Mobile Marketing Market Synopsis

Mobile Marketing Market Size Was Valued at USD 25.6 Billion in 2023, and is Projected to Reach USD 124.4 Billion by 2032, Growing at a CAGR of 19.2% From 2024-2032.

Mobile marketing is a multimedial communication that enables firms to reach out to consumers and interact with them in an appealing and timely purpose in any mobile physical entity through any sort of network. This comprises a much broader category of mobile marketing such as web-based, having features that are friendly with mobile devices such as mobile websites and applications, mobile advertisements through text messages both Short Messaging Service (SMS) and Multimedia Messaging Service (MMS), advertising through push notifications, mobile search ads, social media contacts, and any form of marketing that is done based on the geographical location of the users it reaches. Its purpose lies in continually delivering the most quality interactivity to consumers in harmony with their portable establishments and behaviors. Mobile marketing capitalizes on the aspect of being mobile and always with a smartphone or tablet to reach out to its users at the right time and place and sometimes even utilize real-time data for the target marketing message to be more relevant.

Mobile marketing is usually evaluated according to how effectively it can deliver contextual and targeted messages and content, both of which can significantly enhance user experience and conversion rates. As the World becomes more mobile and people spend more time using portable devices marketers will be able to invest in more data analytics and machine learning to understand the consumers and formulate better ways to market to them . Moreover, social marketing effectively incorporates multiple features of devices, including GPS, Bluetooth, and NFC, which provide facility of the LBS and PM. The use of such a dual and triple approach allows the formation of closer communication between the organization and the targeted audience, which leads to higher upsells and brand recognition.

• Mobile marketing is among the popular categories of internet marketing implemented by organizations to advertise their products and services. It also goes a long way in helping organizations to reduce on the costs of papers and also depicts a quick and efficient way of getting to key consumers. This they achieve while incorporating new methods of advertisement within the same marketing strategies in order to enhance it attractiveness in as much as the target users are concerned. A number of surveys carried out by a number of organizations suggest that over 90% of the youthful population uses smart phones to find information or content. Mobile internet is the most commonly used internet service by smartphone owners; with about 49% of the users using it to access search engines. Such factors are expected to open up lucrative prospects for the major competitors of the market for mobile marketing.
• Geofencing is a technological service which manages RFID and GPS to draw the boundaries of a given geographical area. Companies acquire data from those mobile applications and use them in dissecting the tastes of their consumers. They utilize it when they want to target their specific clients with products and services that they believe they will require. In the case of Location-based Marketing (LBM) particularly applying to mobile application marketing, geofencing for mobile applications can be very convenient. This allows organization to make right strategic formulations and approach towards advertising and promotional campaigns with a view of influencing the buying constitutions and behavior of the targeted audiences.
• Increased demand for geofencing across the major sectors is expected to highly propel the market growth within the forcast period. In the same way, constant integration of Artificial Intelligence (AI) and Augmented Reality (AR) in the retail segment to study the consumer’s bend as well as to send notifications will foster the growth. A similar reasoning expects an exponential growth in viewers is expected to prompt large-scale adoption of Over the Top (OTT) content to unfold several opportunities for digital enterprises across the future years. The surging use of mobile devices with ad blockers to eliminate annoying ads is the main reason that hinders the growth of the market. Additionally, some social factors that can negatively affect the growth includes: High governmental regulation over mobile ads, privacy, and security.

Mobile Marketing Market Trend Analysis

Surging Smartphone Penetration

• Global mobile marketing adoption is increases with the increased usage of smart phones. Since the ownership of smartphones is becoming more prevalent due to lower cost and enhanced usability, marketers will always have large and growing audience base. In emerging regions, there is a great potential from the rapid growth of the smartphone usage which can open new opportunities for the companies to access some segments that were not reachable before. Successive improvements in the mobile devices, and in general in the graphical table, enhance the usability, which makes mobile marketing campaigns more effective and appealing. Introduction of the concept of omnichannels – where online and offline marketing channels fuse together into one – is redefining how organizations interact with customers.
• Mobile marketing is one of the pioneers of this shift: as the extended brand, it provides critical points of contact to guarantee that marketing aligns with the brand. Firms can integrate a copious consumer experience by combining mobile applications, the web, email, and physical POS. Thus, this connection enables targeted interaction, enhance client loyalty, and elevates the chance of conversion by guaranteeing that customers are guided by a consistent narrative across all the channels to be used.

