Home Shopping Market In-Depth Insights And Analysis 2024-2032

Home Shopping Market Synopsis:

Home Shopping Market Size Was Valued at USD 4,104.7 Billion in 2023, and is Projected to Reach USD 11,762.10 Billion by 2032, Growing at a CAGR of 12.05% from 2024-2032.

It is evident that home shopping has rapidly grown over the last few years due to technological development the use of the internet, and changes in consumer behavior. This market comprises digital TV home shopping networks, home shopping Web sites, and mobile commerce. Thus, home shopping has emerged as one of the favorite among the consumers as they want things to be comfortable and easily available at their door step starting from electronics, clothes accessories to foods and home products. AR features, live stream, and recommendation system pushed a new level of shopping experience to the next level, bringing more people to the stores.

Stakeholders within this segment of the home shopping market are using elements of big data and machine learning to address customers’ needs. Another change also seen in the industry includes the use of We-Media (direct to customer brands) and when involve celebrities, it allows interaction between business and customers through the use of sophisticated interfaces. Further, the COVID-19 outbreak realised home shopping as store access due to the pandemic, and social distancing impeded in-store purchases, hence a boost in on-line and televised buying.

Such growth is expected in the future especially in the emerging economies, where an increasing number of people are gaining access to the internet. They said that opportunities such as voice-assisted shopping, virtual try-ons, and same-day delivery are presenting more opportunities for meeting new consumer expectations. Nevertheless, there arise issues like the following, in the progress of popularizing this sales model: Product forgery, cybersecurity, and the challenges of logistics. It was forecasted that in the process of market development of home shopping, the latter will become an important choice in developing the future retail market globally.

Home Shopping Market Trend Analysis:

Rise of Live Commerce

• Home shopping in Indonesia has become a synthesis of LIVE commerce that combines live streaming with shopping activities. Through social media, brands and retailers are streaming products and opening up their sales channels to ‘talk’ to consumers and answer their questions as these consumers browser through marketers’ catalogue of products, ready to place an immediate order. Making it personalized and interactive results in a better conversion rate that benefits the online store. Currently famous in Asia, live commerce is quickly emerging in other regions thanks to the use of influencers in sponsored broadcasts and the use of links to shops during live streams.

Integration of Augmented Reality (AR)

• The integration of home shopping together with augmented reality in the home shopping market is transforming the conventional manner that the consumer mall interacts with products or services before making a purchase. AR provides users with the opportunity to locate objects in the user’s environment, ‘wear’ clothes in virtual reality, or even ‘use’ a product through demonstrations. This technology conveniently combines several aspects of physical and online shopping thus mitigating uncertainty of the whole process to enhance customer satisfaction. Fashion merchants, furniture, and cosmetic companies are among the most enthusiastic industries that embrace the use of AR tools and apps, as it not only improves the buyer’s experience but also creates minimal chances of product returns.

Home Shopping Market Segment Analysis:

Home Shopping Market is Segmented based on product type, market type, and region

By Product Type, Groceries Segment is Expected to Dominate the Market During the Forecast Period

• The home shopping market, segmented by product type, caters to diverse consumer needs across categories such as groceries, apparel and accessories, footwear, personal and beauty care, furniture and home décor, electronic goods, and others. Groceries dominate due to the growing preference for online food delivery services, while apparel and accessories experience robust demand driven by fashion-conscious consumers and seamless return policies. Footwear and personal care products are also witnessing steady growth, supported by customization options and subscription models. Furniture and home décor thrive on augmented reality (AR) tools that allow virtual room visualization, and electronic goods benefit from technological advancements and competitive pricing. The "others" category includes niche markets like books, pet supplies, and health equipment, collectively contributing to the market's overall expansion.

Market Type, E-Commerce and Mobile Shopping Segment Expected to Held the Largest Share

• Teleshopping, e-shopping or mobile shopping and other segments are the subcategories of the home shopping market that collectively and independently have brought progression in their sector. Teleshopping, introduced through exclusive dedicated TV channels, still has a potential to successfully attract buyers who are always in need of convenience and detailed product descriptions. The highly differentiated market specialty lies in the prominence of e-commerce and mobile shopping implemented through dedicated online platforms and applications to deliver continuous and unrestricted availability of extensive product portfolios with personalized consultation services. This segment has been growing at an exponential rate because of increased internet usage, smartphone, and secure digital payments. The ‘Other’ category comprises direct mail shopping catalog, and other blended models of shopping both conventional and nonconventional that target narrow audiences. Altogether, all these kinds of markets meet various consumers’ demands, and their availability is rather simple and rather convenient.

