Energy Drinks Market Synopsis

The Energy Drinks Market size is estimated at 73.97 billion USD in 2023 and is expected to reach 130.24 billion USD by 2032, growing at a CAGR of 5.82% during the forecast period (2024-2032).

Energy Drink is a beverage that contains high levels of stimulant ingredients like caffeine, as well as sugar, it often is packed with supplements, such as vitamins or carnitine. Energy Drinks are widely known and advertised as beverage products capable of enhancing mental alertness and physical performance. Energy drinks are the fastest-growing sector in the beverage industry of now. These drinks are known to enhance performance as it contains five times the amount of caffeine as soft drinks and also some other derivatives such as taurine, riboflavin, pyridoxine, etc.

  • Today, the consumption of energy drinks is expeditiously increasing as compared to other beverage categories. Various modifications are also made in the combination of ingredients by keeping in mind the needs and preferences of the targeted demographic groups, which are teenagers, young adults, and 18 to 34 y old.
  • Along with the great taste and flavors offered by energy drinks, many research studies also show that energy drink formulations, in addition to increasing energy utilization, may also aid in improving mood, enhancing physical endurance, reducing mental fatigue, and increasing reaction time. Further, it is also claimed that energy drinks can offer an increased energy boost as per their ingredient profile and amounts of caffeine, taurine, herbal extracts, and vitamins.
  • Moreover, the market for energy drinks is experiencing elevated growth with its expansion into non-traditional markets also and this expansion is evidently a result of rising incomes, urbanization, and an increase in the health and wellness consciousness of the population worldwide. Many adult and adolescent populations are continuously consuming energy drinks to support their busy and active lifestyles, most consumption is seen among people engaged in athletics and sports to achieve improved performance, endurance, and alertness.

The Energy Drinks Market Trend Analysis

Greater health awareness and fatiguing lifestyles, along with Greater Consumption of Energy Drinks in the Sports Sector

  • Fatigue has become one of the fundamental features of today’s modern life. The way in which cities and economies work today indicates that fatigue is not a temporary symptom but it has a much greater picture to show. Today with more than four decades of neoliberalism and urbanization, exhaustion has become an inevitable part of people’s life.
  • Many people suffer stressful situations throughout the day, and many on the sufferers have now moved beyond coffee to energy drinks, which have seen their popularity grow steadily each year from 2008 to 2013, such drive for energy drinks to curb stress is forming great area for the development of the Market.
  • Along with the increased sales of Energy Drinks to stay active throughout work, frequent consumption of energy drinks by athletes and sports players is also helping the market with higher sales. Energy drinks contain chlorides, calcium, sodium, magnesium, and potassium due to content athletes consume energy drinks frequently before, during, or after exercise, not only adult players but the consumption of sports and energy drinks in adolescents is also pretty high with 61.7%, of them consuming on practicing the sport and in leisure time
  • Further, the rising positive correlation between energy drink consumption and improved sporting performance has also been observed in the sports which has boosted the energy drink sales in the sports sectors with the revenue generated through sales of energy and sports drinks worldwide amounted to 159 billion U.S. dollars in 2021.

Growing Consumers’ Interest in New Flavors Along with Sugar-Free, Diet, And Organic and Natural Versions of Energy Drinks

  • Several energy drink manufacturers are shifting their focus on natural ingredients these days, the reason behind such business acts is the growing consumer awareness regarding their health and their knowledge about how regular energy drinks containing artificial ingredients might harm their health.
  • Recently, the market has experienced a push towards natural energy drink ingredients that manufacturers says can enhance energy and immunity. Such ingredients include coconut water, adaptogens, and mushrooms among other healthy ingredients. Such a surge of health and wellness in the arena of Energy Drinks is serving the market players with great opportunities to develop healthy options in the product.
  • Moreover, the development of such healthy organic product lines is aiding in the expansion of the markets even more rapidly than their traditional versions. Also, the appealing promotion and branding of these products is been enticing consumers who are looking for wellness in their diet and hence the companies who are trying to provide clean and natural energy drinks for health-conscious consumers are estimated to boost the market growth by achieving greater sales.

Segmentation Analysis Of The Energy Drinks Market

Energy Drinks market segments cover the Product Type, Nature, Age Group and Distribution Channel. By Product Type, the Drinks segment is Anticipated to Dominate the Market Over the Forecast period.

  • Energy Drinks are easily available to People these days. People now are able to get energy drinks everywhere may it be on the way to the gym, at any store or shop, or at the work. Many people choose energy drinks as an enjoyable beverage to maintain consistent activity throughout their fatiguing day.
  • Moreover, an array of options is available for consumers when it comes to energy drinks, energy drinks are available in a variety of packaging such as cans, bottles, etc. Also, the convenience offered by the ready-to-drink energy drinks over the energy powder and shots is the reason behind the success of the Drinks Product Type in the Energy Drink Market.
  • The convenience and availability of Energy Drinks in the soft drink category are responsible for yielding 42% of the soft drinks category’s growth last year. Such RTD Energy Drinks have also led to an extra 400,000 consumers. Because of such Ease of offering, the Drinks segment remains the favorite option in the global Energy Drinks Market.

Regional Analysis of The Energy Drinks Market

North America Dominates the Global Energy Drinks Market, While the Asia Pacific Is Expected to Experience the Fastest Growth in the Market Over the Forecast period.

