Guarana Market Synopsis

Guarana Market Size is Valued at USD 5.67 Billion in 2023, and is Projected to Reach USD 9.02 Billion by 2032, Growing at a CAGR of 5.30% From 2024-2032.

The guarana market here means the international market of products sourced from guarana plant most especially the seeds. Guarana is a vine plant that grows in the Amazon, Brazil and produces small, red berries with black seeds containing Caffeine. These seeds are milled into a fine powder that is used in energy drinks, dietary supplements, and other beverages due to its stimulating nature. The market is propelled by the increasing consumption of natural energy products and health supplements, and Brazil remains the biggest producer and exporter of guarana products.

• The factors that are affecting the guarana market include; demand for natural and natural energy boosters in the food and drink industry and in dietary supplements. Guarana is a natural stimulant, with higher caffeine concentration than coffee and cocoa, and has been utilized in energy drinks, carbonated beverages, and dietary supplements. The market is also being driven by the need to use natural and plant sourced products, which guarana is derived from seeds of the guarana plant which grows in the Amazon region.
• Furthermore, the market is also experiencing growth in the awareness of the health qualities of guarana, for example, antioxidant capacity and the ability to enhance alertness and minimize tiredness. This is because the consumers are becoming more and more health conscious and are in search of functional foods and products and therefore the market for guarana will continue to grow. In addition, the market is also fuelled by the increasing use of guarana in the cosmetic and personal care segment as it is used in lotions, creams, hair care products and other products on account of its energizing features.

Guarana Market Trend Analysis

Caffeine Craze, The Role of Guarana in the Energy Drink Market

• The global market for guarana is relatively stable, but it has a long-term trend of growth, which can be attributed to the increased demand for natural and healthy energy drinks and supplements. Guarana is a plant from the Amazonian region that contains high level of caffeine which is said to have some health benefits such as enhanced thinking abilities and boost in energy. The market is also fuelled by the increasing trend of consumers using natural and organic products where guarana is used as a natural enhancer of caffeine that is synthetic in energy drinks and dietary supplement.
• Furthermore, there is a high level of innovation and new product development prevailing in the market and manufacturers are coming up with new and innovative products based on guarana to suit the changing customer trends. These products are not only moving into the traditional energy drink market but also go to confectionery, cosmetics, and pharmaceuticals markets. In addition, increasing the use of guarana by body builders and athletes as a natural supplemental energy source is also boosting the market growth.

Beyond Energy Drinks, Diversifying Product Offerings in the Guarana Market

• The Guarana market has the potential to grow to new heights across the world due to the rising popularity of natural and healthy energy drinks and supplements. The guarana, a vine plant from the Amazonian region of South America, has been found to contain a high amount of caffeine, which is the reason behind its stimulating effects. Caffeine is mostly found in drinks and food products meant to provide the body with energy boost.
• The main opportunity in the Guarana market is increased demand for natural and organic products by consumers. With the growing awareness and concern for one’s health, people are turning away from regular energy drinks, and as such, natural energy boosters such as Guarana should find high demand. This should open doors for companies to come up with new products made from Guarana that will be able to meet this growing demand.
• However, the market for Guarana is no longer confined to energy drinks; it is spreading to other products like snacks, confectionery products, and cosmetics. This diversification of the product portfolio of Guarana also adds to the growth prospects of the market even more. This trend presents a lot of opportunities for companies that are willing to invest in new technologies and increase their distribution channels in order to capture the growing market for Guarana based products.

Guarana Market Segment Analysis:

Guarana Market Segmented on the basis of Form, application.

By Form, Powder segment is expected to dominate the market during the forecast period

• The Guarana market is available in different forms with potential for investment in either liquid or powder kind. Products like energy drinks and shots from Liquid Guarana are portable and easily absorbed into the system; they are suitable for individuals who desire instant energy boost. Guarana powder, in contrast, has broad applicability as an ingredient in a wide variety of products, including beverages, dietary supplements, and cosmetics. It can be added to foods and beverages due to its versatility and is used as a natural source of stimulants by manufacturers. The fact is that there are many different forms of chocolate products, which can be beneficial for companies, as they can work on new formulations and maximize the potential of every form to satisfy the consumers and meet the market needs.

By Application, Cosmetics segment held the largest share in 2024

• The Guarana market presents different business opportunities in the food and beverages, cosmetics, medicine and other sectors. It is worth mentioning that in the food and beverage industry, Guarana is used as a natural stimulant, for example in energy drinks and sodas, snacks for consumers who are looking for functional and natural additives. In cosmetic products, Guarana is used because it has antioxidants, and it is used in the production of skin and hair products. In the pharmaceutical industry, Guarana is used due to its stimulating properties and medicinal values such as enhanced brain activity and reduction of obesity. The use of Guarana does not only confine to the above-discussed uses, it also has uses in dietary supplements, animal feed and so on, thus providing ample opportunities to the companies to look for in the market.

