Fruit Spreads Market Synopsis

Fruit Spreads Market Size Was Valued at USD 8.76 Billion in 2023, and is Projected to Reach USD 11.13 Billion by 2032, Growing at a CAGR of 2.70% From 2024-2032.

Fruit spreads can be broadly described as being a subdivision of a food category that is made primarily from fruits and which can be jams, jellies, preserves, or fruit butters that may be used for garnishing or for inclusion in any recipe. These are produced through the cooking of fruits with sugar and other accompaniments to produce a sweet spoonable product that heightens the flavour of bread, pastries and sweet courses. This market is enjoined by consumer trends that include the natural and organics, and value-added by, healthy and innovative products, specifically new flavors reflecting the increased sales of low-sugar or no-added sugar products. Thus, the fruit spreads market is becoming more and more differentiated in terms of customers’ needs and opportunities that is why it is can be considered as the promising food market segment.

• The fruit spreads market has opened up over the recent past mainly on account of increasing tendency among consumers to prefer natural and healthy foods. The rising concern about health status leads more and more consumers to tend to fruit spreads more than on jams and jellies. This change is mainly due to the consumption belief that fruit spreads contain lower amounts of artificial eingrediants and preservative, which is in line with the growing preference for clean-label products. In addition to the potential positive health effects of the products consumers are also interested in the quality of the ingredients used and the ways in which they have been sourced. This trend has been complemented by a growing concern in gourmet and artisanal foods which has put more pressure on producers to create high-quality fruit spreads made from fresh local fruits. People now prefer products which have exquisite taste and this pushed manufacturers to develop products with different characteristics which makes the market competitive.
• Regionally, North America and Europe dominate the current consumption of fruit spreads due to established consumers with tastes and quality preferences. The United States and countries within the European Union have proved to be the major consumers of fruit spreads where the market is fully developed and branding influence a key factor. But the Asia-Pacific region is clearly on the rise as potentially dominant consumer-driven demand that cultivates high disposable income base and dietary habits. The population in this region is growing more urbanized year by year, and more people introduce Western eating habits where fruit spreads are frequently served. Further there are rising trends for new products availability across the globe in terms of innovation and product type offering that are low sugar, organic, and no-added-sugar products. The producers are not sparing any effort in utilizing different improvements in processing technology to increase the shelf life aspect of the fruit spread in addition to maintaining the natural flavors and nutritional value of fruits.
• While developing the fruit spreads market is still in its early stages, manufacturers are paying special attention to sustainability as one of the competitive advantages. Environmental friendly packaging material and sustainable sourcing information is now a fundamental aspect of packaging and container that customer’s especially those with concern for environment pay heed to. This is another of the changes in market conditions that directly affect the consumer, playing a role of increased popularity of e-shops as a more convenient and that provides access to a greater number of products. It is more so seen during and after COVID-19 where the shopping experiences have been transformational. In conclusion, the fruit spreads market has great growth potential in the upcoming years and new prospects to grow and change depending on the trend among customers and at the world market.

Fruit Spreads Market Trend Analysis

A Shift Towards Natural and Organic Offerings

• This is genetic to the general trend where consumers are now opting for natural and organic products such as natural and organic fruit spreads. The trend towards healthy lifestyles means that consumers want to be associated with product that reflect the same values. Thus, the consumers practice a trend of clean-label products that contain few ingredients, no artificial ingredients and preservatives. As a result, there’s been an increase in the use of efficient and sustainable ingredients in manufacturing through engagement of quality source to ensure that quality end products are produced. It is perhaps the only company today that treats its customers with more respect as they associate themselves with quality products that are health friendly than any other company of this world.
• However, one of the more prominent trends contributing to the growth of the fruit spreads market is the growing veganism. More people are in search of spread that not only fit into their diets but also offer additional nutrients. This has been accompanied by an increase in a product range which includes fruits with added benefits such as seeds, nuts, or superfoods. Food producers are also investing in these trends by producing new tasty goods in new flavors challenging the usual taste buds ok, while at the same time ensuring healthy foods are produced. For this reason, the market is experiencing a shift of new-product development with multifaceted formulation that can address various dietary restriction such as veganism and gluten-free formulation which has improved the appeal of fruit spreads market among consumers.