Home Shopping Market Regional Insights:

North America is Expected to Dominate the Market Over the Forecast period

• Thus, North America is expected to hold the highest market share for the home shopping business by the end of the forecast period due to the high internet connectivity, better technology standards, and strong purchasing power of its public. The market has received a solid boost from already established e-business markets, mobile buying applications, and the newer form of buying known as live commerce. On the same note, key industry players and their incessant flow of investment on niche promotional targeting tools as well as versatile selling techniques like AR and Artificial Intelligence (AI), make shopping more encouraging. Smart home integration with devices and voice-assisted shopping have also helped North America secure the top rank across the world for home shopping market.

Active Key Players in the Home Shopping Market

• Amazon Inc. (USA)
• VGL Group of Companies (India)
• Quarte Retail Inc. (USA)
• Ebay Inc. (USA)
• Sears Brand LLC (USA)
• Garbarino S.A.I.C.e.I. (Argentina)
• Alibaba Group (China)
• Walmart (USA),
• Majid al Futtaim (Carrefour) (UAE)
• Jewelry Television (USA)
• Desertcart (UAE)
• uBuy (Kuwait), and other active players

Key Industry Developments of Home Shopping Market

• In January 2025, Dutch Bros Inc.  achieved a significant milestone, opening its 750th shop nationwide. Known for its specialty coffee and exceptional service, the company continues its robust growth trajectory. Dutch Bros also announced plans for an Investor Day, set for February 2025, to share strategic insights and future initiatives. This milestone underscores its commitment to expanding its presence while delivering value to customers and stakeholders alike.
• In November 2024, Amazon has introduced "Amazon Haul," a curated selection of budget-friendly products priced at $20 or less, with most items under $10. This initiative aims to provide shoppers with a wide range of affordable options across various categories, from home essentials to fashion and more. "Amazon Haul" ensures quality and accessibility, making it easier for customers to find great deals without compromising on value. Shop smart and save big with Amazon Haul!
• In October 2024, Walmart has announced its holiday plans, featuring early shopping deals and affordable meal options to ease holiday expenses. The retailer will roll out discounts on popular gift items, including toys and electronics, starting early in the season. Additionally, Walmart is promoting budget-friendly meal solutions to help families celebrate without financial strain. With a focus on value and convenience, the initiative aims to make the holiday season accessible for all shoppers.
• In January 2023, Walmart and Salesforce are partnered to provide local fulfillment and delivery options for retailers. Retailers will be able to sell their products on Walmart.com through Salesforce's e-commerce platform, providing them access to Walmart's large customer base. The partnership between Walmart and Salesforce will focus on the online marketplace.

Chapter 1: Introduction
 1.1 Scope and Coverage

Chapter 2:Executive Summary

Chapter 3: Market Landscape
 3.1 Market Dynamics
  3.1.1 Drivers
  3.1.2 Restraints
  3.1.3 Opportunities
  3.1.4 Challenges
 3.2 Market Trend Analysis
 3.3 PESTLE Analysis
 3.4 Porter's Five Forces Analysis
 3.5 Industry Value Chain Analysis
 3.6 Ecosystem
 3.7 Regulatory Landscape
 3.8 Price Trend Analysis
 3.9 Patent Analysis
 3.10 Technology Evolution
 3.11 Investment Pockets
 3.12 Import-Export Analysis

Chapter 4: Home Shopping Market by Product Type
 4.1 Home Shopping Market Snapshot and Growth Engine
 4.2 Home Shopping Market Overview
 4.3 Groceries
  4.3.1 Introduction and Market Overview
  4.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.3.3 Key Market Trends, Growth Factors and Opportunities
  4.3.4 Groceries: Geographic Segmentation Analysis
 4.4 Apparels and Accessories
  4.4.1 Introduction and Market Overview
  4.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.4.3 Key Market Trends, Growth Factors and Opportunities
  4.4.4 Apparels and Accessories: Geographic Segmentation Analysis
 4.5 Footwear
  4.5.1 Introduction and Market Overview
  4.5.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.5.3 Key Market Trends, Growth Factors and Opportunities
  4.5.4 Footwear: Geographic Segmentation Analysis
 4.6 Personal and Beauty Care
  4.6.1 Introduction and Market Overview
  4.6.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.6.3 Key Market Trends, Growth Factors and Opportunities
  4.6.4 Personal and Beauty Care: Geographic Segmentation Analysis
 4.7 Furniture and Home Décor
  4.7.1 Introduction and Market Overview
  4.7.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.7.3 Key Market Trends, Growth Factors and Opportunities
  4.7.4 Furniture and Home Décor: Geographic Segmentation Analysis
 4.8 Electronic Goods
  4.8.1 Introduction and Market Overview
  4.8.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.8.3 Key Market Trends, Growth Factors and Opportunities
  4.8.4 Electronic Goods: Geographic Segmentation Analysis
 4.9 and Others)
  4.9.1 Introduction and Market Overview
  4.9.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.9.3 Key Market Trends, Growth Factors and Opportunities
  4.9.4 and Others): Geographic Segmentation Analysis

