Hair Care Market Synopsis

Hair Care Market Size Was Valued at USD 86.9 Billion in 2023, and is Projected to Reach USD 125.8 Billion by 2032, Growing at a CAGR of 4.2% From 2024-2032.

Hair care is a process by which various practices and products are incorporated in everyday practices with the aim of taking care of the hair. It encompasses different procedures, therapies, and scheduled hair cares intended to maximize hair growth and compliment its inherent qualities due to its nature by solving some of the most common hair problems like dryness, heat damage, and dandruff. It comprises many processes such as washing, treating, grooming, and coating the hair. It helps in avoiding harm to the individual hair strand and helps in maintaining the hair strands neat, silky and glowing. It also improves the lubrication of the shaft, contents hair breaking, and decreases the quantum of water absorbed by the hair.

• Increased incidence rates of hair issues including dandruff, dry and itchy scalp, hair loss, and dull hair is one of the prominent reasons behind the global market demand of hair care products and services. Also, growing self-consciousness among people regarding the adverse impacts of pollution sources and the escalating exposure to ultraviolet (UV) sun rays are contributing to the market’s growth.

• Also, rising customer awareness on natural and herbal products, especially for anti-dandruff shampoos with tea tree oil, neem, basil, rosemary oil, lemon oil, and cedarwood, is a major contributing factor in the market. Besides this, the convenience of the multipurpose products with natural oils, aloe vera, cocoa butter, and other organic extracts and availability of hair care products through the supermarkets, hypermarkets, department stores, convenience stores, and online stores, which is also likely to offer a favorable view for the market.

• There is an increase in the appeal and focus on looking neat appealing and well put together. There has been awareness created to indicate that hair is an important aspect of one’s appearance and therefore they are willing to spend on hair care products and treatments. Also, given the availability of multiple social networks, beauty bloggers, celebrities and popular culture, more people do not hesitate to maintain the outer image and use appropriate hair care products.

Hair Care Market Trend Analysis

Increasing Concerns About Hair Health and Wellness Stimulating Market Growth

• Hair health and wellness is another important factor that has gained much attention in the society, which is another factor that has propelled the sales of hair cares products and services. Some people have specific worries regarding their hair such as the health or the state of the hair. There is thus an increase of the consciousness of the advantages linked to hair health’s well-being; this comprises a healthy occipital, adequate hydration, and asepsis, solid, powerful, gorgeous, and shiny hair. This realization has created the need for products that treat the scalp and problems like dandruff or hair loss, or supplement elements that are beneficial for hair health. Therefore, the general enhancement of hair stability and efficacy has become the primary goal of the hair care products’ development.

Growing hair fall to boost the market growth

• There is an expectation that more young people will patronize hair dyes and colors especially ladies and therefore this trend is expected grow with more young people having colored hair. Consumer awareness regarding hair fall has risen progressively and its rising figure is driving the market for hair care much higher. Stress, pollution, bad diet, hormonal changes lead to hair loss, and in turn people spend their money on high quality hair products and hair treatments. The growing consciousness of people towards taking proper care of their hair also fuels the market of anti-hair fall washing shampoos, conditioning fluids, serum, and nutritional supplements.

• Also, technological innovations in hair care products and chemicals and the use of natural and organic products in hair care are popular among the health-wise buyer, thus increasing the market. This trend is more so reflected in the regions that are most endemic to hair loss, making the market to grow so big.

• Moreover, change of different hair styles by women and increased expansion of women with long hair are more frequently habituate hair styling products. Over the forecast period, this is expected to assist in developing global hair care market.

Hair Care Market Segment Analysis:

Hair Care Market Segmented based on Product Type, and Distribution Channel.

By Product Type, Shampoo segment is expected to dominate the market during the forecast period

• The shampoo was the biggest segment in the market for the hair care products as can be noted from the figure above. Each hair care product is mostly used by people as shampoo because it is a cleaning agent intended to do away with the debris, sebum, and other irritants within hair follicles and strands. oftentimes its formulation includes a surfactant that makes a lather through which the cleaning dirt and debris are scraped. There are different types of shampoos ranging from the moisturizing shampoos for those with dry hair, the volumizing shampoos for those with flat hair to the clarifying shampoos for those with product build up.