Advancement in mobile applications

• It has firmly grounded its existence in almost all business fraternities from enhancing customer confidence to ultimately providing the best of the product to the customers. The rise of the pandemic has further heightened the desire for such an AI-based system with many companies incorporating it into their business model. However, it is noted that voice assistants and facial recognition are being demanded rapidly and elevating the rate of adoption to 77%. As for the countries, one could also note that such countries as Germany and Brazil are also likely to demonstrate higher levels of adoption regarding touchless interfaces. Here are some areas listed below that are expected to see an upliftment in performance through AI for developing a strong base for the overall mobile marketing market growth.

Mobile Marketing Market Segment Analysis:

Mobile Marketing Market Segmented based on User-Type, Solution, and Vertical.

By User-Type, Large Enterprises segment is expected to dominate the market during the forecast period

• The Mobile Marketing market has potential global User-Type Market segmentation into Large Enterprises and Small & Medium Enterprises. Large enterprises were the largest and most dynamic segment in this market in 2022. They are enhancing the aesthetic value of most of the advertised items by means of Intelligence and augmented reality hence increasing the engagement of the viewers. The mobile factor and customers’ desire regarding the acquisition of additional smartphones also play a role in the process. Small and Medium Enterprises are expected to develop as well as expand in the above-mentioned forecasted duration and this will increase the overall market requirements.

By Vertical, retail & e-commerce segment held the largest share in 2023

• The Mobile Marketing market, based on Vertical, has been classified into Media & Entertainment, Retail & E-commerce, Travel & Logistics, and Telecom & IT. Among all the reported segments, the retail & e-commerce sector controls the largest share of the market size in 2022.
• This is due to an increasing number of internet merchants and a marked change in customer buying habits for a host of reasons including its convenience in that products are delivered swiftly and the range of products is vast. Media & Entertainment will experience a remarkable increase in growth rate during the specified period to bolster market demand.

Mobile Marketing Market Regional Insights:

North America is Expected to Dominate the Market Over the Forecast period

• North America may continue to hold the largest market for mobile marketing through the period under consideration. Specifically, the North America region possesses one of the highest annual rates of smartphone usage, meaning that a considerable part of the population owns a smartphone. This is because the usage of smart phones is on the rise, providing an increasingly larger client market for mobile marketing campaigns. The four top technology giants in North America include Google, Facebook, apple and amazon. These companies enhance new innovations in the mobility of technology and advertising through setting industry standards and the mobilization of large ad campaigns.
• North America Mobile Marketing will have maximum market area in the North American region in the forecast period due to maximum smartphone penetration and sufficient number of mobile advertising companies. There will also be an increase in Over-the-top (OTT) content material which will enhance development and thus drive the expansion of this market in the North American Region.

Active Key Players in the Mobile Marketing Market

• IBM Corporation
• Alphabet Inc. (Google)
• InMobi
• Millennial Media
• Marketo (Adobe Inc.)
• Amobee Inc. (Singapore Telecommunications Ltd)
• Flurry Inc.
• Salesforce.com Inc.
• Oracle Corp.
• Chartboost Inc.
• SAS Institute Inc.
• Other Key Players

Key Industry Developments in the Mobile Marketing Market:

• In March 2023, Ozone, the UK’s premier digital advertising business,formed strategic partnership with Mail Metro Media,one of the UK’s foremost newsbrand publishers to sell multimedia mobile marketing solutions to agencies and online Brands.
• In February 2023, InMobi, the Singapore based mobile advertising technology firm announced that it had struck a partnership deal with Point Pickup, the last-mile retail delivery services company for retail media advertising. This partnership will ensure that Point Pickup grocery store partners receive product development and advertising solutions to help the firm fully capitalize on its media earnings.

