Healthcare Advertising Market Synopsis

The Healthcare Advertising Is Expected to Grow at A Significant Growth Rate, And the Forecast Period Is 2022-2028, Considering the Base Year As 2021.

Healthcare marketing is a customer-focused strategy that employs multi-channel, highly targeted techniques to protect and enhance overall health. According to a McKinsey survey, patients have the same or similar expectations of healthcare organizations as they have of retailers, technology companies, and other industries.

• The marketing of medical communications is a customer-centric strategy that employs multi-channel, highly targeted tactics to safeguard and enhance overall health. Typically, medical offices employ these strategies for inbound marketing, i.e., to discover the appropriate patients, interact with them, and nurture them to establish long-lasting relationships throughout the patient journey.
• Healthcare marketing is a process of strategic outreach and communications intended to attract healthcare consumers, guide them throughout their healthcare journey, and maintain their engagement with the health system.
• Advanced healthcare marketing strategies integrate omnichannel, highly segmented, and targeted online and offline methods in order to increase engagement and accelerate enterprise growth. Health systems evaluate the efficacy of their marketing initiatives using specific metrics that correspond to key performance indicators (KPIs) and/or marketing return on investment (ROI).

Healthcare Advertising Market Trend Analysis

Increase In The Investments For Healthcare Advertising

• Direct-to-consumer pharmaceutical advertising (DTCPA) has become the most prevalent kind of public health communication during the past several decades. Yet, only the United States and New Zealand permit DTCPA advertisements to incorporate product claims. Hence, many businesses invest heavily in online display ads, brand websites, and social media initiatives.

• Healthcare advertising is used in a variety of applications in the healthcare sector, including medical insurance, over-the-counter medicines, hygiene products, pharmaceutical manufacturers and brands, prescription medicines, fitness and diet goods and services, medical equipment, and corrective lenses and glasses.
• While pricing their pharmaceuticals, pharmaceutical corporations examine a drug's uniqueness, efficacy, and competition. Also included are the research and development (R&D) expenses associated with bringing medicine to market.
• Competition is an additional element that influences pricing. The popularity and success of the drug's competition must be considered by pharmaceutical companies, and it must be determined if new drugs offer additional benefits over competing drugs. Increased benefits result in price increases. Due to that increasing competition and increasing demand, the advertising cost also increases. This factor leads drive to the Healthcare Advertising Market.

Rising Opportunities In Digital Marketing

• The healthcare industry is required to invest in digital marketing. As a result of the expansion of the Internet, traditional marketing techniques are becoming obsolete. In addition to enhancing the entire patient experience, local SEO for healthcare can boost the possibility of patients returning to the business.  Consequently, it is essential to incorporate digital marketing into your SEO strategy for the healthcare industry.

• Digital marketing for healthcare is more effective than traditional marketing because it enables healthcare businesses to develop and distribute content with more ease and precision. A video is one of the most effective ways to explain a complex topic or guide your audience through a daunting process.
• There is no denying the significance of digital marketing in the healthcare industry. As with any other business, utilizing social media and optimizing a website can improve web traffic, resulting in an increase in patients.
• In addition, a website for healthcare can include information regarding medical issues that people may have. With SEO for healthcare websites, it is possible to attract more patients. By utilizing digital marketing services for healthcare, you will be able to reach a larger audience and improve your conversion rate, hence boosting the number of people you can assist and your bottom line. Thus, the increasing digital marketing use expects more opportunities for the Healthcare Advertising Market.

Segmentation Analysis of the Healthcare Advertising Market

Healthcare Advertising Market segments cover the Type, Form of engagement, Technology, Approach, Format, and Application. By Type, the Online segment is Anticipated to Dominate the Market Over the Forecast period.

• When patients search for products or services that your clinic offers, search advertising displays your medical advertisements in their search results. According to eMarketer, Google AdWords is the leading source of search ads, generating 40.7% of U.S. digital ad revenues in 2017. Thus, search advertising help in online type for healthcare advertising.
• Display advertising, a form of web advertising that consists of banner adverts and rich media, employs graphics, audio, and video to market your healthcare practice. While paid search advertisements appear on search engine results pages, display advertisements appear on the websites that appear on those pages. Social media-sponsored content, Video advertising, and Native advertising are the online platform for healthcare advertising.

Regional Analysis of the Healthcare Advertising Market

North America is Expected to Dominate the Market Over the Forecast Period.

• The United States had the highest share in North America. The broad manufacture of prescription medications and the significant presence of healthcare advertising companies are the main causes of this.
• Germany dominated the market in Europe as a result of rising health spending. And China dominates the Asia-Pacific area as a result of healthcare organizations’ increased focus on adopting novel techniques to bring in more patients.
• State buyer security organizations and the Government Exchange Commission are just two of the administrative bodies that indicate advertising in the healthcare industry.
• As more people in the U.S. become aware of processes, treatments that are available, and various illnesses and health issues, there is an increasing demand for healthcare advertising, which will drive the market's growth over the course of the forecast period.

