Nail Treatment Products Market Synopsis

Nail Treatment Products Market Size is Valued at USD 20.13 Billion in 2023, and is Projected to Reach USD 31.99 Billion by 2032, Growing at a CAGR of 5.28% From 2024-2032.

Nail treatment products’ market has constantly been in an upward trend due to the changing customer consciousness over hygiene and beauty care. Such products include; nail strengtheners, cuticle oils, nail hardeners, and products suitable for treating damaged or brittle nails and these are among the most necessary for the nails. The growth has been attributed to increasing customer consciousness of nails and their necessity as a result of daily life existence that includes the application of nail extensions and gel polishes. The market has also been aided by the increasing impact of social media platforms and beauty bloggers who tend to endorse nail care regiment and products.

• The increase in nail treatment products market is also fuelled by development of new products since companies are coming up with non toxic, vegan, and cruelty free products customers are becoming more conscious of the products they use. With consumers shifting more towards natural and safe products, clean beauty trends are currently a concern of brands. Moreover, DIY nail care kits, especially those that have intensified in use during and after the Covid-19 pandemic, have pushed up the sales of at-home nail treatment products since people want salon services at home. This change of trend presents a new reason for brands who should avail at home care solutions available in the market.
• By region, North America and Europe are expected to lead the nail treatment products market owing to relatively higher disposable incomes, increased awareness regarding beauty, and well-developed markets. However, Asia-Pacific remains a promising region, which has experienced recent growth in consumer expenditures on beauty and personal care products in countries such as China, Japan, and South Korea. In contributing to the market expansion primarily in terms of the availability of products, online sales channels have been a key driver in the overall market.

Nail Treatment Products Market Trend Analysis

Rising Demand for Clean and Sustainable Nail Treatment Products

• Since consumers are now more aware of the ingredients they are putting on their skin and hair, the various nail treatment products have embarked on the formulation of more natural nail treatment products. Customers today avoid using nails treatments containing some of the chemicals like formaldehyde, toluene and parabens and it a great focus on non-toxic, vegan and animal-cruelty free products. This trend concords with the growing clean beauty trend, which encourages brands to be more open with where its ingredients originate from and how its products affect the environment. These held values are widely acceptable by the customers and companies that display these values are reaping the benefits of loyal clientele base.
• However, clean labeling is not the only trend of the last year; packaging sustainability plays an essential part, as well. The citizens in the market are changing their preferences in that they are willing to buy brands that have environmentally friendly materials such as reclosable and degradable packaging material. The customers who are interested in such products are, namely the youths who consider the sustainability of the product before considering making a purchase. Thus, more and more successful nail treating brands are either expanding their ranges or introducing new niches to meet the demand of the rising eco-consumers.

Growth of At-Home Nail Care Solutions

• Nonetheless, the COVID-19 outbreak also paved the way to at-home treatments with regard to nail treatment as well. People who couldn’t go to salons used nail care products and those who tried it at some point have stuck to it after the salons were opened again. It has made more and more people become interested in nail treatment products that can be used at home, including nail strengtheners, repair kits, and cuticle treatments. As a result, brands have introduced even more easy-to-use products which provide salon-like results without prior training of a hairdresser, stimulating the growth of this particular segment.
• E-commerce has in particular contributed to this trend given that the online sites present the products that are useful in nail treatments easily. Graphe incentive has been served through tutorials and other content that contain influence from social media personalities such as Instagram and YouTube have convinced the consumers to try out more of at home nail care hence boosting the products sale. This trend is expected to remain a long-term change, thus at home nail treatment will remain among the most promising segments within the market.