Chapter 5: Home Shopping Market by Market Type
 5.1 Home Shopping Market Snapshot and Growth Engine
 5.2 Home Shopping Market Overview
 5.3 Teleshopping
  5.3.1 Introduction and Market Overview
  5.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.3.3 Key Market Trends, Growth Factors and Opportunities
  5.3.4 Teleshopping: Geographic Segmentation Analysis
 5.4 E-Commerce and Mobile Shopping
  5.4.1 Introduction and Market Overview
  5.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.4.3 Key Market Trends, Growth Factors and Opportunities
  5.4.4 E-Commerce and Mobile Shopping: Geographic Segmentation Analysis
 5.5 and Others)
  5.5.1 Introduction and Market Overview
  5.5.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.5.3 Key Market Trends, Growth Factors and Opportunities
  5.5.4 and Others) : Geographic Segmentation Analysis

Chapter 6: Company Profiles and Competitive Analysis
 6.1 Competitive Landscape
  6.1.1 Competitive Benchmarking
  6.1.2 Home Shopping Market Share by Manufacturer (2023)
  6.1.3 Industry BCG Matrix
  6.1.4 Heat Map Analysis
  6.1.5 Mergers and Acquisitions  
 6.2 AMAZON INC. (USA)
  6.2.1 Company Overview
  6.2.2 Key Executives
  6.2.3 Company Snapshot
  6.2.4 Role of the Company in the Market
  6.2.5 Sustainability and Social Responsibility
  6.2.6 Operating Business Segments
  6.2.7 Product Portfolio
  6.2.8 Business Performance
  6.2.9 Key Strategic Moves and Recent Developments
  6.2.10 SWOT Analysis
 6.3 VGL GROUP OF COMPANIES (INDIA)
 6.4 QUARTE RETAIL INC. (USA)
 6.5 EBAY INC. (USA)
 6.6 SEARS BRAND LLC (USA)
 6.7 GARBARINO S.A.I.C.E.I. (ARGENTINA)
 6.8 ALIBABA GROUP (CHINA)
 6.9 WALMART (USA)
 6.10 MAJID AL FUTTAIM (CARREFOUR) (UAE)
 6.11 JEWELRY TELEVISION (USA)
 6.12 DESERTCART (UAE)
 6.13 UBUY (KUWAIT)
 6.14 OTHER ACTIVE PLAYERS.