Chapter 1: Introduction
 1.1 Scope and Coverage

Chapter 2:Executive Summary

Chapter 3: Market Landscape
 3.1 Market Dynamics
  3.1.1 Drivers
  3.1.2 Restraints
  3.1.3 Opportunities
  3.1.4 Challenges
 3.2 Market Trend Analysis
 3.3 PESTLE Analysis
 3.4 Porter's Five Forces Analysis
 3.5 Industry Value Chain Analysis
 3.6 Ecosystem
 3.7 Regulatory Landscape
 3.8 Price Trend Analysis
 3.9 Patent Analysis
 3.10 Technology Evolution
 3.11 Investment Pockets
 3.12 Import-Export Analysis

Chapter 4: Mobile Marketing Market by User-Type
 4.1 Mobile Marketing Market Snapshot and Growth Engine
 4.2 Mobile Marketing Market Overview
 4.3 Large Enterprise
  4.3.1 Introduction and Market Overview
  4.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.3.3 Key Market Trends, Growth Factors and Opportunities
  4.3.4 Large Enterprise: Geographic Segmentation Analysis
 4.4 Small & Medium Enterprises
  4.4.1 Introduction and Market Overview
  4.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.4.3 Key Market Trends, Growth Factors and Opportunities
  4.4.4 Small & Medium Enterprises: Geographic Segmentation Analysis

Chapter 5: Mobile Marketing Market by Solution
 5.1 Mobile Marketing Market Snapshot and Growth Engine
 5.2 Mobile Marketing Market Overview
 5.3 Mobile Web
  5.3.1 Introduction and Market Overview
  5.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.3.3 Key Market Trends, Growth Factors and Opportunities
  5.3.4 Mobile Web: Geographic Segmentation Analysis
 5.4 Location Based Marketing
  5.4.1 Introduction and Market Overview
  5.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.4.3 Key Market Trends, Growth Factors and Opportunities
  5.4.4 Location Based Marketing: Geographic Segmentation Analysis
 5.5 Mobile Email
  5.5.1 Introduction and Market Overview
  5.5.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.5.3 Key Market Trends, Growth Factors and Opportunities
  5.5.4 Mobile Email: Geographic Segmentation Analysis
 5.6 & In-App Messages
  5.6.1 Introduction and Market Overview
  5.6.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.6.3 Key Market Trends, Growth Factors and Opportunities
  5.6.4 & In-App Messages: Geographic Segmentation Analysis

Chapter 6: Mobile Marketing Market by Vertical
 6.1 Mobile Marketing Market Snapshot and Growth Engine
 6.2 Mobile Marketing Market Overview
 6.3 Media & Entertainment
  6.3.1 Introduction and Market Overview
  6.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  6.3.3 Key Market Trends, Growth Factors and Opportunities
  6.3.4 Media & Entertainment: Geographic Segmentation Analysis
 6.4 Retail & E-commerce
  6.4.1 Introduction and Market Overview
  6.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  6.4.3 Key Market Trends, Growth Factors and Opportunities
  6.4.4 Retail & E-commerce: Geographic Segmentation Analysis
 6.5 Travel & Logistics
  6.5.1 Introduction and Market Overview
  6.5.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  6.5.3 Key Market Trends, Growth Factors and Opportunities
  6.5.4 Travel & Logistics: Geographic Segmentation Analysis
 6.6 Telecom & IT
  6.6.1 Introduction and Market Overview
  6.6.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  6.6.3 Key Market Trends, Growth Factors and Opportunities
  6.6.4 Telecom & IT: Geographic Segmentation Analysis

Chapter 7: Company Profiles and Competitive Analysis
 7.1 Competitive Landscape
  7.1.1 Competitive Benchmarking
  7.1.2 Mobile Marketing Market Share by Manufacturer (2023)
  7.1.3 Industry BCG Matrix
  7.1.4 Heat Map Analysis
  7.1.5 Mergers and Acquisitions
  