Covid-19 Impact Analysis on Healthcare Advertising Market

COVID-19 is an unprecedented global public health disaster that has affected nearly every business, and the long-term repercussions are anticipated to have an impact on the growth of the industry during the projected period. The publisher's continuous research broadens their research strategy to guarantee that underlying COVID-19 issues and potential next steps are included. Considering changes in consumer behavior and demand, purchasing patterns, supply chain rerouting, the dynamics of contemporary market forces, and significant government involvement, the paper offers insights on COVID-19. The updated study contains market-related insights, analyses, estimates, and projections based on the impact of COVID-19.

The unexpected emergence of the COVID-19 pandemic has resulted in the increased usage of electronic health records, telemedicine’s, and remote medical monitoring, positively influencing the US healthcare advertising sector. As the COVID-19 outbreak continues to spread, hospitals and other health institutions are modifying their communications with patients and the general public. Many companies emphasize worker safety and individual experiences in their communications. After the emergence of COVID-19, the emphasis of advertising switched towards COVID-19 prevention, testing, and treatment. Numerous businesses use digital advertising to push individuals in the correct way in covid - 19. To increase awareness of the coronavirus, advertising has been increased across various media, including television, mobile phones, and PCs.

Top Key Players Covered in Healthcare Advertising Market

• Xandr Inc. (U.S)
• Verizon (U.S)
• Kayzen (China)
• NextRoll Inc. (U.S)
• Google (U.S)
• Adobe (U.S)
• Magnite Inc (U.S)
• MediaMath (U.S)
• IPONWEB Limited (U.S)
• VOYAGE GROUP (Japan)
• Integral Ad Science Inc. (Denmark)
• The Trade Desk (U.S)
• Connexity (U.S)
• Centro Incorporated (U.S)
• RhythmOne LLC (U.S), and Other Major Players

Key Industry Developments in the Healthcare Advertising Market

In 2021, Xandr Partners with Lasso to Power Omni-Channel Marketing Solutions for Pharma and Healthcare. Lasso, the first and only omnichannel platform for healthcare marketing and analytics, and Xandr today announced a strategic partnership to simplify the way marketers plan, activate, and measure their Healthcare Provider (HCP) and Direct-to-Consumer (DTC) campaigns.

In April 2021, Verizon Business launched BlueJeans Telehealth for Better Connected Health. Verizon Business today announced BlueJeans Telehealth, a simple, smart, and trusted way for providers and patients to conduct data-driven virtual care conversations. As healthcare organizations look to advance their telehealth practices post-pandemic by extending personalized care into the home, BlueJeans Telehealth gives healthcare providers and their care teams a new way to simply and securely connect with patients remotely.

Chapter 1: Introduction
 1.1 Research Objectives
 1.2 Research Methodology
 1.3 Research Process
 1.4 Scope and Coverage
  1.4.1 Market Definition
  1.4.2 Key Questions Answered
 1.5 Market Segmentation

Chapter 2:Executive Summary

Chapter 3:Growth Opportunities By Segment
 3.1 By Type
 3.2 By Form of Engagement
 3.3 By Technology
 3.4 By Application

Chapter 4: Market Landscape
 4.1 Porter's Five Forces Analysis
  4.1.1 Bargaining Power of Supplier
  4.1.2 Threat of New Entrants
  4.1.3 Threat of Substitutes
  4.1.4 Competitive Rivalry
  4.1.5 Bargaining Power Among Buyers
 4.2 Industry Value Chain Analysis
 4.3 Market Dynamics
  4.3.1 Drivers
  4.3.2 Restraints
  4.3.3 Opportunities
  4.5.4 Challenges
 4.4 Pestle Analysis
 4.5 Technological Roadmap
 4.6 Regulatory Landscape
 4.7 SWOT Analysis
 4.8 Price Trend Analysis
 4.9 Patent Analysis
 4.10 Analysis of the Impact of Covid-19
  4.10.1 Impact on the Overall Market
  4.10.2 Impact on the Supply Chain
  4.10.3 Impact on the Key Manufacturers
  4.10.4 Impact on the Pricing

Chapter 5: Healthcare Advertising Market by Type
 5.1 Healthcare Advertising Market Overview Snapshot and Growth Engine
 5.2 Healthcare Advertising Market Overview
 5.3 Traditional
  5.3.1 Introduction and Market Overview
  5.3.2 Historic and Forecasted Market Size (2016-2028F)
  5.3.3 Key Market Trends, Growth Factors and Opportunities
  5.3.4 Traditional: Geographic Segmentation
 5.4 Online
  5.4.1 Introduction and Market Overview
  5.4.2 Historic and Forecasted Market Size (2016-2028F)
  5.4.3 Key Market Trends, Growth Factors and Opportunities
  5.4.4 Online: Geographic Segmentation
 5.5 Public Relation
  5.5.1 Introduction and Market Overview
  5.5.2 Historic and Forecasted Market Size (2016-2028F)
  5.5.3 Key Market Trends, Growth Factors and Opportunities
  5.5.4 Public Relation: Geographic Segmentation
 5.6 Unique Branding and Awareness
  5.6.1 Introduction and Market Overview
  5.6.2 Historic and Forecasted Market Size (2016-2028F)
  5.6.3 Key Market Trends, Growth Factors and Opportunities
  5.6.4 Unique Branding and Awareness: Geographic Segmentation
 5.7 Internal Marketing
  5.7.1 Introduction and Market Overview
  5.7.2 Historic and Forecasted Market Size (2016-2028F)
  5.7.3 Key Market Trends, Growth Factors and Opportunities
  5.7.4 Internal Marketing: Geographic Segmentation
 5.8 Others
  5.8.1 Introduction and Market Overview
  5.8.2 Historic and Forecasted Market Size (2016-2028F)
  5.8.3 Key Market Trends, Growth Factors and Opportunities
  5.8.4 Others: Geographic Segmentation

