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Hookah (Shisha) Tobacco Market Synopsis

Hookah (Shisha) Tobacco Market Size Was Valued at USD 1.01 Billion in 2023, and is Projected to Reach USD 1.89 Billion by 2032, Growing at a CAGR of 7.20% From 2024-2032.

Hookah in another term is known as shisha and is a sort of tobacco that is consumed via a water pipe. This is normally sweetened with many different types of fruits or other types of flavourings that it is normally associated with a special scent and taste. Keit up smoking circular is a social practice that begun in the Middle East and common among the young people all over the globe. The tobacco is then heated through the burning of charcoal and the smoke is passed through a water chamber to cool as well as filter the smoke before one takes a puff. Hookah smoking, as most people have an impression that it is harmless as compared to cigarettes, remains dangerous as one can be exposed to toxic substances when using the gadgets, you can also become addicted to nicotine.

  • Therefore, the global hookah (shisha) tobacco market is still developing, which is attributed to the trend of using hookah as a source of enjoyment and social entertainment. Shisha or hookah tobacco is a kind of flavoured tobacco that is used through a hookah water pipe. The market is extensive in terms of the Flavors provided, which include fruits, mint, chocolate, and various others for customers’ choice.
  • Some factors that are argued to have influence the market include the diversification of the Flavors and new products, common use of hookah lounges or bars, awareness campaigns conducted by producers to reach the target consumers-most especially the youths. Nevertheless, they also have some issues concerning to the increased health risks linked with the usage of hookah.

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Hookah (Shisha) Tobacco Market Trend Analysis

Increasing popularity of herbal and organic hookah tobacco products

  • Another emerging pattern of the global hookah (shisha) tobacco market is the growth of the hookah tobacco products particularly the herbal and the organic ones. The market is globalizing and people are developing a new trend of being conscious of their health hence are willing to shift from the normal tobacco cigarettes as they are considered unhealthy. Herbal shisha tobacco makes use of fruits and natural herbs to give a smokeless component and, on the other hand, organic shisha tobacco cannot contain additives such as chemical and pesticides. The increasing population of the people who want to continue hookah smoking despite the adverse effects on health is pushing the market towards such products. Therefore, there is an increasing trend of retailers offering the customers with herbal and the organic shisha tobacco to replenish the market, hence fuelling the development of this practice.

Rise in marketing strategies employed by manufacturers and retailers

  • The most significant macro factors for opportunity in the hookah (shisha) tobacco market all across the world are also the increase of marketing promotions used by they makers and selling companies. Extreme concern is placed in corporate marketing communications since brand advertisers aim to present the distinguishing features and the value proposition of products from a sensory appeal and persuading consumers to take on new tastes and sensations.
  • This contribution of specific promotional activities within hospitality premises, social media networks and cultural activities extend Awareness of the brand and the appeal to different customer groups. On the same note, the incorporation of influencer marketing as well as the use of experimental marketing techniques is also increasing the overall consumer interaction and brand loyalty. With increased technological advancement in the production of new Flavors of shisha tobacco and increased variety of shisha tobacco products in various outlets, these strategic marketing strategies are expected to drive further growth and development in the shisha tobacco market.

Hookah (Shisha) Tobacco Market Segment Analysis:

Hookah (Shisha) Tobacco Market is Segmented on the basis of type, flavour, and Distribution Channels.

By Type, Strong segment is expected to dominate the market during the forecast period

  • Regarding the type of hookah tobacco products, the global market has been divided into strong, mild and light hookah tobaccos. Similarly, the markets obtained through the search results also suggest that the segment of hookah tobacco with a vantage rate of strength dominated in 2022 and is expected to sustain the dominance through the forecast period. This could be attributed to the fact that most of the hookah smokers prefer rich and dense kinds of tobacco Flavors. The findings of the search also indicate that a strong hookah tobacco remains the leading type since it generally gives users a far superior smoking sensation.
  • Considering the factors for total hookah tobacco market’s growth, the strong segment is predicted to retain its leadership due to customers’ steady interest in intense and intensely flavoured shisha products regardless of their experience in hookah smoking. Producers are likely to keep up with the process of innovation and development of their well-established tobacco product for this significant and loyal audience in the worldwide hookah tobacco market.

