Next Generation Packaging Market Synopsis

Next Generation Packaging Market Size Was Valued at USD 26925.82 Million in 2023 and is Projected to Reach USD 49004.61 Million by 2032, Growing at a CAGR of 6.88% From 2024-2032.

Next Generation Packaging denotes innovative packaging solutions that exceed basic functions such as containment, protection, and labelling. These new packaging styles integrate technologies and materials to provide added advantages, like boosting product safety, prolonging shelf life, enhancing convenience, supporting environmental sustainability, and encouraging more consumer interaction.

• Innovations such as smart packaging with RFID tags and sensors enhance both supply chain management and consumer interaction. Nanomaterials and bio-based plastics result in packaging options that are lighter, stronger, and more durable. Sectors such as pharmaceuticals and food & beverages find advantages in these innovations to meet safety and traceability requirements.
• Consumer preferences are shifting towards packaging that is not only visually pleasing but also functional, including features like easy-to-open seals, resealable choices, and portion control. Because of health worries, there is an increased need for packaging that improves product safety and minimizes risks of contamination. The rise of online shopping has led to a higher need for long-lasting, environmentally friendly packaging. Compact packaging is crucial for efficient shipping and safeguarding products.
• Smart packaging technologies aid in real-time tracking of goods, decreasing losses, and improving supply chain transparency to enhance logistics efficiency. Brands set themselves apart by using customized packaging to establish a personal connection with consumers. Incorporating digital elements like augmented reality into packaging enhances customer interaction and provides extra product details, creating distinctive consumer experiences in a competitive market.

Next Generation Packaging Market Trend Analysis

Increasing Demand for Sustainable Packaging

• Growing environmental consciousness has resulted in heightened worries about climate change, pollution, and depletion of resources. Consumers are demanding environmentally friendly products and sustainable packaging, supporting brands that prioritize sustainability and increasing the market for eco-friendly options. Consumer preferences are moving towards products that are environmentally friendly and have a low impact on the environment. There is a high demand for sustainable packaging, causing brands to invest in new solutions to meet this need.
• Governments worldwide are introducing prohibitions and limitations on disposable plastics, with the EU establishing ambitious goals for cutting down on plastic waste. Extended Producer Responsibility policies are becoming more common, requiring manufacturers to take responsibility for the entire life cycle of their packaging. These efforts seek to encourage more convenient recycling methods and minimize the impact on the environment.
• Innovations in technology have resulted in the creation of eco-friendly packaging options. Materials such as bioplastics and recycled content are being utilized to decrease the environmental impact of packaging. Enhanced packaging designs like lightweight materials and reusable designs reduce resource usage and waste. These sustainable packaging innovations seek to reduce environmental impact and encourage an eco-friendlier method of packaging products.

Opportunity

Integration Of Smart and Intelligent Packaging Solutions

• Improved consumer involvement and satisfaction is accomplished by utilizing interactive features in packaging such as AR and QR codes. Advanced packaging utilizes NFC and AR technologies to offer customers extra details about products, marketing materials, and engaging interactions through their mobile devices. Intelligent packaging with personalization provides customized content and recommendations according to consumer behavior and preferences, establishing a direct platform for brands to engage with consumers.
• Consumers place importance on transparency and traceability in products, desiring information about where they come from, what they are made of, and how they are produced ethically. Smart packaging enables brands to communicate supply chain information, sustainable practices, and quality certifications using digital interfaces. Intelligent packaging allows for traceability, which guarantees the safety and authenticity of products in food and pharmaceutical sectors, allowing consumers to confirm products and adhere to regulations.
• Smart packaging equipped with sensors and IoT connection enables the continuous tracking of factors such as temperature, humidity, light exposure, and pressure. This assists in monitoring environmental factors while transporting and storing perishable items and medications, decreasing waste and guaranteeing product integrity. IoT integration allows for collecting data and monitoring conditions across the entire supply chain.

Next Generation Packaging Market Segment Analysis:

Next Generation Packaging market is segmented on the basis of Type, Technology, Materials, Packaging Type, Application, And Region.