 7.2 IBM CORPORATION
  7.2.1 Company Overview
  7.2.2 Key Executives
  7.2.3 Company Snapshot
  7.2.4 Role of the Company in the Market
  7.2.5 Sustainability and Social Responsibility
  7.2.6 Operating Business Segments
  7.2.7 Product Portfolio
  7.2.8 Business Performance
  7.2.9 Key Strategic Moves and Recent Developments
  7.2.10 SWOT Analysis
 7.3 ALPHABET INC (GOOGLE)
 7.4 INMOBI
 7.5 MILLENNIAL MEDIA
 7.6 MARKETO (ADOBE INC)
 7.7 AMOBEE INC (SINGAPORE TELECOMMUNICATIONS LTD)
 7.8 FLURRY INC
 7.9 SALESFORCECOM INC
 7.10 ORACLE CORP
 7.11 CHARTBOOST INC
 7.12 SAS INSTITUTE INC
 7.13 OTHER KEY PLAYERS

Chapter 8: Global Mobile Marketing Market By Region
 8.1 Overview
 8.2. North America Mobile Marketing Market
  8.2.1 Key Market Trends, Growth Factors and Opportunities
  8.2.2 Top Key Companies
  8.2.3 Historic and Forecasted Market Size by Segments
  8.2.4 Historic and Forecasted Market Size By User-Type
   8.2.4.1 Large Enterprise
   8.2.4.2 Small & Medium Enterprises
  8.2.5 Historic and Forecasted Market Size By Solution
   8.2.5.1 Mobile Web
   8.2.5.2 Location Based Marketing
   8.2.5.3 Mobile Email
   8.2.5.4 & In-App Messages
  8.2.6 Historic and Forecasted Market Size By Vertical
   8.2.6.1 Media & Entertainment
   8.2.6.2 Retail & E-commerce
   8.2.6.3 Travel & Logistics
   8.2.6.4 Telecom & IT
  8.2.7 Historic and Forecast Market Size by Country
   8.2.7.1 US
   8.2.7.2 Canada
   8.2.7.3 Mexico
 8.3. Eastern Europe Mobile Marketing Market
  8.3.1 Key Market Trends, Growth Factors and Opportunities
  8.3.2 Top Key Companies
  8.3.3 Historic and Forecasted Market Size by Segments
  8.3.4 Historic and Forecasted Market Size By User-Type
   8.3.4.1 Large Enterprise
   8.3.4.2 Small & Medium Enterprises
  8.3.5 Historic and Forecasted Market Size By Solution
   8.3.5.1 Mobile Web
   8.3.5.2 Location Based Marketing
   8.3.5.3 Mobile Email
   8.3.5.4 & In-App Messages
  8.3.6 Historic and Forecasted Market Size By Vertical
   8.3.6.1 Media & Entertainment
   8.3.6.2 Retail & E-commerce
   8.3.6.3 Travel & Logistics
   8.3.6.4 Telecom & IT
  8.3.7 Historic and Forecast Market Size by Country
   8.3.7.1 Bulgaria
   8.3.7.2 The Czech Republic
   8.3.7.3 Hungary
   8.3.7.4 Poland
   8.3.7.5 Romania
   8.3.7.6 Rest of Eastern Europe
 8.4. Western Europe Mobile Marketing Market
  8.4.1 Key Market Trends, Growth Factors and Opportunities
  8.4.2 Top Key Companies
  8.4.3 Historic and Forecasted Market Size by Segments
  8.4.4 Historic and Forecasted Market Size By User-Type
   8.4.4.1 Large Enterprise
   8.4.4.2 Small & Medium Enterprises
  8.4.5 Historic and Forecasted Market Size By Solution
   8.4.5.1 Mobile Web
   8.4.5.2 Location Based Marketing
   8.4.5.3 Mobile Email
   8.4.5.4 & In-App Messages
  8.4.6 Historic and Forecasted Market Size By Vertical
   8.4.6.1 Media & Entertainment
   8.4.6.2 Retail & E-commerce
   8.4.6.3 Travel & Logistics
   8.4.6.4 Telecom & IT
  8.4.7 Historic and Forecast Market Size by Country
