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Extended Reality Market - Global Size, Share & Industry Trends

Global Extended Reality Market 2021 by Solution, Services, Application, and Region - Global Forecast to 2026

  • Report ID : IMR-15750 |
  • Category : IT and Telecom  |
  • Published Date : May 2021 |
  • Format :   IMR Report Formats   IMR Report Formats   IMR Report Formats

Global Extended Reality Market Overview

Extended Reality is an umbrella term which represents immersive technologies currently available or being developed. These technologies include Augmented Reality (AR), Virtual Reality (VR) and Mixed Reality (MR). VR is considered to have reached the maturity in terms of development and lot of applications such as gaming is being used on daily basis. VR depicts the virtual content to users via hardware device in a virtual environment. AR allows to overlay virtual objects into real world which has seen recent developments in retail world to help customers design things at the shop. With the expansion in technologies of smartphone and mobile apps, AR is expected to see huge growth in coming years with 5G driving the market growth factor. MR is a relatively a newer concept, which came into existence after Microsoft launched the HoloLens, a dedicated MR headset. MR is a combination of both virtual and augmented realities, where users can fully immerse in the virtual environment remaining in the real world.

The potential of extended reality (XR) stands far beyond the advertising and marketing sector. Healthcare, engineering, real estate and retail are likely to benefit the most from development of these technologies. Beyond the customer experience, XR has also shown improvements in terms of internal communication and collaboration, simplify trainings.

Impact of Covid-19 on Extended Reality Market

With covid-19, meetings are being scheduled virtually which has increased communication gap between the employees. Introduction of AR into meetings will help bridge that gap and increase efficiency of the meetings. This will drive the market post covid as more companies will try to shift meetings virtually with reduced cost of office space. As shops, restaurants and malls are closed, companies have started giving real time experience from malls directly onto their website to enable customer experience.

Extended Reality Market

Market Segmentation

By Type, Extended Reality has been segmented into:

  • AR Technology
  • VR Technology
  • MR Technology

By Application, Extended Reality has been segmented into:

  • Consumer
  • Commercial
  • Enterprise (Manufacturing)
  • Healthcare
  • Aerospace & Defense
  • Energy
  • Automotive
  • Others

Regions and Countries Level Analysis:

  • North America (U.S., Canada, Mexico)
  • Europe (Germany, U.K., France, Italy, Russia, Spain etc.)
  • Asia-Pacific (China, India, Japan, Southeast Asia etc.)
  • South America (Brazil, Argentina etc.)
  • Middle East & Africa (Saudi Arabia, South Africa etc.)

Factors Driving the Extended Reality Market

  • Trainings: Industries where cost of training apparatus are high and are also critical to life such as heavy industries, aerospace, healthcare are investing heavily in R&D for extended reality.
  • Hardware Cost: Virtual Reality is driven by the gaming headsets around the world. Due to recent advancements and expansion of user base, the prices have been dropped significantly.

Challenges in Extended Reality Market

  • Data Protection: Privacy is among the main concern in XR market as there have been recent incidents of data breach at various vendors.
  • High Research Investments: Though, hardware costs have been reduced, it still far away from reaching developers in countries like India which makes barriers for new entrants and innovation.

Players Covered in Extended Reality market are :

  • Microsoft (US)
  • Sony (Japan)
  • Oculus VR (Facebook) (US)
  • HTC (Taiwan)
  • Google (US)
  • Samsung Electronics (South Korea)
  • Apple (US)
  • PTC (US)
  • Seiko Epson (Japan)

Competitive Landscape

The extended reality market is expected to witness a positive growth over time, compelling companies to come up with collaborative strategies in order to sustain in the intensely competitive market. Companies with identical product portfolio with a need for additional resources often partner and come together for joint ventures, which help the companies gain access to one another’s resources and facilitates them to achieve their objectives faster. Furthermore, it results in making use of each other’s expertise. Additionally, XR hardware manufacturers collaborate with content developers, such as VR game developers, to increase compatibility with the available and upcoming content.


Frequently Asked Questions :

  • Extended Reality is an umbrella term which represents immersive technologies currently available or being developed. These technologies include Augmented Reality (AR), Virtual Reality (VR) and Mixed Reality (MR).

  • The key players mentioned are Microsoft (US), Sony (Japan), Oculus VR (Facebook) (US), HTC (Taiwan), Google (US), Samsung Electronics (South Korea), Apple (US), PTC (US), Seiko Epson (Japan).