Guarana Market Regional Insights:

North America is Expected to Dominate the Market Over the Forecast period

The guarana market in North America is gradually becoming popular due to improved consumers’ awareness of the natural energy drinks. Guarana, which is known to contain high quantities of caffeine thus a stimulant, is slowly becoming incorporated into various products such as beverages and supplements. Another factor is the trend towards natural and organic products, and since guarana is considered to be healthier than synthetic energy drinks, it has a competitive advantage in the market.

The guarana market in North America depends on the following strategies used by key players Current consumer trends are being addressed through product differentiation and marketing techniques. The market is with large number of beverage companies using guarana as a natural source of energy to gain attention of the health-conscious market. Further, the increase in functional beverages, coupled with the changing consumer preference towards cleaner labels, is also boosting the demand for guarana-based drinks in the region.

The guarana market in North America has some competition, and there are several companies that are involved in the sale of guarana products in the market. The market is also affected by regulations, with producers and manufacturers concerned by issues of food safety and labelling. In conclusion, it can be said that the North American guarana market has the potential for expansion due to the population’s increasing focus on natural and healthy energy beverages.

Active Key Players in the Guarana Market

• Ambev (Brazil)
• Duas Rodas Industrial (Brazil)
• Herboflora Indústria e Comércio (Brazil)
• The Green Labs LLC (United States)
• Prover Brasil for Export Ltda (Brazil)
• Natural Amazon Herbs Producao de Extratos Ltda (Brazil)
• Amazon Therapeutic Laboratories (United States)
• Nutra Green Biotechnology Co., Ltd (China)
• AR De Sousa Ribeiro Comercio e Importance ME (Brazil)
• NOW Foods (United States)
• Others

Chapter 1: Introduction
 1.1 Scope and Coverage

Chapter 2:Executive Summary

Chapter 3: Market Landscape
 3.1 Market Dynamics
  3.1.1 Drivers
  3.1.2 Restraints
  3.1.3 Opportunities
  3.1.4 Challenges
 3.2 Market Trend Analysis
 3.3 PESTLE Analysis
 3.4 Porter's Five Forces Analysis
 3.5 Industry Value Chain Analysis
 3.6 Ecosystem
 3.7 Regulatory Landscape
 3.8 Price Trend Analysis
 3.9 Patent Analysis
 3.10 Technology Evolution
 3.11 Investment Pockets
 3.12 Import-Export Analysis

Chapter 4: Growlers Market by Material Type
 4.1 Growlers Market Snapshot and Growth Engine
 4.2 Growlers Market Overview
 4.3 Plastic
  4.3.1 Introduction and Market Overview
  4.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.3.3 Key Market Trends, Growth Factors and Opportunities
  4.3.4 Plastic: Geographic Segmentation Analysis
 4.4 Glass
  4.4.1 Introduction and Market Overview
  4.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.4.3 Key Market Trends, Growth Factors and Opportunities
  4.4.4 Glass: Geographic Segmentation Analysis
 4.5 Metal
  4.5.1 Introduction and Market Overview
  4.5.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.5.3 Key Market Trends, Growth Factors and Opportunities
  4.5.4 Metal: Geographic Segmentation Analysis
 4.6 Ceramic
  4.6.1 Introduction and Market Overview
  4.6.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.6.3 Key Market Trends, Growth Factors and Opportunities
  4.6.4 Ceramic: Geographic Segmentation Analysis

Chapter 5: Growlers Market by Capacity
 5.1 Growlers Market Snapshot and Growth Engine
 5.2 Growlers Market Overview
 5.3 32 OZ
  5.3.1 Introduction and Market Overview
  5.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.3.3 Key Market Trends, Growth Factors and Opportunities
  5.3.4 32 OZ: Geographic Segmentation Analysis
 5.4 64 Oz
  5.4.1 Introduction and Market Overview
  5.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.4.3 Key Market Trends, Growth Factors and Opportunities
  5.4.4 64 Oz: Geographic Segmentation Analysis
 5.5 128 Oz
  5.5.1 Introduction and Market Overview
  5.5.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.5.3 Key Market Trends, Growth Factors and Opportunities
  5.5.4 128 Oz: Geographic Segmentation Analysis

Chapter 6: Growlers Market by Application
 6.1 Growlers Market Snapshot and Growth Engine
 6.2 Growlers Market Overview
 6.3 Non-Alcoholic&Alcoholic
  6.3.1 Introduction and Market Overview
  6.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  6.3.3 Key Market Trends, Growth Factors and Opportunities
  6.3.4 Non-Alcoholic&Alcoholic: Geographic Segmentation Analysis

