Global Fitness App Market Overview

Fitness App Market Size Was Valued at USD 9.28 Billion in 2023, and is Projected to Reach USD 30.59 Billion by 2032, Growing at a CAGR of 5.89% From 2024-2032.

This fitness app is created especially to help users with exercise, nutrition & diet, and other forms of physical training or other fitness-related topics. A fitness app is an application that can be installed on any mobile device easily such as smartphones, tablets, and PC. The two leading platforms, iPhone operating system (iOS) and Android, consist of several health-related apps, people can download these applications on devices. Apps can perform different functions such as letting users track caloric intake, gathering workout ideas, setting fitness goals, and allow sharing all the things on social media to influence others for healthy behavior change. The goal of these apps is to make the lifestyle healthier. Advancement in technology allows apps to track heart rate, blood pressure, and step tracking which is beneficial for individuals with high-low blood pressure levels. This helps to increase the adoption of fitness apps and generate high revenue. According to Statista, the average revenue per user (ARPU) is expected to amount to USD 24.66.

Market Dynamics And Factors For Fitness App Market

Drivers:

Fitness App Offers Personalized Service to the User

It is the most convenient and cost-effective way to live a healthy, fit and cheerful life. These apps are developed by using advanced technology such as machine learning, artificial intelligence, and other technologies to offer personalized fitness plans to the user. It also offers personalized diet charts, monitors diet, tracks footsteps, and no equipment workout routines for better results.  The fitness app provides personalized health and fitness coaches for early results. Such offerings and advantages are expected to increase the growth potential of the fitness app market. For instance, MyFitnessPal offers personalized diet and activity tracking to their users and generated revenue of USD 6.7 million in June 2020 In terms of IAP revenue, MyFitnessPal leads the pack in both 2020 and 2021. This show offering personalized services propels the growth of the fitness app market.

Restraints:

Increasing penetration of personal trainers

A personal trainer is a professional that gives the tools and supports to reach a health and fitness goal. Personal trainers provide support, accountability, education, and a personalized plan that convinces people to hire a personal trainer for working out and hampers the market for a fitness app.  The higher income group is more likely to spend on personal trainers for a daily workout sessions, and diet plans which are restraining the growth of the market. But, this segment of people is slowly converting to word fitness apps due to their availability and efficiency that support the growth of the market.

Opportunity:

Opportunity in Wearable App Integration

A Wearable smart device is a technology that individuals can wear on body parts or clothing. These devices are connected to the internet through smartphones, computers, tablets, etc. In this technique, the data is exchanged from the wearable apps to the mobile to perform tasks, monitoring, and analysis of the physical performance of individuals. Wearable apps are smart watches and rings, fitness trackers like FitBit, body sensors, Google Glass, and Others. For instance, The FitLyfe 360 platform integrates with most fitness tracking devices and third-party apps to help population activity in one place. This wearable fitness app helps to increase wellness program participation, make friendly Competition, and informs health coaches to give lifestyle solutions, customized diet, and exercise. All these factors provide opportunities for the growth of the fitness app market.

Segmentation Analysis Of Fitness App Market

By Type, the Android segment is expected to dominate the fitness app market in the forecast period. The Android sector had the largest market share of 45.32 percent, with a market value of USD 159.17 billion for fitness apps. Smartphones running the Android operating system hold an 87% share of the global market. This shows the higher consumer base of android users that suggest the larger population using fitness app operating on an android system developed by Google. Additionally, the open code provides manufacturers the freedom to choose which apps are pre-installed on their devices and also allows the customer to install apps according to their preferences. Android platform offers apps such as MyFitnessPal, Google Fit, Sworkit, Runstastic, and Leap Fitness Workout Apps. This rising number of android users is rapidly growing in the fitness market.

By Application, the health monitoring segment is expected to garner a significant share in the fitness app industry during the forecast period. Owing to the increasing instances of obesity due to changing lifestyles, eating habits and comfy living propel the conditions like obesity, high BP, and lower oxygen levels. A survey from 2021 of people from 30 different countries found that obesity was ranked fifth, behind COVID-19, cancer, mental health, and stress. To overcome from this people are using a fitness app that provides exercise routines, calorie consumption, diet plan, exercise routines, notifications, and check BP, and oxygen level which led to the growth of the market. Moreover, clinicians are advising about the usefulness of mobile apps. Many people have already integrated apps into their attempts to manage weight. However, increasing demands from healthcare institutions for easy and risk-free fitness transformations and an increase in the requirement to monitor a rising variety of healthcare and fitness conditions boost the growth of the fitness app market.

