Hair Shampoo Market Synopsis

Hair Shampoo Market Size Was Valued at USD 34.46 Billion in 2023 and is Projected to Reach USD 55.84 Billion by 2032, Growing at a CAGR of 5.51% From 2024-2032.

• The most popular hair care product is shampoo. It can be used to clean the hair and scalp of grime, leftover hairstyle product residue, and environmental contaminants. It comes in viscous liquid or powder form. Shampoos were once simply intended to clean hair and today's shampoos go well beyond simply cleansing the scalp. In addition to cleaning, it makes the hair manageable, simple to comb, and convenient to use. When used, hair products clean both your scalp and hair when applied to the scalp.
• Shampooing is the most common form of hair treatment to remove dirt, grease, and debris from the hair, scalp, and other parts of the body without damaging the natural gloss of hair and to keep the hair fragrant, lustrous, soft, and manageable. The selection of the shampoo by the customer depends upon the safety, efficacy, well-being, hygiene, and comfort after its regular use as a cosmetic product. So, the prepared shampoo must meet the expectations of the customers which should make its use persistent. The present review emphasizes about the cosmetic shampoo requirement, its role in cleaning, composition, types, and evaluation. Modern shampoos are much more than just cleansing agents. 
• With rising demands for new milder and ‘greener’ products, the developments in the field of shampoo and conditioners are moving at a faster pace than ever before. Soaps were initially used to clean the scalp but are not recommended for hair cleansing because they leave behind soap scum when mixed with hard water that is difficult to rinse from the hair and scalp. There are different types of shampoos.  Besides normal cleaning shampoo, there are specific shampoos that have additional ingredients targeting some hair problems.  Dermatologists most frequently prescribe shampoos but little is taught in medical schools about hair cosmetics. Most of the prescriptions are based only on the treatment of the scalp and usually disregard the hair fiber health.  Hence dermatologists must know about the mechanism of shampoos, different surfactants, and where to choose which shampoo.

Hair Shampoo Market Trend Analysis

The most emerging trend is the rise of multifunctional, oil-infused hair care products

• Dual degree effect products such as Aussie's 'Total Miracle 7n1 Shampoo' are appreciated for their ability to offer multiple benefits in one affordable product. These items cater to individuals who desire complete care by providing shine, strength, smoothness, softness, split-end protection, moisture, and humidity control. Manufacturers find them profitable due to the promise of various benefits, despite their higher price.
• Hair cleansers infused with oil are becoming more popular because they provide both cleansing and moisturizing benefits, attracting consumers who care about the health of their hair. Dark & Lovely's 'Sulphate Free Shampoil' contains Moringa Oil, while Unilever's TIGI 'Bed Head' range includes almond and coconut oils, particularly good for coloured hair. This pattern demonstrates a leaning towards natural components and versatile hair care items.
• Dry hair cleaners such as Redken's 'Dry Shampoo Paste 05' are well-liked for their ability to absorb oil, remove impurities, add texture, and decrease hair loss. Consumers, particularly those with busy schedules, are attracted to the convenience of dry shampoos for quickly refreshing hair and improving its appearance by adding volume and texture.
• Products that serve two functions by both cleansing and conditioning hair are gaining popularity due to their convenience and efficacy. They make hair care simpler, save time, and attract busy people, travelers, and minimalists seeking effective solutions that don't compromise on quality. There is a probable increase in the demand for products with multiple functions.
• Consumers are looking for affordable and effective options, leading to a rise in value-added products that offer numerous advantages. Big companies are developing hair care items that mix cleaning with enriching oils to deliver hydration and nourishment in a single process. This pattern attracts buyers seeking cost-effective buys and pushes market trends towards versatile formulas.

The most significant growth opportunity is developing organic, natural, and personalized hair care products for eco-conscious consumers.

