Global Decorative Coatings Market Overview

Global Decorative Coatings Market was valued at USD 64.1 Billion in 2021 and is expected to reach USD 85.9 Billion by the year 2028, at a CAGR of 4.1%.

Decorative coatings, being scratch-resistant, and giving a shiny color to metallic and plastic substrates, are used in lots of applications. Decorative coatings assist in enhancing the aesthetics and provide safety to unique surfaces. It may be implemented to residential residences on roof coatings, wall paints, or deck finishes, building, trims and fittings. Furthermore, the software of the decorative coating consists of automotive indoors and outside parts, and patron products, consisting of, cell phones, computer systems, cameras, earrings and watches, toilet equipment, door handles, and eyewear. Moreover, a whole lot of coating strategies are used for making use of adhesives, coatings, and inks. The particular technique selected relies upon positive criteria, consisting of viscosity/rheology, film thickness desired, the form of substrate, cost, the versatility of use, thickness tolerance. In addition, a number of the strategies that are used withinside the coating method are gravure, flexographic, wire-wound rod, knife over roll, opposite roll. Thus, those elements are led to accelerating the market increase for the decorating coating throughout the forecast duration. Amidst the COVID-19 crisis, the worldwide market for Decorative Coatings expected at US$64.8 Billion in the year 2021, is projected to attain a revised size of US$85.7 Billion through 2028, growing at a CAGR of 4.1% over the evaluation period 2021-2028.

Market Dynamics And Key Factors For Decorative Coatings Market

Drivers:

Growing Demand in Construction Industry

The global population is rising significantly, especially in urban areas, creating a growing need for well-built buildings and infrastructure. The number of households and commercial buildings will increase rapidly in the coming decades, driving demand for building materials. In meeting this demand, the building and construction industry needs to balance several trends, including higher performance, increased durability, improved safety, better aesthetics, reduced maintenance, greater energy efficiency, reduced material use, and waste, and lower costs. The recent technological advancement and development of novel products have led to the addition of superior properties such as protection from moisture, corrosion resistance, bacteria, and heat resistance, thus escalating market progress, in recent years. The growing need for environmental-friendly alternatives due to stringent laws and regulation by regional governments across the globe are expected to boost the growth of the decorative coatings industry over the forecast period. Moreover, recent joint ventures, mergers, and partnerships among several major manufactures and vendors along with local industry players are anticipated to amplify market value in the upcoming years.

Restraints:

Frequent changes in the cost of raw materials such as alkyd, epoxy, acrylic, and titanium dioxide are negatively hampering market growth, in recent years. Additionally, environmental hazards with excessive use of solvent-borne coating are expected to act as a major challenge for sustained market growth over the next seven years.

Opportunities:

Technological Advancements such as Nano-TiO2 Photo Catalysts and Green Coatings

Nano titanium dioxide (TiO2) is a typical semiconductor material with great properties. Furthermore, it is stable, cheap, and non-toxic. So, it has been extensively applied in environmental protection, energy, and other fields. In addition to the photocatalytic activity of TiO2 under ultraviolet (UV) radiation, the self-cleaning effect due to the hydrophilic nature of TiO2 has always been one of the hot spots. Its self-cleaning mechanism is generally due to two effects. Firstly, under the irradiation of ultraviolet rays or the ultraviolet rays of sunlight, the active components caused by the photocatalytic activity of TiO2 on the self-cleaning TiO2 film can react with pollutants. contamination adheres to the surface, thereby realizing the decomposition of the contaminant. Second, due to the super hydrophilic nature of the self-cleaning film, decomposition products can be washed away by rain, to keep the surface of the material clean. In China and other developing countries, the dust and grease content are high in the urban atmosphere, dust and oil tend to adhere to the walls and glass surfaces of buildings making the surface dirty. NanoTiO2 self-cleaning material can be used to coat such surfaces.

Furthermore, there are numerous products in the market involving this technology. In addition, capacity expansions by leading vendors including Berger Paints, Axalta Coatings Systems, The Sherwin Williams Company, Kansai Nerolac, PPG Industries, and others will hasten market growth over the projected period. Decorative Coating makers have used mergers and acquisitions (Valspar: acquired by Sherwin Williams) as well as "green" label product introduces to augment entry into associated markets and improve core competencies by additions to product portfolio and leveraging capabilities of acquired companies to receive a foothold in the markets.

Market Segmentation

Segmentation Analysis of Decorative Coatings Market:

Base on the product type, the emulsion-based product segment is holding the maximum decorative coatings market share and is expected to continue over the projected period. Emulsion-based paints are increasingly popular with consumers because of their low toxicity, no odor, and the release of small amounts of VOCs. These pictures have grown tremendously in the past few years with rapid urbanization, economic recovery, and increasing disposable income. The emulsion-based paint market is the fastest-growing segment and has been on the rise for the past few years. Enamel-based paints are commonly used in household products because they withstand high levels of erosion and heat. However, their use is limited because they contain high levels of lead. As a result, strict regulations on the application of lead content are likely to negatively affect the enamel coatings market.