Chapter 6: Healthcare Advertising Market by Form of Engagement
 6.1 Healthcare Advertising Market Overview Snapshot and Growth Engine
 6.2 Healthcare Advertising Market Overview
 6.3 Healthcare Facility
  6.3.1 Introduction and Market Overview
  6.3.2 Historic and Forecasted Market Size (2016-2028F)
  6.3.3 Key Market Trends, Growth Factors and Opportunities
  6.3.4 Healthcare Facility: Geographic Segmentation
 6.4 Online
  6.4.1 Introduction and Market Overview
  6.4.2 Historic and Forecasted Market Size (2016-2028F)
  6.4.3 Key Market Trends, Growth Factors and Opportunities
  6.4.4 Online: Geographic Segmentation
 6.5 In Home / In Person
  6.5.1 Introduction and Market Overview
  6.5.2 Historic and Forecasted Market Size (2016-2028F)
  6.5.3 Key Market Trends, Growth Factors and Opportunities
  6.5.4 In Home / In Person: Geographic Segmentation
 6.6 Others
  6.6.1 Introduction and Market Overview
  6.6.2 Historic and Forecasted Market Size (2016-2028F)
  6.6.3 Key Market Trends, Growth Factors and Opportunities
  6.6.4 Others: Geographic Segmentation

Chapter 7: Healthcare Advertising Market by Technology
 7.1 Healthcare Advertising Market Overview Snapshot and Growth Engine
 7.2 Healthcare Advertising Market Overview
 7.3 Telemedicine
  7.3.1 Introduction and Market Overview
  7.3.2 Historic and Forecasted Market Size (2016-2028F)
  7.3.3 Key Market Trends, Growth Factors and Opportunities
  7.3.4 Telemedicine: Geographic Segmentation
 7.4 Artificial Intelligence
  7.4.1 Introduction and Market Overview
  7.4.2 Historic and Forecasted Market Size (2016-2028F)
  7.4.3 Key Market Trends, Growth Factors and Opportunities
  7.4.4 Artificial Intelligence: Geographic Segmentation
 7.5 Personal Data Tracking
  7.5.1 Introduction and Market Overview
  7.5.2 Historic and Forecasted Market Size (2016-2028F)
  7.5.3 Key Market Trends, Growth Factors and Opportunities
  7.5.4 Personal Data Tracking: Geographic Segmentation
 7.6 Others
  7.6.1 Introduction and Market Overview
  7.6.2 Historic and Forecasted Market Size (2016-2028F)
  7.6.3 Key Market Trends, Growth Factors and Opportunities
  7.6.4 Others: Geographic Segmentation

Chapter 8: Healthcare Advertising Market by Application
 8.1 Healthcare Advertising Market Overview Snapshot and Growth Engine
 8.2 Healthcare Advertising Market Overview
 8.3 Diet Product & Service
  8.3.1 Introduction and Market Overview
  8.3.2 Historic and Forecasted Market Size (2016-2028F)
  8.3.3 Key Market Trends, Growth Factors and Opportunities
  8.3.4 Diet Product & Service: Geographic Segmentation
 8.4 Health Hygiene
  8.4.1 Introduction and Market Overview
  8.4.2 Historic and Forecasted Market Size (2016-2028F)
  8.4.3 Key Market Trends, Growth Factors and Opportunities
  8.4.4 Health Hygiene: Geographic Segmentation
 8.5 Medical Insurance
  8.5.1 Introduction and Market Overview
  8.5.2 Historic and Forecasted Market Size (2016-2028F)
  8.5.3 Key Market Trends, Growth Factors and Opportunities
  8.5.4 Medical Insurance: Geographic Segmentation
 8.6 Medical Devices & Equipment
  8.6.1 Introduction and Market Overview
  8.6.2 Historic and Forecasted Market Size (2016-2028F)
  8.6.3 Key Market Trends, Growth Factors and Opportunities
  8.6.4 Medical Devices & Equipment: Geographic Segmentation
 8.7 Pharmaceutical
  8.7.1 Introduction and Market Overview
  8.7.2 Historic and Forecasted Market Size (2016-2028F)
  8.7.3 Key Market Trends, Growth Factors and Opportunities
  8.7.4 Pharmaceutical: Geographic Segmentation
 8.8 Others
  8.8.1 Introduction and Market Overview
  8.8.2 Historic and Forecasted Market Size (2016-2028F)
  8.8.3 Key Market Trends, Growth Factors and Opportunities
  8.8.4 Others: Geographic Segmentation

