Digestive Health Products Market Synopsis

Digestive Health Products Market Size Was Valued at USD 52.31 Billion in 2023, and is Projected to Reach USD 108.11 Billion by 2032, Growing at a CAGR of 8.4% From 2024-2032.

The market growth is primarily driven by the rise in digestive disorders including irritable bowel syndrome, constipation, gastroesophageal reflux disease, diverticular disease, and gut infections, a growing inclination of people for fresh, safe, and natural foods, and increasing concern for society on their health. Nearly 15 million adults have an ulcer which makes up approximately 6% of the total adults and around 37 million people visited the hospital for diagnosis of their digestive system.

• The growing geriatric population is first in line to suffer gut health disorders. Thus, the rise in the number of older persons is attributed to an increase in awareness about the digestive health market. Besides this, a growing number of gut-conscious clients who constantly seek preventive options and higher usage of supplements for gut health including prebiotics, food enzymes, and probiotics including Culturelle probiotics that maintain healthy digestion is expected to propel the growth of the global gastrointestinal health market.
• To support the immune system, nearly 77% of individuals are switching food including yogurt drinks, and others. By 2030, one in six people on Earth is expected to be 60 years of age or older. 1.4 billion people are likely to be over the age of 60 by this time, up from 1 billion in 2020. In addition to the aforementioned factors, the rise in obesity cases along with increased lifestyle-related disorders among the population owing to poor eating habits and high consumption of processed high-sodium, and ready-to-eat food items are expected to increase the demand for digestive health products. Furthermore, the rise in awareness about nutritional food additives and nutritional supplements is also considered to positively contribute to market growth.

Digestive Health Products Market Trend Analysis

Technology Aids Monitoring Digestive Wellness, Promoting Mental Well-Being

• Consumers are interested in personalized nutrition for digestive health tailored to their microbiome and genetics. They also favor clean-label products containing natural ingredients, which is driving the development of personalized supplements.
• Increasing utilization of technology such as mobile applications and wearable devices monitors gastrointestinal well-being. Integration helps to make knowledgeable decisions and efficient oversight. Research on the connection between the gut and brain has resulted in the development of products that aim to promote mental well-being through digestive health, enhancing mood and cognitive abilities.
• Probiotics, prebiotics, and digestive enzymes are being integrated into functional beverages and foods. Consumers are increasingly placing greater emphasis on sustainability and ethical sourcing. The increasing number of elderly individuals is fueling the need for digestive health products. Growing recognition of the advantages for digestive health is resulting in an uptick in the intake of related products.

Incomes Rise in Asia-Pacific, Latin America, Africa; Increase Demand for Digestive Health Products, Drive Growth.

• Increasing incomes and growing health awareness in emerging markets such as Asia-Pacific, Latin America, and Africa are driving demand for digestive health products, indicating significant growth potential. Innovation involves introducing new strains of probiotics, creating synbiotics, and improving delivery methods. Digital health platforms provide individualized suggestions and allow for direct purchases.
• Incomes rise in Asia-Pacific, Latin America, Africa; increase demand for digestive health products, drive growth. With stringent regulations on health claims. Partnerships with different sectors result in new products and expansion in the market. Focusing on particular health issues such as IBS, IBD, and lactose intolerance can appeal to niche customers.
• Increasing consumer awareness about the advantages of digestive health and broadening the availability of products in stores can enhance market acceptance and customer loyalty. Opportunities can be seized by companies to attain growth, innovation, and engagement.

Digestive Health Products Market Segment Analysis:

Digestive Health Products Market is Segmented on the basis of Product Type, Ingredient, Form, Application, Distribution Channel, And End-User.

By Ingredient Type, Probiotics Segment Is Expected to Dominate the Market During the Forecast Period

• Probiotics are trendy in the market for digestive health products because of increasing health consciousness and scientific support. Educational campaigns stress the significance of gut health, resulting in a rise in preventive healthcare practices. Research in the scientific field has demonstrated the effectiveness of probiotics in both managing digestive issues and enhancing the immune system. Regulatory approvals have also bolstered consumer trust in the safety and efficacy of probiotics.
• Probiotics are available in a variety of forms, such as capsules and powders, to accommodate various dietary preferences. Businesses provide tailored products for particular health issues, catering to varied consumer requirements. Probiotics combat the harmful impacts of contemporary lifestyles and the use of antibiotics. They are easily accessible in many different places, with strong marketing helping to boost their reputation and presence.
• Consumers are experiencing beneficial results from probiotics in terms of digestion and immunity. Praise from happy clients increases its popularity. Synbiotics, which combine probiotics and prebiotics, are in line with the overall health trends.