By Flavour, Fruit Flavour segment expected to hold the largest share

  • However, it is interesting to note that, in the flavoured hookah tobacco category leading with a market share of 36% has the fruit flavour. This flavour category is quite universal, which means that people from different countries and cultures would show interest in this product, whether they are hookah smokers or not. Discussing fruits, the taste of apples, grapes or berries are relatively gentle and relatively satisfying Flavors which are severally embraced while smoking. This segment has a lot of flexibility in the choices of fruits, which would encourage the consumer trial of different varieties.
  •  Such as in America where flavoured cigarettes have been banned, has boosted this segment to record high levels. Big manufacturers present hookah products of all types with Flavors like apricot, blueberry, apple, orange, strawberry, pineapple, and guava. Some types of hookahs involve the use of glycerine in the preparation of hookah since tobacco is mixed with water. These factors are therefore strategically driving the fruit flavoured hookah tobacco segment, and consequently, market progression.

Hookah (Shisha) Tobacco Market Regional Insights:

North America is Expected to Dominate the Market Over the Forecast period

  • Currently, North America has outpaced the other regions to become one of the largest consumers of hookah tobacco because of the rising social consumption of hookah with people of comparatively youthful age. The analysis of the results of the search shows that owing to the well-developed hookah culture and growth of the social caffe, established with the cafes, lounges will lead to a remarkable increase in the demand for hookah products.
  •  Furthermore, North America’s dedication to the enhanced Flavors and the smoking frame enhances the fate of the hookah market to grow as people prefer sustainable and healthy smoking cultivated in the region. Severe expansion of hookah lounges and bars in major states such as New York, Los Angeles and Chicago among others have motivated the regional market growth. In the same regard, the Cet Mandatory Hookah Tobacco will continue dominating the hookah tobacco segment in North America because consumers in the region are always in search of new and classy ways of smoking.

Active Key Players in the Hookah (Shisha) Tobacco Market

  • Al Fakher Tobacco Factory (United Arab Emirates)
  • Cloud Tobacco (United States)
  • Eastern Tobacco (Egypt)
  • Flavors of Americas S.A. (Panama)
  • FUMARI (United States)
  • Godfrey Phillips India (India)
  • Haze Tobacco (United States)
  • Japan Tobacco Inc. (Japan)
  • Mazaya (Jordan)
  • Nakhla (Egypt)
  • Prince Molasses (United States)
  • Romman Shisha (Jordan)
  • SOCIALSMOKE (United States)
  • SOEX (Germany)
  • Starbuzz (United States)
  • Other key Players

Global Hookah (Shisha) Tobacco Market

Base Year:

2023

Forecast Period:

2024-2032

Historical Data:

2017 to 2023

Market Size in 2023:

USD 1.01 Bn.

Forecast Period 2024-32 CAGR:

7.20 %

Market Size in 2032:

USD 1.89 Bn.

Segments Covered:

By Type

  • Strong
  • Mild
  • Light

By Flavour

  • Fruit Flavour
  • Confectionary Flavour
  • Spices
  • Beverages
  • Others

By Distribution Channel

  • Direct Channel
  • Indirect Channel

By Region

  • North America (U.S., Canada, Mexico)
  • Eastern Europe (Bulgaria, The Czech Republic, Hungary, Poland, Romania, Rest of Eastern Europe)
  • Western Europe (Germany, UK, France, Netherlands, Italy, Russia, Spain, Rest of Western Europe)
  • Asia Pacific (China, India, Japan, South Korea, Malaysia, Thailand, Vietnam, The Philippines, Australia, New-Zealand, Rest of APAC)
  • Middle East & Africa (Turkey, Bahrain, Kuwait, Saudi Arabia, Qatar, UAE, Israel, South Africa)
  • South America (Brazil, Argentina, Rest of SA)

Key Market Drivers:

  • Growing Popularity of Hookah Smoking as a Social Activity

Key Market Restraints:

  • Health Concerns Associated with Hookah Smoking

Key Opportunities:

  • Rise in marketing strategies employed by manufacturers and retailers

Companies Covered in the report:

  • Al Fakher Tobacco Factory (United Arab Emirates), Cloud Tobacco (United States), Eastern Tobacco (Egypt), Flavors of Americas S.A. (Panama) and Other Major Players.
  1. INTRODUCTION
    1. RESEARCH OBJECTIVES
    2. RESEARCH METHODOLOGY
    3. RESEARCH PROCESS
    4. SCOPE AND COVERAGE
      1. Market Definition
      2. Key Questions Answered
    5. MARKET SEGMENTATION
  2. EXECUTIVE SUMMARY
  3. MARKET OVERVIEW
  4. GROWTH OPPORTUNITIES BY SEGMENT
  5. MARKET LANDSCAPE
    1. PORTER’S FIVE FORCES ANALYSIS
      1. Bargaining Power of Supplier
      2. Threat Of New Entrants
      3. Threat Of Substitutes
      4. Competitive Rivalry
      5. Bargaining Power Among Buyers
    2. INDUSTRY VALUE CHAIN ANALYSIS
    3. MARKET DYNAMICS
      1. Drivers
      2. Restraints
      3. Opportunities
      4. Challenges
    4. MARKET TREND ANALYSIS
    5. REGULATORY LANDSCAPE
    6. PESTLE ANALYSIS
    7. PRICE TREND ANALYSIS
    8. PATENT ANALYSIS
    9. TECHNOLOGY EVALUATION
    10. MARKET IMPACT OF THE RUSSIA-UKRAINE WAR
      1. Geopolitical Market Disruptions
      2. Supply Chain Disruptions
      3. Instability in Emerging Markets
    11. ECOSYSTEM
  6. HOOKAH (SHISHA) TOBACCO MARKET BY TYPE (2017-2032)
    1. HOOKAH (SHISHA) TOBACCO MARKET SNAPSHOT AND GROWTH ENGINE
    2. MARKET OVERVIEW
    3. STRONG
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017-2032F)
      3. Historic And Forecasted Market Size in Volume (2017-2032F)
      4. Key Market Trends, Growth Factors and Opportunities
      5. Geographic Segmentation Analysis
    4. MILD
    5. LIGHT
  7. HOOKAH (SHISHA) TOBACCO MARKET BY FLAVOUR (2017-2032)
    1. HOOKAH (SHISHA) TOBACCO MARKET SNAPSHOT AND GROWTH ENGINE
    2. MARKET OVERVIEW
    3. FRUIT FLAVOUR
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017-2032F)
      3. Historic And Forecasted Market Size in Volume (2017-2032F)
      4. Key Market Trends, Growth Factors And Opportunities
      5. Geographic Segmentation Analysis
    4. CONFECTIONARY FLAVOUR
    5.  SPICES
  8. HOOKAH (SHISHA) TOBACCO MARKET BY DISTRIBUTION CHANNELS (2017-2032)
    1. HOOKAH (SHISHA) TOBACCO MARKET SNAPSHOT AND GROWTH ENGINE
    2. MARKET OVERVIEW
    3. DIRECT CHANNEL
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017-2032F)
      3. Historic And Forecasted Market Size in Volume (2017-2032F)
      4. Key Market Trends, Growth Factors And Opportunities
      5. Geographic Segmentation Analysis
    4. INDIRECT CHANNEL
  9. COMPANY PROFILES AND COMPETITIVE ANALYSIS
    1. COMPETITIVE LANDSCAPE
      1. Competitive Benchmarking
      2. Hookah (Shisha) Tobacco Market Share By Manufacturer (2023)
      3. Industry BCG Matrix
      4. Heat Map Analysis
      5. Mergers & Acquisitions
    2. AL FAKHER TOBACCO FACTORY (UNITED ARAB EMIRATES)
      1. Company Overview
      2. Key Executives
      3. Company Snapshot
      4. Role of the Company in the Market
      5. Sustainability and Social Responsibility
      6. Operating Business Segments
      7. Product Portfolio
      8. Business Performance (Production Volume, Sales Volume, Sales Margin, Production Capacity, Capacity Utilization Rate)
      9. Key Strategic Moves And Recent Developments
      10. SWOT Analysis
    3. CLOUD TOBACCO (UNITED STATES)
    4. EASTERN TOBACCO (EGYPT)
    5. FLAVORS OF AMERICAS S.A. (PANAMA)
    6. FUMARI (UNITED STATES)
    7. GODFREY PHILLIPS INDIA (INDIA)
    8. HAZE TOBACCO (UNITED STATES)
    9. JAPAN TOBACCO INC. (JAPAN)
    10. MAZAYA (JORDAN)
    11. NAKHLA (EGYPT)
    12. PRINCE MOLASSES (UNITED STATES)