Chapter 9: Company Profiles and Competitive Analysis
 9.1 Competitive Landscape
  9.1.1 Competitive Positioning
  9.1.2 Healthcare Advertising Sales and Market Share By Players
  9.1.3 Industry BCG Matrix
  9.1.4 Heat Map Analysis
  9.1.5 Healthcare Advertising Industry Concentration Ratio (CR5 and HHI)
  9.1.6 Top 5 Healthcare Advertising Players Market Share
  9.1.7 Mergers and Acquisitions
  9.1.8 Business Strategies By Top Players
 9.2 XANDR INC. (U.S)
  9.2.1 Company Overview
  9.2.2 Key Executives
  9.2.3 Company Snapshot
  9.2.4 Operating Business Segments
  9.2.5 Product Portfolio
  9.2.6 Business Performance
  9.2.7 Key Strategic Moves and Recent Developments
  9.2.8 SWOT Analysis
 9.3 VERIZON (U.S)
 9.4 KAYZEN (CHINA)
 9.5 NEXTROLL INC. (U.S)
 9.6 GOOGLE (U.S)
 9.7 ADOBE (U.S)
 9.8 MAGNITE INC (U.S)
 9.9 MEDIAMATH (U.S)
 9.10 IPONWEB LIMITED (U.S)
 9.11 VOYAGE GROUP (JAPAN)
 9.12 INTEGRAL AD SCIENCE INC. (DENMARK)
 9.13 THE TRADE DESK (U.S)
 9.14 CONNEXITY (U.S)
 9.15 CENTRO INCORPORATED (U.S)
 9.16 RHYTHMONE LLC (U.S)
 9.17 OTHER MAJOR PLAYERS

Chapter 10: Global Healthcare Advertising Market Analysis, Insights and Forecast, 2016-2028
 10.1 Market Overview
 10.2 Historic and Forecasted Market Size By Type
  10.2.1 Traditional
  10.2.2 Online
  10.2.3 Public Relation
  10.2.4 Unique Branding and Awareness
  10.2.5 Internal Marketing
  10.2.6 Others
 10.3 Historic and Forecasted Market Size By Form of Engagement
  10.3.1 Healthcare Facility
  10.3.2 Online
  10.3.3 In Home / In Person
  10.3.4 Others
 10.4 Historic and Forecasted Market Size By Technology
  10.4.1 Telemedicine
  10.4.2 Artificial Intelligence
  10.4.3 Personal Data Tracking
  10.4.4 Others
 10.5 Historic and Forecasted Market Size By Application
  10.5.1 Diet Product & Service
  10.5.2 Health Hygiene
  10.5.3 Medical Insurance
  10.5.4 Medical Devices & Equipment
  10.5.5 Pharmaceutical
  10.5.6 Others

Chapter 11: North America Healthcare Advertising Market Analysis, Insights and Forecast, 2016-2028
 11.1 Key Market Trends, Growth Factors and Opportunities
 11.2 Impact of Covid-19
 11.3 Key Players
 11.4 Key Market Trends, Growth Factors and Opportunities
 11.4 Historic and Forecasted Market Size By Type
  11.4.1 Traditional
  11.4.2 Online
  11.4.3 Public Relation
  11.4.4 Unique Branding and Awareness
  11.4.5 Internal Marketing
  11.4.6 Others
 11.5 Historic and Forecasted Market Size By Form of Engagement
  11.5.1 Healthcare Facility
  11.5.2 Online
  11.5.3 In Home / In Person
  11.5.4 Others
 11.6 Historic and Forecasted Market Size By Technology
  11.6.1 Telemedicine
  11.6.2 Artificial Intelligence
  11.6.3 Personal Data Tracking
  11.6.4 Others
 11.7 Historic and Forecasted Market Size By Application
  11.7.1 Diet Product & Service
  11.7.2 Health Hygiene
  11.7.3 Medical Insurance
  11.7.4 Medical Devices & Equipment
  11.7.5 Pharmaceutical
  11.7.6 Others
 11.8 Historic and Forecast Market Size by Country
  11.8.1 U.S.
  11.8.2 Canada
  11.8.3 Mexico

