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Patient Relationship Management (PRM) Software Market Synopsis

Global Patient Relationship Management (PRM) Software Market Size Was Valued at USD 2.04 Billion in 2023 and is Projected to Reach USD 6.98 Billion by 2032, Growing at a CAGR of 14.5% From 2024-2032.

Patient Relationship Management (PRM) software is a tool designed to manage interactions and communications between healthcare providers and patients. It streamlines appointment scheduling, facilitates secure messaging, and tracks patient information to enhance care delivery and patient satisfaction.

  • Patient Relationship Management (PRM) software is utilized in healthcare settings to improve patient-provider interactions and optimize care delivery. This application streamlines various processes such as appointment scheduling, medical record management, and secure communication channels. By integrating these features, PRM software enhances the overall patient experience, leading to increased patient satisfaction and loyalty.
  • PRM software is its ability to automate administrative tasks, allowing healthcare providers to focus more on patient care. Features like automated appointment reminders and online scheduling reduce no-show rates and improve clinic efficiency. Additionally, PRM software facilitates seamless communication between patients and providers through secure messaging platforms, ensuring quick responses to patient inquiries and concerns.
  • The PRM software is expected to grow significantly as healthcare organizations increasingly prioritize patient engagement and satisfaction. With advancements in technology, PRM software is evolving to offer more personalized experiences, predictive analytics for better patient outcomes, and integration with telehealth solutions. This growth in demand reflects the industry's commitment to delivering patient-centered care and improving overall healthcare quality.

Patient Relationship Management (PRM) Software Market Trend Analysis:

Demand for Streamlined Appointment Scheduling and Communication

  • The growth of the Patient Relationship Management (PRM) software market is significantly driven by the increasing demand for streamlined appointment scheduling and communication solutions within healthcare systems. Healthcare providers are increasingly adopting PRM software to efficiently manage patient appointments, reducing waiting times, and improving overall clinic operations. This streamlined approach enhances patient satisfaction by ensuring timely access to healthcare services.
  • PRM software is the need for improved communication between patients and healthcare providers. PRM platforms offer secure messaging features that enable patients to easily communicate with their healthcare team, ask questions, and receive timely responses. This real-time communication enhances patient engagement and allows for better coordination of care, leading to improved health outcomes.
  • Furthermore, PRM software plays a crucial role in enhancing the patient experience by offering self-service appointment scheduling options. Patients can conveniently book appointments online, view their medical records, and receive appointment reminders, reducing the administrative burden on healthcare staff and improving overall clinic efficiency. As the demand for efficient healthcare services continues to rise, the adoption of PRM software is expected to grow, driving further market expansion and technological advancements in patient-provider communication and appointment management.

Expansion into Emerging Markets with Growing Healthcare Infrastructure

  • The growth potential of the Patient Relationship Management (PRM) software market is significantly boosted by the expansion into emerging markets with growing healthcare infrastructure. As developing countries invest more in their healthcare systems and digitalization, there is a burgeoning opportunity for PRM software providers to enter these markets. The increasing adoption of electronic health records (EHRs) and telemedicine services in these regions creates a conducive environment for the implementation of PRM solutions.
  • Expanding into emerging markets is the opportunity to address the evolving healthcare needs of these regions. PRM software can help healthcare providers in emerging markets improve patient engagement, streamline appointment scheduling, and enhance communication channels. This, in turn, leads to better healthcare outcomes, increased patient satisfaction, and improved operational efficiency for healthcare facilities.
  • The growing demand for quality healthcare services and the rising focus on patient-centered care in emerging markets present a promising growth trajectory for the PRM software market. As these regions strive to improve healthcare accessibility and quality, the demand for innovative solutions like PRM software is expected to surge. By catering to the unique needs of emerging markets and offering scalable, cost-effective solutions, PRM software providers can capitalize on this opportunity for market expansion and contribute to the advancement of healthcare delivery worldwide.