Embracing Unique Flavors and Authenticity

• The smaller but more niched gourmet & artisanal segment of the fruit spreads market is gradually revolutionising the market through new developments in the consumption expectations. Being eager to enjoy more natural meals, people tend to opt for more specific and distant from conventional honey or fruit jam tastes. such a trend has led to the increased cases of the small-batch production of clothes, where brands place a lot of value in the quality and not the quantity. It is for this reason that so many customers are willing to spend slightly more to be able to get products that have a truly ‘artisanal’ edge to them; the flavor profiles that are there, as well as the backstories of the brands themselves. This on-line supplementation by consuming gourmet choices demonstrates consumers’ interest in appreciating the subtle differences of tastes and preference and supporting local producers more than ever, making superior quality and differentiated products more desirable.
• Food tourism and social media are at the forefront of this process because people love to share their experiences and find out about new products. Facebook and Instagram as well as TikTok today are considered essential elements of a brand’s marketing strategy as they can help demonstrate the development of unique flavors and non-industrial approach through photographs and videos. In this era, people are not only brought into the market by advertisements but also word of mouth and good looking and attractive things. Additionally, due to the increasing growth of online selling, consumers can order a variety of gourmet fruit spreads they may not find in local supermarket. They opined that this brought about increased consumer accommodation of an opportunity to experiment with various standardized products originating from other regions, thus improving their culinary experience that further fosters the gourmet segment in the fruit spread market.

Fruit Spreads Market Segment Analysis:

Fruit Spreads Market Segmented based on By Product Type and By Distribution Channel.

By Product Type, Jams segment is expected to dominate the market during the forecast period

• Based on crushed or chopped fruits mixed with sugar and pectin, jams are thick based spreads that allow the fruit’s flavor and texture to come through clearly. This segment has recorded growth and increase in its consumption rate mainly because of increased consumer consciousness for organic food stuffs. The trend for better heath is also leading to a growing focus on less processed foods and an increase in the sales of homemade and artisanal jams. It is usual for these products to either develop the theme of quality ingredients and ‘natural’ preparation methods, thus appealing to those who find their meals credible.
• In addition, there is very tremendous growth in the jam segment considered by new product development, such as creative combinations of flavors and healthy formulation. Just like the low-sugar and sugar free messages, the messages on low sugar and no sugar are especially topical for people who want to take sometime off their regular sugar intake diet but do not want to let go of fruity flavors in fruit spreads. New product development shows that new brands are testing exceptional ingredients and combinations, for instance, fruits exotic and herbal infusion of flavours which tend to expand the category further. Thus, this makes jams to be very flexible and always changing to suit the emergent market demands and trends in consumers’ diets therefore making jams to be a very dynamic grouped under the food segment market.

By Distribution Channel, Supermarkets segment held the largest share in 2023

• It is worthy the note that supermarkets remain one of the most crucial distribution outlets for jams, jellies, preserves and marmalades. These retail giants offer a wide range of brands and flavours allowing consumer sovereignty by offering the products that meet his/her needs and nutritional requirements. The range shown in supermarkets not only preserves different taste palettes but also exposes consumers to a host of products they may not find in other outlets.
• Recommended purchase promotions by way of sampling on counter, special offers, and combining products are major on the sale within this channel. It will help the consumers to try out new products and also brings out the desire of the consumer to test new brands hence enriching the overall shopping experience. Moreover, proper arrangement of products in ways that some are placed beside other related products such as placing cereals close to bread and other breakfast specialties creates impulse buying among customers.
• The factors such as the closeness of supermarkets intensify their hegemony since consumers in cities are short of time and prefer to shop at one location hence boosting supermarkets. Supermarkets stay open late into the night and provide ample parking space thus accommodating a wide client base and enabling one and families to buy spread of their preference. Due to the dynamic changes within the shopping ideals, supermarkets will still be one of the significant players towards distributing jams, jellies, preserves, and marmalades as they market changes their ways to suit customer tastes and preferences.