   8.4.7.1 Germany
   8.4.7.2 UK
   8.4.7.3 France
   8.4.7.4 Netherlands
   8.4.7.5 Italy
   8.4.7.6 Russia
   8.4.7.7 Spain
   8.4.7.8 Rest of Western Europe
 8.5. Asia Pacific Mobile Marketing Market
  8.5.1 Key Market Trends, Growth Factors and Opportunities
  8.5.2 Top Key Companies
  8.5.3 Historic and Forecasted Market Size by Segments
  8.5.4 Historic and Forecasted Market Size By User-Type
   8.5.4.1 Large Enterprise
   8.5.4.2 Small & Medium Enterprises
  8.5.5 Historic and Forecasted Market Size By Solution
   8.5.5.1 Mobile Web
   8.5.5.2 Location Based Marketing
   8.5.5.3 Mobile Email
   8.5.5.4 & In-App Messages
  8.5.6 Historic and Forecasted Market Size By Vertical
   8.5.6.1 Media & Entertainment
   8.5.6.2 Retail & E-commerce
   8.5.6.3 Travel & Logistics
   8.5.6.4 Telecom & IT
  8.5.7 Historic and Forecast Market Size by Country
   8.5.7.1 China
   8.5.7.2 India
   8.5.7.3 Japan
   8.5.7.4 South Korea
   8.5.7.5 Malaysia
   8.5.7.6 Thailand
   8.5.7.7 Vietnam
   8.5.7.8 The Philippines
   8.5.7.9 Australia
   8.5.7.10 New Zealand
   8.5.7.11 Rest of APAC
 8.6. Middle East & Africa Mobile Marketing Market
  8.6.1 Key Market Trends, Growth Factors and Opportunities
  8.6.2 Top Key Companies
  8.6.3 Historic and Forecasted Market Size by Segments
  8.6.4 Historic and Forecasted Market Size By User-Type
   8.6.4.1 Large Enterprise
   8.6.4.2 Small & Medium Enterprises
  8.6.5 Historic and Forecasted Market Size By Solution
   8.6.5.1 Mobile Web
   8.6.5.2 Location Based Marketing
   8.6.5.3 Mobile Email
   8.6.5.4 & In-App Messages
  8.6.6 Historic and Forecasted Market Size By Vertical
   8.6.6.1 Media & Entertainment
   8.6.6.2 Retail & E-commerce
   8.6.6.3 Travel & Logistics
   8.6.6.4 Telecom & IT
  8.6.7 Historic and Forecast Market Size by Country
   8.6.7.1 Turkey
   8.6.7.2 Bahrain
   8.6.7.3 Kuwait
   8.6.7.4 Saudi Arabia
   8.6.7.5 Qatar
   8.6.7.6 UAE
   8.6.7.7 Israel
   8.6.7.8 South Africa
 8.7. South America Mobile Marketing Market
  8.7.1 Key Market Trends, Growth Factors and Opportunities
  8.7.2 Top Key Companies
  8.7.3 Historic and Forecasted Market Size by Segments
  8.7.4 Historic and Forecasted Market Size By User-Type
   8.7.4.1 Large Enterprise
   8.7.4.2 Small & Medium Enterprises
  8.7.5 Historic and Forecasted Market Size By Solution
   8.7.5.1 Mobile Web
   8.7.5.2 Location Based Marketing
   8.7.5.3 Mobile Email
   8.7.5.4 & In-App Messages
  8.7.6 Historic and Forecasted Market Size By Vertical
   8.7.6.1 Media & Entertainment
   8.7.6.2 Retail & E-commerce
   8.7.6.3 Travel & Logistics
   8.7.6.4 Telecom & IT
  8.7.7 Historic and Forecast Market Size by Country
   8.7.7.1 Brazil
   8.7.7.2 Argentina
   8.7.7.3 Rest of SA

Chapter 9 Analyst Viewpoint and Conclusion
9.1 Recommendations and Concluding Analysis
9.2 Potential Market Strategies

Chapter 10 Research Methodology
10.1 Research Process
10.2 Primary Research
10.3 Secondary Research