By Type, Active Packaging Segment Is Expected to Dominate the Market During the Forecast Period

• Active packaging technologies, such as oxygen scavengers and moisture regulators, are essential for prolonging shelf life and preserving product freshness. Oxygen scavengers reduce oxygen levels to prevent oxidation in products such as food, beverages, and pharmaceuticals. Meanwhile, moisture regulators manage moisture levels in electronics, pharmaceuticals, and some foods to avoid problems such as mold growth or deterioration.
• Active packaging is designed to extend the freshness of products over an extended period of time. Ethylene absorbers slow down ripening by decreasing ethylene gas levels, prolonging shelf life, and lowering food wastage. Perfect for transporting and storing fresh produce, ensuring the fruits and vegetables stay fresh. Active packaging improves the safety and quality of products using a range of techniques. Antimicrobial agents prevent the growth of microorganisms, prolonging shelf life and decreasing the chances of foodborne diseases.
• Regulating the discharge of additives maintains taste and scent, enhancing the overall customer satisfaction. Absorbing toxins eliminates impurities, guaranteeing the safety of products for consumption, particularly in environments at risk of contamination. These remedies are essential for products that can spoil quickly, such as meat, dairy, and seafood, ultimately improving food safety and quality as a whole. Active packaging involves freshness indicators such as visual indicators and Time-Temperature Indicators (TTIs). Consumers are alerted to product freshness by visual indicators that change color due to exposure to oxygen, moisture, or temperature.

By Material, Biodegradable Materials Segment Held the Largest Share In 2023

• The worldwide environmental impact encompasses critical problems such as marine pollution, wildlife damage, and overflowing landfills due to non-biodegradable plastic packaging. To address this issue, governments and organizations are encouraging the use of sustainable packaging options, driving the need for biodegradable materials that break down quickly and have a lesser environmental impact, ultimately decreasing pollution and waste.
• Customers are becoming more environmentally aware and look for products that come in eco-friendly packaging. Brands have the opportunity to stand out by providing biodegradable materials and supporting sustainability objectives to improve their reputation and customer loyalty. Strict rules and regulations worldwide are increasing the need for environmentally friendly options to replace disposable plastics. Governments are enforcing prohibitions on items such as plastic bags and straws, opening up a market for biodegradable materials.
• Extended Producer Responsibility policies also promote the utilization of biodegradable materials by ensuring that manufacturers are responsible for the proper disposal of their products. Starch-based plastics are made from natural sources of starch and can be decomposed and turned into compost, providing an environmentally friendly option compared to regular plastics. Biodegradable polymers have been created as an alternative to traditional plastics for packaging, disintegrating in certain environmental settings.

Next Generation Packaging Market Regional Insights:

North America is Expected to Dominate the Market Over the Forecast Period

• North American consumers are becoming more conscious of the environmental consequences of traditional packaging and are opting for eco-friendly alternatives such as biodegradable materials. They are also worried about the health and safety aspects of packaging, which has increased the need for chemical-free choices. This change in consumer behavior is motivating companies to focus on sustainability and implement innovative packaging solutions to cultivate brand loyalty.
• North America excels in innovation and research in packaging technology, with top research institutions and companies driving advancements in smart packaging. Innovation centers such as Silicon Valley and Boston attract funding for cutting-edge technologies, leading to ongoing progress in the industry. North American businesses are leaders in incorporating advanced technologies such as RFID tags, QR codes, and sensors into packaging for monitoring product conditions, inventory tracking, and offering real-time data to customers and companies. These technologies improve the function and worth of packaging, while also enhancing product safety and lessening environmental harm, solidifying packaging's importance in the product's overall experience.
• North America benefits from an advanced logistics and distribution system that aids in the smooth adoption of cutting-edge packaging solutions such as temperature-sensitive or smart packaging through efficient supply chains. The area's flexible supply chain infrastructure enables fast manufacturing and distribution of new packaging solutions, guaranteeing swift launches in the market. This has made innovative options such as flexible and intelligent packaging perfect for safeguarding products during delivery while also supporting sustainability.

Next Generation Packaging Market Active Players

• Amcor plc (Switzerland)
• Sealed Air Corporation (USA)
• Sonoco Products Company (USA)
• Bemis Company, Inc. (USA)
• Mondi Group (Austria)
• DS Smith Plc (United Kingdom)
• Ball Corporation (USA)
• Crown Holdings, Inc. (USA)
• Avery Dennison Corporation (USA)
• 3M Company (USA)
• WestRock Company (USA)
• International Paper Company (USA)
• AptarGroup, Inc. (USA)
• Graphic Packaging International, LLC (USA)
• Tetra Pak International S.A. (Switzerland)
• Smurfit Kappa Group plc (Ireland)
• Huhtamaki Oyj (Finland)
• ALPLA Group (Austria)
• Constantia Flexibles Group GmbH (Austria)
• Coveris Holdings S.A. (Austria)
• Stora Enso Oyj (Finland)
• Berry Global, Inc. (USA)
• Catalent, Inc. (USA)
• Winpak Ltd. (Canada)
• Multivac Sepp Haggenmüller SE & Co. KG (Germany)

Key Industry Developments in the Next-Generation Packaging Market:

• In May 2024, Bobst unveiled innovative solutions and forged strategic partnerships at Drupa 2024. Bobst announced its latest solutions and strategic partnerships to help shape the future of the packaging world, contributing to a new era in packaging where the entire production line is connected, enabling seamless end-to-end workflows.
• In May 2024, Hubergroup partnered with Manroland Goss web systems in a strategic collaboration. The partnership represents a significant milestone in the pursuit of sustainable packaging solutions, as it combines the extensive knowledge and expertise of Huber group with the cutting-edge web offset printing technology offered by Manroland Goss web systems.