Chapter 7: Growlers Market by Sale channel
 7.1 Growlers Market Snapshot and Growth Engine
 7.2 Growlers Market Overview
 7.3 Offline&Online
  7.3.1 Introduction and Market Overview
  7.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  7.3.3 Key Market Trends, Growth Factors and Opportunities
  7.3.4 Offline&Online: Geographic Segmentation Analysis

Chapter 8: Company Profiles and Competitive Analysis
 8.1 Competitive Landscape
  8.1.1 Competitive Benchmarking
  8.1.2 Growlers Market Share by Manufacturer (2023)
  8.1.3 Industry BCG Matrix
  8.1.4 Heat Map Analysis
  8.1.5 Mergers and Acquisitions
  
 8.2 ARDAGH GROUP SA(LUXEMBOURG)
  8.2.1 Company Overview
  8.2.2 Key Executives
  8.2.3 Company Snapshot
  8.2.4 Role of the Company in the Market
  8.2.5 Sustainability and Social Responsibility
  8.2.6 Operating Business Segments
  8.2.7 Product Portfolio
  8.2.8 Business Performance
  8.2.9 Key Strategic Moves and Recent Developments
  8.2.10 SWOT Analysis
 8.3 ALPHA PACKAGING(UNITED STATES)
 8.4 WILLIAM CROXSONS & SONS LIMITED(UNITED KINGDOM)
 8.5 GROWLERWERKS
 8.6 INC(UNITED STATES)
 8.7 GLOBAL GLASS SOLUTIONS (AUSTRALIA)
 8.8 ORANGE VESSEL CO(UNITED STATES)
 8.9 BERLIN PACKAGING LLC(UNITED STATES)
 8.10 BOELTER COMPANIES
 8.11 INC(UNITED STATES)
 8.12 DRINK TANKS CORPORATION(UNITED STATES)
 8.13 ZENAN GLASS (CANADA)
 8.14 NOVIO PACKAGING BVNETHERLANDS)
 8.15 MJS PACKAGING INC (UNITED STATES)
 8.16 AXCO INTERNATIONAL
 8.17 LLC (UNITED STATES)
 8.18 KLEAN KANTEEN
 8.19 INC(UNITED STATES)
 8.20 HYDRO FLASK (UNITED STATES)
 8.21 PORTLAND GROWLERS COMPANY(UNITED STATES)
 8.22 OTHER ACTIVE PLAYERS