    13. ROMMAN SHISHA (JORDAN)
    14. SOCIALSMOKE (UNITED STATES)
    15. SOEX (GERMANY)
    16. STARBU1.01 (UNITED STATES)
  10. GLOBAL HOOKAH (SHISHA) TOBACCO MARKET BY REGION
    1. OVERVIEW
    2. NORTH AMERICA
      1. Key Market Trends, Growth Factors And Opportunities
      2. Key Manufacturers
      3. Historic And Forecasted Market Size By Type
      4. Historic And Forecasted Market Size By Flavour
      5. Historic And Forecasted Market Size By Distribution Channels
      6. Historic And Forecasted Market Size By Country
        1. USA
        2. Canada
        3. Mexico
    3. EASTERN EUROPE
      1. Key Market Trends, Growth Factors And Opportunities
      2. Key Manufacturers
      3. Historic And Forecasted Market Size By Segments
      4. Historic And Forecasted Market Size By Country
        1. Russia
        2. Bulgaria
        3. The Czech Republic
        4. Hungary
        5. Poland
        6. Romania
        7. Rest Of Eastern Europe
    4. WESTERN EUROPE
      1. Key Market Trends, Growth Factors And Opportunities
      2. Key Manufacturers
      3. Historic And Forecasted Market Size By Segments
      4. Historic And Forecasted Market Size By Country
        1. Germany
        2. United Kingdom
        3. France
        4. The Netherlands
        5. Italy
        6. Spain
        7. Rest Of Western Europe
    5. ASIA PACIFIC
      1. Key Market Trends, Growth Factors And Opportunities
      2. Key Manufacturers
      3. Historic And Forecasted Market Size By Segments
      4. Historic And Forecasted Market Size By Country
        1. China
        2. India
        3. Japan
        4. South Korea
        5. Malaysia
        6. Thailand
        7. Vietnam
        8. The Philippines
        9. Australia
        10. New-Zealand
        11. Rest Of APAC
    6. MIDDLE EAST & AFRICA
      1. Key Market Trends, Growth Factors And Opportunities
      2. Key Manufacturers
      3. Historic And Forecasted Market Size By Segments
      4. Historic And Forecasted Market Size By Country
        1. Turkey
        2. Bahrain
        3. Kuwait
        4. Saudi Arabia
        5. Qatar
        6. UAE
        7. Israel
        8. South Africa
    7. SOUTH AMERICA
      1. Key Market Trends, Growth Factors And Opportunities
      2. Key Manufacturers
      3. Historic And Forecasted Market Size By Segments
      4. Historic And Forecasted Market Size By Country
        1. Brazil
        2. Argentina
        3. Rest of South America
  11. INVESTMENT ANALYSIS
  12. ANALYST VIEWPOINT AND CONCLUSION
    1. Recommendations and Concluding Analysis
    2. Potential Market Strategies
        1. Thailand
        2. Vietnam
        3. The Philippines
        4. Australia
        5. New-Zealand
        6. Rest Of APAC
    3. MIDDLE EAST & AFRICA
      1. Key Market Trends, Growth Factors And Opportunities
      2. Key Manufacturers
      3. Historic And Forecasted Market Size By Segments
      4. Historic And Forecasted Market Size By Country
        1. Turkey
        2. Bahrain
        3. Kuwait
        4. Saudi Arabia
        5. Qatar
        6. UAE
        7. Israel
        8. South Africa
    4. SOUTH AMERICA
      1. Key Market Trends, Growth Factors And Opportunities
      2. Key Manufacturers
      3. Historic And Forecasted Market Size By Segments
      4. Historic And Forecasted Market Size By Country
        1. Brazil
        2. Argentina
        3. Rest of South America
  13. INVESTMENT ANALYSIS
  14. ANALYST VIEWPOINT AND CONCLUSION
    1. Recommendations and Concluding Analysis
    2. Potential Market Strategies

