Extended Reality Market Overview

Global Extended Reality Market was valued at USD 45.82 billion in 2021 and is expected to reach USD 387.05 billion by the year 2028, at a CAGR of 35.64%.

Extended Reality is an umbrella term which represents immersive technologies currently available or being developed. These technologies include Augmented Reality (AR), Virtual Reality (VR) and Mixed Reality (MR). VR is considered to have reached the maturity in terms of development and lot of applications such as gaming is being used on daily basis. VR depicts the virtual content to users via hardware device in a virtual environment. AR allows to overlay virtual objects into real world which has seen recent developments in retail world to help customers design things at the shop. Extended Reality the expansion in technologies of smartphone and mobile apps, AR is expected to see huge growth in coming years with 5G driving the market growth factor. MR is a relatively a newer concept, which came into existence after Microsoft launched the HoloLens, a dedicated MR headset. Extended Reality is a combination of both virtual and augmented realities, where users can fully immerse in the virtual environment remaining in the real world.

The potential of extended reality (XR) stands far beyond the advertising and marketing sector. Healthcare, engineering, real estate and retail are likely to benefit the most from development of these technologies. Beyond the customer experience, Extended Reality has also shown improvements in terms of internal communication and collaboration, simplify trainings.

Impact of Covid-19 on Extended Reality Market

With covid-19, meetings are being scheduled virtually which has increased communication gap between the employees. Introduction of AR into meetings will help bridge that gap and increase efficiency of the meetings. This will drive the market post covid as more companies will try to shift meetings virtually with reduced Extended Reality cost of office space. As shops, restaurants and malls are closed, companies have started giving real time experience from malls directly onto their website to enable customer experience.

Market Segmentation

Factors Driving the Extended Reality Market

• Trainings:Industries where cost of training apparatus are high and are also critical to life such as heavy industries, aerospace, healthcare are investing heavily in R&D for extended reality.
• Hardware Cost: Virtual Reality is driven by the gaming headsets around the world. Due to recent advancements and expansion of user base, the prices have been dropped significantly

Challenges in Extended Reality Market

• Data Protection: Privacy is among the main concern in Extended Reality market as there have been recent incidents of data breach at various vendors.
• High Research Investments: Though, hardware costs have been reduced, it still far away from reaching developers in countries like India which makes barriers for new entrants and innovation.

Players Covered in Extended Reality Market are :

• Microsoft (US)
• Sony (Japan)
• Oculus VR (Facebook) (US)
• HTC (Taiwan)
• Google (US)
• Samsung Electronics (South Korea)
• Apple (US)
• PTC (US)
• Seiko Epson (Japan)

Competitive Landscape

The extended reality market is expected to witness a positive growth over time, compelling companies to come up with collaborative strategies in order to sustain in the intensely competitive Extended Reality market. Companies with identical product portfolio with a need for additional resources often partner and come together for joint ventures, which help the companies gain access to one another’s resources and facilitates them to achieve their objectives faster. Furthermore, it results Extended Reality making use of each other’s expertise. Additionally, Extended Reality hardware manufacturers collaborate with content developers, such as VR game developers, to increase compatibility with the available and upcoming content.

Chapter 1: Introduction
 1.1 Research Objectives
 1.2 Research Methodology
 1.3 Research Process
 1.4 Scope and Coverage
  1.4.1 Market Definition
  1.4.2 Key Questions Answered
 1.5 Market Segmentation

Chapter 2:Executive Summary

Chapter 3:Growth Opportunities By Segment
 3.1 By Type
 3.2 By Application

Chapter 4: Market Landscape
 4.1 Porter's Five Forces Analysis
  4.1.1 Bargaining Power of Supplier
  4.1.2 Threat of New Entrants
  4.1.3 Threat of Substitutes
  4.1.4 Competitive Rivalry
  4.1.5 Bargaining Power Among Buyers
 4.2 Industry Value Chain Analysis
 4.3 Market Dynamics
  4.3.1 Drivers
  4.3.2 Restraints
  4.3.3 Opportunities
  4.5.4 Challenges
 4.4 Pestle Analysis
 4.5 Technological Roadmap
 4.6 Regulatory Landscape
 4.7 SWOT Analysis
 4.8 Price Trend Analysis
 4.9 Patent Analysis
 4.10 Analysis of the Impact of Covid-19
  4.10.1 Impact on the Overall Market
  4.10.2 Impact on the Supply Chain
  4.10.3 Impact on the Key Manufacturers
  4.10.4 Impact on the Pricing