Chapter 12: Europe Healthcare Advertising Market Analysis, Insights and Forecast, 2016-2028
 12.1 Key Market Trends, Growth Factors and Opportunities
 12.2 Impact of Covid-19
 12.3 Key Players
 12.4 Key Market Trends, Growth Factors and Opportunities
 12.4 Historic and Forecasted Market Size By Type
  12.4.1 Traditional
  12.4.2 Online
  12.4.3 Public Relation
  12.4.4 Unique Branding and Awareness
  12.4.5 Internal Marketing
  12.4.6 Others
 12.5 Historic and Forecasted Market Size By Form of Engagement
  12.5.1 Healthcare Facility
  12.5.2 Online
  12.5.3 In Home / In Person
  12.5.4 Others
 12.6 Historic and Forecasted Market Size By Technology
  12.6.1 Telemedicine
  12.6.2 Artificial Intelligence
  12.6.3 Personal Data Tracking
  12.6.4 Others
 12.7 Historic and Forecasted Market Size By Application
  12.7.1 Diet Product & Service
  12.7.2 Health Hygiene
  12.7.3 Medical Insurance
  12.7.4 Medical Devices & Equipment
  12.7.5 Pharmaceutical
  12.7.6 Others
 12.8 Historic and Forecast Market Size by Country
  12.8.1 Germany
  12.8.2 U.K.
  12.8.3 France
  12.8.4 Italy
  12.8.5 Russia
  12.8.6 Spain
  12.8.7 Rest of Europe

Chapter 13: Asia-Pacific Healthcare Advertising Market Analysis, Insights and Forecast, 2016-2028
 13.1 Key Market Trends, Growth Factors and Opportunities
 13.2 Impact of Covid-19
 13.3 Key Players
 13.4 Key Market Trends, Growth Factors and Opportunities
 13.4 Historic and Forecasted Market Size By Type
  13.4.1 Traditional
  13.4.2 Online
  13.4.3 Public Relation
  13.4.4 Unique Branding and Awareness
  13.4.5 Internal Marketing
  13.4.6 Others
 13.5 Historic and Forecasted Market Size By Form of Engagement
  13.5.1 Healthcare Facility
  13.5.2 Online
  13.5.3 In Home / In Person
  13.5.4 Others
 13.6 Historic and Forecasted Market Size By Technology
  13.6.1 Telemedicine
  13.6.2 Artificial Intelligence
  13.6.3 Personal Data Tracking
  13.6.4 Others
 13.7 Historic and Forecasted Market Size By Application
  13.7.1 Diet Product & Service
  13.7.2 Health Hygiene
  13.7.3 Medical Insurance
  13.7.4 Medical Devices & Equipment
  13.7.5 Pharmaceutical
  13.7.6 Others
 13.8 Historic and Forecast Market Size by Country
  13.8.1 China
  13.8.2 India
  13.8.3 Japan
  13.8.4 Singapore
  13.8.5 Australia
  13.8.6 New Zealand
  13.8.7 Rest of APAC

Chapter 14: Middle East & Africa Healthcare Advertising Market Analysis, Insights and Forecast, 2016-2028
 14.1 Key Market Trends, Growth Factors and Opportunities
 14.2 Impact of Covid-19
 14.3 Key Players
 14.4 Key Market Trends, Growth Factors and Opportunities
 14.4 Historic and Forecasted Market Size By Type
  14.4.1 Traditional
  14.4.2 Online
  14.4.3 Public Relation
  14.4.4 Unique Branding and Awareness
  14.4.5 Internal Marketing
  14.4.6 Others
 14.5 Historic and Forecasted Market Size By Form of Engagement
  14.5.1 Healthcare Facility
  14.5.2 Online
  14.5.3 In Home / In Person
  14.5.4 Others
 14.6 Historic and Forecasted Market Size By Technology
  14.6.1 Telemedicine
  14.6.2 Artificial Intelligence
  14.6.3 Personal Data Tracking
  14.6.4 Others
 14.7 Historic and Forecasted Market Size By Application
  14.7.1 Diet Product & Service
  14.7.2 Health Hygiene
  14.7.3 Medical Insurance
  14.7.4 Medical Devices & Equipment
  14.7.5 Pharmaceutical
  14.7.6 Others
 14.8 Historic and Forecast Market Size by Country
  14.8.1 Turkey
  14.8.2 Saudi Arabia
  14.8.3 Iran
  14.8.4 UAE
  14.8.5 Africa
  14.8.6 Rest of MEA

Chapter 15: South America Healthcare Advertising Market Analysis, Insights and Forecast, 2016-2028
 15.1 Key Market Trends, Growth Factors and Opportunities
 15.2 Impact of Covid-19
 15.3 Key Players
 15.4 Key Market Trends, Growth Factors and Opportunities
 15.4 Historic and Forecasted Market Size By Type
  15.4.1 Traditional
  15.4.2 Online
  15.4.3 Public Relation
  15.4.4 Unique Branding and Awareness
  15.4.5 Internal Marketing
  15.4.6 Others
 15.5 Historic and Forecasted Market Size By Form of Engagement
  15.5.1 Healthcare Facility
  15.5.2 Online
  15.5.3 In Home / In Person
  15.5.4 Others
 15.6 Historic and Forecasted Market Size By Technology
  15.6.1 Telemedicine
  15.6.2 Artificial Intelligence
  15.6.3 Personal Data Tracking
  15.6.4 Others
 15.7 Historic and Forecasted Market Size By Application
  15.7.1 Diet Product & Service
  15.7.2 Health Hygiene
  15.7.3 Medical Insurance
  15.7.4 Medical Devices & Equipment
  15.7.5 Pharmaceutical
  15.7.6 Others
 15.8 Historic and Forecast Market Size by Country
  15.8.1 Brazil
  15.8.2 Argentina
  15.8.3 Rest of SA