  • The Extended Reality market is segmented into application type, product type and region. By Application type, the market is categorized into Consumer, Commercial, Enterprise (Manufacturing), Healthcare, Aerospace & Defense, Energy, Automotive, Others. By product type, it is classified into AR Technology,VR Technology,MR Technology and others. By region, it is analysed across North America (U.S.; Canada; Mexico), Europe (Germany; U.K.; France; Italy; Russia; Spain etc.), Asia-Pacific (China; India; Japan; Southeast Asia etc.), South America (Brazil; Argentina etc.), Middle East & Africa (Saudi Arabia; South Africa etc.).

  • With covid-19, meetings are being scheduled virtually which has increased communication gap between the employees. Introduction of AR into meetings will help bridge that gap and increase efficiency of the meetings. This will drive the market post covid as more companies will try to shift meetings virtually with reduced cost of office space.

  • Healthcare, engineering, real estate and retail are likely to benefit the most from development of these technologies. Beyond the customer experience, XR has also shown improvements in terms of internal communication and collaboration, simplify trainings.

1. Market Overview of Extended Reality
	1.1 Extended Reality Market Overview
		1.1.1 Extended Reality Product Scope
		1.1.2 Market Status and Outlook
	1.2 Extended Reality Market Size by Regions: 2015 VS 2021 VS 2026
	1.3 Extended Reality Historic Market Size by Regions (2015-2020)
	1.4 Extended Reality Forecasted Market Size by Regions (2021-2026)
	1.5 Covid-19 Impact on Key Regions, Keyword Market Size YoY Growth (2015-2026)
		1.5.1 North America
		1.5.2 East Asia
		1.5.3 Europe
		1.5.4 South Asia
		1.5.5 Southeast Asia
		1.5.6 Middle East
		1.5.7 Africa
		1.5.8 Oceania
		1.5.9 South America
		1.5.10 Rest of the World
	1.6 Coronavirus Disease 2019 (Covid-19) Impact Will Have a Severe Impact on Global Growth
		1.6.1 Covid-19 Impact: Global GDP Growth, 2019, 2020 and 2021 Projections
		1.6.2 Covid-19 Impact: Commodity Prices Indices
		1.6.3 Covid-19 Impact: Global Major Government Policy
2. Covid-19 Impact Extended Reality Sales Market by Type (2015-2026)
	2.1 Global Extended Reality Historic Market Size by Type (2015-2020)
	2.2 Global Extended Reality Forecasted Market Size by Type (2021-2026)
	2.3 AR Technology
	2.4 VR Technology
	2.5 MR Technology
3. Covid-19 Impact Extended Reality Sales Market by Application (2015-2026)
	3.1 Global Extended Reality Historic Market Size by Application (2015-2020)
	3.2 Global Extended Reality Forecasted Market Size by Application (2021-2026)
	3.3 Consumer
	3.4 Commercial
	3.5 Enterprise (Manufacturing)
	3.6 Healthcare
	3.7 Aerospace & Defense
	3.8 Energy
	3.9 Automotive
	3.10 Others
4. Covid-19 Impact Market Competition by Manufacturers
	4.1 Global Extended Reality Production Capacity Market Share by Manufacturers (2015-2020)
	4.2 Global Extended Reality Revenue Market Share by Manufacturers (2015-2020)
	4.3 Global Extended Reality Average Price by Manufacturers (2015-2020)
5. Company Profiles and Key Figures in Extended Reality Business
	5.1 Microsoft (US)
		5.1.1 Microsoft (US) Company Profile
		5.1.2 Microsoft (US) Extended Reality Product Specification
		5.1.3 Microsoft (US) Extended Reality Production Capacity, Revenue, Price and Gross Margin (2015-2020)
	5.2 Sony (Japan)
		5.2.1 Sony (Japan) Company Profile
		5.2.2 Sony (Japan) Extended Reality Product Specification
		5.2.3 Sony (Japan) Extended Reality Production Capacity, Revenue, Price and Gross Margin (2015-2020)
	5.3 Oculus VR (Facebook) (US)
		5.3.1 Oculus VR (Facebook) (US) Company Profile
		5.3.2 Oculus VR (Facebook) (US) Extended Reality Product Specification
		5.3.3 Oculus VR (Facebook) (US) Extended Reality Production Capacity, Revenue, Price and Gross Margin (2015-2020)
	5.4 HTC (Taiwan)
		5.4.1 HTC (Taiwan) Company Profile
		5.4.2 HTC (Taiwan) Extended Reality Product Specification
		5.4.3 HTC (Taiwan) Extended Reality Production Capacity, Revenue, Price and Gross Margin (2015-2020)
	5.5 Google (US)
		5.5.1 Google (US) Company Profile
		5.5.2 Google (US) Extended Reality Product Specification
		5.5.3 Google (US) Extended Reality Production Capacity, Revenue, Price and Gross Margin (2015-2020)