Based on the type of the resin, the acrylic type segment is dominate the decorative coatings market and is expected to continue during the forecast period. Since their advent a long time ago, acrylic polymers have received a robust foothold withinside the coatings and allied industries due to their progressed flexibility and adhesion in comparison to polyvinyl acetate emulsions, phenolics, and styrene-butadiene latex blended with their moderate cost. In addition, their extensively progressed doors durability, inclusive of resistance to ultraviolet degradation, has mandated their use in numerous applications. In many respects, the name "acrylic" has come to be synonymous with a high-overall performance degree in a polymer system. Presently, acrylics are to be had in three bodily forms such as solid beads, solution polymers, and emulsions. The emulsion shape is via way of means of some distance the dominant form in use today. This is due normally to the benefit of tailoring properties, and the decreased risks and production charges in comparison to the stable and answer polymers.

Based on the surface type, the interior segment is expected to dominate the decorative coatings market. However, the exterior segment is anticipated to grow with a significant growth rate during the forecast period. The market share of interior paints is increasing due to the increase in commercial construction and the emphasis on commercial and residential maintenance. Rising disposable income is another key factor driving the market. Changing lifestyles and increasing living standards have encouraged customers to use high-end decorative products. However, growth in exterior cladding products is expected to accelerate due to higher residential construction and renovation activities, foreign investment, and increasing public-private partnerships in developing economies. emerging economies, including India, Malaysia, Indonesia, Thailand, and China. The burgeoning infrastructure industry and growth in construction activities in emerging countries are expected to significantly drive the global exterior paint market. Increased government spending in the APAC region for construction and infrastructure development is also driving the region's market. Major players in the industry are shifting their production facilities from North America and Europe to the Asia Pacific due to abundant raw materials and low production costs.

Based on the formation, the waterborne segment is expected to dominate the decorative coatings market during the forecast period. Rigorousness on VOC and emission standards regulations have provided to the market growth. These regulations have raised the demand for water-borne coatings in the Asia Pacific region. APAC is expected to dominate the water-borne solutions owing to augmented direct foreign funding and the triggering of the manufacturing sector. Additionally, the rising middle-class population, growing per capita income, and augmenting living standards are further anticipated to drive the market.

Based on the end-use, residential end-users are anticipated to dominate the decorative coating market during the forecast period. Rising disposable income, rising standard of living, rising nuclear family, growing concern about sustainability, and environmental friendliness are expected to drive the market in the residential sector in the upcoming years. The growing focus on rapid urbanization is likely to spur construction activity worldwide. Increasing the construction of civil buildings and infrastructure will drive the growth of the market. APAC is expected to be the largest market for the commercial decorative paint industry due to foreign investment. Another major trend leading to significant demand from the decorative coatings industry is the use of homemade products. The use of decorative coatings in the DIY process is common in developed countries such as the United States, the United Kingdom, and Germany. However, this trend is rapidly spreading to developing countries.

Regional Analysis of Decorative Coatings Market:

Asia Pacific region is expected to dominate the decorative coating market during the forecast period. India and China are leading contributors to the market, with China holding for over $6 billion. Low labor costs, inexpensive raw materials, rising population, growing infrastructure investments, augmenting construction activities, and significant urbanization are anticipated to improve the market during the forecast period. India is anticipated to lead the market owing to growing the construction sector with rising government and private spending on commercial and residential constructions. The Indian government plans to emerge 100 novel airports by 2035. Thus, the growth in the construction industry is probably to turn market growth.

As per the revenue, Europe was the second-largest market for decorative coatings globally, capturing the significant market share followed by the Asia Pacific in the year 2020. The market in Europe is anticipated to observe traction and high demand post-2021, as construction activities are anticipated to revive after the impact of COVID-19. The UK, Germany, and Russia are the higher revenue contributors in the region. Eco-friendly decorative coatings have been one of the most important trends observed in recent years, influenced by strict EU regulations associated with the factors such as VOC emissions. Therefore, solvent-borne solutions are being replaced by water-borne solutions in the European region. 

The market in North America is anticipated to observe growth with remarkable CAGR, due to rising construction activities in the region. The United States is the second-largest manufacturer of paints and coatings globally, after China. Augmenting infrastructure in the United States, which is one of the major consumers of architectural coatings, is turning the market. The construction industry in the United States continued to expand, due to a strong economy and positive market fundamentals for commercial real estate, along with the rise in federal and state funding for public works and institutional buildings.

The Middle East and Africa are anticipated to witness substantial growth during the forecast period. Owing to growing construction activities mainly in UAE and Qatar because of the economic recovery, advanced real estate regulatory framework, and rising infrastructure projects.

Players Covered in Decorative Coatings Market are:

  • Asian Paints
  • Axalta
  • AkzoNobel
  • Berger Paints
  • Benjamin Moore
  • BASF
  • Cromology
  • Covestro
  • DowDuPont
  • DAW SE
  • Dunn-Edwards
  • DuluxGroup
  • RPM International
  • The Sherwin-Williams Company
  • PPG Industries
  • Kansai Paints
  • Arkema
  • Masco Corporation
  • NIPPON PAINT
  • NOROO Paint & Coatings
  • Nuplex Industries
  • Ring International
  • Tikkurila and others major players.

COVID-19 Impact on Decorative Coatings Market

The COVID-19 pandemic represents now no longer only a public health hazard to our communities and every one of us. It is likewise a financial risk to the survival of many groups and organizations. In addition to experiencing some of the cascading repercussions from the coronavirus pandemic, portray enterprise has treated fallout from different issues, together with plant shutdowns because of severe climate activities and persevering with troubles with the transportation and cargo of each uncooked substances and completed goods. Among those demanding situations may be discovered instructions and possibilities for the paint and coatings enterprise to conform and turn out to be extra resilient.