• Hair color is also a type of hair care products although it is used to alter the color of hair. There are permanent colors, semi-permanent colors, and temporary colors depending on how long they can last on the hair. Decision on the type of color to apply can be either the permanent color that will change the color of hair and keep it for a longer time or the semi-permanent color that will only to change the color of hair then fade away with time. Apart from this, temporary colors are for temporary coverage or color touch up and can be washed off with water from the shampoo.

• Conditioner is a hair care product that enriches and moisturizes the hair once the hair has been washed with shampoo. That is a product that contains such properties as conditioning, lubrication, and texturizing of the hair. It can be in rinse-off type and leave-in type.

By Distribution Channel, supermarkets and hypermarkets segment held the largest share in 2023

• The key force behind the market is global increase in the number of supermarkets and hypermarkets as well as numerous advantages of these forms of businesses. The incidence of supermarkets and hypermarkets makes it easier for the customers as they get various hair care products at one place. They enable the users to source all the necessary commodities for hair care at a go. They have relatively low prices especially since they buy in large quantities and thus can bargain for better prices from the suppliers. It has sales promotions on hair care products and this develop customers’ price concessions, or other added services or benefits such as one product plus another product or a rebate card program.

• Specialty stores are beneficial to the clients in identifying products right for their hair type, and they also recommend specific solutions. They are usually well-staffed with employees equipped with adequate information to guide the clients depending on their preferences and issues that bother them. These stores boast almost all brands of hair care products, including the sophisticated and professional ones.

Hair Care Market Regional Insights:

Asia-Pacific is Expected to Dominate the Market Over the Forecast period

• The Asia-Pacific region will continue to lead the hair care market due to the continuously expanding population base, growing urbanization, and rising per capita income among the region’s consumers. There is a fashion-conscious culture throughout this region in terms of hair health and its appearance; therefore, the need for different products is highly demanded, including shampoos, conditioners, and treatment and styling products. Moreover, increasing the middle-income group customers in the developing countries such as China and India can be attributed as a major driver to the market growth as the customers demand the best and organic products. Furthermore, social media and beauty interest in this region enhances the uptake of hair care products even more.

Active Key Players in the Hair Care Market

• KAO Group
• L’Oréal USA, Inc.
• The Procter & Gamble (P&G) Company
• Unilever PLC
• Johnson & Johnson, Inc.
• Other Active Players

Chapter 1: Introduction
 1.1 Scope and Coverage
Chapter 2:Executive Summary
Chapter 3: Market Landscape
 3.1 Market Dynamics
  3.1.1 Drivers
  3.1.2 Restraints
  3.1.3 Opportunities
  3.1.4 Challenges
 3.2 Market Trend Analysis
 3.3 PESTLE Analysis
 3.4 Porter's Five Forces Analysis
 3.5 Industry Value Chain Analysis
 3.6 Ecosystem
 3.7 Regulatory Landscape
 3.8 Price Trend Analysis
 3.9 Patent Analysis
 3.10 Technology Evolution
 3.11 Investment Pockets
 3.12 Import-Export Analysis

Chapter 4: Hair Care Market by Product Type
 4.1 Hair Care Market Snapshot and Growth Engine
 4.2 Hair Care Market Overview
 4.3 Shampoo
  4.3.1 Introduction and Market Overview
  4.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.3.3 Key Market Trends, Growth Factors and Opportunities
  4.3.4 Shampoo: Geographic Segmentation Analysis
 4.4 Hair Color
  4.4.1 Introduction and Market Overview
  4.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.4.3 Key Market Trends, Growth Factors and Opportunities
  4.4.4 Hair Color: Geographic Segmentation Analysis
 4.5 Conditioner
  4.5.1 Introduction and Market Overview
  4.5.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.5.3 Key Market Trends, Growth Factors and Opportunities
  4.5.4 Conditioner: Geographic Segmentation Analysis
 4.6 Hair Styling Products
  4.6.1 Introduction and Market Overview
  4.6.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.6.3 Key Market Trends, Growth Factors and Opportunities
  4.6.4 Hair Styling Products: Geographic Segmentation Analysis
 4.7 Others
  4.7.1 Introduction and Market Overview
  4.7.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.7.3 Key Market Trends, Growth Factors and Opportunities
  4.7.4 Others: Geographic Segmentation Analysis