  • North America in the last few years has experienced massive consumption of energy drinks due to the growing party and pub culture, also the massive coffee culture in North American Countries such as the United States has pushed the energy drinks beverage category in terms of growth, to be explained the total sales revenue generated in the United States alone last year was around USD 13.97 billion and hence, owning to such major factor driving the sales of energy drinks, the region is leading the market globally
  • Further, Energy drinks are emerging as an integral part of celebrations, social meets, and parties, and celebrations in modern countries such as the United States and Canada, which is offering greater sales opportunities for regional Manufacturers to sell their wide range of energy drinks, which can come in multiple flavors, and attractive and functional packaging.
  • Being the largest consumer of packaged beverages and energy drinks, the United States also benefits from the presence of mixed and modern communities, the adoption of energy drinks is quite high in the US as compared to other parts. For instance, in 2022 the per capita volume consumption of energy drinks was at an average of 28.4 liters per person which was the highest worldwide. The US was followed by the United Kingdom, Japan, and Spain with approximately 12, 10.5, and 8.8 liters per person. Such high consumption along with the elevated and innovated products from the market players are going to fuel the regional Energy Drinks Market in North America.

Top Key Players Covered in The Energy Drinks Market

  • Monster Beverage Corporation (US)
  • Red Bull GmbH (Austria)
  • Coca-Cola Co. (US)
  • PepsiCo Inc. (US)
  • Kraft Foods Inc. (US)
  • National Beverage Corp. (US)
  • The Gatorade Company Inc. (US)
  • Nestlé S.A.(Switzerland)
  • Carlsberg A/S (Denmark)
  • LT Group Inc (Philippines)
  • Suntory Holdings Ltd. (Japan)
  • Living Essentials LLC (US)
  • Kabisa B.V. (Netherlands)
  • Asia Brewery Incorporated (Philippines)
  • Eastroc Beverage Co Ltd (China)
  • Taisho Pharmaceutical Co. Ltd. (Japan) and Other Major Players

Key Industry Developments in the Energy Drinks Market

In January 2023, Monster Energy, a subsidiary of Monster Beverage Corporation launched its new variant of Lewis Hamilton zero-sugar energy drink. The company launches its full line in the first quarter of 2023. This new Lewis Hamilton Zero Sugar edition has a completely new formula with a peach nectarine flavor described as “stone fruits” and is made from vegan ingredients. With the launch consumers can finally enjoy the amazing taste of the flagship original Monster Energy Green but without sugar.

In January 2022, PepsiCo and Starbucks announced a partnership to launch energy drink BAYA Energy. With the launch Starbucks is entering the energy category for the first time, this new ready-to-drink (RTD) beverage from the company is crafted from caffeine naturally found in coffee fruit as well as antioxidant vitamin C for immune support and it was developed through the North American Coffee Partnership (NACP), a joint venture between Starbucks and PepsiCo to create ready-to-drink coffee and energy products.

Global Energy Drinks Market

Base Year:

2023

Forecast Period:

2024-2032

Historical Data:

2017 to 2023

Market Size in 2023:

USD 73. 97Bn.

Forecast Period 2024-2032 CAGR:

5.82 %

Market Size in 2032:

USD 130.24 Bn

Segments Covered:

By Soft Drink Type

  • Energy Shots
  • Natural
  • Organic Energy Drinks
  • Sugar-free
  • Low-calories Energy Drink
  • Traditional Energy Drinks

By Packaging Type

  • Glass Bottles
  • Metal Can
  • PET Bottles

by Distribution Channel

  • Off-trade
  • On-trade

By Region

  • North America (U.S., Canada, Mexico)
  • Eastern Europe (Bulgaria, The Czech Republic, Hungary, Poland, Romania, Rest of Eastern Europe)
  • Western Europe (Germany, UK, France, Netherlands, Italy, Russia, Spain, Rest of Western Europe)
  • Asia Pacific (China, India, Japan, South Korea, Malaysia, Thailand, Vietnam, The Philippines, Australia, New-Zealand, Rest of APAC)
  • Middle East & Africa (Turkey, Bahrain, Kuwait, Saudi Arabia, Qatar, UAE, Israel, South Africa)
  • South America (Brazil, Argentina, Rest of SA)

Key Market Drivers:

  • Greater health awareness and fatiguing lifestyles, along with Greater Consumption of Energy Drinks in the Sports Sector

Key Market Restraints:

  • Health Risks Associated with Higher Consumption of Energy Drinks due to High Sugar and Caffeine Content

Key Opportunities:

  • Growing Consumers’ Interest in New Flavors Along with Sugar-Free, Diet, And Organic and Natural Versions of Energy Drinks

Companies Covered in the report:

  • Monster Beverage Corporation (US), Red Bull GmbH (Austria), Coca-Cola Co. (US), PepsiCo Inc. (US), Kraft Foods Inc. (US), National Beverage Corp. (US), The Gatorade Company Inc. (US), Nestlé S.A. (Switzerland), Other Major Players

Chapter 1: Introduction
 1.1 Research Objectives
 1.2 Research Methodology
 1.3 Research Process
 1.4 Scope and Coverage
  1.4.1 Market Definition
  1.4.2 Key Questions Answered
 1.5 Market Segmentation