The pandemic created many demanding situations, which include the cap potential of groups to live openly with an in-individual workforce, a need for operations together with production and laboratory work. While many manufacturing lines saved running, handling improved absenteeism, doing fitness screenings to stumble on feasible instances and phone tracing whilst an advantageous case become identified, and having an extra lenient mindset closer to vacation/unwell time has become vital for plenty of companies. The covid effect should hold to have a damaging impact on the business, operations, and destiny's overall performance. Under-usage of producing capacities and a lack of ability to successfully make use of increased production capacities should have a damaging impact on the business, destiny possibilities and destiny economic overall performance are the important thing concerns.

Key Industry Developments In Decorative Coatings Market

  • In November 2021, Covestro, a global leader in coating resin solutions for the decorative industry, nowadays declares the launch of Decovery® SP-8310: a 37 percent bio-primarily based, breathable, multi-purpose resin to permit outside coatings with progressed outside durability and improved bio-primarily based content. As a part of Covestro's Decovery® family of resins containing as much as 52 percent bio-primarily based content, the brand-new solution addresses the decorative coating market's need for longer-lasting outside coatings with a decreased environmental impact.
  • In June 2021, PPG Industries has declared the completion of its tender offer for all the shares of Tikkurila. Completion of the tender offers more than 66.7% of the outstanding shares of Tikkurila and additional customary conditions to completion.
  • In July 2020, Nippon Paint India, part of the NIPSEA Group, has introduced a novel range of industrial paints under the Protec brand. With this introduction, Nippon Paint India is now extending its presence in the industrial coatings segment. The Protec range of products includes Primers, Top Coats, and Specialized Coating Products. Nippon Paint India anticipates the Protec portfolio to accomplish the requirements of the market and support the company to grow rapidly.

Global Decorative Coatings Market

Base Year:

2021

Forecast Period:

2022-2028

Historical Data:

2016 to 2020

Market Size in 2021:

USD 64.1 Bn.

Forecast Period 2022-28 CAGR:

4.1%

Market Size in 2028:

USD 85.9 Bn.

Segments Covered:

By Resin Type

  • Acrylic
  • Polyurethane
  • Alkyd
  • Vinyl
  • Others

By  Technology

  • Wood Coatings
  • Emulsion
  • Enamels
  • Primer
  • Others

By Application

  • Residential
  • Non-Residential

By Region

  • North America (U.S., Canada, Mexico)
  • Europe (Germany, U.K., France, Italy, Russia, Spain, Rest of Europe)
  • Asia-Pacific (China, India, Japan, Singapore, Australia, New Zealand, Rest of APAC)
  • Middle East & Africa (Turkey, Saudi Arabia, Iran, UAE, Africa, Rest of MEA)
  • South America (Brazil, Argentina, Rest of SA)

Key Market Drivers:

  • Growing Demand in Construction Industry

Key Market Restraints:

  • Frequent Changes in the Cost of Raw Materials

Key Opportunities:

  • Technological Advancements such as Nano-TiO2 Photo Catalysts and Green Coatings

Companies Covered in the report:

  • Asian Paints, Axalta, AkzoNobel, Berger Paints, Benjamin Moore, BASF, Cromology, and Other Major Players

Chapter 1: Introduction
 1.1 Research Objectives
 1.2 Research Methodology
 1.3 Research Process
 1.4 Scope and Coverage
  1.4.1 Market Definition
  1.4.2 Key Questions Answered
 1.5 Market Segmentation

Chapter 2:Executive Summary

Chapter 3:Growth Opportunities By Segment
 3.1 By Resin Type
 3.2 By Technology
 3.3 By Application

Chapter 4: Market Landscape
 4.1 Porter's Five Forces Analysis
  4.1.1 Bargaining Power of Supplier
  4.1.2 Threat of New Entrants
  4.1.3 Threat of Substitutes
  4.1.4 Competitive Rivalry
  4.1.5 Bargaining Power Among Buyers
 4.2 Industry Value Chain Analysis
 4.3 Market Dynamics
  4.3.1 Drivers
  4.3.2 Restraints
  4.3.3 Opportunities
  4.5.4 Challenges
 4.4 Pestle Analysis
 4.5 Technological Roadmap
 4.6 Regulatory Landscape
 4.7 SWOT Analysis
 4.8 Price Trend Analysis
 4.9 Patent Analysis
 4.10 Analysis of the Impact of Covid-19
  4.10.1 Impact on the Overall Market
  4.10.2 Impact on the Supply Chain
  4.10.3 Impact on the Key Manufacturers
  4.10.4 Impact on the Pricing

Chapter 5: Decorative Coatings Market by Resin Type
 5.1 Decorative Coatings Market Overview Snapshot and Growth Engine
 5.2 Decorative Coatings Market Overview
 5.3 Acrylic
  5.3.1 Introduction and Market Overview
  5.3.2 Historic and Forecasted Market Size (2016-2028F)
  5.3.3 Key Market Trends, Growth Factors and Opportunities
  5.3.4 Acrylic: Grographic Segmentation
 5.4 Polyurethane
  5.4.1 Introduction and Market Overview
  5.4.2 Historic and Forecasted Market Size (2016-2028F)
  5.4.3 Key Market Trends, Growth Factors and Opportunities
  5.4.4 Polyurethane: Grographic Segmentation
 5.5 Alkyd
  5.5.1 Introduction and Market Overview
  5.5.2 Historic and Forecasted Market Size (2016-2028F)
  5.5.3 Key Market Trends, Growth Factors and Opportunities
  5.5.4 Alkyd: Grographic Segmentation
 5.6 Vinyl
  5.6.1 Introduction and Market Overview
  5.6.2 Historic and Forecasted Market Size (2016-2028F)
  5.6.3 Key Market Trends, Growth Factors and Opportunities
  5.6.4 Vinyl: Grographic Segmentation
 5.7 Others
  5.7.1 Introduction and Market Overview
  5.7.2 Historic and Forecasted Market Size (2016-2028F)
  5.7.3 Key Market Trends, Growth Factors and Opportunities
  5.7.4 Others: Grographic Segmentation