	5.6 Samsung Electronics (South Korea)
		5.6.1 Samsung Electronics (South Korea) Company Profile
		5.6.2 Samsung Electronics (South Korea) Extended Reality Product Specification
		5.6.3 Samsung Electronics (South Korea) Extended Reality Production Capacity, Revenue, Price and Gross Margin (2015-2020)
	5.7 Apple (US)
		5.7.1 Apple (US) Company Profile
		5.7.2 Apple (US) Extended Reality Product Specification
		5.7.3 Apple (US) Extended Reality Production Capacity, Revenue, Price and Gross Margin (2015-2020)
	5.8 PTC (US)
		5.8.1 PTC (US) Company Profile
		5.8.2 PTC (US) Extended Reality Product Specification
		5.8.3 PTC (US) Extended Reality Production Capacity, Revenue, Price and Gross Margin (2015-2020)
	5.9 Seiko Epson (Japan)
		5.9.1 Seiko Epson (Japan) Company Profile
		5.9.2 Seiko Epson (Japan) Extended Reality Product Specification
		5.9.3 Seiko Epson (Japan) Extended Reality Production Capacity, Revenue, Price and Gross Margin (2015-2020)
6. North America
	6.1 North America Extended Reality Market Size (2015-2026)
	6.2 North America Extended Reality Key Players in North America (2015-2020)
	6.3 North America Extended Reality Market Size by Type (2015-2020)
	6.4 North America Extended Reality Market Size by Application (2015-2020)
7. East Asia
	7.1 East Asia Extended Reality Market Size (2015-2026)
	7.2 East Asia Extended Reality Key Players in North America (2015-2020)
	7.3 East Asia Extended Reality Market Size by Type (2015-2020)
	7.4 East Asia Extended Reality Market Size by Application (2015-2020)
8. Europe
	8.1 Europe Extended Reality Market Size (2015-2026)
	8.2 Europe Extended Reality Key Players in North America (2015-2020)
	8.3 Europe Extended Reality Market Size by Type (2015-2020)
	8.4 Europe Extended Reality Market Size by Application (2015-2020)
9. South Asia
	9.1 South Asia Extended Reality Market Size (2015-2026)
	9.2 South Asia Extended Reality Key Players in North America (2015-2020)
	9.3 South Asia Extended Reality Market Size by Type (2015-2020)
	9.4 South Asia Extended Reality Market Size by Application (2015-2020)
10. Southeast Asia
	10.1 Southeast Asia Extended Reality Market Size (2015-2026)
	10.2 Southeast Asia Extended Reality Key Players in North America (2015-2020)
	10.3 Southeast Asia Extended Reality Market Size by Type (2015-2020)
	10.4 Southeast Asia Extended Reality Market Size by Application (2015-2020)
11. Middle East
	11.1 Middle East Extended Reality Market Size (2015-2026)
	11.2 Middle East Extended Reality Key Players in North America (2015-2020)
	11.3 Middle East Extended Reality Market Size by Type (2015-2020)
	11.4 Middle East Extended Reality Market Size by Application (2015-2020)
12. Africa
	12.1 Africa Extended Reality Market Size (2015-2026)
	12.2 Africa Extended Reality Key Players in North America (2015-2020)
	12.3 Africa Extended Reality Market Size by Type (2015-2020)
	12.4 Africa Extended Reality Market Size by Application (2015-2020)
13. Oceania
	13.1 Oceania Extended Reality Market Size (2015-2026)
	13.2 Oceania Extended Reality Key Players in North America (2015-2020)
	13.3 Oceania Extended Reality Market Size by Type (2015-2020)
	13.4 Oceania Extended Reality Market Size by Application (2015-2020)
14. South America
	14.1 South America Extended Reality Market Size (2015-2026)
	14.2 South America Extended Reality Key Players in North America (2015-2020)
	14.3 South America Extended Reality Market Size by Type (2015-2020)
	14.4 South America Extended Reality Market Size by Application (2015-2020)
15. Rest of the World
	15.1 Rest of the World Extended Reality Market Size (2015-2026)
	15.2 Rest of the World Extended Reality Key Players in North America (2015-2020)
	15.3 Rest of the World Extended Reality Market Size by Type (2015-2020)
	15.4 Rest of the World Extended Reality Market Size by Application (2015-2020)
16 Extended Reality Market Dynamics
	16.1 Covid-19 Impact Market Top Trends
	16.2 Covid-19 Impact Market Drivers
	16.3 Covid-19 Impact Market Challenges
	16.4 Porter’s Five Forces Analysis
18 Regulatory Information
17 Analyst's Viewpoints/Conclusions
18 Appendix
	18.1 Research Methodology
		18.1.1 Methodology/Research Approach
		18.1.2 Data Source
	18.2 Disclaimer
Tables and figures
Table Main Market Activities by Regions