Chapter 5: Extended Reality Market by Type
 5.1 Extended Reality Market Overview Snapshot and Growth Engine
 5.2 Extended Reality Market Overview
 5.3 AR Technology
  5.3.1 Introduction and Market Overview
  5.3.2 Historic and Forecasted Market Size (2016-2028F)
  5.3.3 Key Market Trends, Growth Factors and Opportunities
  5.3.4 AR Technology: Grographic Segmentation
 5.4 VR Technology
  5.4.1 Introduction and Market Overview
  5.4.2 Historic and Forecasted Market Size (2016-2028F)
  5.4.3 Key Market Trends, Growth Factors and Opportunities
  5.4.4 VR Technology: Grographic Segmentation
 5.5 MR Technology
  5.5.1 Introduction and Market Overview
  5.5.2 Historic and Forecasted Market Size (2016-2028F)
  5.5.3 Key Market Trends, Growth Factors and Opportunities
  5.5.4 MR Technology: Grographic Segmentation

Chapter 6: Extended Reality Market by Application
 6.1 Extended Reality Market Overview Snapshot and Growth Engine
 6.2 Extended Reality Market Overview
 6.3 Consumer
  6.3.1 Introduction and Market Overview
  6.3.2 Historic and Forecasted Market Size (2016-2028F)
  6.3.3 Key Market Trends, Growth Factors and Opportunities
  6.3.4 Consumer: Grographic Segmentation
 6.4 Commercial
  6.4.1 Introduction and Market Overview
  6.4.2 Historic and Forecasted Market Size (2016-2028F)
  6.4.3 Key Market Trends, Growth Factors and Opportunities
  6.4.4 Commercial: Grographic Segmentation
 6.5 Enterprise [Manufacturing]
  6.5.1 Introduction and Market Overview
  6.5.2 Historic and Forecasted Market Size (2016-2028F)
  6.5.3 Key Market Trends, Growth Factors and Opportunities
  6.5.4 Enterprise [Manufacturing]: Grographic Segmentation
 6.6 Healthcare
  6.6.1 Introduction and Market Overview
  6.6.2 Historic and Forecasted Market Size (2016-2028F)
  6.6.3 Key Market Trends, Growth Factors and Opportunities
  6.6.4 Healthcare: Grographic Segmentation
 6.7 Aerospace & Defense
  6.7.1 Introduction and Market Overview
  6.7.2 Historic and Forecasted Market Size (2016-2028F)
  6.7.3 Key Market Trends, Growth Factors and Opportunities
  6.7.4 Aerospace & Defense: Grographic Segmentation
 6.8 Energy
  6.8.1 Introduction and Market Overview
  6.8.2 Historic and Forecasted Market Size (2016-2028F)
  6.8.3 Key Market Trends, Growth Factors and Opportunities
  6.8.4 Energy: Grographic Segmentation
 6.9 Automotive
  6.9.1 Introduction and Market Overview
  6.9.2 Historic and Forecasted Market Size (2016-2028F)
  6.9.3 Key Market Trends, Growth Factors and Opportunities
  6.9.4 Automotive: Grographic Segmentation
 6.10 Others
  6.10.1 Introduction and Market Overview
  6.10.2 Historic and Forecasted Market Size (2016-2028F)
  6.10.3 Key Market Trends, Growth Factors and Opportunities
  6.10.4 Others: Grographic Segmentation

Chapter 7: Company Profiles and Competitive Analysis
 7.1 Competitive Landscape
  7.1.1 Competitive Positioning
  7.1.2 Extended Reality Sales and Market Share By Players
  7.1.3 Industry BCG Matrix
  7.1.4 Ansoff Matrix
  7.1.5 Extended Reality Industry Concentration Ratio (CR5 and HHI)
  7.1.6 Top 5 Extended Reality Players Market Share
  7.1.7 Mergers and Acquisitions
  7.1.8 Business Strategies By Top Players
 7.2 MICROSOFT
  7.2.1 Company Overview
  7.2.2 Key Executives
  7.2.3 Company Snapshot
  7.2.4 Operating Business Segments
  7.2.5 Product Portfolio
  7.2.6 Business Performance
  7.2.7 Key Strategic Moves and Recent Developments
  7.2.8 SWOT Analysis
 7.3 SONY
 7.4 OCULUS VR (FACEBOOK)
 7.5 HTC
 7.6 GOOGLE
 7.7 SAMSUNG ELECTRONICS
 7.8 APPLE
 7.9 PTC
 7.10 SEIKO EPSON
 7.11 OTHER MAJOR PLAYERS