By Distribution Channel, Pharmacies Segment Held the Largest Share

• Drug stores and retail pharmacies are the primary distributors of digestive health products because they are easily accessible and convenient for consumers. They provide expert advice and comply with industry regulations, establishing trust with customers. Consumers can easily buy these products with other healthcare items, simplifying the shopping experience.

• Drug stores and retail pharmacies provide a wide selection of digestive health products, meeting the needs and preferences of various consumers with immediate in-store availability.
• In-store promotions lure in customers with discounts and loyalty programs, while strategic merchandising impacts purchasing choices. Retail pharmacies provide healthcare services such as consultations and filling prescriptions, serving individuals with multiple health issues. Some consumers, particularly older demographics, prefer receiving advice on digestive health directly from healthcare professionals through personal interactions and immediate feedback.

Digestive Health Products Market Regional Insights:

North America is Expected to Dominate the Market Over the Forecast Period

• The digestive health products market is mainly controlled by North America and Europe because of their high health awareness, focus on preventive healthcare, key players, research facilities, and new product innovations.
• The regulatory landscape in North America is conducive to digestive health products, guaranteeing their safety and effectiveness. Laws that protect consumers help create confidence in the marketplace. Consumers with a high buying power can invest in health products and are ready to spend money on reputable brands.
• Elevated levels of stress and consumption of processed foods lead to digestive problems, driving up the need for digestive health products as a result of people's lifestyle choices. Europe's strong focus on health leads to a need for digestive health products, which are easily accessible through unique formulas and many retail options, especially for the growing older demographic, regulated by government policies and EFSA supervision.

Digestive Health Products Market Active Players

• Nestlé (Switzerland)
• Danone (France)
• PepsiCo (United States)
• Procter & Gamble (United States)
• Abbott Laboratories (United States)
• Bayer AG (Germany)
• Yakult Honsha (Japan)
• Chr. Hansen (Denmark)
• Pfizer Inc. (United States)
• Sanofi (France)
• Unilever (United Kingdom/Netherlands)
• GlaxoSmithKline (United Kingdom)
• Johnson & Johnson (United States)
• Amway (United States)
• Archer Daniels Midland (United States)
• Cargill, Inc. (United States)
• Kellogg’s (United States)
• General Mills (United States)
• Glanbia plc (Ireland)
• Lallemand Inc. (Canada)
• Meiji Holdings Co., Ltd. (Japan)
• DuPont de Nemours, Inc. (United States)
• Kraft Heinz Company (United States)
• Nature’s Bounty Co. (United States)
• NOW Foods (United States)
• Biogaia (Sweden)
• Morinaga Milk Industry Co., Ltd. (Japan)
• Royal DSM (Netherlands)
• BASF SE (Germany)
• Nutricia (Netherlands) and Other Active Players

Key Industry Developments in the Digestive Health Products Market:

• In Apr 2023: Centrum expanded into a new line of high-science supplements in a flavorful gummy format for varied benefits. The brand launched Centrum Digestive Balance Gummy for adults, claiming that it is a nutritional gummy with probiotics and prebiotics that promote digestive balance and the growth of good bacteria in the gut.
• In Aug 2023, Herbalife introduced Herbalife V, a new line of plant-based supplements to meet the growing consumer demand for plant-based products, including supplements. These products have obtained certifications such as USDA Organic, verified non-GMO, certified kosher, and certified plant-based and vegan by FoodChain ID.