Chapter 6: Decorative Coatings Market by Technology
 6.1 Decorative Coatings Market Overview Snapshot and Growth Engine
 6.2 Decorative Coatings Market Overview
 6.3 Wood Coatings
  6.3.1 Introduction and Market Overview
  6.3.2 Historic and Forecasted Market Size (2016-2028F)
  6.3.3 Key Market Trends, Growth Factors and Opportunities
  6.3.4 Wood Coatings: Grographic Segmentation
 6.4 Emulsion
  6.4.1 Introduction and Market Overview
  6.4.2 Historic and Forecasted Market Size (2016-2028F)
  6.4.3 Key Market Trends, Growth Factors and Opportunities
  6.4.4 Emulsion: Grographic Segmentation
 6.5 Enamels
  6.5.1 Introduction and Market Overview
  6.5.2 Historic and Forecasted Market Size (2016-2028F)
  6.5.3 Key Market Trends, Growth Factors and Opportunities
  6.5.4 Enamels: Grographic Segmentation
 6.6 Primer
  6.6.1 Introduction and Market Overview
  6.6.2 Historic and Forecasted Market Size (2016-2028F)
  6.6.3 Key Market Trends, Growth Factors and Opportunities
  6.6.4 Primer: Grographic Segmentation
 6.7 Others
  6.7.1 Introduction and Market Overview
  6.7.2 Historic and Forecasted Market Size (2016-2028F)
  6.7.3 Key Market Trends, Growth Factors and Opportunities
  6.7.4 Others: Grographic Segmentation

Chapter 7: Decorative Coatings Market by Application
 7.1 Decorative Coatings Market Overview Snapshot and Growth Engine
 7.2 Decorative Coatings Market Overview
 7.3 Residential
  7.3.1 Introduction and Market Overview
  7.3.2 Historic and Forecasted Market Size (2016-2028F)
  7.3.3 Key Market Trends, Growth Factors and Opportunities
  7.3.4 Residential: Grographic Segmentation
 7.4 Non-Residential
  7.4.1 Introduction and Market Overview
  7.4.2 Historic and Forecasted Market Size (2016-2028F)
  7.4.3 Key Market Trends, Growth Factors and Opportunities
  7.4.4 Non-Residential: Grographic Segmentation

Chapter 8: Company Profiles and Competitive Analysis
 8.1 Competitive Landscape
  8.1.1 Competitive Positioning
  8.1.2 Decorative Coatings Sales and Market Share By Players
  8.1.3 Industry BCG Matrix
  8.1.4 Ansoff Matrix
  8.1.5 Decorative Coatings Industry Concentration Ratio (CR5 and HHI)
  8.1.6 Top 5 Decorative Coatings Players Market Share
  8.1.7 Mergers and Acquisitions
  8.1.8 Business Strategies By Top Players
 8.2 ASIAN PAINTS
  8.2.1 Company Overview
  8.2.2 Key Executives
  8.2.3 Company Snapshot
  8.2.4 Operating Business Segments
  8.2.5 Product Portfolio
  8.2.6 Business Performance
  8.2.7 Key Strategic Moves and Recent Developments
  8.2.8 SWOT Analysis
 8.3 AXALTA
 8.4 AKZONOBEL
 8.5 BERGER PAINTS
 8.6 BENJAMIN MOORE
 8.7 BASF
 8.8 CROMOLOGY
 8.9 COVESTRO
 8.10 DOWDUPONT
 8.11 DAW SE
 8.12 DUNN-EDWARDS
 8.13 DULUXGROUP
 8.14 RPM INTERNATIONAL
 8.15 THE SHERWIN-WILLIAMS COMPANY
 8.16 PPG INDUSTRIES
 8.17 KANSAI PAINTS
 8.18 ARKEMA
 8.19 MASCO CORPORATION
 8.20 NIPPON PAINT
 8.21 NOROO PAINT & COATINGS
 8.22 NUPLEX INDUSTRIES
 8.23 RING INTERNATIONAL
 8.24 TIKKURILA
 8.25 OTHERS MAJOR PLAYERS

Chapter 9: Global Decorative Coatings Market Analysis, Insights and Forecast, 2016-2028
 9.1 Market Overview
 9.2 Historic and Forecasted Market Size By Resin Type
  9.2.1 Acrylic
  9.2.2 Polyurethane
  9.2.3 Alkyd
  9.2.4 Vinyl
  9.2.5 Others
 9.3 Historic and Forecasted Market Size By Technology
  9.3.1 Wood Coatings
  9.3.2 Emulsion
  9.3.3 Enamels
  9.3.4 Primer
  9.3.5 Others
 9.4 Historic and Forecasted Market Size By Application
  9.4.1 Residential
  9.4.2 Non-Residential