Chapter 2:Executive Summary

Chapter 3:Growth Opportunities By Segment
 3.1 By Product Type
 3.2 By Nature
 3.3 By Age Group
 3.4 By Distribution Channel

Chapter 4: Market Landscape
 4.1 Porter's Five Forces Analysis
  4.1.1 Bargaining Power of Supplier
  4.1.2 Threat of New Entrants
  4.1.3 Threat of Substitutes
  4.1.4 Competitive Rivalry
  4.1.5 Bargaining Power Among Buyers
 4.2 Industry Value Chain Analysis
 4.3 Market Dynamics
  4.3.1 Drivers
  4.3.2 Restraints
  4.3.3 Opportunities
  4.5.4 Challenges
 4.4 Pestle Analysis
 4.5 Technological Roadmap
 4.6 Regulatory Landscape
 4.7 SWOT Analysis
 4.8 Price Trend Analysis
 4.9 Patent Analysis
 4.10 Analysis of the Impact of Covid-19
  4.10.1 Impact on the Overall Market
  4.10.2 Impact on the Supply Chain
  4.10.3 Impact on the Key Manufacturers
  4.10.4 Impact on the Pricing

Chapter 5: Energy Drinks Market by Product Type
 5.1 Energy Drinks Market Overview Snapshot and Growth Engine
 5.2 Energy Drinks Market Overview
 5.3 Shots
  5.3.1 Introduction and Market Overview
  5.3.2 Historic and Forecasted Market Size (2017-2032F)
  5.3.3 Key Market Trends, Growth Factors and Opportunities
  5.3.4 Shots: Geographic Segmentation
 5.4 Drinks
  5.4.1 Introduction and Market Overview
  5.4.2 Historic and Forecasted Market Size (2017-2032F)
  5.4.3 Key Market Trends, Growth Factors and Opportunities
  5.4.4 Drinks: Geographic Segmentation
 5.5 Drink Mixes
  5.5.1 Introduction and Market Overview
  5.5.2 Historic and Forecasted Market Size (2017-2032F)
  5.5.3 Key Market Trends, Growth Factors and Opportunities
  5.5.4 Drink Mixes: Geographic Segmentation

Chapter 6: Energy Drinks Market by Nature
 6.1 Energy Drinks Market Overview Snapshot and Growth Engine
 6.2 Energy Drinks Market Overview
 6.3 Organic
  6.3.1 Introduction and Market Overview
  6.3.2 Historic and Forecasted Market Size (2017-2032F)
  6.3.3 Key Market Trends, Growth Factors and Opportunities
  6.3.4 Organic: Geographic Segmentation
 6.4 Conventional
  6.4.1 Introduction and Market Overview
  6.4.2 Historic and Forecasted Market Size (2017-2032F)
  6.4.3 Key Market Trends, Growth Factors and Opportunities
  6.4.4 Conventional: Geographic Segmentation

Chapter 7: Energy Drinks Market by Age Group
 7.1 Energy Drinks Market Overview Snapshot and Growth Engine
 7.2 Energy Drinks Market Overview
 7.3 Teenagers
  7.3.1 Introduction and Market Overview
  7.3.2 Historic and Forecasted Market Size (2017-2032F)
  7.3.3 Key Market Trends, Growth Factors and Opportunities
  7.3.4 Teenagers: Geographic Segmentation
 7.4 Adults
  7.4.1 Introduction and Market Overview
  7.4.2 Historic and Forecasted Market Size (2017-2032F)
  7.4.3 Key Market Trends, Growth Factors and Opportunities
  7.4.4 Adults: Geographic Segmentation

Chapter 8: Energy Drinks Market by Distribution Channel
 8.1 Energy Drinks Market Overview Snapshot and Growth Engine
 8.2 Energy Drinks Market Overview
 8.3 Supermarkets & Hypermarkets
  8.3.1 Introduction and Market Overview
  8.3.2 Historic and Forecasted Market Size (2017-2032F)
  8.3.3 Key Market Trends, Growth Factors and Opportunities
  8.3.4 Supermarkets & Hypermarkets: Geographic Segmentation
 8.4 Specialty Stores
  8.4.1 Introduction and Market Overview
  8.4.2 Historic and Forecasted Market Size (2017-2032F)
  8.4.3 Key Market Trends, Growth Factors and Opportunities
  8.4.4 Specialty Stores: Geographic Segmentation
 8.5 Convenience Stores
  8.5.1 Introduction and Market Overview
  8.5.2 Historic and Forecasted Market Size (2017-2032F)
  8.5.3 Key Market Trends, Growth Factors and Opportunities
  8.5.4 Convenience Stores: Geographic Segmentation
 8.6 Online Retail Stores
  8.6.1 Introduction and Market Overview
  8.6.2 Historic and Forecasted Market Size (2017-2032F)
  8.6.3 Key Market Trends, Growth Factors and Opportunities
  8.6.4 Online Retail Stores: Geographic Segmentation
 8.7 Others
  8.7.1 Introduction and Market Overview
  8.7.2 Historic and Forecasted Market Size (2017-2032F)
  8.7.3 Key Market Trends, Growth Factors and Opportunities
  8.7.4 Others: Geographic Segmentation