Patient Relationship Management (PRM) Software Market Segment Analysis:

Patient Relationship Management (PRM) Software Market Segmented on the basis of Deployment Model, Functionality-Based, and Application.

By Application, Hospitals and Clinics segment is expected to dominate the market during the forecast period

  • The segment that is poised to dominate the growth of the Patient Relationship Management (PRM) Software market is hospitals and clinics. This sector represents a significant portion of healthcare providers that are increasingly adopting PRM software to enhance patient engagement, improve operational efficiency, and deliver high-quality care. Hospitals and clinics utilize PRM solutions for streamlined appointment scheduling, secure communication channels, and personalized patient interactions.
  • PRM software market is the growing emphasis on patient-centered care. Healthcare facilities in this segment recognize the importance of fostering strong patient relationships to improve outcomes and satisfaction. PRM software enables hospitals and clinics to tailor their services to meet individual patient needs, track patient interactions and preferences, and provide proactive healthcare management.
  • As hospitals and clinics continue to prioritize patient engagement and experience, the demand for PRM software is expected to escalate. The integration of advanced technologies such as artificial intelligence (AI) and predictive analytics further enhances the capabilities of PRM solutions in hospitals and clinics, driving market growth and innovation in patient relationship management within the healthcare industry.

By Functionality-Based, Patient Engagement and Communication segment held the largest share of 43.37% in 2022

  • The segment that held the largest share of the growth of the Patient Relationship Management (PRM) Software market is patient engagement and communication. This segment encompasses a range of features and tools within PRM software that enable healthcare providers to effectively engage with patients and enhance communication channels. These include secure messaging platforms, appointment reminders, patient portals, and personalized health education resources.
  • The patient engagement and communication segment is the increasing focus on patient-centered care and the importance of active patient participation in healthcare decision-making. PRM software empowers patients to take control of their health by providing access to their medical information, facilitating communication with healthcare providers, and promoting wellness through personalized interactions and educational materials.
  • As healthcare organizations continue to prioritize patient engagement initiatives and value-based care models, the demand for PRM software's patient engagement and communication features is expected to remain strong. The integration of telehealth capabilities and mobile applications further enhances the reach and effectiveness of patient engagement tools within PRM software, driving market growth and innovation in patient relationship management strategies across the healthcare industry.

Patient Relationship Management (PRM) Software Market Regional Insights:

North America is Expected to Dominate the Market Over the Forecast period

  • North America is anticipated to dominate the region for the growth of the Patient Relationship Management (PRM) Software market. This dominance is attributed to several factors, including the region's advanced healthcare infrastructure, high adoption of digital technologies in healthcare, and the presence of key market players offering innovative PRM solutions. Additionally, the region's strong regulatory framework and emphasis on patient-centered care drive the demand for PRM software among healthcare providers.
  • The increasing focus on value-based care models and patient engagement initiatives further propels the growth of PRM software in North America. Healthcare organizations in this region prioritize improving patient outcomes, reducing healthcare costs, and enhancing patient experiences, all of which are facilitated by PRM software's capabilities in streamlining communication, appointment scheduling, and patient data management.

Patient Relationship Management (PRM) Software Market Top Key Players:

  • Salesforce (U.S.)
  • Microsoft Corporation (U.S.)
  • Allscripts Healthcare Solutions, Inc. (U.S.)
  • Cerner Corporation (U.S.)
  • Epic Systems Corporation (U.S.)
  • NextGen Healthcare, Inc. (U.S.)
  • Athenahealth, Inc. (U.S.)
  • IBM Corporation (U.S.)
  • GE Healthcare (U.S.)
  • eClinicalWorks LLC (U.S.)
  • Kareo, Inc. (U.S.)
  • AdvancedMD, Inc. (U.S.)
  • Nextech Systems, LLC (U.S.)
  • Greenway Health, LLC (U.S.)
  • Practice Fusion, Inc (U.S.)
  • Solutionreach, Inc. (U.S.)
  • CareCloud Corporation (U.S.)
  • Phreesia, Inc. (U.S.)
  • Veeva Systems Inc. (U.S.)
  • Advanced Data Systems Corporation (U.S.)
  • Intelerad Medical Systems (Canada)
  • Medtronic plc (Ireland), and Other Major Players