Regional Analysis Of Fitness App Market

The North American region is expected largest market share of the fitness app market during the forecasted period. The coronavirus pandemic boosts the use of fitness applications in this region. People are restricted to go outside of the house, fitness apps provide in-house fitness training which contributes a large share to the growth of the market. People are more concerned about their health and lifestyle in those days, also increasing awareness about exercise, and a healthy diet to improve the immunity system boosts the fitness app market. In 2019, there were 68.7 million smartphone owners in the United States who used at least one health or fitness app at last once per month. In addition to this, the Fitness app provides all the training, dietary plans, and exercise routines to people at a very low cost. It is a very convenient way to be fit while doing work or being at home. The United States accounts for around half of IAP earnings in the fitness section. In 2020, 45 percent increase in users, and interest has remained high in 2021. As a result, the advantage of the application boosts the fitness app market in the North American region.

Asia Pacific region is the second most dominated region in the fitness app market projected period. The rapidly growing online market, increasing adoption of new technology, smartphones, and other mobile devices, and increasing awareness regarding healthy lifestyle help to propel the growth of the fitness app market in the Asia Pacific region. The Asia Pacific especially China accrues the largest share in the global market for fitness app usage. According to Statista in global comparison, most revenue will be generated in China (USD5, 005.00m in 2022). In December 2021, an app named Keep, which provides online fitness programs topped the sports app ranking with about 13.1 million monthly active users in China. Additionally, China and India are densely populated countries in this region which provides a large user base for a fitness app. That promotes the fitness app market in the Asia Pacific region during the forecasted period.

Europe is the region that has the potential to grow in the fitness app market in the upcoming period. The increasing disposable income and high living slandered of people in this region are helping in the growth of the fitness app market in the Europe region. During the first quarter of 2020, health and fitness apps were downloaded 593 million times in the world. That shows the high consumption rate of the fitness app. Moreover, Due to the global coronavirus pandemic has caused the individual to stay at home and restructure their exercise and general lifestyle practices. Results in the high installation rate of fitness applications in this region, propels the growth of the fitness app market in the Europe region

Covid-19 Impact Analysis On Fitness App Market

The Global market struggled due to the sudden hampering of the pandemic. But this works in favor of the fitness app market. Due to lockdown and restrictions, people are in their homes and depend on online services. The increasing use of fitness applications shows a positive impact on the fitness app market. As more gyms and fitness centers continue to collaborate with app developers and roll out advanced, engaging, and fitness-motivating apps, the fitness app market is set to grow at an impressive pace, particularly in 2020 and 2021. The increasing awareness about living a healthy lifestyle and a healthy diet to increase immunity against diseases results in the high adoption of fitness applications in the world. People prefer using a mobile phone application for exercise and training rather than going outside the house and getting infected by the disease. The fitness app helps to maintain distance from Gym equipment, and trainers. As a result, COVID-19 shows positive impact on the fitness app market.

Top Key Players Covered In Fitness App Market

• Azumio(US)
• FitBit (US)
• Jawbone (US)
• FitnessKeeper (US)
• Under Armour (US)
• Adidas (US)
• Fooducate (US)
• Google (US)
• My Diet Coach (US)
• Nike (US)
• Noom (US)
• Polar Electro (Finland)
• Runtastic (Austria)
• Samsung Electronics (South Korea)
• Sports Tracking Technologies (Finland)
• Wahoo Fitness (Atlanta). and Other major players.

Key Industry Development In The Fitness App Market

In April 2020, Samsung Electronics Co. Ltd. collaborated with top fitness brands such as calm, barre3, Echelon, obé Fitness, Fitplan, and Jillian Michaels Fitness and launched wellness apps on Samsung’s smart TV platform.

In January 2021 Vivendi SA, a French media conglomerate, announced signing an agreement with Equinox Media LLC, the world's most influential lifestyle brand, to add its largest music catalog to Equinox's various digital fitness apps. The music industry is increasingly looking for new partners across the fitness industry, social media, and videogames, for revenue beyond streaming.