Chapter 8: Global Extended Reality Market Analysis, Insights and Forecast, 2016-2028
 8.1 Market Overview
 8.2 Historic and Forecasted Market Size By Type
  8.2.1 AR Technology
  8.2.2 VR Technology
  8.2.3 MR Technology
 8.3 Historic and Forecasted Market Size By Application
  8.3.1 Consumer
  8.3.2 Commercial
  8.3.3 Enterprise [Manufacturing]
  8.3.4 Healthcare
  8.3.5 Aerospace & Defense
  8.3.6 Energy
  8.3.7 Automotive
  8.3.8 Others

Chapter 9: North America Extended Reality Market Analysis, Insights and Forecast, 2016-2028
 9.1 Key Market Trends, Growth Factors and Opportunities
 9.2 Impact of Covid-19
 9.3 Key Players
 9.4 Key Market Trends, Growth Factors and Opportunities
 9.4 Historic and Forecasted Market Size By Type
  9.4.1 AR Technology
  9.4.2 VR Technology
  9.4.3 MR Technology
 9.5 Historic and Forecasted Market Size By Application
  9.5.1 Consumer
  9.5.2 Commercial
  9.5.3 Enterprise [Manufacturing]
  9.5.4 Healthcare
  9.5.5 Aerospace & Defense
  9.5.6 Energy
  9.5.7 Automotive
  9.5.8 Others
 9.6 Historic and Forecast Market Size by Country
  9.6.1 U.S.
  9.6.2 Canada
  9.6.3 Mexico

Chapter 10: Europe Extended Reality Market Analysis, Insights and Forecast, 2016-2028
 10.1 Key Market Trends, Growth Factors and Opportunities
 10.2 Impact of Covid-19
 10.3 Key Players
 10.4 Key Market Trends, Growth Factors and Opportunities
 10.4 Historic and Forecasted Market Size By Type
  10.4.1 AR Technology
  10.4.2 VR Technology
  10.4.3 MR Technology
 10.5 Historic and Forecasted Market Size By Application
  10.5.1 Consumer
  10.5.2 Commercial
  10.5.3 Enterprise [Manufacturing]
  10.5.4 Healthcare
  10.5.5 Aerospace & Defense
  10.5.6 Energy
  10.5.7 Automotive
  10.5.8 Others
 10.6 Historic and Forecast Market Size by Country
  10.6.1 Germany
  10.6.2 U.K.
  10.6.3 France
  10.6.4 Italy
  10.6.5 Russia
  10.6.6 Spain
  10.6.7 Rest of Europe

Chapter 11: Asia-Pacific Extended Reality Market Analysis, Insights and Forecast, 2016-2028
 11.1 Key Market Trends, Growth Factors and Opportunities
 11.2 Impact of Covid-19
 11.3 Key Players
 11.4 Key Market Trends, Growth Factors and Opportunities
 11.4 Historic and Forecasted Market Size By Type
  11.4.1 AR Technology
  11.4.2 VR Technology
  11.4.3 MR Technology
 11.5 Historic and Forecasted Market Size By Application
  11.5.1 Consumer
  11.5.2 Commercial
  11.5.3 Enterprise [Manufacturing]
  11.5.4 Healthcare
  11.5.5 Aerospace & Defense
  11.5.6 Energy
  11.5.7 Automotive
  11.5.8 Others
 11.6 Historic and Forecast Market Size by Country
  11.6.1 China
  11.6.2 India
  11.6.3 Japan
  11.6.4 Singapore
  11.6.5 Australia
  11.6.6 New Zealand
  11.6.7 Rest of APAC

Chapter 12: Middle East & Africa Extended Reality Market Analysis, Insights and Forecast, 2016-2028
 12.1 Key Market Trends, Growth Factors and Opportunities
 12.2 Impact of Covid-19
 12.3 Key Players
 12.4 Key Market Trends, Growth Factors and Opportunities
 12.4 Historic and Forecasted Market Size By Type
  12.4.1 AR Technology
  12.4.2 VR Technology
  12.4.3 MR Technology
 12.5 Historic and Forecasted Market Size By Application
  12.5.1 Consumer
  12.5.2 Commercial
  12.5.3 Enterprise [Manufacturing]
  12.5.4 Healthcare
  12.5.5 Aerospace & Defense
  12.5.6 Energy
  12.5.7 Automotive
  12.5.8 Others
 12.6 Historic and Forecast Market Size by Country
  12.6.1 Turkey
  12.6.2 Saudi Arabia
  12.6.3 Iran
  12.6.4 UAE
  12.6.5 Africa
  12.6.6 Rest of MEA