Chapter 10: North America Decorative Coatings Market Analysis, Insights and Forecast, 2016-2028
 10.1 Key Market Trends, Growth Factors and Opportunities
 10.2 Impact of Covid-19
 10.3 Key Players
 10.4 Key Market Trends, Growth Factors and Opportunities
 10.4 Historic and Forecasted Market Size By Resin Type
  10.4.1 Acrylic
  10.4.2 Polyurethane
  10.4.3 Alkyd
  10.4.4 Vinyl
  10.4.5 Others
 10.5 Historic and Forecasted Market Size By Technology
  10.5.1 Wood Coatings
  10.5.2 Emulsion
  10.5.3 Enamels
  10.5.4 Primer
  10.5.5 Others
 10.6 Historic and Forecasted Market Size By Application
  10.6.1 Residential
  10.6.2 Non-Residential
 10.7 Historic and Forecast Market Size by Country
  10.7.1 U.S.
  10.7.2 Canada
  10.7.3 Mexico

Chapter 11: Europe Decorative Coatings Market Analysis, Insights and Forecast, 2016-2028
 11.1 Key Market Trends, Growth Factors and Opportunities
 11.2 Impact of Covid-19
 11.3 Key Players
 11.4 Key Market Trends, Growth Factors and Opportunities
 11.4 Historic and Forecasted Market Size By Resin Type
  11.4.1 Acrylic
  11.4.2 Polyurethane
  11.4.3 Alkyd
  11.4.4 Vinyl
  11.4.5 Others
 11.5 Historic and Forecasted Market Size By Technology
  11.5.1 Wood Coatings
  11.5.2 Emulsion
  11.5.3 Enamels
  11.5.4 Primer
  11.5.5 Others
 11.6 Historic and Forecasted Market Size By Application
  11.6.1 Residential
  11.6.2 Non-Residential
 11.7 Historic and Forecast Market Size by Country
  11.7.1 Germany
  11.7.2 U.K.
  11.7.3 France
  11.7.4 Italy
  11.7.5 Russia
  11.7.6 Spain
  11.7.7 Rest of Europe

Chapter 12: Asia-Pacific Decorative Coatings Market Analysis, Insights and Forecast, 2016-2028
 12.1 Key Market Trends, Growth Factors and Opportunities
 12.2 Impact of Covid-19
 12.3 Key Players
 12.4 Key Market Trends, Growth Factors and Opportunities
 12.4 Historic and Forecasted Market Size By Resin Type
  12.4.1 Acrylic
  12.4.2 Polyurethane
  12.4.3 Alkyd
  12.4.4 Vinyl
  12.4.5 Others
 12.5 Historic and Forecasted Market Size By Technology
  12.5.1 Wood Coatings
  12.5.2 Emulsion
  12.5.3 Enamels
  12.5.4 Primer
  12.5.5 Others
 12.6 Historic and Forecasted Market Size By Application
  12.6.1 Residential
  12.6.2 Non-Residential
 12.7 Historic and Forecast Market Size by Country
  12.7.1 China
  12.7.2 India
  12.7.3 Japan
  12.7.4 Singapore
  12.7.5 Australia
  12.7.6 New Zealand
  12.7.7 Rest of APAC

Chapter 13: Middle East & Africa Decorative Coatings Market Analysis, Insights and Forecast, 2016-2028
 13.1 Key Market Trends, Growth Factors and Opportunities
 13.2 Impact of Covid-19
 13.3 Key Players
 13.4 Key Market Trends, Growth Factors and Opportunities
 13.4 Historic and Forecasted Market Size By Resin Type
  13.4.1 Acrylic
  13.4.2 Polyurethane
  13.4.3 Alkyd
  13.4.4 Vinyl
  13.4.5 Others
 13.5 Historic and Forecasted Market Size By Technology
  13.5.1 Wood Coatings
  13.5.2 Emulsion
  13.5.3 Enamels
  13.5.4 Primer
  13.5.5 Others
 13.6 Historic and Forecasted Market Size By Application
  13.6.1 Residential
  13.6.2 Non-Residential
 13.7 Historic and Forecast Market Size by Country
  13.7.1 Turkey
  13.7.2 Saudi Arabia
  13.7.3 Iran
  13.7.4 UAE
  13.7.5 Africa
  13.7.6 Rest of MEA

Chapter 14: South America Decorative Coatings Market Analysis, Insights and Forecast, 2016-2028
 14.1 Key Market Trends, Growth Factors and Opportunities
 14.2 Impact of Covid-19
 14.3 Key Players
 14.4 Key Market Trends, Growth Factors and Opportunities
 14.4 Historic and Forecasted Market Size By Resin Type
  14.4.1 Acrylic
  14.4.2 Polyurethane
  14.4.3 Alkyd
  14.4.4 Vinyl
  14.4.5 Others
 14.5 Historic and Forecasted Market Size By Technology
  14.5.1 Wood Coatings
  14.5.2 Emulsion
  14.5.3 Enamels
  14.5.4 Primer
  14.5.5 Others
 14.6 Historic and Forecasted Market Size By Application
  14.6.1 Residential
  14.6.2 Non-Residential
 14.7 Historic and Forecast Market Size by Country
  14.7.1 Brazil
  14.7.2 Argentina
  14.7.3 Rest of SA

Chapter 15 Investment Analysis

Chapter 16 Analyst Viewpoint and Conclusion

Global Decorative Coatings Market

Base Year:

2021

Forecast Period:

2022-2028

Historical Data:

2016 to 2020

Market Size in 2021:

USD 64.1 Bn.