Chapter 1: Introduction
 1.1 Research Objectives
 1.2 Research Methodology
 1.3 Research Process
 1.4 Scope and Coverage
  1.4.1 Market Definition
  1.4.2 Key Questions Answered
 1.5 Market Segmentation

Chapter 2:Executive Summary

Chapter 3:Growth Opportunities By Segment
 3.1 By Type
 3.2 By Application

Chapter 4: Market Landscape
 4.1 Porter's Five Forces Analysis
  4.1.1 Bargaining Power of Supplier
  4.1.2 Threat of New Entrants
  4.1.3 Threat of Substitutes
  4.1.4 Competitive Rivalry
  4.1.5 Bargaining Power Among Buyers
 4.2 Industry Value Chain Analysis
 4.3 Market Dynamics
  4.3.1 Drivers
  4.3.2 Restraints
  4.3.3 Opportunities
  4.5.4 Challenges
 4.4 Pestle Analysis
 4.5 Technological Roadmap
 4.6 Regulatory Landscape
 4.7 SWOT Analysis
 4.8 Price Trend Analysis
 4.9 Patent Analysis
 4.10 Analysis of the Impact of Covid-19
  4.10.1 Impact on the Overall Market
  4.10.2 Impact on the Supply Chain
  4.10.3 Impact on the Key Manufacturers
  4.10.4 Impact on the Pricing

Chapter 5: Fitness App Market by Type
 5.1 Fitness App Market Overview Snapshot and Growth Engine
 5.2 Fitness App Market Overview
 5.3 Android
  5.3.1 Introduction and Market Overview
  5.3.2 Historic and Forecasted Market Size (2016-2028F)
  5.3.3 Key Market Trends, Growth Factors and Opportunities
  5.3.4 Android: Grographic Segmentation
 5.4 iOS
  5.4.1 Introduction and Market Overview
  5.4.2 Historic and Forecasted Market Size (2016-2028F)
  5.4.3 Key Market Trends, Growth Factors and Opportunities
  5.4.4 iOS: Grographic Segmentation

Chapter 6: Fitness App Market by Application
 6.1 Fitness App Market Overview Snapshot and Growth Engine
 6.2 Fitness App Market Overview
 6.3 Health Monitoring
  6.3.1 Introduction and Market Overview
  6.3.2 Historic and Forecasted Market Size (2016-2028F)
  6.3.3 Key Market Trends, Growth Factors and Opportunities
  6.3.4 Health Monitoring: Grographic Segmentation
 6.4 Lifestyle Monitoring
  6.4.1 Introduction and Market Overview
  6.4.2 Historic and Forecasted Market Size (2016-2028F)
  6.4.3 Key Market Trends, Growth Factors and Opportunities
  6.4.4 Lifestyle Monitoring: Grographic Segmentation

Chapter 7: Company Profiles and Competitive Analysis
 7.1 Competitive Landscape
  7.1.1 Competitive Positioning
  7.1.2 Fitness App Sales and Market Share By Players
  7.1.3 Industry BCG Matrix
  7.1.4 Ansoff Matrix
  7.1.5 Fitness App Industry Concentration Ratio (CR5 and HHI)
  7.1.6 Top 5 Fitness App Players Market Share
  7.1.7 Mergers and Acquisitions
  7.1.8 Business Strategies By Top Players
 7.2 AZUMIO
  7.2.1 Company Overview
  7.2.2 Key Executives
  7.2.3 Company Snapshot
  7.2.4 Operating Business Segments
  7.2.5 Product Portfolio
  7.2.6 Business Performance
  7.2.7 Key Strategic Moves and Recent Developments
  7.2.8 SWOT Analysis
 7.3 FITBIT
 7.4 JAWBONE
 7.5 FITNESSKEEPER
 7.6 UNDER ARMOUR
 7.7 ADIDAS
 7.8 FOODUCATE
 7.9 GOOGLE
 7.10 MY DIET COACH
 7.11 NIKE
 7.12 NOOM
 7.13 POLAR ELECTRO
 7.14 RUNTASTIC
 7.15 SAMSUNG ELECTRONICS
 7.16 SPORTS TRACKING TECHNOLOGIES
 7.17 WAHOO FITNESS
 7.18 OTHER MAJOR PLAYERS

