Facial Rollers Market Overview

Facial Rollers Market size is expected to grow from USD 558.62 Million in 2023 to USD 1,125.09 Million by 2032, at a CAGR of 8.09% during the forecast period (2024-2032).

The usage of facial roller can be traced back to ancient China, where it was commonly utilized by wealthy Chinese women for an effective and relaxing facial treatment. A Face Roller is a handheld facial tool that is dual or single-ended with jade stone or any other crystal head or a metal surface. These heads are employed on different parts of the face, depending on the size of the stones. Moreover, owing to their rising popularity, manufactures have started to create face rollers of different sizes and stones. The dual-ended facial rollers have two stones or crystals at two ends. At one end there is a big stone and on the other end, there is a smaller one. Various stones can be utilized for the preparation of facial rollers. Stones employed for the making of facial rollers are naturally found.

Moreover, the trend set by fashion icons and celebrities along with the growing social media influence the facial roller market has observed a substantial rise. Instagram and Facebook have become popular social media platforms as the number of followers of fashion icons and celebrities on their respective handles are large. Furthermore, dermatologists have also acknowledged the effectiveness of facial rollers. Previously facial rollers were only used by the elite and wealthy people, and now due to the growing fashion industry and the rising disposable income of individuals, these rollers have become common in every household thus, consolidating the development of the facial roller market in the period of forecast.

COVID-19 Impact on Facial Rollers Market

The global Facial roller market industry has been shocked by the COVID-19 pandemic. To constrain the spread of the virus several countries-imposed restrictions on imports and exports of various products which also included the raw material required for the manufacturing of facial rollers. Moreover, only essential services were allowed during the pandemic time which resulted in the worldwide shutdown of retail shops to prevent the spread of the virus. Furthermore, restrictions on transportation resulted in interruptions on the supply chain. The manufacturing of facial rollers was halted due to the limitations on the presence of labor. Furthermore, the consequences of working from home, physical distancing, and mask-wearing, it has become much less important to give priority to skincare products such as facial rollers. The deployment of new retail stores has been hampered and now looking at the uncertainty in the market new openings are likely to be declined. After the ease in lockdown rules consumers preferred to purchase essential products thus, the COVID-19 pandemic has adversely affected the expansion of the facial roller market.

Market Dynamics And Key Factors In Facial Rollers Market

Drivers:

The growing awareness of the beneficial effects of facial rollers among populations and the statements made by dermatologists in the favor of facial rollers are promoting the growth of the facial roller market. Studies have shown that usage of rollers to massage the face can increase blood circulation in the facial area. In addition, an increase in blood circulation enhances the overall facial appearance by making skin look much fresher, brighter, and warmer. It also further promotes the production of collagen, a structural protein, in the skin thus, driving the growth of the facial roller market growth. Moreover, instead of using palms to massage skincare products like creams and serums into the skin, consumers can simply take the help of a massage roller. A face roller assists in superior and deeper absorption of the product into the skin. Additionally, usage of a skincare product also aids the roller glide more smoothly across the face thus supporting the growth of the facial roller market in the forecast period.

Furthermore, to have a soothing impact on the skin one can opt for a facial roller. Rolling it across the face can tighten facial muscles, boost the elasticity of the skin, and make the face less puffy, for this a chilled facial roller is utilized. Moreover, the usage of a facial roller triggers lymphatic drainage, which helps in reducing eye bags as well as any other visible puffiness. It also decelerates the wrinkle formation on the skin. There is no need to go to a salon for a proper special massage as facial rollers are the best in job for this activity. The regular employment of facial roller replenishes skin cells and enhances the face look by giving it a unique and long-lasting glow thus stimulating the expansion of the facial roller market during the period of forecast.

Restraints:

The effects of facial rollers aren't permanent. If the usage of facial rollers is stopped, the under-eye bags will again start forming. Moreover, to get the most out of a facial roller, it needs to become part of the everyday routine of the user. With the growing busy lifestyle, it becomes hard to utilize these rollers every day hence, hampering the growth of the facial roller market. Furthermore, these rollers should be only employed on clean, product-free skin, or shortly after applying skincare products, as it can push those skincare products deeper into the skin, and it can also push dirt and makeup in the skin thus, hindering the facial roller market growth. Jade rollers have become so popular owing to the advertising done by manufacturers, that many counterfeit versions are available in the market, made from dyed glass to dyed marble. Moreover, one has to clean the rollers properly as the stones or crystals are porous, which means they can harbor bacterial growth and can be harmful to the user hence restraining the facial roller market growth.