Chapter 9: Company Profiles and Competitive Analysis
 9.1 Competitive Landscape
  9.1.1 Competitive Positioning
  9.1.2 Energy Drinks Sales and Market Share By Players
  9.1.3 Industry BCG Matrix
  9.1.4 Heat Map Analysis
  9.1.5 Energy Drinks Industry Concentration Ratio (CR5 and HHI)
  9.1.6 Top 5 Energy Drinks Players Market Share
  9.1.7 Mergers and Acquisitions
  9.1.8 Business Strategies By Top Players
 9.2 MONSTER BEVERAGE CORPORATION (US)
  9.2.1 Company Overview
  9.2.2 Key Executives
  9.2.3 Company Snapshot
  9.2.4 Operating Business Segments
  9.2.5 Product Portfolio
  9.2.6 Business Performance
  9.2.7 Key Strategic Moves and Recent Developments
  9.2.8 SWOT Analysis
 9.3 RED BULL GMBH (AUSTRIA)
 9.4 COCA-COLA CO. (US)
 9.5 PEPSICO INC. (US)
 9.6 KRAFT FOODS INC. (US)
 9.7 NATIONAL BEVERAGE CORP. (US)
 9.8 THE GATORADE COMPANY INC. (US)
 9.9 NESTLÉ S.A. (SWITZERLAND)
 9.10 CARLSBERG A/S (DENMARK)
 9.11 LT GROUP INC (PHILIPPINES)
 9.12 SUNTORY HOLDINGS LTD. (JAPAN)
 9.13 LIVING ESSENTIALS LLC (US)
 9.14 KABISA B.V. (NETHERLANDS)
 9.15 ASIA BREWERY INCORPORATED (PHILIPPINES)
 9.16 EASTROC BEVERAGE CO LTD (CHINA)
 9.17 TAISHO PHARMACEUTICAL CO. LTD. (JAPAN)
 9.18 OTHER MAJOR PLAYERS

Chapter 10: Global Energy Drinks Market Analysis, Insights and Forecast, 2017-2032
 10.1 Market Overview
 10.2 Historic and Forecasted Market Size By Product Type
  10.2.1 Shots
  10.2.2 Drinks
  10.2.3 Drink Mixes
 10.3 Historic and Forecasted Market Size By Nature
  10.3.1 Organic
  10.3.2 Conventional
 10.4 Historic and Forecasted Market Size By Age Group
  10.4.1 Teenagers
  10.4.2 Adults
 10.5 Historic and Forecasted Market Size By Distribution Channel
  10.5.1 Supermarkets & Hypermarkets
  10.5.2 Specialty Stores
  10.5.3 Convenience Stores
  10.5.4 Online Retail Stores
  10.5.5 Others

Chapter 11: North America Energy Drinks Market Analysis, Insights and Forecast, 2017-2032
 11.1 Key Market Trends, Growth Factors and Opportunities
 11.2 Impact of Covid-19
 11.3 Key Players
 11.4 Key Market Trends, Growth Factors and Opportunities
 11.4 Historic and Forecasted Market Size By Product Type
  11.4.1 Shots
  11.4.2 Drinks
  11.4.3 Drink Mixes
 11.5 Historic and Forecasted Market Size By Nature
  11.5.1 Organic
  11.5.2 Conventional
 11.6 Historic and Forecasted Market Size By Age Group
  11.6.1 Teenagers
  11.6.2 Adults
 11.7 Historic and Forecasted Market Size By Distribution Channel
  11.7.1 Supermarkets & Hypermarkets
  11.7.2 Specialty Stores
  11.7.3 Convenience Stores
  11.7.4 Online Retail Stores
  11.7.5 Others
 11.8 Historic and Forecast Market Size by Country
  11.8.1 U.S.
  11.8.2 Canada
  11.8.3 Mexico

Chapter 12: Europe Energy Drinks Market Analysis, Insights and Forecast, 2017-2032
 12.1 Key Market Trends, Growth Factors and Opportunities
 12.2 Impact of Covid-19
 12.3 Key Players
 12.4 Key Market Trends, Growth Factors and Opportunities
 12.4 Historic and Forecasted Market Size By Product Type
  12.4.1 Shots
  12.4.2 Drinks
  12.4.3 Drink Mixes
 12.5 Historic and Forecasted Market Size By Nature
  12.5.1 Organic
  12.5.2 Conventional
 12.6 Historic and Forecasted Market Size By Age Group
  12.6.1 Teenagers
  12.6.2 Adults
 12.7 Historic and Forecasted Market Size By Distribution Channel
  12.7.1 Supermarkets & Hypermarkets
  12.7.2 Specialty Stores
  12.7.3 Convenience Stores
  12.7.4 Online Retail Stores
  12.7.5 Others
 12.8 Historic and Forecast Market Size by Country
  12.8.1 Germany
  12.8.2 U.K.
  12.8.3 France
  12.8.4 Italy
  12.8.5 Russia
  12.8.6 Spain
  12.8.7 Rest of Europe