Chapter 8: Global Fitness App Market Analysis, Insights and Forecast, 2016-2028
 8.1 Market Overview
 8.2 Historic and Forecasted Market Size By Type
  8.2.1 Android
  8.2.2 iOS
 8.3 Historic and Forecasted Market Size By Application
  8.3.1 Health Monitoring
  8.3.2 Lifestyle Monitoring

Chapter 9: North America Fitness App Market Analysis, Insights and Forecast, 2016-2028
 9.1 Key Market Trends, Growth Factors and Opportunities
 9.2 Impact of Covid-19
 9.3 Key Players
 9.4 Key Market Trends, Growth Factors and Opportunities
 9.4 Historic and Forecasted Market Size By Type
  9.4.1 Android
  9.4.2 iOS
 9.5 Historic and Forecasted Market Size By Application
  9.5.1 Health Monitoring
  9.5.2 Lifestyle Monitoring
 9.6 Historic and Forecast Market Size by Country
  9.6.1 U.S.
  9.6.2 Canada
  9.6.3 Mexico

Chapter 10: Europe Fitness App Market Analysis, Insights and Forecast, 2016-2028
 10.1 Key Market Trends, Growth Factors and Opportunities
 10.2 Impact of Covid-19
 10.3 Key Players
 10.4 Key Market Trends, Growth Factors and Opportunities
 10.4 Historic and Forecasted Market Size By Type
  10.4.1 Android
  10.4.2 iOS
 10.5 Historic and Forecasted Market Size By Application
  10.5.1 Health Monitoring
  10.5.2 Lifestyle Monitoring
 10.6 Historic and Forecast Market Size by Country
  10.6.1 Germany
  10.6.2 U.K.
  10.6.3 France
  10.6.4 Italy
  10.6.5 Russia
  10.6.6 Spain
  10.6.7 Rest of Europe

Chapter 11: Asia-Pacific Fitness App Market Analysis, Insights and Forecast, 2016-2028
 11.1 Key Market Trends, Growth Factors and Opportunities
 11.2 Impact of Covid-19
 11.3 Key Players
 11.4 Key Market Trends, Growth Factors and Opportunities
 11.4 Historic and Forecasted Market Size By Type
  11.4.1 Android
  11.4.2 iOS
 11.5 Historic and Forecasted Market Size By Application
  11.5.1 Health Monitoring
  11.5.2 Lifestyle Monitoring
 11.6 Historic and Forecast Market Size by Country
  11.6.1 China
  11.6.2 India
  11.6.3 Japan
  11.6.4 Singapore
  11.6.5 Australia
  11.6.6 New Zealand
  11.6.7 Rest of APAC

Chapter 12: Middle East & Africa Fitness App Market Analysis, Insights and Forecast, 2016-2028
 12.1 Key Market Trends, Growth Factors and Opportunities
 12.2 Impact of Covid-19
 12.3 Key Players
 12.4 Key Market Trends, Growth Factors and Opportunities
 12.4 Historic and Forecasted Market Size By Type
  12.4.1 Android
  12.4.2 iOS
 12.5 Historic and Forecasted Market Size By Application
  12.5.1 Health Monitoring
  12.5.2 Lifestyle Monitoring
 12.6 Historic and Forecast Market Size by Country
  12.6.1 Turkey
  12.6.2 Saudi Arabia
  12.6.3 Iran
  12.6.4 UAE
  12.6.5 Africa
  12.6.6 Rest of MEA

Chapter 13: South America Fitness App Market Analysis, Insights and Forecast, 2016-2028
 13.1 Key Market Trends, Growth Factors and Opportunities
 13.2 Impact of Covid-19
 13.3 Key Players
 13.4 Key Market Trends, Growth Factors and Opportunities
 13.4 Historic and Forecasted Market Size By Type
  13.4.1 Android
  13.4.2 iOS
 13.5 Historic and Forecasted Market Size By Application
  13.5.1 Health Monitoring
  13.5.2 Lifestyle Monitoring
 13.6 Historic and Forecast Market Size by Country
  13.6.1 Brazil
  13.6.2 Argentina
  13.6.3 Rest of SA

Chapter 14 Investment Analysis

Chapter 15 Analyst Viewpoint and Conclusion