Chapter 16 Investment Analysis

Chapter 17 Analyst Viewpoint and Conclusion

LIST OF TABLES

TABLE 001. EXECUTIVE SUMMARY
TABLE 002. HEALTHCARE ADVERTISING MARKET BARGAINING POWER OF SUPPLIERS
TABLE 003. HEALTHCARE ADVERTISING MARKET BARGAINING POWER OF CUSTOMERS
TABLE 004. HEALTHCARE ADVERTISING MARKET COMPETITIVE RIVALRY
TABLE 005. HEALTHCARE ADVERTISING MARKET THREAT OF NEW ENTRANTS
TABLE 006. HEALTHCARE ADVERTISING MARKET THREAT OF SUBSTITUTES
TABLE 007. HEALTHCARE ADVERTISING MARKET BY TYPE
TABLE 008. TRADITIONAL MARKET OVERVIEW (2016-2028)
TABLE 009. ONLINE MARKET OVERVIEW (2016-2028)
TABLE 010. PUBLIC RELATION MARKET OVERVIEW (2016-2028)
TABLE 011. UNIQUE BRANDING AND AWARENESS MARKET OVERVIEW (2016-2028)
TABLE 012. INTERNAL MARKETING MARKET OVERVIEW (2016-2028)
TABLE 013. OTHERS MARKET OVERVIEW (2016-2028)
TABLE 014. HEALTHCARE ADVERTISING MARKET BY FORM OF ENGAGEMENT
TABLE 015. HEALTHCARE FACILITY MARKET OVERVIEW (2016-2028)
TABLE 016. ONLINE MARKET OVERVIEW (2016-2028)
TABLE 017. IN HOME / IN PERSON MARKET OVERVIEW (2016-2028)
TABLE 018. OTHERS MARKET OVERVIEW (2016-2028)
TABLE 019. HEALTHCARE ADVERTISING MARKET BY TECHNOLOGY
TABLE 020. TELEMEDICINE MARKET OVERVIEW (2016-2028)
TABLE 021. ARTIFICIAL INTELLIGENCE MARKET OVERVIEW (2016-2028)
TABLE 022. PERSONAL DATA TRACKING MARKET OVERVIEW (2016-2028)
TABLE 023. OTHERS MARKET OVERVIEW (2016-2028)
TABLE 024. HEALTHCARE ADVERTISING MARKET BY APPLICATION
TABLE 025. DIET PRODUCT & SERVICE MARKET OVERVIEW (2016-2028)
TABLE 026. HEALTH HYGIENE MARKET OVERVIEW (2016-2028)
TABLE 027. MEDICAL INSURANCE MARKET OVERVIEW (2016-2028)
TABLE 028. MEDICAL DEVICES & EQUIPMENT MARKET OVERVIEW (2016-2028)
TABLE 029. PHARMACEUTICAL MARKET OVERVIEW (2016-2028)
TABLE 030. OTHERS MARKET OVERVIEW (2016-2028)
TABLE 031. NORTH AMERICA HEALTHCARE ADVERTISING MARKET, BY TYPE (2016-2028)
TABLE 032. NORTH AMERICA HEALTHCARE ADVERTISING MARKET, BY FORM OF ENGAGEMENT (2016-2028)
TABLE 033. NORTH AMERICA HEALTHCARE ADVERTISING MARKET, BY TECHNOLOGY (2016-2028)
TABLE 034. NORTH AMERICA HEALTHCARE ADVERTISING MARKET, BY APPLICATION (2016-2028)
TABLE 035. N HEALTHCARE ADVERTISING MARKET, BY COUNTRY (2016-2028)
TABLE 036. EUROPE HEALTHCARE ADVERTISING MARKET, BY TYPE (2016-2028)
TABLE 037. EUROPE HEALTHCARE ADVERTISING MARKET, BY FORM OF ENGAGEMENT (2016-2028)
TABLE 038. EUROPE HEALTHCARE ADVERTISING MARKET, BY TECHNOLOGY (2016-2028)
TABLE 039. EUROPE HEALTHCARE ADVERTISING MARKET, BY APPLICATION (2016-2028)
TABLE 040. HEALTHCARE ADVERTISING MARKET, BY COUNTRY (2016-2028)
TABLE 041. ASIA PACIFIC HEALTHCARE ADVERTISING MARKET, BY TYPE (2016-2028)
TABLE 042. ASIA PACIFIC HEALTHCARE ADVERTISING MARKET, BY FORM OF ENGAGEMENT (2016-2028)
TABLE 043. ASIA PACIFIC HEALTHCARE ADVERTISING MARKET, BY TECHNOLOGY (2016-2028)
TABLE 044. ASIA PACIFIC HEALTHCARE ADVERTISING MARKET, BY APPLICATION (2016-2028)
TABLE 045. HEALTHCARE ADVERTISING MARKET, BY COUNTRY (2016-2028)
TABLE 046. MIDDLE EAST & AFRICA HEALTHCARE ADVERTISING MARKET, BY TYPE (2016-2028)
TABLE 047. MIDDLE EAST & AFRICA HEALTHCARE ADVERTISING MARKET, BY FORM OF ENGAGEMENT (2016-2028)
TABLE 048. MIDDLE EAST & AFRICA HEALTHCARE ADVERTISING MARKET, BY TECHNOLOGY (2016-2028)
TABLE 049. MIDDLE EAST & AFRICA HEALTHCARE ADVERTISING MARKET, BY APPLICATION (2016-2028)
TABLE 050. HEALTHCARE ADVERTISING MARKET, BY COUNTRY (2016-2028)
TABLE 051. SOUTH AMERICA HEALTHCARE ADVERTISING MARKET, BY TYPE (2016-2028)
TABLE 052. SOUTH AMERICA HEALTHCARE ADVERTISING MARKET, BY FORM OF ENGAGEMENT (2016-2028)
TABLE 053. SOUTH AMERICA HEALTHCARE ADVERTISING MARKET, BY TECHNOLOGY (2016-2028)