Chapter 13: Asia-Pacific Energy Drinks Market Analysis, Insights and Forecast, 2017-2032
 13.1 Key Market Trends, Growth Factors and Opportunities
 13.2 Impact of Covid-19
 13.3 Key Players
 13.4 Key Market Trends, Growth Factors and Opportunities
 13.4 Historic and Forecasted Market Size By Product Type
  13.4.1 Shots
  13.4.2 Drinks
  13.4.3 Drink Mixes
 13.5 Historic and Forecasted Market Size By Nature
  13.5.1 Organic
  13.5.2 Conventional
 13.6 Historic and Forecasted Market Size By Age Group
  13.6.1 Teenagers
  13.6.2 Adults
 13.7 Historic and Forecasted Market Size By Distribution Channel
  13.7.1 Supermarkets & Hypermarkets
  13.7.2 Specialty Stores
  13.7.3 Convenience Stores
  13.7.4 Online Retail Stores
  13.7.5 Others
 13.8 Historic and Forecast Market Size by Country
  13.8.1 China
  13.8.2 India
  13.8.3 Japan
  13.8.4 Singapore
  13.8.5 Australia
  13.8.6 New Zealand
  13.8.7 Rest of APAC

Chapter 14: Middle East & Africa Energy Drinks Market Analysis, Insights and Forecast, 2017-2032
 14.1 Key Market Trends, Growth Factors and Opportunities
 14.2 Impact of Covid-19
 14.3 Key Players
 14.4 Key Market Trends, Growth Factors and Opportunities
 14.4 Historic and Forecasted Market Size By Product Type
  14.4.1 Shots
  14.4.2 Drinks
  14.4.3 Drink Mixes
 14.5 Historic and Forecasted Market Size By Nature
  14.5.1 Organic
  14.5.2 Conventional
 14.6 Historic and Forecasted Market Size By Age Group
  14.6.1 Teenagers
  14.6.2 Adults
 14.7 Historic and Forecasted Market Size By Distribution Channel
  14.7.1 Supermarkets & Hypermarkets
  14.7.2 Specialty Stores
  14.7.3 Convenience Stores
  14.7.4 Online Retail Stores
  14.7.5 Others
 14.8 Historic and Forecast Market Size by Country
  14.8.1 Turkey
  14.8.2 Saudi Arabia
  14.8.3 Iran
  14.8.4 UAE
  14.8.5 Africa
  14.8.6 Rest of MEA

Chapter 15: South America Energy Drinks Market Analysis, Insights and Forecast, 2017-2032
 15.1 Key Market Trends, Growth Factors and Opportunities
 15.2 Impact of Covid-19
 15.3 Key Players
 15.4 Key Market Trends, Growth Factors and Opportunities
 15.4 Historic and Forecasted Market Size By Product Type
  15.4.1 Shots
  15.4.2 Drinks
  15.4.3 Drink Mixes
 15.5 Historic and Forecasted Market Size By Nature
  15.5.1 Organic
  15.5.2 Conventional
 15.6 Historic and Forecasted Market Size By Age Group
  15.6.1 Teenagers
  15.6.2 Adults
 15.7 Historic and Forecasted Market Size By Distribution Channel
  15.7.1 Supermarkets & Hypermarkets
  15.7.2 Specialty Stores
  15.7.3 Convenience Stores
  15.7.4 Online Retail Stores
  15.7.5 Others
 15.8 Historic and Forecast Market Size by Country
  15.8.1 Brazil
  15.8.2 Argentina
  15.8.3 Rest of SA

Chapter 16 Investment Analysis

Chapter 17 Analyst Viewpoint and Conclusion

Global Energy Drinks Market

Base Year:

2023

Forecast Period:

2024-2032

Historical Data:

2017 to 2023

Market Size in 2023:

USD 73. 97Bn.

Forecast Period 2024-2032 CAGR:

5.82 %

Market Size in 2032:

USD 130.24 Bn

Segments Covered:

By Soft Drink Type

  • Energy Shots
  • Natural
  • Organic Energy Drinks
  • Sugar-free
  • Low-calories Energy Drink
  • Traditional Energy Drinks

By Packaging Type

  • Glass Bottles
  • Metal Can
  • PET Bottles

by Distribution Channel

  • Off-trade
  • On-trade

By Region

  • North America (U.S., Canada, Mexico)
  • Eastern Europe (Bulgaria, The Czech Republic, Hungary, Poland, Romania, Rest of Eastern Europe)
  • Western Europe (Germany, UK, France, Netherlands, Italy, Russia, Spain, Rest of Western Europe)
  • Asia Pacific (China, India, Japan, South Korea, Malaysia, Thailand, Vietnam, The Philippines, Australia, New-Zealand, Rest of APAC)
  • Middle East & Africa (Turkey, Bahrain, Kuwait, Saudi Arabia, Qatar, UAE, Israel, South Africa)
  • South America (Brazil, Argentina, Rest of SA)

Key Market Drivers:

  • Greater health awareness and fatiguing lifestyles, along with Greater Consumption of Energy Drinks in the Sports Sector

Key Market Restraints:

  • Health Risks Associated with Higher Consumption of Energy Drinks due to High Sugar and Caffeine Content

Key Opportunities:

  • Growing Consumers’ Interest in New Flavors Along with Sugar-Free, Diet, And Organic and Natural Versions of Energy Drinks

Companies Covered in the report:

  • Monster Beverage Corporation (US), Red Bull GmbH (Austria), Coca-Cola Co. (US), PepsiCo Inc. (US), Kraft Foods Inc. (US), National Beverage Corp. (US), The Gatorade Company Inc. (US), Nestlé S.A. (Switzerland), Other Major Players