Forecast Period 2022-28 CAGR:

4.1%

Market Size in 2028:

USD 85.9 Bn.

Segments Covered:

By Resin Type

  • Acrylic
  • Polyurethane
  • Alkyd
  • Vinyl
  • Others

By  Technology

  • Wood Coatings
  • Emulsion
  • Enamels
  • Primer
  • Others

By Application

  • Residential
  • Non-Residential

By Region

  • North America (U.S., Canada, Mexico)
  • Europe (Germany, U.K., France, Italy, Russia, Spain, Rest of Europe)
  • Asia-Pacific (China, India, Japan, Singapore, Australia, New Zealand, Rest of APAC)
  • Middle East & Africa (Turkey, Saudi Arabia, Iran, UAE, Africa, Rest of MEA)
  • South America (Brazil, Argentina, Rest of SA)

Key Market Drivers:

  • Growing Demand in Construction Industry

Key Market Restraints:

  • Frequent Changes in the Cost of Raw Materials

Key Opportunities:

  • Technological Advancements such as Nano-TiO2 Photo Catalysts and Green Coatings

Companies Covered in the report:

  • Asian Paints, Axalta, AkzoNobel, Berger Paints, Benjamin Moore, BASF, Cromology, and Other Major Players

LIST OF TABLES

TABLE 001. EXECUTIVE SUMMARY
TABLE 002. DECORATIVE COATINGS MARKET BARGAINING POWER OF SUPPLIERS
TABLE 003. DECORATIVE COATINGS MARKET BARGAINING POWER OF CUSTOMERS
TABLE 004. DECORATIVE COATINGS MARKET COMPETITIVE RIVALRY
TABLE 005. DECORATIVE COATINGS MARKET THREAT OF NEW ENTRANTS
TABLE 006. DECORATIVE COATINGS MARKET THREAT OF SUBSTITUTES
TABLE 007. DECORATIVE COATINGS MARKET BY RESIN TYPE
TABLE 008. ACRYLIC MARKET OVERVIEW (2016-2028)
TABLE 009. POLYURETHANE MARKET OVERVIEW (2016-2028)
TABLE 010. ALKYD MARKET OVERVIEW (2016-2028)
TABLE 011. VINYL MARKET OVERVIEW (2016-2028)
TABLE 012. OTHERS MARKET OVERVIEW (2016-2028)
TABLE 013. DECORATIVE COATINGS MARKET BY TECHNOLOGY
TABLE 014. WOOD COATINGS MARKET OVERVIEW (2016-2028)
TABLE 015. EMULSION MARKET OVERVIEW (2016-2028)
TABLE 016. ENAMELS MARKET OVERVIEW (2016-2028)
TABLE 017. PRIMER MARKET OVERVIEW (2016-2028)
TABLE 018. OTHERS MARKET OVERVIEW (2016-2028)
TABLE 019. DECORATIVE COATINGS MARKET BY APPLICATION
TABLE 020. RESIDENTIAL MARKET OVERVIEW (2016-2028)
TABLE 021. NON-RESIDENTIAL MARKET OVERVIEW (2016-2028)
TABLE 022. NORTH AMERICA DECORATIVE COATINGS MARKET, BY RESIN TYPE (2016-2028)
TABLE 023. NORTH AMERICA DECORATIVE COATINGS MARKET, BY TECHNOLOGY (2016-2028)
TABLE 024. NORTH AMERICA DECORATIVE COATINGS MARKET, BY APPLICATION (2016-2028)
TABLE 025. N DECORATIVE COATINGS MARKET, BY COUNTRY (2016-2028)
TABLE 026. EUROPE DECORATIVE COATINGS MARKET, BY RESIN TYPE (2016-2028)
TABLE 027. EUROPE DECORATIVE COATINGS MARKET, BY TECHNOLOGY (2016-2028)
TABLE 028. EUROPE DECORATIVE COATINGS MARKET, BY APPLICATION (2016-2028)
TABLE 029. DECORATIVE COATINGS MARKET, BY COUNTRY (2016-2028)
TABLE 030. ASIA PACIFIC DECORATIVE COATINGS MARKET, BY RESIN TYPE (2016-2028)
TABLE 031. ASIA PACIFIC DECORATIVE COATINGS MARKET, BY TECHNOLOGY (2016-2028)
TABLE 032. ASIA PACIFIC DECORATIVE COATINGS MARKET, BY APPLICATION (2016-2028)
TABLE 033. DECORATIVE COATINGS MARKET, BY COUNTRY (2016-2028)
TABLE 034. MIDDLE EAST & AFRICA DECORATIVE COATINGS MARKET, BY RESIN TYPE (2016-2028)
TABLE 035. MIDDLE EAST & AFRICA DECORATIVE COATINGS MARKET, BY TECHNOLOGY (2016-2028)
TABLE 036. MIDDLE EAST & AFRICA DECORATIVE COATINGS MARKET, BY APPLICATION (2016-2028)
TABLE 037. DECORATIVE COATINGS MARKET, BY COUNTRY (2016-2028)
TABLE 038. SOUTH AMERICA DECORATIVE COATINGS MARKET, BY RESIN TYPE (2016-2028)
TABLE 039. SOUTH AMERICA DECORATIVE COATINGS MARKET, BY TECHNOLOGY (2016-2028)
TABLE 040. SOUTH AMERICA DECORATIVE COATINGS MARKET, BY APPLICATION (2016-2028)
TABLE 041. DECORATIVE COATINGS MARKET, BY COUNTRY (2016-2028)
TABLE 042. ASIAN PAINTS: SNAPSHOT
TABLE 043. ASIAN PAINTS: BUSINESS PERFORMANCE
TABLE 044. ASIAN PAINTS: PRODUCT PORTFOLIO
TABLE 045. ASIAN PAINTS: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 045. AXALTA: SNAPSHOT
TABLE 046. AXALTA: BUSINESS PERFORMANCE
TABLE 047. AXALTA: PRODUCT PORTFOLIO
TABLE 048. AXALTA: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 048. AKZONOBEL: SNAPSHOT
TABLE 049. AKZONOBEL: BUSINESS PERFORMANCE
TABLE 050. AKZONOBEL: PRODUCT PORTFOLIO
TABLE 051. AKZONOBEL: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 051. BERGER PAINTS: SNAPSHOT