Fruit Spreads Market Regional Insights:

North America is Expected to Dominate the Market Over the Forecast period

• In the case of North America, the fruit spreads market continues to be influenced by the rising trend towards organic and craft fruit spreads. This trend is well stimulated by the increasing population of health conscious individuals who are more concerned with natural food. This is because today peoples’ consciousness of healthy effects of processed foods is rising and they begin to prefer fruit spreads which contain fewer chemical additives and preservatives. Current artisanal brands are thus seizing this opportunity to advertise the use of superior quality fruits sourced in the same region typical of the new generation of food shoppers who are more likely to make informed decisions and seek the best and most natural products. Not only does this focus on organic and natural appeal to those consciously making healthier choices but extends to those consumers who care about where their food is sourced, how it is made, and by whom.
• Also, the-intensity of innovation in North American fruit spread appears high as brands are constantly exploring more variety and using better ingredients. Such thinking not only helps to overcome the problem of the multitude of similar offers on the market but also meets the trends in consumers’ preferences. For example, product formulation with exotic fruits, controlling the percentage of sugars added, as well as achieving increased nutritional value are now trending. The availability of key mass retail outlets in the specialist products invariably lifts their public profile and make them more easily available to the general public. As a result, when consumers are looking to vary and improve the quality of their foods they consume, technology will continue to expand in this market, through both growth in its product offering and it leveraging more strategic retail partnerships.

Active Key Players in the Fruit Spreads Market

• The J.M. Smucker Company
• Cascadian Farm Organic
• Crofter’s Food Ltd.
• B&G Foods, Inc.
• Really Good.
• Rigoni di Asiago USA LLC
• Santa Cruz Natural Incorporated
• General Mills, Inc.
• Panos Brands
• Meridian Foods Limited
• Orkla and Other Key Players.

Chapter 1: Introduction
 1.1 Scope and Coverage

Chapter 2:Executive Summary

Chapter 3: Market Landscape
 3.1 Market Dynamics
  3.1.1 Drivers
  3.1.2 Restraints
  3.1.3 Opportunities
  3.1.4 Challenges
 3.2 Market Trend Analysis
 3.3 PESTLE Analysis
 3.4 Porter's Five Forces Analysis
 3.5 Industry Value Chain Analysis
 3.6 Ecosystem
 3.7 Regulatory Landscape
 3.8 Price Trend Analysis
 3.9 Patent Analysis
 3.10 Technology Evolution
 3.11 Investment Pockets
 3.12 Import-Export Analysis

Chapter 4: Fruit Spreads Market by Type
 4.1 Fruit Spreads Market Snapshot and Growth Engine
 4.2 Fruit Spreads Market Overview
 4.3 Jams
  4.3.1 Introduction and Market Overview
  4.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.3.3 Key Market Trends, Growth Factors and Opportunities
  4.3.4 Jams: Geographic Segmentation Analysis
 4.4 Jellies
  4.4.1 Introduction and Market Overview
  4.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.4.3 Key Market Trends, Growth Factors and Opportunities
  4.4.4 Jellies: Geographic Segmentation Analysis
 4.5 Preserves and Marmalades
  4.5.1 Introduction and Market Overview
  4.5.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.5.3 Key Market Trends, Growth Factors and Opportunities
  4.5.4 Preserves and Marmalades: Geographic Segmentation Analysis