Key Industry Developments in the Patient Relationship Management (PRM) Software Market:

  • In June 2023, IBM announced that it has entered into a definitive agreement with Vista Equity Partners to purchase Apptio Inc., a leader in financial and operational IT management and optimization (FinOps) software, for $4.6 billion. The acquisition of Apptio will accelerate the advancement of IBM's IT automation capabilities and enable enterprise leaders to deliver enhanced business value across technology investments.
  • In February 2024, GE HealthCare and Biofourmis announced a strategic collaboration aimed at enhancing continuity of care by enabling safe, effective, and accessible care in the home to support the patient journey beyond the hospital setting. The collaboration leverages the combined expertise of two market leaders to scale and deliver innovative care-at-home solutions.

Patient Relationship Management (PRM) Software Market

Base Year:

2023

Forecast Period:

2024-2032

Historical Data:

2017 to 2023

Market Size in 2023:

USD 2.04 Bn.

Forecast Period 2024-32 CAGR:

14.5%

Market Size in 2032:

USD 6.98 Bn.

Segments Covered:

By Deployment Model

  • Cloud-based
  • On-premise

By Functionality-Based

  • Patient Engagement and Communication,
  • Health Record Management
  • Feedback and Survey Management
  • Appointment Scheduling and Reminder

By Application

  • Hospitals and Clinics
  • Diagnostic Centers
  • Pharmacies
  • Research and Academic Institutions

By Region

  • North America (U.S., Canada, Mexico)
  • Eastern Europe (Bulgaria, The Czech Republic, Hungary, Poland, Romania, Rest of Eastern Europe)
  • Western Europe (Germany, UK, France, Netherlands, Italy, Russia, Spain, Rest of Western Europe)
  • Asia Pacific (China, India, Japan, South Korea, Malaysia, Thailand, Vietnam, The Philippines, Australia, New-Zealand, Rest of APAC)
  • Middle East & Africa (Turkey, Bahrain, Kuwait, Saudi Arabia, Qatar, UAE, Israel, South Africa)
  • South America (Brazil, Argentina, Rest of SA)

Key Market Drivers:

  • Demand for Streamlined Appointment Scheduling and Communication

Key Market Restraints:

  • Limited IT Budgets and Resources for Smaller Healthcare Facilities

Key Opportunities:

  • Expansion into Emerging Markets with Growing Healthcare Infrastructure

Companies Covered in the report:

