 Grocery and Food Delivery
  8.3.6.5 Beauty and Personal Care
  8.3.6.6 Others
  8.3.7 Historic and Forecast Market Size by Country
  8.3.7.1 Russia
  8.3.7.2 Bulgaria
  8.3.7.3 The Czech Republic
  8.3.7.4 Hungary
  8.3.7.5 Poland
  8.3.7.6 Romania
  8.3.7.7 Rest of Eastern Europe
 8.4. Western Europe Retail Media Networks Market
  8.4.1 Key Market Trends, Growth Factors and Opportunities
  8.4.2 Top Key Companies
  8.4.3 Historic and Forecasted Market Size by Segments
  8.4.4 Historic and Forecasted Market Size By Platform Type
  8.4.4.1 Retailer-Owned Networks
  8.4.4.2 Third-Party Networks
  8.4.5 Historic and Forecasted Market Size By Advertising Format
  8.4.5.1 Display Ads
  8.4.5.2 Video Ads
  8.4.5.3 Sponsored Products
  8.4.5.4 Others
  8.4.6 Historic and Forecasted Market Size By End User
  8.4.6.1 Consumer Packaged Goods (CPG)
  8.4.6.2 Electronics and Technology
  8.4.6.3 Apparel and Fashion
  8.4.6.4 Grocery and Food Delivery
  8.4.6.5 Beauty and Personal Care
  8.4.6.6 Others
  8.4.7 Historic and Forecast Market Size by Country
  8.4.7.1 Germany
  8.4.7.2 UK
  8.4.7.3 France
  8.4.7.4 The Netherlands
  8.4.7.5 Italy
  8.4.7.6 Spain
  8.4.7.7 Rest of Western Europe
 8.5. Asia Pacific Retail Media Networks Market
  8.5.1 Key Market Trends, Growth Factors and Opportunities
  8.5.2 Top Key Companies
  8.5.3 Historic and Forecasted Market Size by Segments
  8.5.4 Historic and Forecasted Market Size By Platform Type
  8.5.4.1 Retailer-Owned Networks
  8.5.4.2 Third-Party Networks
  8.5.5 Historic and Forecasted Market Size By Advertising Format
  8.5.5.1 Display Ads
  8.5.5.2 Video Ads
  8.5.5.3 Sponsored Products
  8.5.5.4 Others
  8.5.6 Historic and Forecasted Market Size By End User
  8.5.6.1 Consumer Packaged Goods (CPG)
  8.5.6.2 Electronics and Technology
  8.5.6.3 Apparel and Fashion
  8.5.6.4 Grocery and Food Delivery
  8.5.6.5 Beauty and Personal Care
  8.5.6.6 Others
  8.5.7 Historic and Forecast Market Size by Country
  8.5.7.1 China
  8.5.7.2 India
  8.5.7.3 Japan
  8.5.7.4 South Korea
  8.5.7.5 Malaysia
  8.5.7.6 Thailand
  8.5.7.7 Vietnam
  8.5.7.8 The Philippines
  8.5.7.9 Australia
  8.5.7.10 New Zealand
  8.5.7.11 Rest of APAC
 8.6. Middle East & Africa Retail Media Networks Market
  8.6.1 Key Market Trends, Growth Factors and Opportunities
  8.6.2 Top Key Companies
  8.6.3 Historic and Forecasted Market Size by Segments
  8.6.4 Historic and Forecasted Market Size By Platform Type
  8.6.4.1 Retailer-Owned Networks
  8.6.4.2 Third-Party Networks
  8.6.5 Historic and Forecasted Market Size By Advertising Format
  8.6.5.1 Display Ads
  8.6.5.2 Video Ads
  8.6.5.3 Sponsored Products
  8.6.5.4 Others
  8.6.6 Historic and Forecasted Market Size By End User
  8.6.6.1 Consumer Packaged Goods (CPG)
  8.6.6.2 Electronics and Technology
  8.6.6.3 Apparel and Fashion
  8.6.6.4 Grocery and Food Delivery
  8.6.6.5 Beauty and Personal Care
  8.6.6.6 Others
  8.6.7 Historic and Forecast Market Size by Country
  8.6.7.1 Turkiye
  8.6.7.2 Bahrain
  8.6.7.3 Kuwait
  8.6.7.4 Saudi Arabia
  8.6.7.5 Qatar
  8.6.7.6 UAE
  8.6.7.7 Israel
  8.6.7.8 South Africa
 8.7. South America Retail Media Networks Market
  8.7.1 Key Market Trends, Growth Factors and Opportunities
  8.7.2 Top Key Companies
  8.7.3 Historic and Forecasted Market Size by Segments
  8.7.4 Historic and Forecasted Market Size By Platform Type
  8.7.4.1 Retailer-Owned Networks
  8.7.4.2 Third-Party Networks
  8.7.5 Historic and Forecasted Market Size By Advertising Format
  8.7.5.1 Display Ads
  8.7.5.2 Video Ads
  8.7.5.3 Sponsored Products
  8.7.5.4 Others
  8.7.6 Historic and Forecasted Market Size By End User
  8.7.6.1 Consumer Packaged Goods (CPG)
  8.7.6.2 Electronics and Technology
  8.7.6.3 Apparel and Fashion
  8.7.6.4 Grocery and Food Delivery
  8.7.6.5 Beauty and Personal Care
  8.7.6.6 Others
  8.7.7 Historic and Forecast Market Size by Country
  8.7.7.1 Brazil
  8.7.7.2 Argentina
  8.7.7.3 Rest of SA

Chapter 9 Analyst Viewpoint and Conclusion
9.1 Recommendations and Concluding Analysis
9.2 Potential Market Strategies

Chapter 10 Research Methodology
10.1 Research Process
10.2 Primary Research
10.3 Secondary Research