• Growing awareness of chemical risks in shampoos drives demand for natural options like herbal shampoos with jojoba oil and coconut milk. Brands emphasize health benefits to meet consumer demand for eco-friendly choices, showing a shift toward health-conscious shopping.
• Consumers now demand sustainable and eco-friendly hair care products due to increased environmental awareness, driving brands to prioritize sustainability to attract eco-conscious consumers and expand their market. Brands are taking advantage of the increasing popularity of personalized hair care to meet the specific needs of customers. Tailored products created through personalized analysis boost satisfaction and set brands apart in the market.
• The hair shampoo market experiences advantages from online retail and DTC models. E-commerce and direct-to-consumer strategies broaden audience reach by overcoming the constraints of physical stores, building brand loyalty, and enhancing personalized experiences. Sales and brand growth are propelled by the convenience of online shopping, targeted marketing, and consumer data. By creating hair treatments with ingredients such as tea tree oil and salicylic acid, brands have the opportunity to enter the expanding scalp care market. Targeting health-focused individuals is essential for achieving success.
• There is a growing demand from consumers for premium and luxury shampoos that prioritize top-notch ingredients and exceptional outcomes. Brands can gain increased profits and a dedicated customer following by positioning themselves in the premium market segment and highlighting exclusivity, effectiveness, and luxury in their marketing approaches.

Hair Shampoo Market Segment Analysis:

The Hair Shampoo Market is Segmented based on Product Type, Function, Distribution Channel, and End User.

By Function, Anti-hair fall shampoos Segment Is Expected to Dominate the Market During the Forecast Period

• Anti-hair fall shampoos are popular in the market because of the increased need for hair fall remedies resulting from widespread hair fall problems. Consumers are actively looking for these products to effectively deal with their hair loss issues. Anti-hair fall shampoos utilize advanced scientific formulas with ingredients that target the underlying reasons for hair loss, like fragile hair follicles or lack of nutrients, to effectively prevent it.
• Shampoos designed to prevent hair loss provide benefits beyond simply cleaning the hair. Their components fortify hair, feed the scalp, and stimulate growth, which is why they are loved by individuals wanting to address hair loss and improve hair wellness. Established hair care brands that specialize in Anti-Hair Fall shampoos have earned the trust and recognition of consumers. Their strong track record in reducing hair loss results in customer loyalty and a leading position in the market.
• Customers recommend anti-hair fall shampoos based on their positive experiences and testimonials. Their popularity in the market is boosted by recommendations from friends and family as well as positive online reviews. Anti-hair fall shampoos are prevalent in the market because they offer personalized solutions. Manufacturers provide a range of products designed for different hair types and issues such as dryness, oiliness, or dandruff, effectively catering to individual needs.
• The Anti-Hair Fall market excels with continuous research and innovation. Brands invest in R&D for better ingredients, technologies, and formulations, addressing various causes of hair fall. Ongoing innovation drives brand success in meeting consumer needs.

By End-user, Women Segment Held the Largest Share In 2023

• Women hold the largest share in the hair shampoo market in 2023 because of their increased hair care routines and greater purchasing ability. Shampoo brands for women targeted social media advertising and partnered with influencers to increase brand recognition and attract female consumers. The standards of beauty set by society influence the selection of hair shampoos, giving preference to those that promote shiny, voluminous, and healthy hair, thus driving up the demand for specific products.
• Hair shampoo products cater to a variety of hair types and issues specifically for women. Types such as those for lack of moisture, taming frizz, and boosting volume became trendy. Women choose hair shampoo brands based on how well they work and their quality, considering positive experiences and recommendations that influence their buying choices.
• Women were looking for hair products made with natural ingredients that did not contain sulfates and parabens. Brands reacted by developing mild, enriching shampoos containing organic ingredients. The hair care habits of women are influenced by constantly changing fashion trends, causing them to seek out particular shampoos in order to achieve their desired look.