Chapter 5: Hair Care Market by Distribution Channel
 5.1 Hair Care Market Snapshot and Growth Engine
 5.2 Hair Care Market Overview
 5.3 Supermarkets & Hypermarkets
  5.3.1 Introduction and Market Overview
  5.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.3.3 Key Market Trends, Growth Factors and Opportunities
  5.3.4 Supermarkets & Hypermarkets: Geographic Segmentation Analysis
 5.4 Specialty Stores
  5.4.1 Introduction and Market Overview
  5.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.4.3 Key Market Trends, Growth Factors and Opportunities
  5.4.4 Specialty Stores: Geographic Segmentation Analysis
 5.5 Convenience Stores
  5.5.1 Introduction and Market Overview
  5.5.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.5.3 Key Market Trends, Growth Factors and Opportunities
  5.5.4 Convenience Stores: Geographic Segmentation Analysis
 5.6 Online Retailers
  5.6.1 Introduction and Market Overview
  5.6.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.6.3 Key Market Trends, Growth Factors and Opportunities
  5.6.4 Online Retailers: Geographic Segmentation Analysis
 5.7 Others
  5.7.1 Introduction and Market Overview
  5.7.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.7.3 Key Market Trends, Growth Factors and Opportunities
  5.7.4 Others: Geographic Segmentation Analysis

Chapter 6: Company Profiles and Competitive Analysis
 6.1 Competitive Landscape
  6.1.1 Competitive Benchmarking
  6.1.2 Hair Care Market Share by Manufacturer (2023)
  6.1.3 Industry BCG Matrix
  6.1.4 Heat Map Analysis
  6.1.5 Mergers and Acquisitions
  
 6.2 KAO GROUP
  6.2.1 Company Overview
  6.2.2 Key Executives
  6.2.3 Company Snapshot
  6.2.4 Role of the Company in the Market
  6.2.5 Sustainability and Social Responsibility
  6.2.6 Operating Business Segments
  6.2.7 Product Portfolio
  6.2.8 Business Performance
  6.2.9 Key Strategic Moves and Recent Developments
  6.2.10 SWOT Analysis
 6.3 L’ORÉAL USA INC
 6.4 THE PROCTER & GAMBLE (P&G) COMPANY
 6.5 UNILEVER PLC
 6.6 JOHNSON & JOHNSON INC
 6.7 OTHER KEY PLAYERS