Nail Treatment Products Market Segment Analysis:

Nail Treatment Products Market Segmented on the basis of By Product and By End-use

By Product Type, Nail Strengtheners segment is expected to dominate the market during the forecast period

• The market segment of Nail Treatment Products is currently in a phase of stable growth due to the increasing concern regarding nails by the consumers. According to product type the market share is divided between nail strengtheners, base coats, top coats and cuticle care. It’s now easy to see why nail strengtheners are commonly in demand because most individuals have fragile and weak nails, not mentioning individuals exposed to chemical substances. Another type is base coats, which are also in demand, they prepare the nails for applying the nail polish and protect them from fading as well.
• The next coats play a crucial role in providing durability and chip resistance that propel a major portion of the market size. Another aspect of nails care that has attracted consumer attention in the past number of years is the care of the cuticles, these are products that maintain nails healthy by hydrating the cuticles. An increase of people doing manicures at home due to various social media trends also continues to drive the market growth in the regions such as North America and Europe.

By End-User, Household segment held the largest share in 2024

• The Nail treatment products Market is in growth mode, which is evident from the growing consumer consciousness level concerning personal beauty care. With respect to end use, the market is classified into the household and the professional categories. In the home care category, the growing sales of nail products like nail builder, cuticle oil, and bases are due to the possibility of utilizing personal nail care services at affordable prices conveniently. The increasing adoption of e-business models has also helped the consumer gain access to various products to facilitate the strengthening of the market in this segment.
• On the professional side nail salon and spa retains its importance in the growth of the market Host Location On the host location nail salon and spas has significant importance within the growth of the market. Manicure and pedicure use sophisticated nail treatment products for enhancing the appearance of nails and hands or feet, respectively including practical health benefits. The increase in demand for professional treatments, gel nails, nail hardeners and treatment of nails also improved product development in the professional segment.

Nail Treatment Products Market Regional Insights:

North America accounted for a global market

• The North American nail treatment products are seen as one of the important segments in the global beauty and personal care Market. North America is one of the largest markets and maintain a strong position in the market share within the nail treatment products market. The reasons are enhanced consumer awareness regarding nail care, the adoption of self-SPA services including nail care, nail health and hygiene craze. Gel flushes, strengtheners, cuticle oils as well as treatments for brittle nails and fungal infections have also become more popular showing that there is more than just style concern about the nails.
• However, the growing use of natural and organic ingredients in products, along with requests and demands made by consumers, as well as changes in formulations of products and increasing relevance of clean beauty trends have contributed more and more to the growth of the market. The players in the north America strongly aim at coming up with natural and organic nail treatments products with no harm elements for instance the environmental people. For eg, there is an increase in online retailing combined with influencer marketing, the market is expected to grow in future years gradually.

Active Key Players in the Nail Treatment Products Market

• Deborah Lippmann (USA)
• Coty Inc. (USA)
• Revlon Consumer Products LLC (USA)
• L'Oréal S.A. (France)
• Orly International, Inc. (USA)
• Barielle (USA)
• Nailtek.com, Inc. (USA)
• Seche.com, Inc. (USA)
• Astral Brands, Inc. (butter LONDON) (USA)
• China Glaze International, Inc. (USA)
• others

Chapter 1: Introduction
 1.1 Scope and Coverage

Chapter 2:Executive Summary

Chapter 3: Market Landscape
 3.1 Market Dynamics
  3.1.1 Drivers
  3.1.2 Restraints
  3.1.3 Opportunities
  3.1.4 Challenges
 3.2 Market Trend Analysis
 3.3 PESTLE Analysis
 3.4 Porter's Five Forces Analysis
 3.5 Industry Value Chain Analysis
 3.6 Ecosystem
 3.7 Regulatory Landscape
 3.8 Price Trend Analysis
 3.9 Patent Analysis
 3.10 Technology Evolution
 3.11 Investment Pockets
 3.12 Import-Export Analysis