LIST OF TABLES

TABLE 001. EXECUTIVE SUMMARY
TABLE 002. ENERGY DRINKS MARKET BARGAINING POWER OF SUPPLIERS
TABLE 003. ENERGY DRINKS MARKET BARGAINING POWER OF CUSTOMERS
TABLE 004. ENERGY DRINKS MARKET COMPETITIVE RIVALRY
TABLE 005. ENERGY DRINKS MARKET THREAT OF NEW ENTRANTS
TABLE 006. ENERGY DRINKS MARKET THREAT OF SUBSTITUTES
TABLE 007. ENERGY DRINKS MARKET BY PRODUCT TYPE
TABLE 008. SHOTS MARKET OVERVIEW (2016-2028)
TABLE 009. DRINKS MARKET OVERVIEW (2016-2028)
TABLE 010. DRINK MIXES MARKET OVERVIEW (2016-2028)
TABLE 011. ENERGY DRINKS MARKET BY NATURE
TABLE 012. ORGANIC MARKET OVERVIEW (2016-2028)
TABLE 013. CONVENTIONAL MARKET OVERVIEW (2016-2028)
TABLE 014. ENERGY DRINKS MARKET BY AGE GROUP
TABLE 015. TEENAGERS MARKET OVERVIEW (2016-2028)
TABLE 016. ADULTS MARKET OVERVIEW (2016-2028)
TABLE 017. ENERGY DRINKS MARKET BY DISTRIBUTION CHANNEL
TABLE 018. SUPERMARKETS & HYPERMARKETS MARKET OVERVIEW (2016-2028)
TABLE 019. SPECIALTY STORES MARKET OVERVIEW (2016-2028)
TABLE 020. CONVENIENCE STORES MARKET OVERVIEW (2016-2028)
TABLE 021. ONLINE RETAIL STORES MARKET OVERVIEW (2016-2028)
TABLE 022. OTHERS MARKET OVERVIEW (2016-2028)
TABLE 023. NORTH AMERICA ENERGY DRINKS MARKET, BY PRODUCT TYPE (2016-2028)
TABLE 024. NORTH AMERICA ENERGY DRINKS MARKET, BY NATURE (2016-2028)
TABLE 025. NORTH AMERICA ENERGY DRINKS MARKET, BY AGE GROUP (2016-2028)
TABLE 026. NORTH AMERICA ENERGY DRINKS MARKET, BY DISTRIBUTION CHANNEL (2016-2028)
TABLE 027. N ENERGY DRINKS MARKET, BY COUNTRY (2016-2028)
TABLE 028. EUROPE ENERGY DRINKS MARKET, BY PRODUCT TYPE (2016-2028)
TABLE 029. EUROPE ENERGY DRINKS MARKET, BY NATURE (2016-2028)
TABLE 030. EUROPE ENERGY DRINKS MARKET, BY AGE GROUP (2016-2028)
TABLE 031. EUROPE ENERGY DRINKS MARKET, BY DISTRIBUTION CHANNEL (2016-2028)
TABLE 032. ENERGY DRINKS MARKET, BY COUNTRY (2016-2028)
TABLE 033. ASIA PACIFIC ENERGY DRINKS MARKET, BY PRODUCT TYPE (2016-2028)
TABLE 034. ASIA PACIFIC ENERGY DRINKS MARKET, BY NATURE (2016-2028)
TABLE 035. ASIA PACIFIC ENERGY DRINKS MARKET, BY AGE GROUP (2016-2028)
TABLE 036. ASIA PACIFIC ENERGY DRINKS MARKET, BY DISTRIBUTION CHANNEL (2016-2028)
TABLE 037. ENERGY DRINKS MARKET, BY COUNTRY (2016-2028)
TABLE 038. MIDDLE EAST & AFRICA ENERGY DRINKS MARKET, BY PRODUCT TYPE (2016-2028)
TABLE 039. MIDDLE EAST & AFRICA ENERGY DRINKS MARKET, BY NATURE (2016-2028)
TABLE 040. MIDDLE EAST & AFRICA ENERGY DRINKS MARKET, BY AGE GROUP (2016-2028)
TABLE 041. MIDDLE EAST & AFRICA ENERGY DRINKS MARKET, BY DISTRIBUTION CHANNEL (2016-2028)
TABLE 042. ENERGY DRINKS MARKET, BY COUNTRY (2016-2028)
TABLE 043. SOUTH AMERICA ENERGY DRINKS MARKET, BY PRODUCT TYPE (2016-2028)
TABLE 044. SOUTH AMERICA ENERGY DRINKS MARKET, BY NATURE (2016-2028)
TABLE 045. SOUTH AMERICA ENERGY DRINKS MARKET, BY AGE GROUP (2016-2028)
TABLE 046. SOUTH AMERICA ENERGY DRINKS MARKET, BY DISTRIBUTION CHANNEL (2016-2028)
TABLE 047. ENERGY DRINKS MARKET, BY COUNTRY (2016-2028)
TABLE 048. MONSTER BEVERAGE CORPORATION (US): SNAPSHOT
TABLE 049. MONSTER BEVERAGE CORPORATION (US): BUSINESS PERFORMANCE
TABLE 050. MONSTER BEVERAGE CORPORATION (US): PRODUCT PORTFOLIO
TABLE 051. MONSTER BEVERAGE CORPORATION (US): KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 051. RED BULL GMBH (AUSTRIA): SNAPSHOT
TABLE 052. RED BULL GMBH (AUSTRIA): BUSINESS PERFORMANCE
TABLE 053. RED BULL GMBH (AUSTRIA): PRODUCT PORTFOLIO
TABLE 054. RED BULL GMBH (AUSTRIA): KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 054. COCA-COLA CO. (US): SNAPSHOT
TABLE 055. COCA-COLA CO. (US): BUSINESS PERFORMANCE
TABLE 056. COCA-COLA CO. (US): PRODUCT PORTFOLIO