Chapter 9: Global Growlers Market By Region
 9.1 Overview
 9.2. North America Growlers Market
  9.2.1 Key Market Trends, Growth Factors and Opportunities
  9.2.2 Top Key Companies
  9.2.3 Historic and Forecasted Market Size by Segments
  9.2.4 Historic and Forecasted Market Size By Material Type
   9.2.4.1 Plastic
   9.2.4.2 Glass
   9.2.4.3 Metal
   9.2.4.4 Ceramic
  9.2.5 Historic and Forecasted Market Size By Capacity
   9.2.5.1 32 OZ
   9.2.5.2 64 Oz
   9.2.5.3 128 Oz
  9.2.6 Historic and Forecasted Market Size By Application
   9.2.6.1 Non-Alcoholic&Alcoholic
  9.2.7 Historic and Forecasted Market Size By Sale channel
   9.2.7.1 Offline&Online
  9.2.8 Historic and Forecast Market Size by Country
   9.2.8.1 US
   9.2.8.2 Canada
   9.2.8.3 Mexico
 9.3. Eastern Europe Growlers Market
  9.3.1 Key Market Trends, Growth Factors and Opportunities
  9.3.2 Top Key Companies
  9.3.3 Historic and Forecasted Market Size by Segments
  9.3.4 Historic and Forecasted Market Size By Material Type
   9.3.4.1 Plastic
   9.3.4.2 Glass
   9.3.4.3 Metal
   9.3.4.4 Ceramic
  9.3.5 Historic and Forecasted Market Size By Capacity
   9.3.5.1 32 OZ
   9.3.5.2 64 Oz
   9.3.5.3 128 Oz
  9.3.6 Historic and Forecasted Market Size By Application
   9.3.6.1 Non-Alcoholic&Alcoholic
  9.3.7 Historic and Forecasted Market Size By Sale channel
   9.3.7.1 Offline&Online
  9.3.8 Historic and Forecast Market Size by Country
   9.3.8.1 Bulgaria
   9.3.8.2 The Czech Republic
   9.3.8.3 Hungary
   9.3.8.4 Poland
   9.3.8.5 Romania
   9.3.8.6 Rest of Eastern Europe
 9.4. Western Europe Growlers Market
  9.4.1 Key Market Trends, Growth Factors and Opportunities
  9.4.2 Top Key Companies
  9.4.3 Historic and Forecasted Market Size by Segments
  9.4.4 Historic and Forecasted Market Size By Material Type
   9.4.4.1 Plastic
   9.4.4.2 Glass
   9.4.4.3 Metal
   9.4.4.4 Ceramic
  9.4.5 Historic and Forecasted Market Size By Capacity
   9.4.5.1 32 OZ
   9.4.5.2 64 Oz
   9.4.5.3 128 Oz
  9.4.6 Historic and Forecasted Market Size By Application
   9.4.6.1 Non-Alcoholic&Alcoholic
  9.4.7 Historic and Forecasted Market Size By Sale channel
   9.4.7.1 Offline&Online
  9.4.8 Historic and Forecast Market Size by Country
   9.4.8.1 Germany
   9.4.8.2 UK
   9.4.8.3 France
   9.4.8.4 Netherlands
   9.4.8.5 Italy
   9.4.8.6 Russia
   9.4.8.7 Spain
   9.4.8.8 Rest of Western Europe
 9.5. Asia Pacific Growlers Market
  9.5.1 Key Market Trends, Growth Factors and Opportunities
  9.5.2 Top Key Companies
  9.5.3 Historic and Forecasted Market Size by Segments
  9.5.4 Historic and Forecasted Market Size By Material Type
   9.5.4.1 Plastic
   9.5.4.2 Glass
   9.5.4.3 Metal
   9.5.4.4 Ceramic
  9.5.5 Historic and Forecasted Market Size By Capacity
   9.5.5.1 32 OZ
   9.5.5.2 64 Oz
   9.5.5.3 128 Oz
  9.5.6 Historic and Forecasted Market Size By Application
   9.5.6.1 Non-Alcoholic&Alcoholic
  9.5.7 Historic and Forecasted Market Size By Sale channel
   9.5.7.1 Offline&Online
  9.5.8 Historic and Forecast Market Size by Country
   9.5.8.1 China
   9.5.8.2 India
   9.5.8.3 Japan
   9.5.8.4 South Korea
   9.5.8.5 Malaysia
   9.5.8.6 Thailand
   9.5.8.7 Vietnam
   9.5.8.8 The Philippines
   9.5.8.9 Australia
   9.5.8.10 New Zealand
   9.5.8.11 Rest of APAC
 9.6. Middle East & Africa Growlers Market
  9.6.1 Key Market Trends, Growth Factors and Opportunities
  9.6.2 Top Key Companies
  9.6.3 Historic and Forecasted Market Size by Segments
  9.6.4 Historic and Forecasted Market Size By Material Type
   9.6.4.1 Plastic
   9.6.4.2 Glass
   9.6.4.3 Metal
   9.6.4.4 Ceramic
  9.6.5 Historic and Forecasted Market Size By Capacity
   9.6.5.1 32 OZ
   9.6.5.2 64 Oz
   9.6.5.3 128 Oz
  9.6.6 Historic and Forecasted Market Size By Application
   9.6.6.1 Non-Alcoholic&Alcoholic
  9.6.7 Historic and Forecasted Market Size By Sale channel
   9.6.7.1 Offline&Online
  9.6.8 Historic and Forecast Market Size by Country
   9.6.8.1 Turkey
   9.6.8.2 Bahrain
   9.6.8.3 Kuwait
   9.6.8.4 Saudi Arabia
   9.6.8.5 Qatar
   9.6.8.6 UAE
   9.6.8.7 Israel
   9.6.8.8 South Africa
 9.7. South America Growlers Market
  9.7.1 Key Market Trends, Growth Factors and Opportunities
  9.7.2 Top Key Companies
  9.7.3 Historic and Forecasted Market Size by Segments
  9.7.4 Historic and Forecasted Market Size By Material Type
   9.7.4.1 Plastic
   9.7.4.2 Glass
   9.7.4.3 Metal
   9.7.4.4 Ceramic
  9.7.5 Historic and Forecasted Market Size By Capacity
   9.7.5.1 32 OZ
   9.7.5.2 64 Oz
   9.7.5.3 128 Oz
  9.7.6 Historic and Forecasted Market Size By Application
   9.7.6.1 Non-Alcoholic&Alcoholic
  9.7.7 Historic and Forecasted Market Size By Sale channel
   9.7.7.1 Offline&Online
  9.7.8 Historic and Forecast Market Size by Country
   9.7.8.1 Brazil
   9.7.8.2 Argentina
   9.7.8.3 Rest of SA

Chapter 10 Analyst Viewpoint and Conclusion
10.1 Recommendations and Concluding Analysis
10.2 Potential Market Strategies

Chapter 11 Research Methodology
11.1 Research Process
11.2 Primary Research
11.3 Secondary Research