Chapter 4: Nail Treatment Products Market by Product
 4.1 Nail Treatment Products Market Snapshot and Growth Engine
 4.2 Nail Treatment Products Market Overview
 4.3 Nail Strengtheners
  4.3.1 Introduction and Market Overview
  4.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.3.3 Key Market Trends, Growth Factors and Opportunities
  4.3.4 Nail Strengtheners: Geographic Segmentation Analysis
 4.4 Base Coats
  4.4.1 Introduction and Market Overview
  4.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.4.3 Key Market Trends, Growth Factors and Opportunities
  4.4.4 Base Coats: Geographic Segmentation Analysis
 4.5 Top Coats
  4.5.1 Introduction and Market Overview
  4.5.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.5.3 Key Market Trends, Growth Factors and Opportunities
  4.5.4 Top Coats: Geographic Segmentation Analysis
 4.6 Cuticle Care
  4.6.1 Introduction and Market Overview
  4.6.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.6.3 Key Market Trends, Growth Factors and Opportunities
  4.6.4 Cuticle Care: Geographic Segmentation Analysis

Chapter 5: Nail Treatment Products Market by End-use
 5.1 Nail Treatment Products Market Snapshot and Growth Engine
 5.2 Nail Treatment Products Market Overview
 5.3 Household
  5.3.1 Introduction and Market Overview
  5.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.3.3 Key Market Trends, Growth Factors and Opportunities
  5.3.4 Household: Geographic Segmentation Analysis
 5.4 Professional
  5.4.1 Introduction and Market Overview
  5.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.4.3 Key Market Trends, Growth Factors and Opportunities
  5.4.4 Professional: Geographic Segmentation Analysis

Chapter 6: Company Profiles and Competitive Analysis
 6.1 Competitive Landscape
  6.1.1 Competitive Benchmarking
  6.1.2 Nail Treatment Products Market Share by Manufacturer (2023)
  6.1.3 Industry BCG Matrix
  6.1.4 Heat Map Analysis
  6.1.5 Mergers and Acquisitions
  
 6.2 DEBORAH LIPPMANN
  6.2.1 Company Overview
  6.2.2 Key Executives
  6.2.3 Company Snapshot
  6.2.4 Role of the Company in the Market
  6.2.5 Sustainability and Social Responsibility
  6.2.6 Operating Business Segments
  6.2.7 Product Portfolio
  6.2.8 Business Performance
  6.2.9 Key Strategic Moves and Recent Developments
  6.2.10 SWOT Analysis
 6.3 COTY INC
 6.4 REVLON CONSUMER PRODUCTS LLC
 6.5 L'ORÉAL SA
 6.6 ORLY INTERNATIONAL INC
 6.7 BARIELLE
 6.8 NAILTEK.COM INC
 6.9 SECHE.COM INC
 6.10 ASTRAL BRANDS INC (BUTTER LONDON)
 6.11 CHINA GLAZE INTERNATIONAL INC
 6.12 OTHERS