Chapter 7: Global Home Shopping Market By Region
 7.1 Overview
 7.2. North America Home Shopping Market
  7.2.1 Key Market Trends, Growth Factors and Opportunities
  7.2.2 Top Key Companies
  7.2.3 Historic and Forecasted Market Size by Segments
  7.2.4 Historic and Forecasted Market Size By Product Type
  7.2.4.1 Groceries
  7.2.4.2 Apparels and Accessories
  7.2.4.3 Footwear
  7.2.4.4 Personal and Beauty Care
  7.2.4.5 Furniture and Home Décor
  7.2.4.6 Electronic Goods
  7.2.4.7 and Others)
  7.2.5 Historic and Forecasted Market Size By Market Type
  7.2.5.1 Teleshopping
  7.2.5.2 E-Commerce and Mobile Shopping
  7.2.5.3 and Others)
  7.2.6 Historic and Forecast Market Size by Country
  7.2.6.1 US
  7.2.6.2 Canada
  7.2.6.3 Mexico
 7.3. Eastern Europe Home Shopping Market
  7.3.1 Key Market Trends, Growth Factors and Opportunities
  7.3.2 Top Key Companies
  7.3.3 Historic and Forecasted Market Size by Segments
  7.3.4 Historic and Forecasted Market Size By Product Type
  7.3.4.1 Groceries
  7.3.4.2 Apparels and Accessories
  7.3.4.3 Footwear
  7.3.4.4 Personal and Beauty Care
  7.3.4.5 Furniture and Home Décor
  7.3.4.6 Electronic Goods
  7.3.4.7 and Others)
  7.3.5 Historic and Forecasted Market Size By Market Type
  7.3.5.1 Teleshopping
  7.3.5.2 E-Commerce and Mobile Shopping
  7.3.5.3 and Others)
  7.3.6 Historic and Forecast Market Size by Country
  7.3.6.1 Russia
  7.3.6.2 Bulgaria
  7.3.6.3 The Czech Republic
  7.3.6.4 Hungary
  7.3.6.5 Poland
  7.3.6.6 Romania
  7.3.6.7 Rest of Eastern Europe
 7.4. Western Europe Home Shopping Market
  7.4.1 Key Market Trends, Growth Factors and Opportunities
  7.4.2 Top Key Companies
  7.4.3 Historic and Forecasted Market Size by Segments
  7.4.4 Historic and Forecasted Market Size By Product Type
  7.4.4.1 Groceries
  7.4.4.2 Apparels and Accessories
  7.4.4.3 Footwear
  7.4.4.4 Personal and Beauty Care
  7.4.4.5 Furniture and Home Décor
  7.4.4.6 Electronic Goods
  7.4.4.7 and Others)
  7.4.5 Historic and Forecasted Market Size By Market Type
  7.4.5.1 Teleshopping
  7.4.5.2 E-Commerce and Mobile Shopping
  7.4.5.3 and Others)
  7.4.6 Historic and Forecast Market Size by Country
  7.4.6.1 Germany
  7.4.6.2 UK
  7.4.6.3 France
  7.4.6.4 The Netherlands
  7.4.6.5 Italy
  7.4.6.6 Spain
  7.4.6.7 Rest of Western Europe
 7.5. Asia Pacific Home Shopping Market
  7.5.1 Key Market Trends, Growth Factors and Opportunities
  7.5.2 Top Key Companies
  7.5.3 Historic and Forecasted Market Size by Segments
  7.5.4 Historic and Forecasted Market Size By Product Type
  7.5.4.1 Groceries
  7.5.4.2 Apparels and Accessories
  7.5.4.3 Footwear
  7.5.4.4 Personal and Beauty Care
  7.5.4.5 Furniture and Home Décor
  7.5.4.6 Electronic Goods
  7.5.4.7 and Others)
  7.5.5 Historic and Forecasted Market Size By Market Type
  7.5.5.1 Teleshopping
  7.5.5.2 E-Commerce and Mobile Shopping
  7.5.5.3 and Others)
  7.5.6 Historic and Forecast Market Size by Country
  7.5.6.1 China
  7.5.6.2 India
  7.5.6.3 Japan
  7.5.6.4 South Korea
  7.5.6.5 Malaysia
  7.5.6.6 Thailand
  7.5.6.7 Vietnam
  7.5.6.8 The Philippines
  7.5.6.9 Australia
  7.5.6.10 New Zealand
  7.5.6.11 Rest of APAC
 7.6. Middle East & Africa Home Shopping Market
  7.6.1 Key Market Trends, Growth Factors and Opportunities
  7.6.2 Top Key Companies
  7.6.3 Historic and Forecasted Market Size by Segments
  7.6.4 Historic and Forecasted Market Size By Product Type
  7.6.4.1 Groceries
  7.6.4.2 Apparels and Accessories
  7.6.4.3 Footwear
  7.6.4.4 Personal and Beauty Care
  7.6.4.5 Furniture and Home Décor
  7.6.4.6 Electronic Goods
  7.6.4.7 and Others)
  7.6.5 Historic and Forecasted Market Size By Market Type
  7.6.5.1 Teleshopping
  7.6.5.2 E-Commerce and Mobile Shopping
  7.6.5.3 and Others)
  7.6.6 Historic and Forecast Market Size by Country
  7.6.6.1 Turkiye
  7.6.6.2 Bahrain
  7.6.6.3 Kuwait
  7.6.6.4 Saudi Arabia
  7.6.6.5 Qatar
  7.6.6.6 UAE
  7.6.6.7 Israel
  7.6.6.8 South Africa
 7.7. South America Home Shopping Market
  7.7.1 Key Market Trends, Growth Factors and Opportunities
  7.7.2 Top Key Companies
  7.7.3 Historic and Forecasted Market Size by Segments
  7.7.4 Historic and Forecasted Market Size By Product Type
  7.7.4.1 Groceries
  7.7.4.2 Apparels and Accessories
  7.7.4.3 Footwear
  7.7.4.4 Personal and Beauty Care
  7.7.4.5 Furniture and Home Décor
  7.7.4.6 Electronic Goods
  7.7.4.7 and Others)
  7.7.5 Historic and Forecasted Market Size By Market Type
  7.7.5.1 Teleshopping
  7.7.5.2 E-Commerce and Mobile Shopping
  7.7.5.3 and Others)
  7.7.6 Historic and Forecast Market Size by Country
  7.7.6.1 Brazil
  7.7.6.2 Argentina
  7.7.6.3 Rest of SA

Chapter 8 Analyst Viewpoint and Conclusion
8.1 Recommendations and Concluding Analysis
8.2 Potential Market Strategies

Chapter 9 Research Methodology
9.1 Research Process
9.2 Primary Research
9.3 Secondary Research