TABLE 052. BERGER PAINTS: BUSINESS PERFORMANCE
TABLE 053. BERGER PAINTS: PRODUCT PORTFOLIO
TABLE 054. BERGER PAINTS: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 054. BENJAMIN MOORE: SNAPSHOT
TABLE 055. BENJAMIN MOORE: BUSINESS PERFORMANCE
TABLE 056. BENJAMIN MOORE: PRODUCT PORTFOLIO
TABLE 057. BENJAMIN MOORE: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 057. BASF: SNAPSHOT
TABLE 058. BASF: BUSINESS PERFORMANCE
TABLE 059. BASF: PRODUCT PORTFOLIO
TABLE 060. BASF: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 060. CROMOLOGY: SNAPSHOT
TABLE 061. CROMOLOGY: BUSINESS PERFORMANCE
TABLE 062. CROMOLOGY: PRODUCT PORTFOLIO
TABLE 063. CROMOLOGY: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 063. COVESTRO: SNAPSHOT
TABLE 064. COVESTRO: BUSINESS PERFORMANCE
TABLE 065. COVESTRO: PRODUCT PORTFOLIO
TABLE 066. COVESTRO: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 066. DOWDUPONT: SNAPSHOT
TABLE 067. DOWDUPONT: BUSINESS PERFORMANCE
TABLE 068. DOWDUPONT: PRODUCT PORTFOLIO
TABLE 069. DOWDUPONT: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 069. DAW SE: SNAPSHOT
TABLE 070. DAW SE: BUSINESS PERFORMANCE
TABLE 071. DAW SE: PRODUCT PORTFOLIO
TABLE 072. DAW SE: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 072. DUNN-EDWARDS: SNAPSHOT
TABLE 073. DUNN-EDWARDS: BUSINESS PERFORMANCE
TABLE 074. DUNN-EDWARDS: PRODUCT PORTFOLIO
TABLE 075. DUNN-EDWARDS: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 075. DULUXGROUP: SNAPSHOT
TABLE 076. DULUXGROUP: BUSINESS PERFORMANCE
TABLE 077. DULUXGROUP: PRODUCT PORTFOLIO
TABLE 078. DULUXGROUP: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 078. RPM INTERNATIONAL: SNAPSHOT
TABLE 079. RPM INTERNATIONAL: BUSINESS PERFORMANCE
TABLE 080. RPM INTERNATIONAL: PRODUCT PORTFOLIO
TABLE 081. RPM INTERNATIONAL: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 081. THE SHERWIN-WILLIAMS COMPANY: SNAPSHOT
TABLE 082. THE SHERWIN-WILLIAMS COMPANY: BUSINESS PERFORMANCE
TABLE 083. THE SHERWIN-WILLIAMS COMPANY: PRODUCT PORTFOLIO
TABLE 084. THE SHERWIN-WILLIAMS COMPANY: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 084. PPG INDUSTRIES: SNAPSHOT
TABLE 085. PPG INDUSTRIES: BUSINESS PERFORMANCE
TABLE 086. PPG INDUSTRIES: PRODUCT PORTFOLIO
TABLE 087. PPG INDUSTRIES: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 087. KANSAI PAINTS: SNAPSHOT
TABLE 088. KANSAI PAINTS: BUSINESS PERFORMANCE
TABLE 089. KANSAI PAINTS: PRODUCT PORTFOLIO
TABLE 090. KANSAI PAINTS: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 090. ARKEMA: SNAPSHOT
TABLE 091. ARKEMA: BUSINESS PERFORMANCE
TABLE 092. ARKEMA: PRODUCT PORTFOLIO
TABLE 093. ARKEMA: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 093. MASCO CORPORATION: SNAPSHOT
TABLE 094. MASCO CORPORATION: BUSINESS PERFORMANCE
TABLE 095. MASCO CORPORATION: PRODUCT PORTFOLIO
TABLE 096. MASCO CORPORATION: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 096. NIPPON PAINT: SNAPSHOT
TABLE 097. NIPPON PAINT: BUSINESS PERFORMANCE
TABLE 098. NIPPON PAINT: PRODUCT PORTFOLIO
TABLE 099. NIPPON PAINT: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 099. NOROO PAINT & COATINGS: SNAPSHOT
TABLE 100. NOROO PAINT & COATINGS: BUSINESS PERFORMANCE
TABLE 101. NOROO PAINT & COATINGS: PRODUCT PORTFOLIO
TABLE 102. NOROO PAINT & COATINGS: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 102. NUPLEX INDUSTRIES: SNAPSHOT
TABLE 103. NUPLEX INDUSTRIES: BUSINESS PERFORMANCE
TABLE 104. NUPLEX INDUSTRIES: PRODUCT PORTFOLIO
TABLE 105. NUPLEX INDUSTRIES: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 105. RING INTERNATIONAL: SNAPSHOT
TABLE 106. RING INTERNATIONAL: BUSINESS PERFORMANCE
TABLE 107. RING INTERNATIONAL: PRODUCT PORTFOLIO
TABLE 108. RING INTERNATIONAL: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 108. TIKKURILA: SNAPSHOT
TABLE 109. TIKKURILA: BUSINESS PERFORMANCE
TABLE 110. TIKKURILA: PRODUCT PORTFOLIO
TABLE 111. TIKKURILA: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 111. OTHERS MAJOR PLAYERS: SNAPSHOT
TABLE 112. OTHERS MAJOR PLAYERS: BUSINESS PERFORMANCE
TABLE 113. OTHERS MAJOR PLAYERS: PRODUCT PORTFOLIO
TABLE 114. OTHERS MAJOR PLAYERS: KEY STRATEGIC MOVES AND DEVELOPMENTS