TABLE 054. SOUTH AMERICA HEALTHCARE ADVERTISING MARKET, BY APPLICATION (2016-2028)
TABLE 055. HEALTHCARE ADVERTISING MARKET, BY COUNTRY (2016-2028)
TABLE 056. XANDR INC. (U.S): SNAPSHOT
TABLE 057. XANDR INC. (U.S): BUSINESS PERFORMANCE
TABLE 058. XANDR INC. (U.S): PRODUCT PORTFOLIO
TABLE 059. XANDR INC. (U.S): KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 059. VERIZON (U.S): SNAPSHOT
TABLE 060. VERIZON (U.S): BUSINESS PERFORMANCE
TABLE 061. VERIZON (U.S): PRODUCT PORTFOLIO
TABLE 062. VERIZON (U.S): KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 062. KAYZEN (CHINA): SNAPSHOT
TABLE 063. KAYZEN (CHINA): BUSINESS PERFORMANCE
TABLE 064. KAYZEN (CHINA): PRODUCT PORTFOLIO
TABLE 065. KAYZEN (CHINA): KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 065. NEXTROLL INC. (U.S): SNAPSHOT
TABLE 066. NEXTROLL INC. (U.S): BUSINESS PERFORMANCE
TABLE 067. NEXTROLL INC. (U.S): PRODUCT PORTFOLIO
TABLE 068. NEXTROLL INC. (U.S): KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 068. GOOGLE (U.S): SNAPSHOT
TABLE 069. GOOGLE (U.S): BUSINESS PERFORMANCE
TABLE 070. GOOGLE (U.S): PRODUCT PORTFOLIO
TABLE 071. GOOGLE (U.S): KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 071. ADOBE (U.S): SNAPSHOT
TABLE 072. ADOBE (U.S): BUSINESS PERFORMANCE
TABLE 073. ADOBE (U.S): PRODUCT PORTFOLIO
TABLE 074. ADOBE (U.S): KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 074. MAGNITE INC (U.S): SNAPSHOT
TABLE 075. MAGNITE INC (U.S): BUSINESS PERFORMANCE
TABLE 076. MAGNITE INC (U.S): PRODUCT PORTFOLIO
TABLE 077. MAGNITE INC (U.S): KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 077. MEDIAMATH (U.S): SNAPSHOT
TABLE 078. MEDIAMATH (U.S): BUSINESS PERFORMANCE
TABLE 079. MEDIAMATH (U.S): PRODUCT PORTFOLIO
TABLE 080. MEDIAMATH (U.S): KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 080. IPONWEB LIMITED (U.S): SNAPSHOT
TABLE 081. IPONWEB LIMITED (U.S): BUSINESS PERFORMANCE
TABLE 082. IPONWEB LIMITED (U.S): PRODUCT PORTFOLIO
TABLE 083. IPONWEB LIMITED (U.S): KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 083. VOYAGE GROUP (JAPAN): SNAPSHOT
TABLE 084. VOYAGE GROUP (JAPAN): BUSINESS PERFORMANCE
TABLE 085. VOYAGE GROUP (JAPAN): PRODUCT PORTFOLIO
TABLE 086. VOYAGE GROUP (JAPAN): KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 086. INTEGRAL AD SCIENCE INC. (DENMARK): SNAPSHOT
TABLE 087. INTEGRAL AD SCIENCE INC. (DENMARK): BUSINESS PERFORMANCE
TABLE 088. INTEGRAL AD SCIENCE INC. (DENMARK): PRODUCT PORTFOLIO
TABLE 089. INTEGRAL AD SCIENCE INC. (DENMARK): KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 089. THE TRADE DESK (U.S): SNAPSHOT
TABLE 090. THE TRADE DESK (U.S): BUSINESS PERFORMANCE
TABLE 091. THE TRADE DESK (U.S): PRODUCT PORTFOLIO
TABLE 092. THE TRADE DESK (U.S): KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 092. CONNEXITY (U.S): SNAPSHOT
TABLE 093. CONNEXITY (U.S): BUSINESS PERFORMANCE
TABLE 094. CONNEXITY (U.S): PRODUCT PORTFOLIO
TABLE 095. CONNEXITY (U.S): KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 095. CENTRO INCORPORATED (U.S): SNAPSHOT
TABLE 096. CENTRO INCORPORATED (U.S): BUSINESS PERFORMANCE
TABLE 097. CENTRO INCORPORATED (U.S): PRODUCT PORTFOLIO
TABLE 098. CENTRO INCORPORATED (U.S): KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 098. RHYTHMONE LLC (U.S): SNAPSHOT
TABLE 099. RHYTHMONE LLC (U.S): BUSINESS PERFORMANCE
TABLE 100. RHYTHMONE LLC (U.S): PRODUCT PORTFOLIO
TABLE 101. RHYTHMONE LLC (U.S): KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 101. OTHER MAJOR PLAYERS: SNAPSHOT
TABLE 102. OTHER MAJOR PLAYERS: BUSINESS PERFORMANCE
TABLE 103. OTHER MAJOR PLAYERS: PRODUCT PORTFOLIO
TABLE 104. OTHER MAJOR PLAYERS: KEY STRATEGIC MOVES AND DEVELOPMENTS