Chapter 13: South America Extended Reality Market Analysis, Insights and Forecast, 2016-2028
 13.1 Key Market Trends, Growth Factors and Opportunities
 13.2 Impact of Covid-19
 13.3 Key Players
 13.4 Key Market Trends, Growth Factors and Opportunities
 13.4 Historic and Forecasted Market Size By Type
  13.4.1 AR Technology
  13.4.2 VR Technology
  13.4.3 MR Technology
 13.5 Historic and Forecasted Market Size By Application
  13.5.1 Consumer
  13.5.2 Commercial
  13.5.3 Enterprise [Manufacturing]
  13.5.4 Healthcare
  13.5.5 Aerospace & Defense
  13.5.6 Energy
  13.5.7 Automotive
  13.5.8 Others
 13.6 Historic and Forecast Market Size by Country
  13.6.1 Brazil
  13.6.2 Argentina
  13.6.3 Rest of SA

Chapter 14 Investment Analysis

Chapter 15 Analyst Viewpoint and Conclusion

LIST OF TABLES

TABLE 001. EXECUTIVE SUMMARY
TABLE 002. EXTENDED REALITY MARKET BARGAINING POWER OF SUPPLIERS
TABLE 003. EXTENDED REALITY MARKET BARGAINING POWER OF CUSTOMERS
TABLE 004. EXTENDED REALITY MARKET COMPETITIVE RIVALRY
TABLE 005. EXTENDED REALITY MARKET THREAT OF NEW ENTRANTS
TABLE 006. EXTENDED REALITY MARKET THREAT OF SUBSTITUTES
TABLE 007. EXTENDED REALITY MARKET BY TYPE
TABLE 008. AR TECHNOLOGY MARKET OVERVIEW (2016-2028)
TABLE 009. VR TECHNOLOGY MARKET OVERVIEW (2016-2028)
TABLE 010. MR TECHNOLOGY MARKET OVERVIEW (2016-2028)
TABLE 011. EXTENDED REALITY MARKET BY APPLICATION
TABLE 012. CONSUMER MARKET OVERVIEW (2016-2028)
TABLE 013. COMMERCIAL MARKET OVERVIEW (2016-2028)
TABLE 014. ENTERPRISE [MANUFACTURING] MARKET OVERVIEW (2016-2028)
TABLE 015. HEALTHCARE MARKET OVERVIEW (2016-2028)
TABLE 016. AEROSPACE & DEFENSE MARKET OVERVIEW (2016-2028)
TABLE 017. ENERGY MARKET OVERVIEW (2016-2028)
TABLE 018. AUTOMOTIVE MARKET OVERVIEW (2016-2028)
TABLE 019. OTHERS MARKET OVERVIEW (2016-2028)
TABLE 020. NORTH AMERICA EXTENDED REALITY MARKET, BY TYPE (2016-2028)
TABLE 021. NORTH AMERICA EXTENDED REALITY MARKET, BY APPLICATION (2016-2028)
TABLE 022. N EXTENDED REALITY MARKET, BY COUNTRY (2016-2028)
TABLE 023. EUROPE EXTENDED REALITY MARKET, BY TYPE (2016-2028)
TABLE 024. EUROPE EXTENDED REALITY MARKET, BY APPLICATION (2016-2028)
TABLE 025. EXTENDED REALITY MARKET, BY COUNTRY (2016-2028)
TABLE 026. ASIA PACIFIC EXTENDED REALITY MARKET, BY TYPE (2016-2028)
TABLE 027. ASIA PACIFIC EXTENDED REALITY MARKET, BY APPLICATION (2016-2028)
TABLE 028. EXTENDED REALITY MARKET, BY COUNTRY (2016-2028)
TABLE 029. MIDDLE EAST & AFRICA EXTENDED REALITY MARKET, BY TYPE (2016-2028)
TABLE 030. MIDDLE EAST & AFRICA EXTENDED REALITY MARKET, BY APPLICATION (2016-2028)
TABLE 031. EXTENDED REALITY MARKET, BY COUNTRY (2016-2028)
TABLE 032. SOUTH AMERICA EXTENDED REALITY MARKET, BY TYPE (2016-2028)
TABLE 033. SOUTH AMERICA EXTENDED REALITY MARKET, BY APPLICATION (2016-2028)
TABLE 034. EXTENDED REALITY MARKET, BY COUNTRY (2016-2028)
TABLE 035. MICROSOFT: SNAPSHOT
TABLE 036. MICROSOFT: BUSINESS PERFORMANCE
TABLE 037. MICROSOFT: PRODUCT PORTFOLIO
TABLE 038. MICROSOFT: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 038. SONY: SNAPSHOT
TABLE 039. SONY: BUSINESS PERFORMANCE
TABLE 040. SONY: PRODUCT PORTFOLIO
TABLE 041. SONY: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 041. OCULUS VR (FACEBOOK): SNAPSHOT
TABLE 042. OCULUS VR (FACEBOOK): BUSINESS PERFORMANCE
TABLE 043. OCULUS VR (FACEBOOK): PRODUCT PORTFOLIO
TABLE 044. OCULUS VR (FACEBOOK): KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 044. HTC: SNAPSHOT
TABLE 045. HTC: BUSINESS PERFORMANCE
TABLE 046. HTC: PRODUCT PORTFOLIO
TABLE 047. HTC: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 047. GOOGLE: SNAPSHOT
TABLE 048. GOOGLE: BUSINESS PERFORMANCE
TABLE 049. GOOGLE: PRODUCT PORTFOLIO
TABLE 050. GOOGLE: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 050. SAMSUNG ELECTRONICS: SNAPSHOT
TABLE 051. SAMSUNG ELECTRONICS: BUSINESS PERFORMANCE
TABLE 052. SAMSUNG ELECTRONICS: PRODUCT PORTFOLIO
TABLE 053. SAMSUNG ELECTRONICS: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 053. APPLE: SNAPSHOT
TABLE 054. APPLE: BUSINESS PERFORMANCE
TABLE 055. APPLE: PRODUCT PORTFOLIO
TABLE 056. APPLE: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 056. PTC: SNAPSHOT
TABLE 057. PTC: BUSINESS PERFORMANCE
TABLE 058. PTC: PRODUCT PORTFOLIO
TABLE 059. PTC: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 059. SEIKO EPSON: SNAPSHOT
TABLE 060. SEIKO EPSON: BUSINESS PERFORMANCE
TABLE 061. SEIKO EPSON: PRODUCT PORTFOLIO
TABLE 062. SEIKO EPSON: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 062. OTHER MAJOR PLAYERS: SNAPSHOT
TABLE 063. OTHER MAJOR PLAYERS: BUSINESS PERFORMANCE
TABLE 064. OTHER MAJOR PLAYERS: PRODUCT PORTFOLIO
TABLE 065. OTHER MAJOR PLAYERS: KEY STRATEGIC MOVES AND DEVELOPMENTS