  • Salesforce (U.S.), Microsoft Corporation (U.S.), IBM Corporation (U.S.), GE Healthcare (U.S.), Veeva Systems Inc. (U.S.), and Other Major Players.
  1. INTRODUCTION
    1. RESEARCH OBJECTIVES
    2. RESEARCH METHODOLOGY
    3. RESEARCH PROCESS
    4. SCOPE AND COVERAGE
      1. Market Definition
      2. Key Questions Answered
    5. MARKET SEGMENTATION
  2. EXECUTIVE SUMMARY
  3. MARKET OVERVIEW
  4. GROWTH OPPORTUNITIES BY SEGMENT
  5. MARKET LANDSCAPE
    1. PORTERā€™S FIVE FORCES ANALYSIS
      1. Bargaining Power Of Supplier
      2. Threat Of New Entrants
      3. Threat Of Substitutes
      4. Competitive Rivalry
      5. Bargaining Power Among Buyers
    2. INDUSTRY VALUE CHAIN ANALYSIS
    3. MARKET DYNAMICS
      1. Drivers
      2. Restraints
      3. Opportunities
      4. Challenges
    4. MARKET TREND ANALYSIS
    5. REGULATORY LANDSCAPE
    6. PESTLE ANALYSIS
    7. PRICE TREND ANALYSIS
    8. PATENT ANALYSIS
    9. TECHNOLOGY EVALUATION
    10. MARKET IMPACT OF THE RUSSIA-UKRAINE WAR
      1. Geopolitical Market Disruptions
      2. Supply Chain Disruptions
      3. Instability in Emerging Markets
    11. ECOSYSTEM
  6. PATIENT RELATIONSHIP MANAGEMENT (PRM) SOFTWARE MARKET BY DEPLOYMENT MODEL (2017-2032)
    1. PATIENT RELATIONSHIP MANAGEMENT (PRM) SOFTWARE MARKET SNAPSHOT AND GROWTH ENGINE
    2. MARKET OVERVIEW
    3. CLOUD-BASED
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017 ā€“ 2032F)
      3. Historic And Forecasted Market Size in Volume (2017 ā€“ 2032F)
      4. Key Market Trends, Growth Factors And Opportunities
      5. Geographic Segmentation Analysis
    4. ON-PREMISE
  7. PATIENT RELATIONSHIP MANAGEMENT (PRM) SOFTWARE MARKET BY FUNCTIONALITY-BASED (2017-2032)
    1. PATIENT RELATIONSHIP MANAGEMENT (PRM) SOFTWARE MARKET SNAPSHOT AND GROWTH ENGINE
    2. MARKET OVERVIEW
    3. PATIENT ENGAGEMENT AND COMMUNICATION
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017 ā€“ 2032F)
      3. Historic And Forecasted Market Size in Volume (2017 ā€“ 2032F)
      4. Key Market Trends, Growth Factors And Opportunities
      5. Geographic Segmentation Analysis
    4. HEALTH RECORD MANAGEMENT
    5. FEEDBACK AND SURVEY MANAGEMENT
    6. APPOINTMENT SCHEDULING AND REMINDERS
  8. PATIENT RELATIONSHIP MANAGEMENT (PRM) SOFTWARE MARKET BY APPLICATION (2017-2032)
    1. PATIENT RELATIONSHIP MANAGEMENT (PRM) SOFTWARE MARKET SNAPSHOT AND GROWTH ENGINE
    2. MARKET OVERVIEW
    3. HOSPITALS AND CLINICS
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017 ā€“ 2032F)
      3. Historic And Forecasted Market Size in Volume (2017 ā€“ 2032F)
      4. Key Market Trends, Growth Factors And Opportunities
      5. Geographic Segmentation Analysis
    4. DIAGNOSTIC CENTERS
    5. PHARMACIES
    6. RESEARCH AND ACADEMIC INSTITUTIONS
  9. COMPANY PROFILES AND COMPETITIVE ANALYSIS
    1. COMPETITIVE LANDSCAPE
      1. Competitive Positioning
      2. Patient Relationship Management (PRM) Software Market Share By Manufacturer (2023)
      3. Industry BCG Matrix
      4. Heat Map Analysis
      5. Mergers & Acquisitions
    2. SALESFORCE (U.S.)
      1. Company Overview
      2. Key Executives
      3. Company Snapshot
      4. Role of the Company in the Market
      5. Sustainability and Social Responsibility
      6. Operating Business Segments
      7. Product Portfolio
      8. Business Performance (Production Volume, Sales Volume, Sales Margin, Production Capacity, Capacity Utilization Rate)