Chapter 7: Global Hair Care Market By Region
 7.1 Overview
 7.2. North America Hair Care Market
  7.2.1 Key Market Trends, Growth Factors and Opportunities
  7.2.2 Top Key Companies
  7.2.3 Historic and Forecasted Market Size by Segments
  7.2.4 Historic and Forecasted Market Size By Product Type
   7.2.4.1 Shampoo
   7.2.4.2 Hair Color
   7.2.4.3 Conditioner
   7.2.4.4 Hair Styling Products
   7.2.4.5 Others
  7.2.5 Historic and Forecasted Market Size By Distribution Channel
   7.2.5.1 Supermarkets & Hypermarkets
   7.2.5.2 Specialty Stores
   7.2.5.3 Convenience Stores
   7.2.5.4 Online Retailers
   7.2.5.5 Others
  7.2.6 Historic and Forecast Market Size by Country
   7.2.6.1 US
   7.2.6.2 Canada
   7.2.6.3 Mexico
 7.3. Eastern Europe Hair Care Market
  7.3.1 Key Market Trends, Growth Factors and Opportunities
  7.3.2 Top Key Companies
  7.3.3 Historic and Forecasted Market Size by Segments
  7.3.4 Historic and Forecasted Market Size By Product Type
   7.3.4.1 Shampoo
   7.3.4.2 Hair Color
   7.3.4.3 Conditioner
   7.3.4.4 Hair Styling Products
   7.3.4.5 Others
  7.3.5 Historic and Forecasted Market Size By Distribution Channel
   7.3.5.1 Supermarkets & Hypermarkets
   7.3.5.2 Specialty Stores
   7.3.5.3 Convenience Stores
   7.3.5.4 Online Retailers
   7.3.5.5 Others
  7.3.6 Historic and Forecast Market Size by Country
   7.3.6.1 Bulgaria
   7.3.6.2 The Czech Republic
   7.3.6.3 Hungary
   7.3.6.4 Poland
   7.3.6.5 Romania
   7.3.6.6 Rest of Eastern Europe
 7.4. Western Europe Hair Care Market
  7.4.1 Key Market Trends, Growth Factors and Opportunities
  7.4.2 Top Key Companies
  7.4.3 Historic and Forecasted Market Size by Segments
  7.4.4 Historic and Forecasted Market Size By Product Type
   7.4.4.1 Shampoo
   7.4.4.2 Hair Color
   7.4.4.3 Conditioner
   7.4.4.4 Hair Styling Products
   7.4.4.5 Others
  7.4.5 Historic and Forecasted Market Size By Distribution Channel
   7.4.5.1 Supermarkets & Hypermarkets
   7.4.5.2 Specialty Stores
   7.4.5.3 Convenience Stores
   7.4.5.4 Online Retailers
   7.4.5.5 Others
  7.4.6 Historic and Forecast Market Size by Country
   7.4.6.1 Germany
   7.4.6.2 UK
   7.4.6.3 France
   7.4.6.4 Netherlands
   7.4.6.5 Italy
   7.4.6.6 Russia
   7.4.6.7 Spain
   7.4.6.8 Rest of Western Europe
 7.5. Asia Pacific Hair Care Market
  7.5.1 Key Market Trends, Growth Factors and Opportunities
  7.5.2 Top Key Companies
  7.5.3 Historic and Forecasted Market Size by Segments
  7.5.4 Historic and Forecasted Market Size By Product Type
   7.5.4.1 Shampoo
   7.5.4.2 Hair Color
   7.5.4.3 Conditioner
   7.5.4.4 Hair Styling Products
   7.5.4.5 Others
  7.5.5 Historic and Forecasted Market Size By Distribution Channel
   7.5.5.1 Supermarkets & Hypermarkets
   7.5.5.2 Specialty Stores
   7.5.5.3 Convenience Stores
   7.5.5.4 Online Retailers
   7.5.5.5 Others
  7.5.6 Historic and Forecast Market Size by Country
   7.5.6.1 China
   7.5.6.2 India
   7.5.6.3 Japan
   7.5.6.4 South Korea
   7.5.6.5 Malaysia
   7.5.6.6 Thailand
   7.5.6.7 Vietnam
   7.5.6.8 The Philippines
   7.5.6.9 Australia
   7.5.6.10 New Zealand
   7.5.6.11 Rest of APAC
 7.6. Middle East & Africa Hair Care Market
  7.6.1 Key Market Trends, Growth Factors and Opportunities
  7.6.2 Top Key Companies
  7.6.3 Historic and Forecasted Market Size by Segments
  7.6.4 Historic and Forecasted Market Size By Product Type
   7.6.4.1 Shampoo
   7.6.4.2 Hair Color
   7.6.4.3 Conditioner
   7.6.4.4 Hair Styling Products
   7.6.4.5 Others
  7.6.5 Historic and Forecasted Market Size By Distribution Channel
   7.6.5.1 Supermarkets & Hypermarkets
   7.6.5.2 Specialty Stores
   7.6.5.3 Convenience Stores
   7.6.5.4 Online Retailers
   7.6.5.5 Others
  7.6.6 Historic and Forecast Market Size by Country
   7.6.6.1 Turkey
   7.6.6.2 Bahrain
   7.6.6.3 Kuwait
   7.6.6.4 Saudi Arabia
   7.6.6.5 Qatar
   7.6.6.6 UAE
   7.6.6.7 Israel
   7.6.6.8 South Africa
 7.7. South America Hair Care Market
  7.7.1 Key Market Trends, Growth Factors and Opportunities
  7.7.2 Top Key Companies
  7.7.3 Historic and Forecasted Market Size by Segments
  7.7.4 Historic and Forecasted Market Size By Product Type
   7.7.4.1 Shampoo
   7.7.4.2 Hair Color
   7.7.4.3 Conditioner
   7.7.4.4 Hair Styling Products
   7.7.4.5 Others
  7.7.5 Historic and Forecasted Market Size By Distribution Channel
   7.7.5.1 Supermarkets & Hypermarkets
   7.7.5.2 Specialty Stores
   7.7.5.3 Convenience Stores
   7.7.5.4 Online Retailers
   7.7.5.5 Others
  7.7.6 Historic and Forecast Market Size by Country
   7.7.6.1 Brazil
   7.7.6.2 Argentina
   7.7.6.3 Rest of SA

Chapter 8 Analyst Viewpoint and Conclusion
8.1 Recommendations and Concluding Analysis
8.2 Potential Market Strategies

Chapter 9 Research Methodology
9.1 Research Process
9.2 Primary Research
9.3 Secondary Research