Hair Shampoo Market Regional Insights:

Asia Pacific is Expected to Dominate the Market Over the Forecast Period

• The hair shampoo market in Asia Pacific is flourishing thanks to its extensive and varied population, particularly in nations such as China and India. This demographic edge creates significant market opportunities for companies to meet various consumer tastes. The increase in disposable incomes in Asia Pacific is fueling the expansion of the hair shampoo market. As economies grow and people make more money, they can buy more personal grooming items, with a focus on hair care and experimenting with various brands.
• Cultures in the Asia Pacific region place a strong emphasis on personal grooming, with a specific emphasis on hair care. Individuals in the area value their looks and spend money on keeping their hair in good condition, creating a strong need for different hair shampoo options. Specialized anti-dandruff shampoo is leading the Asia Pacific market because consumers prefer and demand products that target common hair issues like dandruff, resulting in growth within this sector.
• Rising need for hair loss treatments in Asia Pacific is a result of pollution, lifestyle adjustments, and stress causing worries about hair falling out and turning grey. Consumers are searching for shampoos that help with hair loss. Hair care products play a crucial role in Japan's beauty sector, making up 22.7% of overall shipments in 2018. This highlights the rising importance of hair care and the higher amount of money consumers are spending on grooming products.
• Shampoo companies in the Asia Pacific region are focusing on rural areas to expand their market by providing cost-effective sachets. This plan broadens the customer pool, explores untapped markets, and enhances industry development in the area.

Hair Shampoo Market Active Players

• Procter & Gamble (United States)
• Unilever (United Kingdom)
• L'Oréal (France)
• Henkel AG & Co. KGaA (Germany)
• Johnson & Johnson (United States)
• Kao Corporation (Japan)
• Shiseido Company, Limited (Japan)
• Beiersdorf AG (Germany)
• Amway Corporation (United States)
• Revlon, Inc. (United States)
• Avon Products, Inc. (United States)
• Oriflame Cosmetics Global SA (Switzerland)
• Church & Dwight Co., Inc. (United States)
• The Clorox Company (United States)
• Estée Lauder Companies Inc. (United States)
• Colgate-Palmolive Company (United States)
• Coty Inc. (United States)
• Revlon Consumer Products Corporation (United States)
• Amorepacific Corporation (South Korea)
• Avon Cosmetics Ltd. (United Kingdom)
• LVMH Moët Hennessy Louis Vuitton SE (France)
• Coty Germany GmbH (Germany)
• LG Household & Health Care Ltd. (South Korea)
• Reckitt Benckiser Group plc (United Kingdom)
• Shiseido Americas Corporation (United States)
• Natura Cosméticos S.A. (Brazil)
• Groupe Rocher (France)
• The Himalaya Drug Company (India)
• Sally Beauty Holdings, Inc. (United States)
• Burt's Bees, Inc. (United States) and Other Active Players

Key Industry Developments in the Hair Shampoo Market:

• In Feb 2024, Henkel signed an agreement to acquire the Vidal Sassoon brand and the related hair care business in Greater China from Procter & Gamble. Acquisition to significantly strengthen the footprint of Henkel Consumer Brands in the Chinese hair care market
• In May 2023, Head & Shoulders, the world’s number one anti-dandruff shampoo, introduces BARE – H&S’s first-ever nine-ingredient anti-dandruff shampoo that gets the job done with no trade-offs.
• In Apr 2023, Kao Corporation launched sales of a new dry shampoo called Space Shampoo Sheet. The product offered in limited quantities on Rakuten Ichiba, one of Japan's largest e-commerce shopping malls. Pre-orders began on March 15.