      9. Key Strategic Moves And Recent Developments
      10. SWOT Analysis
    3. MICROSOFT CORPORATION (U.S.)
    4. ALLSCRIPTS HEALTHCARE SOLUTIONS, INC. (U.S.)
    5. CERNER CORPORATION (U.S.)
    6. EPIC SYSTEMS CORPORATION (U.S.)
    7. NEXTGEN HEALTHCARE, INC. (U.S.)
    8. ATHENAHEALTH, INC. (U.S.)
    9. IBM CORPORATION (U.S.)
    10. GE HEALTHCARE (U.S.)
    11. ECLINICALWORKS LLC (U.S.)
    12. KAREO, INC. (U.S.)
    13. ADVANCEDMD, INC. (U.S.)
    14. NEXTECH SYSTEMS, LLC (U.S.)
    15. GREENWAY HEALTH, LLC (U.S.)
    16. PRACTICE FUSION, INC (U.S.)
    17. SOLUTIONREACH, INC. (U.S.)
    18. CARECLOUD CORPORATION (U.S.)
    19. PHREESIA, INC. (U.S.)
    20. VEEVA SYSTEMS INC. (U.S.)
    21. ADVANCED DATA SYSTEMS CORPORATION (U.S.)
    22. INTELERAD MEDICAL SYSTEMS (CANADA)
    23. MEDTRONIC PLC (IRELAND)
  10. GLOBAL PATIENT RELATIONSHIP MANAGEMENT (PRM) SOFTWARE MARKET BY REGION
    1. OVERVIEW
    2. NORTH AMERICA
      1. Key Market Trends, Growth Factors And Opportunities
      2. Key Manufacturers
      3. Historic And Forecasted Market Size By Deployment Model
      4. Historic And Forecasted Market Size By Functionality-Based
      5. Historic And Forecasted Market Size By Application
      6. Historic And Forecasted Market Size By Country
        1. USA
        2. Canada
        3. Mexico
    3. EASTERN EUROPE
      1. Key Market Trends, Growth Factors And Opportunities
      2. Key Manufacturers
      3. Historic And Forecasted Market Size By Segments
      4. Historic And Forecasted Market Size By Country
        1. Russia
        2. Bulgaria
        3. The Czech Republic
        4. Hungary
        5. Poland
        6. Romania
        7. Rest Of Eastern Europe
    4. WESTERN EUROPE
      1. Key Market Trends, Growth Factors And Opportunities
      2. Key Manufacturers
      3. Historic And Forecasted Market Size By Segments
      4. Historic And Forecasted Market Size By Country
        1. Germany
        2. United Kingdom
        3. France
        4. The Netherlands
        5. Italy
        6. Spain
        7. Rest Of Western Europe
    5. ASIA PACIFIC
      1. Key Market Trends, Growth Factors And Opportunities
      2. Key Manufacturers
      3. Historic And Forecasted Market Size By Segments
      4. Historic And Forecasted Market Size By Country
        1. China
        2. India
        3. Japan
        4. South Korea
        5. Malaysia
        6. Thailand
        7. Vietnam
        8. The Philippines
        9. Australia
        10. New-Zealand
        11. Rest Of APAC
    6. MIDDLE EAST & AFRICA
      1. Key Market Trends, Growth Factors And Opportunities
      2. Key Manufacturers
      3. Historic And Forecasted Market Size By Segments
      4. Historic And Forecasted Market Size By Country
        1. Turkey
        2. Bahrain
        3. Kuwait
        4. Saudi Arabia
        5. Qatar
        6. UAE
        7. Israel
        8. South Africa
    7. SOUTH AMERICA
      1. Key Market Trends, Growth Factors And Opportunities
      2. Key Manufacturers
      3. Historic And Forecasted Market Size By Segments
      4. Historic And Forecasted Market Size By Country
        1. Brazil
        2. Argentina
        3. Rest of South America
  11. INVESTMENT ANALYSIS
  12. ANALYST VIEWPOINT AND CONCLUSION
    1. Recommendations and Concluding Analysis
    2. Potential Market Strategies