TABLE 057. COCA-COLA CO. (US): KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 057. PEPSICO INC. (US): SNAPSHOT
TABLE 058. PEPSICO INC. (US): BUSINESS PERFORMANCE
TABLE 059. PEPSICO INC. (US): PRODUCT PORTFOLIO
TABLE 060. PEPSICO INC. (US): KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 060. KRAFT FOODS INC. (US): SNAPSHOT
TABLE 061. KRAFT FOODS INC. (US): BUSINESS PERFORMANCE
TABLE 062. KRAFT FOODS INC. (US): PRODUCT PORTFOLIO
TABLE 063. KRAFT FOODS INC. (US): KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 063. NATIONAL BEVERAGE CORP. (US): SNAPSHOT
TABLE 064. NATIONAL BEVERAGE CORP. (US): BUSINESS PERFORMANCE
TABLE 065. NATIONAL BEVERAGE CORP. (US): PRODUCT PORTFOLIO
TABLE 066. NATIONAL BEVERAGE CORP. (US): KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 066. THE GATORADE COMPANY INC. (US): SNAPSHOT
TABLE 067. THE GATORADE COMPANY INC. (US): BUSINESS PERFORMANCE
TABLE 068. THE GATORADE COMPANY INC. (US): PRODUCT PORTFOLIO
TABLE 069. THE GATORADE COMPANY INC. (US): KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 069. NESTLÉ S.A. (SWITZERLAND): SNAPSHOT
TABLE 070. NESTLÉ S.A. (SWITZERLAND): BUSINESS PERFORMANCE
TABLE 071. NESTLÉ S.A. (SWITZERLAND): PRODUCT PORTFOLIO
TABLE 072. NESTLÉ S.A. (SWITZERLAND): KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 072. CARLSBERG A/S (DENMARK): SNAPSHOT
TABLE 073. CARLSBERG A/S (DENMARK): BUSINESS PERFORMANCE
TABLE 074. CARLSBERG A/S (DENMARK): PRODUCT PORTFOLIO
TABLE 075. CARLSBERG A/S (DENMARK): KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 075. LT GROUP INC (PHILIPPINES): SNAPSHOT
TABLE 076. LT GROUP INC (PHILIPPINES): BUSINESS PERFORMANCE
TABLE 077. LT GROUP INC (PHILIPPINES): PRODUCT PORTFOLIO
TABLE 078. LT GROUP INC (PHILIPPINES): KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 078. SUNTORY HOLDINGS LTD. (JAPAN): SNAPSHOT
TABLE 079. SUNTORY HOLDINGS LTD. (JAPAN): BUSINESS PERFORMANCE
TABLE 080. SUNTORY HOLDINGS LTD. (JAPAN): PRODUCT PORTFOLIO
TABLE 081. SUNTORY HOLDINGS LTD. (JAPAN): KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 081. LIVING ESSENTIALS LLC (US): SNAPSHOT
TABLE 082. LIVING ESSENTIALS LLC (US): BUSINESS PERFORMANCE
TABLE 083. LIVING ESSENTIALS LLC (US): PRODUCT PORTFOLIO
TABLE 084. LIVING ESSENTIALS LLC (US): KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 084. KABISA B.V. (NETHERLANDS): SNAPSHOT
TABLE 085. KABISA B.V. (NETHERLANDS): BUSINESS PERFORMANCE
TABLE 086. KABISA B.V. (NETHERLANDS): PRODUCT PORTFOLIO
TABLE 087. KABISA B.V. (NETHERLANDS): KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 087. ASIA BREWERY INCORPORATED (PHILIPPINES): SNAPSHOT
TABLE 088. ASIA BREWERY INCORPORATED (PHILIPPINES): BUSINESS PERFORMANCE
TABLE 089. ASIA BREWERY INCORPORATED (PHILIPPINES): PRODUCT PORTFOLIO
TABLE 090. ASIA BREWERY INCORPORATED (PHILIPPINES): KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 090. EASTROC BEVERAGE CO LTD (CHINA): SNAPSHOT
TABLE 091. EASTROC BEVERAGE CO LTD (CHINA): BUSINESS PERFORMANCE
TABLE 092. EASTROC BEVERAGE CO LTD (CHINA): PRODUCT PORTFOLIO
TABLE 093. EASTROC BEVERAGE CO LTD (CHINA): KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 093. TAISHO PHARMACEUTICAL CO. LTD. (JAPAN): SNAPSHOT
TABLE 094. TAISHO PHARMACEUTICAL CO. LTD. (JAPAN): BUSINESS PERFORMANCE
TABLE 095. TAISHO PHARMACEUTICAL CO. LTD. (JAPAN): PRODUCT PORTFOLIO
TABLE 096. TAISHO PHARMACEUTICAL CO. LTD. (JAPAN): KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 096. OTHER MAJOR PLAYERS: SNAPSHOT
TABLE 097. OTHER MAJOR PLAYERS: BUSINESS PERFORMANCE
TABLE 098. OTHER MAJOR PLAYERS: PRODUCT PORTFOLIO
TABLE 099. OTHER MAJOR PLAYERS: KEY STRATEGIC MOVES AND DEVELOPMENTS