LIST OF FIGURES

FIGURE 001. YEARS CONSIDERED FOR ANALYSIS
FIGURE 002. SCOPE OF THE STUDY
FIGURE 003. HEALTHCARE ADVERTISING MARKET OVERVIEW BY REGIONS
FIGURE 004. PORTER'S FIVE FORCES ANALYSIS
FIGURE 005. BARGAINING POWER OF SUPPLIERS
FIGURE 006. COMPETITIVE RIVALRYFIGURE 007. THREAT OF NEW ENTRANTS
FIGURE 008. THREAT OF SUBSTITUTES
FIGURE 009. VALUE CHAIN ANALYSIS
FIGURE 010. PESTLE ANALYSIS
FIGURE 011. HEALTHCARE ADVERTISING MARKET OVERVIEW BY TYPE
FIGURE 012. TRADITIONAL MARKET OVERVIEW (2016-2028)
FIGURE 013. ONLINE MARKET OVERVIEW (2016-2028)
FIGURE 014. PUBLIC RELATION MARKET OVERVIEW (2016-2028)
FIGURE 015. UNIQUE BRANDING AND AWARENESS MARKET OVERVIEW (2016-2028)
FIGURE 016. INTERNAL MARKETING MARKET OVERVIEW (2016-2028)
FIGURE 017. OTHERS MARKET OVERVIEW (2016-2028)
FIGURE 018. HEALTHCARE ADVERTISING MARKET OVERVIEW BY FORM OF ENGAGEMENT
FIGURE 019. HEALTHCARE FACILITY MARKET OVERVIEW (2016-2028)
FIGURE 020. ONLINE MARKET OVERVIEW (2016-2028)
FIGURE 021. IN HOME / IN PERSON MARKET OVERVIEW (2016-2028)
FIGURE 022. OTHERS MARKET OVERVIEW (2016-2028)
FIGURE 023. HEALTHCARE ADVERTISING MARKET OVERVIEW BY TECHNOLOGY
FIGURE 024. TELEMEDICINE MARKET OVERVIEW (2016-2028)
FIGURE 025. ARTIFICIAL INTELLIGENCE MARKET OVERVIEW (2016-2028)
FIGURE 026. PERSONAL DATA TRACKING MARKET OVERVIEW (2016-2028)
FIGURE 027. OTHERS MARKET OVERVIEW (2016-2028)
FIGURE 028. HEALTHCARE ADVERTISING MARKET OVERVIEW BY APPLICATION
FIGURE 029. DIET PRODUCT & SERVICE MARKET OVERVIEW (2016-2028)
FIGURE 030. HEALTH HYGIENE MARKET OVERVIEW (2016-2028)
FIGURE 031. MEDICAL INSURANCE MARKET OVERVIEW (2016-2028)
FIGURE 032. MEDICAL DEVICES & EQUIPMENT MARKET OVERVIEW (2016-2028)
FIGURE 033. PHARMACEUTICAL MARKET OVERVIEW (2016-2028)
FIGURE 034. OTHERS MARKET OVERVIEW (2016-2028)
FIGURE 035. NORTH AMERICA HEALTHCARE ADVERTISING MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 036. EUROPE HEALTHCARE ADVERTISING MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 037. ASIA PACIFIC HEALTHCARE ADVERTISING MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 038. MIDDLE EAST & AFRICA HEALTHCARE ADVERTISING MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 039. SOUTH AMERICA HEALTHCARE ADVERTISING MARKET OVERVIEW BY COUNTRY (2016-2028)