Online Video Platform Market - Share Analysis (2024–2032)

Online Video Platform Market Synopsis:

Online Video Platform Market Size Was Valued at USD 69.5 Billion in 2023, and is Projected to Reach USD 272.9 Billion by 2032, Growing at a CAGR of 16.41% From 2024-2032.

The Online Video Platform (OVP) market refers to a set of software solutions and services used for creating, hosting, managing, delivering, and, most importantly, generating revenues from videos through the Internet. Such services are used by a wide range of clients: enterprise solutions, media and entertainment industries, educational institutions, and independent content producers. OVPs allow user to upload, convert, trim and publish videos as well as to provide them with tools for analysis, communication and advertising. Their importance in contemporary content consumption is impossible to overestimate today due to the development of the high-speed internet connection, the growing popularity of smartphones, and the constantly expanding demand for video content in different spheres including sales, education, entertainment, and communication.

It is important to note that the Online Video Platform market has been rapidly growing in recent years mostly due to the drastic changes such as the shift in consumer and business taste of contents. The access and usage of internet and proliferation of smart devices have made the online video as a popular platform for learning, advertisement, entertainment and purposeful communication. OVPs also serve the purpose of improving promotional tactics of enterprises, corporate training, and webinars for many enterprises and streaming/money making services for media enterprises.

Moreover, the improvements in artificial intelligence (AI) and machine learning (ML) improved OVP capabilities where areas such as automatic video clip making, user recommendation, and dynamic advertisement integration exist. The technology advancement particularly cloud computing has extended the scalability and effectiveness of these platforms to meet the increasing need of high definition video contents. Some of the main inhibitors include data privacy concerns as well as high initial infrastructure costs for the overall setup of these B2B markets, but such a market is growing stably with the increasing importance of social media and video-oriented applications.

Online Video Platform Market Trend Analysis:

Rise of Short-Form Video Content

• One of the biggest patterns that can clearly be identified in the OVP market is the fast drifting towards shorter video products. It is easy to share content with an audience that is brief, exciting and lively as platforms such as TikTok, Instagram Reels and YouTube shorts. Such a trend has urged OVP providers to integrate tools that are created to produce, modify and enhance short videos. People are getting lazier and are consuming most of the information in bits and these for the same reason that people need things that are compact and right to the point. Companies and content makers are seizing this opportunity by creating and hosting short easy to watch videos for the purpose of advertising, as instructional tools and entertainment through OVPs and keeping the market fresh and continuously growing.

Expansion in Emerging Markets

• For the OVP market, emerging economies remain the most important segment to explore due to high growth. Growth in adoption of cheap android phones, and mobile internet in the Asia-Pacific, Latin-America and Africa has boosted the online video consumption. People and organizations in such territories are also embracing video applications for online education and communication. Moreover, companies are looking for these underserved areas to place their ads, making more demand for OVPs. This is particularly evident from showing that localized content and language support as well as affordable solutions that can be introduced in these markets hold great potential for subsequent market players.

Online Video Platform Market Segment Analysis:

Online Video Platform Market Segmented on the basis of type, Component, end user, and Region.

By Type, Video processing segment is expected to dominate the market during the forecast period

• There is strong likelihood that, in the course of the forecast period, the video processing segment will emerge as the most popular segment in OVP. This segment consists of solutions that embody a set of functions for encoding, transcoding and optimizing video content to deliver good video stream quality on the devices and under network conditions. With the increase in demand for improved video quality like 4k or 8k, the advice in integrated video processing solution is inevitable. Further, the use of processed information by virtue of AI technologies in the videos improves quality, shrinks the bandwidth used and guarantees set views.
• Another motivator is the shift towards live stream and video on-demand content with regards to consumers. Today’s enterprises and media companies employ complex video processing solutions to come up with the best videos with a delay lower than acceptable. This statement correlates well with the increasing consumer demand of high quality of video, so as to guarantee the future development of this segment.

By Component, Solution segment expected to held the largest share

• Out of all the segments, the solutions segment is estimated to take bulk of the OVP market due to the complete functional solutions it offers in regard to video hosting, streaming as well as monetization. These solutions provide total solutions, which allow businesses and producers to upload, manage, and distribute their videos effectively. OVP solutions are now critical tools for growing enterprises due to such features as analytics, advertising integration, and video personalization.
• In addition, the use of cloud solutions is increasing because they are flexible and can adapt to the needs of an organization, less expensive implemented, and can support collaboration. Other compelling forces that are seeing enterprises spending include the need to be able to configure and use personalized interfaces. Being the main part of the total video demand, this segment should sustain its significance as the requirement for the video content increases, especially in the marketing and entertainment industries.