Chapter 5: Fruit Spreads Market by Distribution Channel
 5.1 Fruit Spreads Market Snapshot and Growth Engine
 5.2 Fruit Spreads Market Overview
 5.3 Supermarkets
  5.3.1 Introduction and Market Overview
  5.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.3.3 Key Market Trends, Growth Factors and Opportunities
  5.3.4 Supermarkets: Geographic Segmentation Analysis
 5.4 Hypermarkets
  5.4.1 Introduction and Market Overview
  5.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.4.3 Key Market Trends, Growth Factors and Opportunities
  5.4.4 Hypermarkets: Geographic Segmentation Analysis
 5.5 Convenience stores
  5.5.1 Introduction and Market Overview
  5.5.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.5.3 Key Market Trends, Growth Factors and Opportunities
  5.5.4 Convenience stores: Geographic Segmentation Analysis
 5.6 Online retail stores
  5.6.1 Introduction and Market Overview
  5.6.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.6.3 Key Market Trends, Growth Factors and Opportunities
  5.6.4 Online retail stores: Geographic Segmentation Analysis
 5.7 Others
  5.7.1 Introduction and Market Overview
  5.7.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.7.3 Key Market Trends, Growth Factors and Opportunities
  5.7.4 Others: Geographic Segmentation Analysis

Chapter 6: Company Profiles and Competitive Analysis
 6.1 Competitive Landscape
  6.1.1 Competitive Benchmarking
  6.1.2 Fruit Spreads Market Share by Manufacturer (2023)
  6.1.3 Industry BCG Matrix
  6.1.4 Heat Map Analysis
  6.1.5 Mergers and Acquisitions
  
 6.2 THE J.M. SMUCKER COMPANY
  6.2.1 Company Overview
  6.2.2 Key Executives
  6.2.3 Company Snapshot
  6.2.4 Role of the Company in the Market
  6.2.5 Sustainability and Social Responsibility
  6.2.6 Operating Business Segments
  6.2.7 Product Portfolio
  6.2.8 Business Performance
  6.2.9 Key Strategic Moves and Recent Developments
  6.2.10 SWOT Analysis
 6.3 CASCADIAN FARM ORGANIC
 6.4 CROFTER’S FOOD LTD
 6.5 B&G FOODS INC
 6.6 REALLY GOOD
 6.7 RIGONI DI ASIAGO USA LLC
 6.8 SANTA CRUZ NATURAL INCORPORATED
 6.9 GENERAL MILLS INC
 6.10 PANOS BRANDS
 6.11 MERIDIAN FOODS LIMITED
 6.12 ORKLA
 6.13 OTHER ACTIVE PLAYERS