1. INTRODUCTION
   1. RESEARCH OBJECTIVES
   2. RESEARCH METHODOLOGY
   3. RESEARCH PROCESS
   4. SCOPE AND COVERAGE
      1. Market Definition
      2. Key Questions Answered
   5. MARKET SEGMENTATION
2. EXECUTIVE SUMMARY
3. MARKET OVERVIEW
4. GROWTH OPPORTUNITIES BY SEGMENT
5. MARKET LANDSCAPE
   1. PORTER’S FIVE FORCES ANALYSIS
      1. Bargaining Power of Supplier
      2. Threat Of New Entrants
      3. Threat Of Substitutes
      4. Competitive Rivalry
      5. Bargaining Power Among Buyers
   2. INDUSTRY VALUE CHAIN ANALYSIS
   3. MARKET DYNAMICS
      1. Drivers
      2. Restraints
      3. Opportunities
      4. Challenges
   4. MARKET TREND ANALYSIS
   5. REGULATORY LANDSCAPE
   6. PESTLE ANALYSIS
   7. PRICE TREND ANALYSIS
   8. PATENT ANALYSIS
   9. TECHNOLOGY EVALUATION
   10. MARKET IMPACT OF THE RUSSIA-UKRAINE WAR
       1. Geopolitical Market Disruptions
       2. Supply Chain Disruptions
       3. Instability in Emerging Markets
   11. ECOSYSTEM
6. NEXT GENERATION PACKAGING MARKET BY TYPE (2017-2032)
   1. NEXT-GENERATION PACKAGING MARKET SNAPSHOT AND GROWTH ENGINE
   2. MARKET OVERVIEW
   3. ACTIVE PACKAGING
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017-2032F)
      3. Historic And Forecasted Market Size in Volume (2017-2032F)
      4. Key Market Trends, Growth Factors and Opportunities
      5. Geographic Segmentation Analysis
   4. INTELLIGENT PACKAGING
   5. MODIFIED ATMOSPHERE PACKAGING
7. NEXT GENERATION PACKAGING MARKET BY TECHNOLOGY (2017-2032)
   1. NEXT-GENERATION PACKAGING MARKET SNAPSHOT AND GROWTH ENGINE
   2. MARKET OVERVIEW
   3. SCAVENGERS AND SUSCEPTORS RFID TAGS
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017-2032F)
      3. Historic And Forecasted Market Size in Volume (2017-2032F)
      4. Key Market Trends, Growth Factors and Opportunities
      5. Geographic Segmentation Analysis
   4.  QR CODES
   5. NFC TAGS
   6. CODING & MARKINGS
   7. SENSORS & OUTPUT DEVICES
8. NEXT GENERATION PACKAGING MARKET BY MATERIALS (2017-2032)
   1. NEXT-GENERATION PACKAGING MARKET SNAPSHOT AND GROWTH ENGINE
   2. MARKET OVERVIEW
   3. PLASTICS
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017-2032F)
      3. Historic And Forecasted Market Size in Volume (2017-2032F)
      4. Key Market Trends, Growth Factors And Opportunities
      5. Geographic Segmentation Analysis
   4. PAPER & PAPERBOARD
   5. GLASS
   6. METAL
   7. BIODEGRADABLE MATERIALS
9. NEXT GENERATION PACKAGING MARKET BY PACKAGING TYPE (2017-2032)
   1. NEXT-GENERATION PACKAGING MARKET SNAPSHOT AND GROWTH ENGINE
   2. MARKET OVERVIEW
   3. FLEXIBLE PACKAGING
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017-2032F)
      3. Historic And Forecasted Market Size in Volume (2017-2032F)
      4. Key Market Trends, Growth Factors And Opportunities
      5. Geographic Segmentation Analysis
   4. RIGID PACKAGING
   5. SMART PACKAGING
10. NEXT GENERATION PACKAGING MARKET BY APPLICATION (2017-2032)
    1. NEXT-GENERATION PACKAGING MARKET SNAPSHOT AND GROWTH ENGINE
    2. MARKET OVERVIEW
    3. FOOD & BEVERAGES
       1. Introduction And Market Overview
       2. Historic And Forecasted Market Size in Value (2017-2032F)
       3. Historic And Forecasted Market Size in Volume (2017-2032F)
       4. Key Market Trends, Growth Factors And Opportunities
       5. Geographic Segmentation Analysis
    4. HEALTHCARE & PHARMACEUTICALS
    5. PERSONAL CARE & COSMETICS
    6. ELECTRONICS
    7. AUTOMOTIVE
    8. INDUSTRIAL
11. COMPANY PROFILES AND COMPETITIVE ANALYSIS
    1. COMPETITIVE LANDSCAPE
       1. Competitive Benchmarking
       2. Next Generation Packaging Market Share By Manufacturer (2023)
       3. Industry BCG Matrix
       4. Heat Map Analysis
       5. Mergers & Acquisitions
    2. AMCOR PLC (SWITZERLAND)
       1. Company Overview