Patient Relationship Management (PRM) Software Market

Base Year:

2023

Forecast Period:

2024-2032

Historical Data:

2017 to 2023

Market Size in 2023:

USD 2.04 Bn.

Forecast Period 2024-32 CAGR:

14.5%

Market Size in 2032:

USD 6.98 Bn.

Segments Covered:

By Deployment Model

  • Cloud-based
  • On-premise

By Functionality-Based

  • Patient Engagement and Communication,
  • Health Record Management
  • Feedback and Survey Management
  • Appointment Scheduling and Reminder

By Application

  • Hospitals and Clinics
  • Diagnostic Centers
  • Pharmacies
  • Research and Academic Institutions

By Region

  • North America (U.S., Canada, Mexico)
  • Eastern Europe (Bulgaria, The Czech Republic, Hungary, Poland, Romania, Rest of Eastern Europe)
  • Western Europe (Germany, UK, France, Netherlands, Italy, Russia, Spain, Rest of Western Europe)
  • Asia Pacific (China, India, Japan, South Korea, Malaysia, Thailand, Vietnam, The Philippines, Australia, New-Zealand, Rest of APAC)
  • Middle East & Africa (Turkey, Bahrain, Kuwait, Saudi Arabia, Qatar, UAE, Israel, South Africa)
  • South America (Brazil, Argentina, Rest of SA)

Key Market Drivers:

  • Demand for Streamlined Appointment Scheduling and Communication

Key Market Restraints:

  • Limited IT Budgets and Resources for Smaller Healthcare Facilities

Key Opportunities:

  • Expansion into Emerging Markets with Growing Healthcare Infrastructure

Companies Covered in the report:

  • Salesforce (U.S.), Microsoft Corporation (U.S.), IBM Corporation (U.S.), GE Healthcare (U.S.), Veeva Systems Inc. (U.S.), and Other Major Players.
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Frequently Asked Questions :

What would be the forecast period in the Patient Relationship Management (PRM) Software Market research report?

The forecast period in the Patient Relationship Management (PRM) Software Market research report is 2024-2032.

Who are the key players in the Patient Relationship Management (PRM) Software Market?

Salesforce (U.S.), Microsoft Corporation (U.S.), Allscripts Healthcare Solutions, Inc. (U.S.), Cerner Corporation (U.S.), Epic Systems Corporation (U.S.), NextGen Healthcare, Inc. (U.S.), Athenahealth, Inc. (U.S.), IBM Corporation (U.S.), GE Healthcare (U.S.),eClinicalWorks LLC (U.S.), Kareo, Inc. (U.S.), AdvancedMD, Inc. (U.S.), Nextech Systems, LLC (U.S.), Greenway Health, LLC (U.S.), Practice Fusion, Inc (U.S.), Solutionreach, Inc. (U.S.), CareCloud Corporation (U.S.), Phreesia, Inc. (U.S.), Veeva Systems Inc. (U.S.), Advanced Data Systems Corporation (U.S.), Intelerad Medical Systems (Canada), Medtronic plc (Ireland) and Other Major Players.

What are the segments of the Patient Relationship Management (PRM) Software Market?

The Patient Relationship Management (PRM) Software Market is segmented into Type, Nature, Application, and region. By Deployment Model, the market is categorized into Cloud-based and on-premise. By Functionality-Based, the market is categorized into Patient Engagement and Communication, Health Record Management, Feedback and Survey Management, and Appointment Scheduling and Reminders. By Application, the market is categorized into Hospitals and Clinics, Diagnostic Centers, Pharmacies, Research and Academic Institutions. By region, it is analyzed across North America (U.S.; Canada; Mexico), Eastern Europe (Bulgaria; The Czech Republic; Hungary; Poland; Romania; and the Rest of Eastern Europe), Western Europe (Germany; UK; France; Netherlands; Italy; Russia; Spain; Rest of Western Europe), Asia-Pacific (China; India; Japan; Southeast Asia, etc.), South America (Brazil; Argentina, etc.), Middle East & Africa (Saudi Arabia; South Africa, etc.).

What is the Patient Relationship Management (PRM) Software Market?

Patient Relationship Management (PRM) software is a tool designed to manage interactions and communications between healthcare providers and patients. It streamlines appointment scheduling, facilitates secure messaging, and tracks patient information to enhance care delivery and patient satisfaction.

How big is the Patient Relationship Management (PRM) Software Market?

Global Patient Relationship Management (PRM) Software Market Size Was Valued at USD 2.04 Billion in 2023 and is Projected to Reach USD 6.98 Billion by 2032, Growing at a CAGR of 14.5% From 2024-2032.