Table Market Revenue (M USD) and Growth Rate 2015-2020
Table Major Players
Table Market Revenue (M USD) and Growth Rate 2015-2020
Table Major Players
Table Market Revenue (M USD) and Growth Rate 2015-2020
Table Major Players
Table Market Revenue (M USD) and Growth Rate 2015-2020
Table Major Players
Table Market Revenue (M USD) and Growth Rate 2015-2020
Table Major Players
Table Major Production Market share by Players 2019
Table Major Revenue (M USD) Market share by Players 2019
Table Production Market share by Major Regions in 2015-2020
Table Production Market share by Major Regions in 2021-2026
Table Revenue (M USD) Market share by Regions in 2015-2020
Table Revenue (M USD) Market share by Regions in 2021-2026
Table Industry Supply chain Analysis
Table Raw material Prices Analysis 2015-2020
Table Raw material Suppliers Market Analysis
Table Manufacturing Equipment Suppliers Analysis
Figure Production Process Analysis
Figure Production Cost Structure
Table major End Users by Regions
Table Microsoft (US) Information List
Figure Extended Reality Picture, Specifications and Applications of Microsoft (US)
Table Extended Reality Sales Volume, Price, Operating Cost, Operating Profits, Revenue (M USD) and Profits
Table  Sony (Japan) Information List
Figure Extended Reality Picture, Specifications and Applications of  Sony (Japan)
Table Extended Reality Sales Volume, Price, Operating Cost, Operating Profits, Revenue (M USD) and Profits
Table  Oculus VR (Facebook) (US) Information List
Figure Extended Reality Picture, Specifications and Applications of  Oculus VR (Facebook) (US)
Table Extended Reality Sales Volume, Price, Operating Cost, Operating Profits, Revenue (M USD) and Profits
Table  HTC (Taiwan) Information List
Figure Extended Reality Picture, Specifications and Applications of  HTC (Taiwan)
Table Extended Reality Sales Volume, Price, Operating Cost, Operating Profits, Revenue (M USD) and Profits
Table  Google (US) Information List
Figure Extended Reality Picture, Specifications and Applications of  Google (US)
Table Extended Reality Sales Volume, Price, Operating Cost, Operating Profits, Revenue (M USD) and Profits
Table  Samsung Electronics (South Korea) Information List
Figure Extended Reality Picture, Specifications and Applications of  Samsung Electronics (South Korea)
Table Extended Reality Sales Volume, Price, Operating Cost, Operating Profits, Revenue (M USD) and Profits
Table  Apple (US) Information List
Figure Extended Reality Picture, Specifications and Applications of  Apple (US)
Table Extended Reality Sales Volume, Price, Operating Cost, Operating Profits, Revenue (M USD) and Profits
Table  PTC (US) Information List
Figure Extended Reality Picture, Specifications and Applications of  PTC (US)
Table Extended Reality Sales Volume, Price, Operating Cost, Operating Profits, Revenue (M USD) and Profits
Table  Seiko Epson (Japan) Information List
Figure Extended Reality Picture, Specifications and Applications of  Seiko Epson (Japan)
Table Extended Reality Sales Volume, Price, Operating Cost, Operating Profits, Revenue (M USD) and Profits
Table Business Locations
Figure Supply channels
Figure marketing strategy
Table Major Distributors and contact information by Regions
Table Major Customers and contact information by Regions
Table USA Supply, Import, Export, Consumption and Consumption Value (M USD)
Table Germany Supply, Import, Export, Consumption and Consumption Value (M USD)
Table China Supply, Import, Export, Consumption and Consumption Value (M USD)
Table Japan Supply, Import, Export, Consumption and Consumption Value (M USD)
Table India Supply, Import, Export, Consumption and Consumption Value (M USD)
Table World Demand by Regions Forecast Analysis of Food Colors (2021-2026)
Table World Price by Regions Forecast Analysis of Food Colors (2021-2026)
Table World Price by Types Forecast Analysis of Food Colors (2021-2026)
Table World Price by Applications Forecast Analysis of Food Colors (2021-2026)
Table World Revenue (M USD) by Regions Forecast Analysis of Food Colors (2021-2026)
Table World Revenue (M USD) by Types Forecast Analysis of Food Colors (2021-2026)
Table World Revenue (M USD) by Applications Forecast Analysis of Food Colors (2021-2026)
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