Chapter 7: Global Fruit Spreads Market By Region
 7.1 Overview
 7.2. North America Fruit Spreads Market
  7.2.1 Key Market Trends, Growth Factors and Opportunities
  7.2.2 Top Key Companies
  7.2.3 Historic and Forecasted Market Size by Segments
  7.2.4 Historic and Forecasted Market Size By Type
  7.2.4.1 Jams
  7.2.4.2 Jellies
  7.2.4.3 Preserves and Marmalades
  7.2.5 Historic and Forecasted Market Size By Distribution Channel
  7.2.5.1 Supermarkets
  7.2.5.2 Hypermarkets
  7.2.5.3 Convenience stores
  7.2.5.4 Online retail stores
  7.2.5.5 Others
  7.2.6 Historic and Forecast Market Size by Country
  7.2.6.1 US
  7.2.6.2 Canada
  7.2.6.3 Mexico
 7.3. Eastern Europe Fruit Spreads Market
  7.3.1 Key Market Trends, Growth Factors and Opportunities
  7.3.2 Top Key Companies
  7.3.3 Historic and Forecasted Market Size by Segments
  7.3.4 Historic and Forecasted Market Size By Type
  7.3.4.1 Jams
  7.3.4.2 Jellies
  7.3.4.3 Preserves and Marmalades
  7.3.5 Historic and Forecasted Market Size By Distribution Channel
  7.3.5.1 Supermarkets
  7.3.5.2 Hypermarkets
  7.3.5.3 Convenience stores
  7.3.5.4 Online retail stores
  7.3.5.5 Others
  7.3.6 Historic and Forecast Market Size by Country
  7.3.6.1 Bulgaria
  7.3.6.2 The Czech Republic
  7.3.6.3 Hungary
  7.3.6.4 Poland
  7.3.6.5 Romania
  7.3.6.6 Rest of Eastern Europe
 7.4. Western Europe Fruit Spreads Market
  7.4.1 Key Market Trends, Growth Factors and Opportunities
  7.4.2 Top Key Companies
  7.4.3 Historic and Forecasted Market Size by Segments
  7.4.4 Historic and Forecasted Market Size By Type
  7.4.4.1 Jams
  7.4.4.2 Jellies
  7.4.4.3 Preserves and Marmalades
  7.4.5 Historic and Forecasted Market Size By Distribution Channel
  7.4.5.1 Supermarkets
  7.4.5.2 Hypermarkets
  7.4.5.3 Convenience stores
  7.4.5.4 Online retail stores
  7.4.5.5 Others
  7.4.6 Historic and Forecast Market Size by Country
  7.4.6.1 Germany
  7.4.6.2 UK
  7.4.6.3 France
  7.4.6.4 Netherlands
  7.4.6.5 Italy
  7.4.6.6 Russia
  7.4.6.7 Spain
  7.4.6.8 Rest of Western Europe
 7.5. Asia Pacific Fruit Spreads Market
  7.5.1 Key Market Trends, Growth Factors and Opportunities
  7.5.2 Top Key Companies
  7.5.3 Historic and Forecasted Market Size by Segments
  7.5.4 Historic and Forecasted Market Size By Type
  7.5.4.1 Jams
  7.5.4.2 Jellies
  7.5.4.3 Preserves and Marmalades
  7.5.5 Historic and Forecasted Market Size By Distribution Channel
  7.5.5.1 Supermarkets
  7.5.5.2 Hypermarkets
  7.5.5.3 Convenience stores
  7.5.5.4 Online retail stores
  7.5.5.5 Others
  7.5.6 Historic and Forecast Market Size by Country
  7.5.6.1 China
  7.5.6.2 India
  7.5.6.3 Japan
  7.5.6.4 South Korea
  7.5.6.5 Malaysia
  7.5.6.6 Thailand
  7.5.6.7 Vietnam
  7.5.6.8 The Philippines
  7.5.6.9 Australia
  7.5.6.10 New Zealand
  7.5.6.11 Rest of APAC
 7.6. Middle East & Africa Fruit Spreads Market
  7.6.1 Key Market Trends, Growth Factors and Opportunities
  7.6.2 Top Key Companies
  7.6.3 Historic and Forecasted Market Size by Segments
  7.6.4 Historic and Forecasted Market Size By Type
  7.6.4.1 Jams
  7.6.4.2 Jellies
  7.6.4.3 Preserves and Marmalades
  7.6.5 Historic and Forecasted Market Size By Distribution Channel
  7.6.5.1 Supermarkets
  7.6.5.2 Hypermarkets
  7.6.5.3 Convenience stores
  7.6.5.4 Online retail stores
  7.6.5.5 Others
  7.6.6 Historic and Forecast Market Size by Country
  7.6.6.1 Turkey
  7.6.6.2 Bahrain
  7.6.6.3 Kuwait
  7.6.6.4 Saudi Arabia
  7.6.6.5 Qatar
  7.6.6.6 UAE
  7.6.6.7 Israel
  7.6.6.8 South Africa
 7.7. South America Fruit Spreads Market
  7.7.1 Key Market Trends, Growth Factors and Opportunities
  7.7.2 Top Key Companies
  7.7.3 Historic and Forecasted Market Size by Segments
  7.7.4 Historic and Forecasted Market Size By Type
  7.7.4.1 Jams
  7.7.4.2 Jellies
  7.7.4.3 Preserves and Marmalades
  7.7.5 Historic and Forecasted Market Size By Distribution Channel
  7.7.5.1 Supermarkets
  7.7.5.2 Hypermarkets
  7.7.5.3 Convenience stores
  7.7.5.4 Online retail stores
  7.7.5.5 Others
  7.7.6 Historic and Forecast Market Size by Country
  7.7.6.1 Brazil
  7.7.6.2 Argentina
  7.7.6.3 Rest of SA

Chapter 8 Analyst Viewpoint and Conclusion
8.1 Recommendations and Concluding Analysis
8.2 Potential Market Strategies

Chapter 9 Research Methodology
9.1 Research Process
9.2 Primary Research
9.3 Secondary Research