Online Video Platform Market Regional Insights:

North America is Expected to Dominate the Market Over the Forecast period

• In fact, in 2023, North America is expected to gain the highest market share of about 41.30% in the OVP market. This leadership is due to the fact that the region enjoys well developed digital connectivity, high internet access, and availability of key OVP players. The market is led by the United States primarily because video platforms are already incorporated by most media, entertainment, education, and corporate segments. In addition, the direction of the region towards adopting the latest technologies, including AI and machine learning, in OVP solutions has reinforced North America’s domination of such solutions.

Active Key Players in the Online Video Platform Market:

• Brightcove (USA)
• Dacast (USA)
• IBM Watson Media (USA)
• JW Player (USA)
• Kaltura (USA)
• Limelight Networks (USA)
• MediaPlatform (USA)
• Muvi (India)
• Ooyala (USA)
• Panopto (USA)
• Qumu Corporation (USA)
• Sonic Foundry (USA)
• Vbrick (USA)
• Vidyard (Canada)
• Vimeo (USA), and Other Active Players.

Key Developments in the Online Video Platform Market:

• In April 2024, NY STN Video, a leading online video platform in North America known for prioritizing user experience, content quality, and monetization, announced a multi-year partnership with Fortune. This collaboration allows Fortune to leverage STN’s customized solutions to improve technology cost efficiency, increase inventory, and enhance monetization efforts.
• In January 2024, Minute Media, a global leader in technology and sports content, revealed its acquisition of STN Video. Recognized as North America's top sports content distributor, STN Video holds exclusive partnerships with all major US sports leagues. It also operates a highly regarded online video platform that reaches tens of millions of unique users. This acquisition strengthens Minute Media by providing advanced technology, expanded distribution channels, and exclusive sports content rights, further enriching its portfolio of sports content brands, distribution network, and advertiser base.

Chapter 1: Introduction
 1.1 Scope and Coverage

Chapter 2:Executive Summary

Chapter 3: Market Landscape
 3.1 Market Dynamics
  3.1.1 Drivers
  3.1.2 Restraints
  3.1.3 Opportunities
  3.1.4 Challenges
 3.2 Market Trend Analysis
 3.3 PESTLE Analysis
 3.4 Porter's Five Forces Analysis
 3.5 Industry Value Chain Analysis
 3.6 Ecosystem
 3.7 Regulatory Landscape
 3.8 Price Trend Analysis
 3.9 Patent Analysis
 3.10 Technology Evolution
 3.11 Investment Pockets
 3.12 Import-Export Analysis

Chapter 4: Online Video Platform Market by Type
 4.1 Online Video Platform Market Snapshot and Growth Engine
 4.2 Online Video Platform Market Overview
 4.3 Video processing
  4.3.1 Introduction and Market Overview
  4.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.3.3 Key Market Trends, Growth Factors and Opportunities
  4.3.4 Video processing: Geographic Segmentation Analysis
 4.4 Video management
  4.4.1 Introduction and Market Overview
  4.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.4.3 Key Market Trends, Growth Factors and Opportunities
  4.4.4 Video management: Geographic Segmentation Analysis
 4.5 Video distribution
  4.5.1 Introduction and Market Overview
  4.5.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.5.3 Key Market Trends, Growth Factors and Opportunities
  4.5.4 Video distribution: Geographic Segmentation Analysis
 4.6 Video analytics
  4.6.1 Introduction and Market Overview
  4.6.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.6.3 Key Market Trends, Growth Factors and Opportunities
  4.6.4 Video analytics: Geographic Segmentation Analysis
 4.7 Others
  4.7.1 Introduction and Market Overview
  4.7.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.7.3 Key Market Trends, Growth Factors and Opportunities
  4.7.4 Others: Geographic Segmentation Analysis

Chapter 5: Online Video Platform Market by Component
 5.1 Online Video Platform Market Snapshot and Growth Engine
 5.2 Online Video Platform Market Overview
 5.3 Solution
  5.3.1 Introduction and Market Overview
  5.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.3.3 Key Market Trends, Growth Factors and Opportunities
  5.3.4 Solution: Geographic Segmentation Analysis
 5.4 Services
  5.4.1 Introduction and Market Overview
  5.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.4.3 Key Market Trends, Growth Factors and Opportunities
  5.4.4 Services: Geographic Segmentation Analysis