1. INTRODUCTION
   1. RESEARCH OBJECTIVES
   2. RESEARCH METHODOLOGY
   3. RESEARCH PROCESS
   4. SCOPE AND COVERAGE
      1. Market Definition
      2. Key Questions Answered
   5. MARKET SEGMENTATION
2. EXECUTIVE SUMMARY
3. MARKET OVERVIEW
4. GROWTH OPPORTUNITIES BY SEGMENT
5. MARKET LANDSCAPE
   1. PORTER’S FIVE FORCES ANALYSIS
      1. Bargaining Power of Supplier
      2. Threat Of New Entrants
      3. Threat Of Substitutes
      4. Competitive Rivalry
      5. Bargaining Power Among Buyers
   2. INDUSTRY VALUE CHAIN ANALYSIS
   3. MARKET DYNAMICS
      1. Drivers
      2. Restraints
      3. Opportunities
      4. Challenges
   4. MARKET TREND ANALYSIS
   5. REGULATORY LANDSCAPE
   6. PESTLE ANALYSIS
   7. PRICE TREND ANALYSIS
   8. PATENT ANALYSIS
   9. TECHNOLOGY EVALUATION
   10. MARKET IMPACT OF THE RUSSIA-UKRAINE WAR
       1. Geopolitical Market Disruptions
       2. Supply Chain Disruptions
       3. Instability in Emerging Markets
   11. ECOSYSTEM
6. DIGESTIVE HEALTH PRODUCTS MARKET BY PRODUCT TYPE (2017-2032)
   1. DIGESTIVE HEALTH PRODUCTS MARKET SNAPSHOT AND GROWTH ENGINE
   2. MARKET OVERVIEW
   3. DAIRY PRODUCTS
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017-2032F)
      3. Historic And Forecasted Market Size in Volume (2017-2032F)
      4. Key Market Trends, Growth Factors and Opportunities
      5. Geographic Segmentation Analysis
   4. BAKERY & CEREALS
   5. NON - ALCOHOLIC BEVERAGES
   6. SUPPLEMENTS
7. DIGESTIVE HEALTH PRODUCTS MARKET BY INGREDIENT (2017-2032)
   1. DIGESTIVE HEALTH PRODUCTS MARKET SNAPSHOT AND GROWTH ENGINE
   2. MARKET OVERVIEW
   3. PROBIOTICS
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017-2032F)
      3. Historic And Forecasted Market Size in Volume (2017-2032F)
      4. Key Market Trends, Growth Factors And Opportunities
      5. Geographic Segmentation Analysis
   4. PREBIOTICS
   5. DIGESTIVE ENZYMES
   6. FUNCTIONAL FOODS AND BEVERAGES
8. DIGESTIVE HEALTH PRODUCTS MARKET BY FORM (2017-2032)
   1. DIGESTIVE HEALTH PRODUCTS MARKET SNAPSHOT AND GROWTH ENGINE
   2. MARKET OVERVIEW
   3. TABLETS/CAPSULES
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017-2032F)
      3. Historic And Forecasted Market Size in Volume (2017-2032F)
      4. Key Market Trends, Growth Factors And Opportunities
      5. Geographic Segmentation Analysis
   4. POWDERS
   5. GUMMIES/CHEWABLES
   6. FORMD
9. DIGESTIVE HEALTH PRODUCTS MARKET BY APPLICATION (2017-2032)
   1. DIGESTIVE HEALTH PRODUCTS MARKET SNAPSHOT AND GROWTH ENGINE
   2. MARKET OVERVIEW
   3. GENERAL DIGESTIVE HEALTH
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017-2032F)
      3. Historic And Forecasted Market Size in Volume (2017-2032F)
      4. Key Market Trends, Growth Factors And Opportunities
      5. Geographic Segmentation Analysis
   4. IRRITABLE BOWEL SYNDROME (IBS)
   5. CONSTIPATION AND DIARRHEA
10. DIGESTIVE HEALTH PRODUCTS MARKET BY DISTRIBUTION CHANNEL (2017-2032)
    1. DIGESTIVE HEALTH PRODUCTS MARKET SNAPSHOT AND GROWTH ENGINE
    2. MARKET OVERVIEW
    3. RETAIL STORES
       1. Introduction And Market Overview
       2. Historic And Forecasted Market Size in Value (2017-2032F)
       3. Historic And Forecasted Market Size in Volume (2017-2032F)
       4. Key Market Trends, Growth Factors And Opportunities
       5. Geographic Segmentation Analysis
    4. ONLINE RETAILERS
    5. SPECIALTY STORES
    6. PHARMACIES
11. DIGESTIVE HEALTH PRODUCTS MARKET BY END-USER (2017-2032)
    1. DIGESTIVE HEALTH PRODUCTS MARKET SNAPSHOT AND GROWTH ENGINE
    2. MARKET OVERVIEW
    3. ADULTS
       1. Introduction And Market Overview
       2. Historic And Forecasted Market Size in Value (2017-2032F)
       3. Historic And Forecasted Market Size in Volume (2017-2032F)
       4. Key Market Trends, Growth Factors And Opportunities
       5. Geographic Segmentation Analysis
    4. CHILDREN
    5. SENIORS
12. COMPANY PROFILES AND COMPETITIVE ANALYSIS
    1. COMPETITIVE LANDSCAPE
       1. Competitive Benchmarking
       2. Digestive Health Products Market Share By Manufacturer (2023)
       3. Industry BCG Matrix