LIST OF FIGURES

FIGURE 001. YEARS CONSIDERED FOR ANALYSIS
FIGURE 002. SCOPE OF THE STUDY
FIGURE 003. ENERGY DRINKS MARKET OVERVIEW BY REGIONS
FIGURE 004. PORTER'S FIVE FORCES ANALYSIS
FIGURE 005. BARGAINING POWER OF SUPPLIERS
FIGURE 006. COMPETITIVE RIVALRYFIGURE 007. THREAT OF NEW ENTRANTS
FIGURE 008. THREAT OF SUBSTITUTES
FIGURE 009. VALUE CHAIN ANALYSIS
FIGURE 010. PESTLE ANALYSIS
FIGURE 011. ENERGY DRINKS MARKET OVERVIEW BY PRODUCT TYPE
FIGURE 012. SHOTS MARKET OVERVIEW (2016-2028)
FIGURE 013. DRINKS MARKET OVERVIEW (2016-2028)
FIGURE 014. DRINK MIXES MARKET OVERVIEW (2016-2028)
FIGURE 015. ENERGY DRINKS MARKET OVERVIEW BY NATURE
FIGURE 016. ORGANIC MARKET OVERVIEW (2016-2028)
FIGURE 017. CONVENTIONAL MARKET OVERVIEW (2016-2028)
FIGURE 018. ENERGY DRINKS MARKET OVERVIEW BY AGE GROUP
FIGURE 019. TEENAGERS MARKET OVERVIEW (2016-2028)
FIGURE 020. ADULTS MARKET OVERVIEW (2016-2028)
FIGURE 021. ENERGY DRINKS MARKET OVERVIEW BY DISTRIBUTION CHANNEL
FIGURE 022. SUPERMARKETS & HYPERMARKETS MARKET OVERVIEW (2016-2028)
FIGURE 023. SPECIALTY STORES MARKET OVERVIEW (2016-2028)
FIGURE 024. CONVENIENCE STORES MARKET OVERVIEW (2016-2028)
FIGURE 025. ONLINE RETAIL STORES MARKET OVERVIEW (2016-2028)
FIGURE 026. OTHERS MARKET OVERVIEW (2016-2028)
FIGURE 027. NORTH AMERICA ENERGY DRINKS MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 028. EUROPE ENERGY DRINKS MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 029. ASIA PACIFIC ENERGY DRINKS MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 030. MIDDLE EAST & AFRICA ENERGY DRINKS MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 031. SOUTH AMERICA ENERGY DRINKS MARKET OVERVIEW BY COUNTRY (2016-2028)

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Frequently Asked Questions :

What would be the forecast period in the Energy Drinks Market research report?

The forecast period in the Energy Drinks Market research report is 2024-2032.

Who are the key players in Energy Drinks Market?

Monster Beverage Corporation (US), Red Bull GmbH (Austria), Coca-Cola Co. (US), PepsiCo Inc. (US), Kraft Foods Inc. (US), National Beverage Corp. (US), The Gatorade Company Inc. (US), Nestlé S.A. (Switzerland), Carlsberg A/S (Denmark), LT Group Inc (Philippines), Suntory Holdings Ltd. (Japan), Living Essentials LLC (US), Kabisa B.V. (Netherlands), Asia Brewery Incorporated (Philippines), Eastroc Beverage Co Ltd (China), Taisho Pharmaceutical Co. Ltd. (Japan) and Other Major Players

What are the segments of the Energy Drinks Market?

The Energy Drinks Market is segmented into Product Type, Nature, Distribution Channel, and region. By Product Type, the market is categorized into Shots, Drinks, and Drink Mixes. By Nature, the market is categorized into Organic and Conventional.  By Age Group, the market is categorized into Teenagers and Adults. By Distribution Channel, the market is categorized into Supermarkets & Hypermarkets, Specialty Stores, Convenience Stores, Online Retail Stores, and Others. By region, it is analyzed across North America (U.S.; Canada; Mexico), Europe (Germany; U.K.; France; Italy; Russia; Spain, etc.), Asia-Pacific (China; India; Japan; Southeast Asia, etc.), South America (Brazil; Argentina, etc.), Middle East & Africa (Saudi Arabia; South Africa, etc.).

What is the Energy Drinks Market?

Energy Drink is a beverage that contains high levels of stimulant ingredients like caffeine, as well as sugar, it often is packed with supplements, such as vitamins or carnitine. Energy Drinks are widely known and advertised as beverage products capable of enhancing mental alertness and physical performance. Energy drinks are the fastest-growing sector in the beverage industry of now. These drinks are known to enhance performance as it contains five times the amount of caffeine as soft drinks and also some other derivatives such as taurine, riboflavin, pyridoxine, etc.

How big is the Energy Drinks Market?

The Energy Drinks Market size is estimated at 73.97 billion USD in 2023 and is expected to reach 130.24 billion USD by 2032, growing at a CAGR of 5.82% during the forecast period (2024-2032).