1. INTRODUCTION
   1. RESEARCH OBJECTIVES
   2. RESEARCH METHODOLOGY
   3. RESEARCH PROCESS
   4. SCOPE AND COVERAGE
      1. Market Definition
      2. Key Questions Answered
   5. MARKET SEGMENTATION
2. EXECUTIVE SUMMARY
3. MARKET OVERVIEW
4. GROWTH OPPORTUNITIES BY SEGMENT
5. MARKET LANDSCAPE
   1. PORTER’S FIVE FORCES ANALYSIS
      1. Bargaining Power of Supplier
      2. Threat Of New Entrants
      3. Threat Of Substitutes
      4. Competitive Rivalry
      5. Bargaining Power Among Buyers
   2. INDUSTRY VALUE CHAIN ANALYSIS
   3. MARKET DYNAMICS
      1. Drivers
      2. Restraints
      3. Opportunities
      4. Challenges
   4. MARKET TREND ANALYSIS
   5. REGULATORY LANDSCAPE
   6. PESTLE ANALYSIS
   7. PRICE TREND ANALYSIS
   8. PATENT ANALYSIS
   9. TECHNOLOGY EVALUATION
   10. MARKET IMPACT OF THE RUSSIA-UKRAINE WAR
       1. Geopolitical Market Disruptions
       2. Supply Chain Disruptions
       3. Instability in Emerging Markets
   11. ECOSYSTEM
6. HAIR SHAMPOO MARKET BY PRODUCT TYPE (2017-2032)
   1. HAIR SHAMPOO MARKET SNAPSHOT AND GROWTH ENGINE
   2. MARKET OVERVIEW
   3. MEDICATED
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017-2032F)
      3. Historic And Forecasted Market Size in Volume (2017-2032F)
      4. Key Market Trends, Growth Factors and Opportunities
      5. Geographic Segmentation Analysis
   4. COSMETIC SHAMPOO
   5. HERBAL SHAMPOO
   6. 2-IN-1 SHAMPOO
   7. STANDARD SHAMPOO
   8. PREMIUM CONDITIONING SHAMPOO
7. HAIR SHAMPOO MARKET BY FUNCTION (2017-2032)
   1. HAIR SHAMPOO MARKET SNAPSHOT AND GROWTH ENGINE
   2. MARKET OVERVIEW
   3. ANTI-DANDRUFF SHAMPOO
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017-2032F)
      3. Historic And Forecasted Market Size in Volume (2017-2032F)
      4. Key Market Trends, Growth Factors And Opportunities
      5. Geographic Segmentation Analysis
   4. ANTI-HAIR FALL
   5. Antibacterial Shampoo
   6. DRY AND DAMAGED HAIR
8. HAIR SHAMPOO MARKET BY DISTRIBUTION CHANNEL (2017-2032)
   1. HAIR SHAMPOO MARKET SNAPSHOT AND GROWTH ENGINE
   2. MARKET OVERVIEW
   3. HYPERMARKETS & SUPERMARKETS
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017-2032F)
      3. Historic And Forecasted Market Size in Volume (2017-2032F)
      4. Key Market Trends, Growth Factors And Opportunities
      5. Geographic Segmentation Analysis
   4. DRUG STORES OR PHARMACY
   5.  DEPARTMENTAL STORES
   6. SPECIALTY STORES
   7. CONVENIENCE STORES
   8. ONLINE
9. HAIR SHAMPOO MARKET BY END-USER (2017-2032)
   1. HAIR SHAMPOO MARKET SNAPSHOT AND GROWTH ENGINE
   2. MARKET OVERVIEW
   3. MEN
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017-2032F)
      3. Historic And Forecasted Market Size in Volume (2017-2032F)
      4. Key Market Trends, Growth Factors And Opportunities
      5. Geographic Segmentation Analysis
   4. WOMEN
   5. KIDS
10. COMPANY PROFILES AND COMPETITIVE ANALYSIS
    1. COMPETITIVE LANDSCAPE
       1. Competitive Benchmarking
       2. Hair Shampoo Market Share By Manufacturer (2023)
       3. Industry BCG Matrix
       4. Heat Map Analysis
       5. Mergers & Acquisitions
    2. PROCTER & GAMBLE (UNITED STATES)
       1. Company Overview
       2. Key Executives
       3. Company Snapshot
       4. Role of the Company in the Market
       5. Sustainability and Social Responsibility
       6. Operating Business Segments
       7. Product Portfolio
       8. Business Performance (Production Volume, Sales Volume, Sales Margin, Production Capacity, Capacity Utilization Rate)
       9. Key Strategic Moves And Recent Developments
       10. SWOT Analysis
    3. UNILEVER (NETHERLANDS/UNITED KINGDOM)
    4. L'ORÉAL (FRANCE)