       4. Heat Map Analysis
       5. Mergers & Acquisitions
    2. NESTLÉ (SWITZERLAND)
       1. Company Overview
       2. Key Executives
       3. Company Snapshot
       4. Role of the Company in the Market
       5. Sustainability and Social Responsibility
       6. Operating Business Segments
       7. Product Portfolio
       8. Business Performance (Production Volume, Sales Volume, Sales Margin, Production Capacity, Capacity Utilization Rate)
       9. Key Strategic Moves And Recent Developments
       10. SWOT Analysis
    3. DANONE (FRANCE)
    4. PEPSICO (UNITED STATES)
    5. PROCTER & GAMBLE (UNITED STATES)
    6. ABBOTT LABORATORIES (UNITED STATES)
    7. BAYER AG (GERMANY)
    8. YAKULT HONSHA (JAPAN)
    9. CHR. HANSEN (DENMARK)
    10. PFIZER INC. (UNITED STATES)
    11. SANOFI (FRANCE)
    12. UNILEVER (UNITED KINGDOM/NETHERLANDS)
    13. GLAXOSMITHKLINE (UNITED KINGDOM)
    14. JOHNSON & JOHNSON (UNITED STATES)
    15. AMWAY (UNITED STATES)
    16. ARCHER DANIELS MIDLAND (UNITED STATES)
    17. CARGILL, INC. (UNITED STATES)
    18. KELLOGG’S (UNITED STATES)
    19. GENERAL MILLS (UNITED STATES)
    20. GLANBIA PLC (IRELAND)
    21. LALLEMAND INC. (CANADA)
    22. MEIJI HOLDINGS CO., LTD. (JAPAN)
    23. DUPONT DE NEMOURS, INC. (UNITED STATES)
    24. KRAFT HEINZ COMPANY (UNITED STATES)
    25. NATURE’S BOUNTY CO. (UNITED STATES)
    26. NOW FOODS (UNITED STATES)
    27. BIOGAIA (SWEDEN)
    28. MORINAGA MILK INDUSTRY CO., LTD. (JAPAN)
    29. ROYAL DSM (NETHERLANDS)
    30. BASF SE (GERMANY)
    31. NUTRICIA (NETHERLANDS)
13. GLOBAL DIGESTIVE HEALTH PRODUCTS MARKET BY REGION
    1. OVERVIEW
    2. NORTH AMERICA
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Product Type
       4. Historic And Forecasted Market Size By Ingredient
       5. Historic And Forecasted Market Size By Form
       6. Historic And Forecasted Market Size By Application
       7. Historic And Forecasted Market Size By Distribution Channel
       8. Historic And Forecasted Market Size By End-User
       9. Historic And Forecasted Market Size By Country
          1. USA
          2. Canada
          3. Mexico
    3. EASTERN EUROPE
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. Russia
          2. Bulgaria
          3. The Czech Republic
          4. Hungary
          5. Poland
          6. Romania
          7. Rest Of Eastern Europe
    4. WESTERN EUROPE
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. Germany
          2. United Kingdom
          3. France
          4. The Netherlands
          5. Italy
          6. Spain
          7. Rest Of Western Europe
    5. ASIA PACIFIC
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. China
          2. India
          3. Japan
          4. South Korea
          5. Malaysia
          6. Thailand
          7. Vietnam
          8. The Philippines
          9. Australia
          10. New-Zealand
          11. Rest Of APAC
    6. MIDDLE EAST & AFRICA
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. Turkey
          2. Bahrain
          3. Kuwait
          4. Saudi Arabia
          5. Qatar
          6. UAE
          7. Israel
          8. South Africa
    7. SOUTH AMERICA
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. Brazil
          2. Argentina
          3. Rest of South America
14. INVESTMENT ANALYSIS
15. ANALYST VIEWPOINT AND CONCLUSION
    1. Recommendations and Concluding Analysis
    2. Potential Market Strategies
       1. 1. Thailand
          2. Vietnam
          3. The Philippines
          4. Australia
          5. New-Zealand
          6. Rest Of APAC
    3. MIDDLE EAST & AFRICA
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. Turkey
          2. Bahrain
          3. Kuwait
          4. Saudi Arabia
          5. Qatar
          6. UAE
          7. Israel
          8. South Africa
    4. SOUTH AMERICA
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. Brazil
          2. Argentina
          3. Rest of South America
16. INVESTMENT ANALYSIS
17. ANALYST VIEWPOINT AND CONCLUSION
    1. Recommendations and Concluding Analysis
    2. Potential Market Strategies