Opportunities:

The growing social media platforms and the race for the adoption of growing fashion trends among individuals is opening a wide market for the market companies. The growing demand for facial rollers owing to the beneficial effects of stones and crystals utilized to manufacture them is a vital opportunity for the market players.

Market Segmentation

Segmentation Analysis of Facial Rollers Market:

Depending on Roller Type, the smooth stone rollers are expected to lead the market owing to the numerous benefits offered by them. Jade roller a subtype of stone roller aids in removing toxins out of the body. Furthermore, the motion and the right pressure of a jade roller promote blood circulation and boost the production of collagen in the skin. It relieves muscle tension and encourages topical skincare thus supporting the growth of the facial roller market. Rose Quartz roller another subtype of the smooth stone roller, is believed to help boost esteem as well help to drain and contour the face.

Depending on the End-User, the women segment is predicted to lead the market. The rising demand for skincare products and the growing awareness of the soothing effects of facial rollers on the skin is the main factor driving the segment growth. Nowadays, women are more concerned about their facial appearance, they want to look more attractive as well want to elevate skin health through natural ways. The growing preference for facial looks among young individuals is promoting the facial roller market growth.

Depending on Distribution Channels, the online segment is forecasted to expand at a rapid growth rate. The growth in this segment is attributed to the number of options available on the commercial as well as on official company websites. Moreover, the customer can read reviews about the product given by other customers as well as compare prices given by different sellers. Furthermore, customers can shop different products by sitting at home and avoid the crowd in physical retail stores thus, the demand for online shopping is increasing. 

Depending on Rollers, the dual-ended segment is predicted to grow at a significant growth rate owing to the presence of two rollers. The size of stone on one side is big while on the other side the size is small. The big size stone can be utilized to massage the cheeks, jaw, forehead, and neck while the small stone can be employed to massage under the eyes, eyebrows, and around the mouth. The growing usage of dual-ended facial rollers is fueling the development of facial roller market.

Regional Analysis of Facial Rollers Market:

North America region is anticipated to have the highest share of the market in the period of forecast. The growth in this region is attributed to the presence of major key players and the inclination towards the adoption of facial rollers. Moreover, the growing awareness of the advantageous effects of facial rollers on skin appearance and the well-deployed logistics and supply chain, is further fueling the growth of the facial market.

Asia-Pacific region followed by North America is predicted to grow at a significant growth rate. The rising disposable income and the promotion done by some major companies by providing free samples to customers is stimulating the facial market growth. The increasing awareness about facial looks, fashion trends set by social media influences, and the growing demand for facial rollers from countries such as India, China, Japan, and Australia are encouraging the facial roller market expansion in this region.

The European region is forecasted to grow at a considerable growth rate. The presence of facial roller manufacturing companies is the major factor driving the market expansion in this region. The increasing demand for facial rollers from a vast extent of consumers and the growing inclination towards authentic facial rollers is strengthening the market expansion during the forecast period in this region.

Players Covered in Facial Rollers Market are :

•  Mount Lai (US)
•  TOWN & ANCHOR (US)
•  Nykaa E-Retail Pvt. Ltd. (India)
•  RAS LUXURY OILS (India)
•  Susanne Kaufmann (Austria)
•  Paris Presents Inc. (US)
•  SHIFFA (UAE)
•  Herbivore Botanicals (US)
•  Nurse Jamie Inc. (US)
•  Esker (US)
•  Province Apothecary (Canada)
•  Lexi White Beauty (UK)
•  GingerChi (US) and other major players.

Key Industry Developments In Facial Rollers Market

• In March 2023, Spa Sonic Vibrating Facial Roller, poised to redefine skincare routines worldwide. This innovative facial roller seamlessly integrates sonic vibrations with heat therapy, offering users a holistic approach to skincare. The sonic vibrations work in harmony to stimulate blood circulation, promoting collagen production and enhancing the absorption of skincare products.