LIST OF FIGURES

FIGURE 001. YEARS CONSIDERED FOR ANALYSIS
FIGURE 002. SCOPE OF THE STUDY
FIGURE 003. DECORATIVE COATINGS MARKET OVERVIEW BY REGIONS
FIGURE 004. PORTER'S FIVE FORCES ANALYSIS
FIGURE 005. BARGAINING POWER OF SUPPLIERS
FIGURE 006. COMPETITIVE RIVALRYFIGURE 007. THREAT OF NEW ENTRANTS
FIGURE 008. THREAT OF SUBSTITUTES
FIGURE 009. VALUE CHAIN ANALYSIS
FIGURE 010. PESTLE ANALYSIS
FIGURE 011. DECORATIVE COATINGS MARKET OVERVIEW BY RESIN TYPE
FIGURE 012. ACRYLIC MARKET OVERVIEW (2016-2028)
FIGURE 013. POLYURETHANE MARKET OVERVIEW (2016-2028)
FIGURE 014. ALKYD MARKET OVERVIEW (2016-2028)
FIGURE 015. VINYL MARKET OVERVIEW (2016-2028)
FIGURE 016. OTHERS MARKET OVERVIEW (2016-2028)
FIGURE 017. DECORATIVE COATINGS MARKET OVERVIEW BY TECHNOLOGY
FIGURE 018. WOOD COATINGS MARKET OVERVIEW (2016-2028)
FIGURE 019. EMULSION MARKET OVERVIEW (2016-2028)
FIGURE 020. ENAMELS MARKET OVERVIEW (2016-2028)
FIGURE 021. PRIMER MARKET OVERVIEW (2016-2028)
FIGURE 022. OTHERS MARKET OVERVIEW (2016-2028)
FIGURE 023. DECORATIVE COATINGS MARKET OVERVIEW BY APPLICATION
FIGURE 024. RESIDENTIAL MARKET OVERVIEW (2016-2028)
FIGURE 025. NON-RESIDENTIAL MARKET OVERVIEW (2016-2028)
FIGURE 026. NORTH AMERICA DECORATIVE COATINGS MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 027. EUROPE DECORATIVE COATINGS MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 028. ASIA PACIFIC DECORATIVE COATINGS MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 029. MIDDLE EAST & AFRICA DECORATIVE COATINGS MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 030. SOUTH AMERICA DECORATIVE COATINGS MARKET OVERVIEW BY COUNTRY (2016-2028)

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Frequently Asked Questions :

What would be the forecast period in the Decorative Coatings Market research report?

The forecast period in the Decorative Coatings Market research report is 2022-2028.

Who are the key players in Decorative Coatings Market?

Asian Paints, Axalta, AkzoNobel, Berger Paints, Benjamin Moore, BASF, Cromology, Covestro, DowDuPont, DAW SE, Dunn-Edwards, DuluxGroup, RPM International, The Sherwin-Williams Company, PPG Industries, Kansai Paints, Arkema, Masco Corporation, NIPPON PAINT, NOROO Paint & Coatings, Nuplex Industries, Ring International, Tikkurila, and Other Major Players.

What are the segments of Decorative Coatings Market?

Decorative Coatings Market is segmented into Resin Type, Technology, Application and region. By Resin Type, the market is categorized into Acrylic, Polyurethane, Alkyd, Vinyl, Others. By Technology, the market is categorized into Wood Coatings, Emulsion, Enamels, Primer, Others. By Application, the market is categorized into Residential, Non-Residential. By region, it is analysed across North America (U.S.; Canada; Mexico), Europe (Germany; U.K.; France; Italy; Russia; Spain, etc.), Asia-Pacific (China; India; Japan; Southeast Asia, etc.), South America (Brazil; Argentina, etc.), Middle East & Africa (Saudi Arabia; South Africa, etc.).

What is the Decorative Coatings Market?

Decorative coatings, being scratch-resistant, and giving a shiny color to metallic and plastic substrates, are used in lots of applications. Decorative coatings assist in enhancing the aesthetics and provide safety to unique surfaces.

How big is Decorative Coatings Market?

Global Decorative Coatings Market was valued at USD 64.1 Billion in 2021 and is expected to reach USD 85.9 Billion by the year 2028, at a CAGR of 4.1%.