    5. HENKEL AG & CO. KGAA (GERMANY)
    6. JOHNSON & JOHNSON (UNITED STATES)
    7. KAO CORPORATION (JAPAN)
    8. SHISEIDO COMPANY, LIMITED (JAPAN)
    9. BEIERSDORF AG (GERMANY)
    10. AMWAY CORPORATION (UNITED STATES)
    11. REVLON, INC. (UNITED STATES)
    12. AVON PRODUCTS, INC. (UNITED STATES)
    13. ORIFLAME COSMETICS GLOBAL SA (SWITZERLAND)
    14. CHURCH & DWIGHT CO., INC. (UNITED STATES)
    15. THE CLOROX COMPANY (UNITED STATES)
    16. ESTÉE LAUDER COMPANIES INC. (UNITED STATES)
    17. COLGATE-PALMOLIVE COMPANY (UNITED STATES)
    18. COTY INC. (UNITED STATES)
    19. REVLON CONSUMER PRODUCTS CORPORATION (UNITED STATES)
    20. AMOREPACIFIC CORPORATION (SOUTH KOREA)
    21. AVON COSMETICS LTD. (UNITED KINGDOM)
    22. LVMH MOËT HENNESSY LOUIS VUITTON SE (FRANCE)
    23. COTY GERMANY GMBH (GERMANY)
    24. LG HOUSEHOLD & HEALTH CARE LTD. (SOUTH KOREA)
    25. RECKITT BENCKISER GROUP PLC (UNITED KINGDOM)
    26. SHISEIDO AMERICAS CORPORATION (UNITED STATES)
    27. NATURA COSMÉTICOS S.A. (BRAZIL)
    28. GROUPE ROCHER (FRANCE)
    29. THE HIMALAYA DRUG COMPANY (INDIA)
    30. SALLY BEAUTY HOLDINGS, INC. (UNITED STATES)
    31. BURT'S BEES, INC. (UNITED STATES) AND OTHER ACTIVE PLAYERS
11. GLOBAL HAIR SHAMPOO MARKET BY REGION
    1. OVERVIEW
    2. NORTH AMERICA
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Product Type
       4. Historic And Forecasted Market Size By Function
       5. Historic And Forecasted Market Size By Distribution Channel
       6. Historic And Forecasted Market Size By End User
       7. Historic And Forecasted Market Size By Country
          1. USA
          2. Canada
          3. Mexico
    3. EASTERN EUROPE
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. Russia
          2. Bulgaria
          3. The Czech Republic
          4. Hungary
          5. Poland
          6. Romania
          7. Rest Of Eastern Europe
    4. WESTERN EUROPE
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. Germany
          2. United Kingdom
          3. France
          4. The Netherlands
          5. Italy
          6. Spain
          7. Rest Of Western Europe
    5. ASIA PACIFIC
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. China
          2. India
          3. Japan
          4. South Korea
          5. Malaysia
          6. Thailand
          7. Vietnam
          8. The Philippines
          9. Australia
          10. New-Zealand
          11. Rest Of APAC
    6. MIDDLE EAST & AFRICA
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. Turkey
          2. Bahrain
          3. Kuwait
          4. Saudi Arabia
          5. Qatar
          6. UAE
          7. Israel
          8. South Africa
    7. SOUTH AMERICA
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. Brazil
          2. Argentina
          3. Rest of South America
12. INVESTMENT ANALYSIS
13. ANALYST VIEWPOINT AND CONCLUSION
    1. Recommendations and Concluding Analysis
    2. Potential Market Strategies
       1. 1. Thailand
          2. Vietnam
          3. The Philippines
          4. Australia
          5. New-Zealand
          6. Rest Of APAC
    3. MIDDLE EAST & AFRICA
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. Turkey
          2. Bahrain
          3. Kuwait
          4. Saudi Arabia
          5. Qatar
          6. UAE
          7. Israel
          8. South Africa
    4. SOUTH AMERICA
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. Brazil
          2. Argentina
          3. Rest of South America
14. INVESTMENT ANALYSIS
15. ANALYST VIEWPOINT AND CONCLUSION
    1. Recommendations and Concluding Analysis
    2. Potential Market Strategies