Chapter 6: Online Video Platform Market by End User
 6.1 Online Video Platform Market Snapshot and Growth Engine
 6.2 Online Video Platform Market Overview
 6.3 Media & entertainment
  6.3.1 Introduction and Market Overview
  6.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  6.3.3 Key Market Trends, Growth Factors and Opportunities
  6.3.4 Media & entertainment: Geographic Segmentation Analysis
 6.4 BFSI
  6.4.1 Introduction and Market Overview
  6.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  6.4.3 Key Market Trends, Growth Factors and Opportunities
  6.4.4 BFSI: Geographic Segmentation Analysis
 6.5 Retail
  6.5.1 Introduction and Market Overview
  6.5.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  6.5.3 Key Market Trends, Growth Factors and Opportunities
  6.5.4 Retail: Geographic Segmentation Analysis
 6.6 Education
  6.6.1 Introduction and Market Overview
  6.6.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  6.6.3 Key Market Trends, Growth Factors and Opportunities
  6.6.4 Education: Geographic Segmentation Analysis
 6.7 IT and telecom
  6.7.1 Introduction and Market Overview
  6.7.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  6.7.3 Key Market Trends, Growth Factors and Opportunities
  6.7.4 IT and telecom: Geographic Segmentation Analysis
 6.8 Others
  6.8.1 Introduction and Market Overview
  6.8.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  6.8.3 Key Market Trends, Growth Factors and Opportunities
  6.8.4 Others: Geographic Segmentation Analysis

Chapter 7: Company Profiles and Competitive Analysis
 7.1 Competitive Landscape
  7.1.1 Competitive Benchmarking
  7.1.2 Online Video Platform Market Share by Manufacturer (2023)
  7.1.3 Industry BCG Matrix
  7.1.4 Heat Map Analysis
  7.1.5 Mergers and Acquisitions  
 7.2 BRIGHTCOVE (USA)
  7.2.1 Company Overview
  7.2.2 Key Executives
  7.2.3 Company Snapshot
  7.2.4 Role of the Company in the Market
  7.2.5 Sustainability and Social Responsibility
  7.2.6 Operating Business Segments
  7.2.7 Product Portfolio
  7.2.8 Business Performance
  7.2.9 Key Strategic Moves and Recent Developments
  7.2.10 SWOT Analysis
 7.3 DACAST (USA)
 7.4 IBM WATSON MEDIA (USA)
 7.5 JW PLAYER (USA)
 7.6 KALTURA (USA)
 7.7 LIMELIGHT NETWORKS (USA)
 7.8 MEDIAPLATFORM (USA)
 7.9 MUVI (INDIA)
 7.10 OOYALA (USA)
 7.11 PANOPTO (USA)
 7.12 QUMU CORPORATION (USA)
 7.13 SONIC FOUNDRY (USA)
 7.14 VBRICK (USA)
 7.15 VIDYARD (CANADA)
 7.16 VIMEO (USA)
 7.17 OTHER ACTIVE PLAYERS