Global Hookah (Shisha) Tobacco Market

Base Year:

2023

Forecast Period:

2024-2032

Historical Data:

2017 to 2023

Market Size in 2023:

USD 1.01 Bn.

Forecast Period 2024-32 CAGR:

7.20 %

Market Size in 2032:

USD 1.89 Bn.

Segments Covered:

By Type

  • Strong
  • Mild
  • Light

By Flavour

  • Fruit Flavour
  • Confectionary Flavour
  • Spices
  • Beverages
  • Others

By Distribution Channel

  • Direct Channel
  • Indirect Channel

By Region

  • North America (U.S., Canada, Mexico)
  • Eastern Europe (Bulgaria, The Czech Republic, Hungary, Poland, Romania, Rest of Eastern Europe)
  • Western Europe (Germany, UK, France, Netherlands, Italy, Russia, Spain, Rest of Western Europe)
  • Asia Pacific (China, India, Japan, South Korea, Malaysia, Thailand, Vietnam, The Philippines, Australia, New-Zealand, Rest of APAC)
  • Middle East & Africa (Turkey, Bahrain, Kuwait, Saudi Arabia, Qatar, UAE, Israel, South Africa)
  • South America (Brazil, Argentina, Rest of SA)

Key Market Drivers:

  • Growing Popularity of Hookah Smoking as a Social Activity

Key Market Restraints:

  • Health Concerns Associated with Hookah Smoking

Key Opportunities:

  • Rise in marketing strategies employed by manufacturers and retailers

Companies Covered in the report:

  • Al Fakher Tobacco Factory (United Arab Emirates), Cloud Tobacco (United States), Eastern Tobacco (Egypt), Flavors of Americas S.A. (Panama) and Other Major Players.
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Frequently Asked Questions :

What would be the forecast period in the Hookah (Shisha) Tobacco Market research report?

The forecast period in the Hookah (Shisha) Tobacco Market research report is 2024-2032.

Who are the key players in the Hookah (Shisha) Tobacco Market?

Al Fakher Tobacco Factory (United Arab Emirates), Cloud Tobacco (United States), Eastern Tobacco (Egypt), Flavors of Americas S.A. (Panama) and Other Major Players.

What are the segments of the Hookah (Shisha) Tobacco Market?

The Hookah (Shisha) Tobacco Market is segmented into Type, Flavor, Distribution Channel, and region. By Type, the market is categorized into Strong, Mild, Light. By Flavor, the market is categorized into Fruit Flavor, Confectionary Flavor, Spices, Beverages, Others. By Distribution Channel, the market is categorized into Direct Channel, Indirect Channel. By region, it is analyzed across North America (U.S.; Canada; Mexico), Eastern Europe (Bulgaria; The Czech Republic; Hungary; Poland; Romania; Rest of Eastern Europe), Western Europe (Germany; UK; France; Netherlands; Italy; Russia; Spain; Rest of Western Europe), Asia-Pacific (China; India; Japan; Southeast Asia, etc.), South America (Brazil; Argentina, etc.), Middle East & Africa (Saudi Arabia; South Africa, etc.).

What is the Hookah (Shisha) Tobacco Market?

Hookah in another term is known as shisha and is a sort of tobacco that is consumed via a water pipe. This is normally sweetened with many different types of fruits or other types of flavorings that it is normally associated with a special scent and taste. Keit up smoking circular is a social practice that begun in the Middle East and common among the young people all over the globe. The tobacco is then heated through the burning of charcoal and the smoke is passed through a water chamber to cool as well as filter the smoke before one takes a puff. Hookah smoking, as most people have an impression that it is harmless as compared to cigarettes, remains dangerous as one can be exposed to toxic substances when using the gadgets, you can also become addicted to nicotine.

How big is the Hookah (Shisha) Tobacco Market?

Hookah (Shisha) Tobacco Market Size Was Valued at USD 1.01 Billion in 2023, and is Projected to Reach USD 1.89 Billion by 2032, Growing at a CAGR of 7.20% From 2024-2032.