Chapter 7: Global Nail Treatment Products Market By Region
 7.1 Overview
 7.2. North America Nail Treatment Products Market
  7.2.1 Key Market Trends, Growth Factors and Opportunities
  7.2.2 Top Key Companies
  7.2.3 Historic and Forecasted Market Size by Segments
  7.2.4 Historic and Forecasted Market Size By Product
  7.2.4.1 Nail Strengtheners
  7.2.4.2 Base Coats
  7.2.4.3 Top Coats
  7.2.4.4 Cuticle Care
  7.2.5 Historic and Forecasted Market Size By End-use
  7.2.5.1 Household
  7.2.5.2 Professional
  7.2.6 Historic and Forecast Market Size by Country
  7.2.6.1 US
  7.2.6.2 Canada
  7.2.6.3 Mexico
 7.3. Eastern Europe Nail Treatment Products Market
  7.3.1 Key Market Trends, Growth Factors and Opportunities
  7.3.2 Top Key Companies
  7.3.3 Historic and Forecasted Market Size by Segments
  7.3.4 Historic and Forecasted Market Size By Product
  7.3.4.1 Nail Strengtheners
  7.3.4.2 Base Coats
  7.3.4.3 Top Coats
  7.3.4.4 Cuticle Care
  7.3.5 Historic and Forecasted Market Size By End-use
  7.3.5.1 Household
  7.3.5.2 Professional
  7.3.6 Historic and Forecast Market Size by Country
  7.3.6.1 Bulgaria
  7.3.6.2 The Czech Republic
  7.3.6.3 Hungary
  7.3.6.4 Poland
  7.3.6.5 Romania
  7.3.6.6 Rest of Eastern Europe
 7.4. Western Europe Nail Treatment Products Market
  7.4.1 Key Market Trends, Growth Factors and Opportunities
  7.4.2 Top Key Companies
  7.4.3 Historic and Forecasted Market Size by Segments
  7.4.4 Historic and Forecasted Market Size By Product
  7.4.4.1 Nail Strengtheners
  7.4.4.2 Base Coats
  7.4.4.3 Top Coats
  7.4.4.4 Cuticle Care
  7.4.5 Historic and Forecasted Market Size By End-use
  7.4.5.1 Household
  7.4.5.2 Professional
  7.4.6 Historic and Forecast Market Size by Country
  7.4.6.1 Germany
  7.4.6.2 UK
  7.4.6.3 France
  7.4.6.4 Netherlands
  7.4.6.5 Italy
  7.4.6.6 Russia
  7.4.6.7 Spain
  7.4.6.8 Rest of Western Europe
 7.5. Asia Pacific Nail Treatment Products Market
  7.5.1 Key Market Trends, Growth Factors and Opportunities
  7.5.2 Top Key Companies
  7.5.3 Historic and Forecasted Market Size by Segments
  7.5.4 Historic and Forecasted Market Size By Product
  7.5.4.1 Nail Strengtheners
  7.5.4.2 Base Coats
  7.5.4.3 Top Coats
  7.5.4.4 Cuticle Care
  7.5.5 Historic and Forecasted Market Size By End-use
  7.5.5.1 Household
  7.5.5.2 Professional
  7.5.6 Historic and Forecast Market Size by Country
  7.5.6.1 China
  7.5.6.2 India
  7.5.6.3 Japan
  7.5.6.4 South Korea
  7.5.6.5 Malaysia
  7.5.6.6 Thailand
  7.5.6.7 Vietnam
  7.5.6.8 The Philippines
  7.5.6.9 Australia
  7.5.6.10 New Zealand
  7.5.6.11 Rest of APAC
 7.6. Middle East & Africa Nail Treatment Products Market
  7.6.1 Key Market Trends, Growth Factors and Opportunities
  7.6.2 Top Key Companies
  7.6.3 Historic and Forecasted Market Size by Segments
  7.6.4 Historic and Forecasted Market Size By Product
  7.6.4.1 Nail Strengtheners
  7.6.4.2 Base Coats
  7.6.4.3 Top Coats
  7.6.4.4 Cuticle Care
  7.6.5 Historic and Forecasted Market Size By End-use
  7.6.5.1 Household
  7.6.5.2 Professional
  7.6.6 Historic and Forecast Market Size by Country
  7.6.6.1 Turkey
  7.6.6.2 Bahrain
  7.6.6.3 Kuwait
  7.6.6.4 Saudi Arabia
  7.6.6.5 Qatar
  7.6.6.6 UAE
  7.6.6.7 Israel
  7.6.6.8 South Africa
 7.7. South America Nail Treatment Products Market
  7.7.1 Key Market Trends, Growth Factors and Opportunities
  7.7.2 Top Key Companies
  7.7.3 Historic and Forecasted Market Size by Segments
  7.7.4 Historic and Forecasted Market Size By Product
  7.7.4.1 Nail Strengtheners
  7.7.4.2 Base Coats
  7.7.4.3 Top Coats
  7.7.4.4 Cuticle Care
  7.7.5 Historic and Forecasted Market Size By End-use
  7.7.5.1 Household
  7.7.5.2 Professional
  7.7.6 Historic and Forecast Market Size by Country
  7.7.6.1 Brazil
  7.7.6.2 Argentina
  7.7.6.3 Rest of SA

Chapter 8 Analyst Viewpoint and Conclusion
8.1 Recommendations and Concluding Analysis
8.2 Potential Market Strategies

Chapter 9 Research Methodology
9.1 Research Process
9.2 Primary Research
9.3 Secondary Research