Chapter 8: Global Online Video Platform Market By Region
 8.1 Overview
 8.2. North America Online Video Platform Market
  8.2.1 Key Market Trends, Growth Factors and Opportunities
  8.2.2 Top Key Companies
  8.2.3 Historic and Forecasted Market Size by Segments
  8.2.4 Historic and Forecasted Market Size By Type
  8.2.4.1 Video processing
  8.2.4.2 Video management
  8.2.4.3 Video distribution
  8.2.4.4 Video analytics
  8.2.4.5 Others
  8.2.5 Historic and Forecasted Market Size By Component
  8.2.5.1 Solution
  8.2.5.2 Services
  8.2.6 Historic and Forecasted Market Size By End User
  8.2.6.1 Media & entertainment
  8.2.6.2 BFSI
  8.2.6.3 Retail
  8.2.6.4 Education
  8.2.6.5 IT and telecom
  8.2.6.6 Others
  8.2.7 Historic and Forecast Market Size by Country
  8.2.7.1 US
  8.2.7.2 Canada
  8.2.7.3 Mexico
 8.3. Eastern Europe Online Video Platform Market
  8.3.1 Key Market Trends, Growth Factors and Opportunities
  8.3.2 Top Key Companies
  8.3.3 Historic and Forecasted Market Size by Segments
  8.3.4 Historic and Forecasted Market Size By Type
  8.3.4.1 Video processing
  8.3.4.2 Video management
  8.3.4.3 Video distribution
  8.3.4.4 Video analytics
  8.3.4.5 Others
  8.3.5 Historic and Forecasted Market Size By Component
  8.3.5.1 Solution
  8.3.5.2 Services
  8.3.6 Historic and Forecasted Market Size By End User
  8.3.6.1 Media & entertainment
  8.3.6.2 BFSI
  8.3.6.3 Retail
  8.3.6.4 Education
  8.3.6.5 IT and telecom
  8.3.6.6 Others
  8.3.7 Historic and Forecast Market Size by Country
  8.3.7.1 Russia
  8.3.7.2 Bulgaria
  8.3.7.3 The Czech Republic
  8.3.7.4 Hungary
  8.3.7.5 Poland
  8.3.7.6 Romania
  8.3.7.7 Rest of Eastern Europe
 8.4. Western Europe Online Video Platform Market
  8.4.1 Key Market Trends, Growth Factors and Opportunities
  8.4.2 Top Key Companies
  8.4.3 Historic and Forecasted Market Size by Segments
  8.4.4 Historic and Forecasted Market Size By Type
  8.4.4.1 Video processing
  8.4.4.2 Video management
  8.4.4.3 Video distribution
  8.4.4.4 Video analytics
  8.4.4.5 Others
  8.4.5 Historic and Forecasted Market Size By Component
  8.4.5.1 Solution
  8.4.5.2 Services
  8.4.6 Historic and Forecasted Market Size By End User
  8.4.6.1 Media & entertainment
  8.4.6.2 BFSI
  8.4.6.3 Retail
  8.4.6.4 Education
  8.4.6.5 IT and telecom
  8.4.6.6 Others
  8.4.7 Historic and Forecast Market Size by Country
  8.4.7.1 Germany
  8.4.7.2 UK
  8.4.7.3 France
  8.4.7.4 The Netherlands
  8.4.7.5 Italy
  8.4.7.6 Spain
  8.4.7.7 Rest of Western Europe
 8.5. Asia Pacific Online Video Platform Market
  8.5.1 Key Market Trends, Growth Factors and Opportunities
  8.5.2 Top Key Companies
  8.5.3 Historic and Forecasted Market Size by Segments
  8.5.4 Historic and Forecasted Market Size By Type
  8.5.4.1 Video processing
  8.5.4.2 Video management
  8.5.4.3 Video distribution
  8.5.4.4 Video analytics
  8.5.4.5 Others
  8.5.5 Historic and Forecasted Market Size By Component
  8.5.5.1 Solution
  8.5.5.2 Services
  8.5.6 Historic and Forecasted Market Size By End User
  8.5.6.1 Media & entertainment
  8.5.6.2 BFSI
  8.5.6.3 Retail
  8.5.6.4 Education
  8.5.6.5 IT and telecom
  8.5.6.6 Others
  8.5.7 Historic and Forecast Market Size by Country
  8.5.7.1 China
  8.5.7.2 India
  8.5.7.3 Japan
  8.5.7.4 South Korea
  8.5.7.5 Malaysia
  8.5.7.6 Thailand
  8.5.7.7 Vietnam
  8.5.7.8 The Philippines
  8.5.7.9 Australia
  8.5.7.10 New Zealand
  8.5.7.11 Rest of APAC
 8.6. Middle East & Africa Online Video Platform Market
  8.6.1 Key Market Trends, Growth Factors and Opportunities
  8.6.2 Top Key Companies
  8.6.3 Historic and Forecasted Market Size by Segments
  8.6.4 Historic and Forecasted Market Size By Type
  8.6.4.1 Video processing
  8.6.4.2 Video management
  8.6.4.3 Video distribution
  8.6.4.4 Video analytics
  8.6.4.5 Others
  8.6.5 Historic and Forecasted Market Size By Component
  8.6.5.1 Solution
  8.6.5.2 Services
  8.6.6 Historic and Forecasted Market Size By End User
  8.6.6.1 Media & entertainment
  8.6.6.2 BFSI
  8.6.6.3 Retail
  8.6.6.4 Education
  8.6.6.5 IT and telecom
  8.6.6.6 Others
  8.6.7 Historic and Forecast Market Size by Country
  8.6.7.1 Turkiye
  8.6.7.2 Bahrain
  8.6.7.3 Kuwait
  8.6.7.4 Saudi Arabia
  8.6.7.5 Qatar
  8.6.7.6 UAE
  8.6.7.7 Israel
  8.6.7.8 South Africa
 8.7. South America Online Video Platform Market
  8.7.1 Key Market Trends, Growth Factors and Opportunities
  8.7.2 Top Key Companies
  8.7.3 Historic and Forecasted Market Size by Segments
  8.7.4 Historic and Forecasted Market Size By Type
  8.7.4.1 Video processing
  8.7.4.2 Video management
  8.7.4.3 Video distribution
  8.7.4.4 Video analytics
  8.7.4.5 Others
  8.7.5 Historic and Forecasted Market Size By Component
  8.7.5.1 Solution
  8.7.5.2 Services
  8.7.6 Historic and Forecasted Market Size By End User
  8.7.6.1 Media & entertainment
  8.7.6.2 BFSI
  8.7.6.3 Retail
  8.7.6.4 Education
  8.7.6.5 IT and telecom
  8.7.6.6 Others
  8.7.7 Historic and Forecast Market Size by Country
  8.7.7.1 Brazil
  8.7.7.2 Argentina
  8.7.7.3 Rest of SA

Chapter 9 Analyst Viewpoint and Conclusion
9.1 Recommendations and Concluding Analysis
9.2 Potential Market Strategies

Chapter 10 Research Methodology
10.1 Research Process
10.2 Primary Research
10.3 Secondary Research