       2. Key Executives
       3. Company Snapshot
       4. Role of the Company in the Market
       5. Sustainability and Social Responsibility
       6. Operating Business Segments
       7. Product Portfolio
       8. Business Performance (Production Volume, Sales Volume, Sales Margin, Production Capacity, Capacity Utilization Rate)
       9. Key Strategic Moves And Recent Developments
       10. SWOT Analysis
    3. SEALED AIR CORPORATION (USA)
    4. SONOCO PRODUCTS COMPANY (USA)
    5. BEMIS COMPANY, INC. (USA)
    6. MONDI GROUP (AUSTRIA)
    7. DS SMITH PLC (UNITED KINGDOM)
    8. BALL CORPORATION (USA)
    9. CROWN HOLDINGS, INC. (USA)
    10. AVERY DENNISON CORPORATION (USA)
    11. 3M COMPANY (USA)
    12. WESTROCK COMPANY (USA)
    13. INTERNATIONAL PAPER COMPANY (USA)
    14. APTARGROUP, INC. (USA)
    15. GRAPHIC PACKAGING INTERNATIONAL, LLC (USA)
    16. TETRA PAK INTERNATIONAL S.A. (SWITZERLAND)
    17. SMURFIT KAPPA GROUP PLC (IRELAND)
    18. HUHTAMAKI OYJ (FINLAND)
    19. ALPLA GROUP (AUSTRIA)
    20. CONSTANTIA FLEXIBLES GROUP GMBH (AUSTRIA)
    21. COVERIS HOLDINGS S.A. (AUSTRIA)
    22. STORA ENSO OYJ (FINLAND)
    23. BERRY GLOBAL, INC. (USA)
    24. CATALENT, INC. (USA)
    25. WINPAK LTD. (CANADA)
    26. MULTIVAC SEPP HAGGENMÜLLER SE & CO. KG (GERMANY), OTHER ACTIVE PLAYERS
12. GLOBAL NEXT GENERATION PACKAGING MARKET BY REGION
    1. OVERVIEW
    2. NORTH AMERICA
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Type
       4. Historic And Forecasted Market Size By Technology
       5. Historic And Forecasted Market Size By Materials
       6. Historic And Forecasted Market Size By Packaging Type
       7. Historic And Forecasted Market Size By Application
       8. Historic And Forecasted Market Size By Country
          1. USA
          2. Canada
          3. Mexico
    3. EASTERN EUROPE
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. Russia
          2. Bulgaria
          3. The Czech Republic
          4. Hungary
          5. Poland
          6. Romania
          7. Rest Of Eastern Europe
    4. WESTERN EUROPE
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. Germany
          2. United Kingdom
          3. France
          4. The Netherlands
          5. Italy
          6. Spain
          7. Rest Of Western Europe
    5. ASIA PACIFIC
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. China
          2. India
          3. Japan
          4. South Korea
          5. Malaysia
          6. Thailand
          7. Vietnam
          8. The Philippines
          9. Australia
          10. New-Zealand
          11. Rest Of APAC
    6. MIDDLE EAST & AFRICA
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. Turkey
          2. Bahrain
          3. Kuwait
          4. Saudi Arabia
          5. Qatar
          6. UAE
          7. Israel
          8. South Africa
    7. SOUTH AMERICA
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. Brazil
          2. Argentina
          3. Rest of South America
13. INVESTMENT ANALYSIS
14. ANALYST VIEWPOINT AND CONCLUSION
    1. Recommendations and Concluding Analysis
    2. Potential Market Strategies
       1. 1. Thailand
          2. Vietnam
          3. The Philippines
          4. Australia
          5. New-Zealand
          6. Rest Of APAC
    3. MIDDLE EAST & AFRICA
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. Turkey
          2. Bahrain
          3. Kuwait
          4. Saudi Arabia
          5. Qatar
          6. UAE
          7. Israel
          8. South Africa
    4. SOUTH AMERICA
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. Brazil
          2. Argentina
          3. Rest of South America
15. INVESTMENT ANALYSIS
16. ANALYST VIEWPOINT AND CONCLUSION
    1. Recommendations and Concluding Analysis
    2. Potential Market Strategies