LIST OF FIGURES

FIGURE 001. YEARS CONSIDERED FOR ANALYSIS
FIGURE 002. SCOPE OF THE STUDY
FIGURE 003. EXTENDED REALITY MARKET OVERVIEW BY REGIONS
FIGURE 004. PORTER'S FIVE FORCES ANALYSIS
FIGURE 005. BARGAINING POWER OF SUPPLIERS
FIGURE 006. COMPETITIVE RIVALRYFIGURE 007. THREAT OF NEW ENTRANTS
FIGURE 008. THREAT OF SUBSTITUTES
FIGURE 009. VALUE CHAIN ANALYSIS
FIGURE 010. PESTLE ANALYSIS
FIGURE 011. EXTENDED REALITY MARKET OVERVIEW BY TYPE
FIGURE 012. AR TECHNOLOGY MARKET OVERVIEW (2016-2028)
FIGURE 013. VR TECHNOLOGY MARKET OVERVIEW (2016-2028)
FIGURE 014. MR TECHNOLOGY MARKET OVERVIEW (2016-2028)
FIGURE 015. EXTENDED REALITY MARKET OVERVIEW BY APPLICATION
FIGURE 016. CONSUMER MARKET OVERVIEW (2016-2028)
FIGURE 017. COMMERCIAL MARKET OVERVIEW (2016-2028)
FIGURE 018. ENTERPRISE [MANUFACTURING] MARKET OVERVIEW (2016-2028)
FIGURE 019. HEALTHCARE MARKET OVERVIEW (2016-2028)
FIGURE 020. AEROSPACE & DEFENSE MARKET OVERVIEW (2016-2028)
FIGURE 021. ENERGY MARKET OVERVIEW (2016-2028)
FIGURE 022. AUTOMOTIVE MARKET OVERVIEW (2016-2028)
FIGURE 023. OTHERS MARKET OVERVIEW (2016-2028)
FIGURE 024. NORTH AMERICA EXTENDED REALITY MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 025. EUROPE EXTENDED REALITY MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 026. ASIA PACIFIC EXTENDED REALITY MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 027. MIDDLE EAST & AFRICA EXTENDED REALITY MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 028. SOUTH AMERICA EXTENDED REALITY MARKET OVERVIEW BY COUNTRY (2016-2028)