Cranberry Extract Market Overview

The Global Cranberry Extract market was valued at USD 104.27 million in 2021 and is expected to reach USD 129.64 million by the year 2028, at a CAGR of 3.16% .

Cranberry extract has always been widely used for reducing the risk of “bladder infections”, it contains proanthocyanidins, which makes it impossible for the bacteria to stick to the growth of the human body. Hence, due to that it reduces the risk of any infections. Cranberry extract improves the immunity, flow of the blood in the arteries and protects from cardiovascular diseases. Cranberry extract contains vitamin C and antioxidants which rejuvenates the skin cells and helps them against the damage.

According to the analyst, the major driving factors for the Cranberry Extract market size 2020 is expected to be USD 100.95 million due to the increasing awareness of health across the globe. Factors like growing concern about health and skincare are increasing the market size of Cranberry Extract. 

By the end of 2027, the Cranberry Extract market size is estimated to be at USD 125.55 million. Major key players are introducing innovative and healthy Cranberry Extract that are attracting the target audience to increase the size of the market.

The Cranberry Extract market is segmented by Product form (Liquid, Dried, and Powder), by Source (Organic and Conventional), by Application (Food & Beverages, Pharmaceuticals, Nutraceuticals, Confectionary, Bakery, and Personal Care & Beauty Products), by Distribution Channel (Direct, Distributors, Wholesalers, and Online). Cranberry extract market is further analyzed on the basis of regional analysis and divided into major regions like North-America, Latin America, Asia-Pacific, Europe and MEA.

Impact of COVID-19 on Cranberry Extract Market

Due to major countries that underwent the lockdown because of the novel corona virus, there was major increase in Cranberry extract market of food and beverages due to the people switching to canned and ready to eat products. As, the pandemic hit across the globe, the industries and the manufacturing companies weren’t prepared for the economic loss that incurred due to the lockdown. But, the food and beverages market had very little impact. But as the companies gained its feet in the market, the Cranberry Extract market gained the perspective of the situation, there is an increase in the growth. There is a noticeable growth for the Cranberry Extract market in the forecast period due to the high awareness about fitness and the people now getting more health conscious after the pandemic.

Market Segmentation

Global Cranberry Extract Market Research report comprises of Porter's five forces analysis to do the detail study about its each segmentation like Product segmentation, End user/application segment analysis and Major key players analysis mentioned as below;

Application Insights:

By Application industry type, Cranberry extract market is segmented into Food & Beverages, Pharmaceuticals, Nutraceuticals, Confectionary, Bakery, and Personal Care & Beauty Products. In this segment, Food & Beverages segment is accounted for the largest segment with Cranberry extract market share of 29.36% and estimated to have a market size of USD 34.75 million in the year 2026 with the CAGR of 2.85%. While, the segment for Pharmaceuticals is expected to have the CAGR of 2.89% in the forecast period due to the changing lifestyle and the influence from social media trend and the market size of USD 24.17 million in the year 2026.

Distribution Channel Insights:

By Distribution Channel, Cranberry extract market is segmented into Direct, Distributors, Wholesalers, and Online. In this segment, Online segment is accounted for the largest segment with Cranberry extract market share of 48.92% and estimated to have a market size of USD 58.78 million in the year 2026 with the CAGR of 3.02%. 

Players Covered in Cranberry Extract Market are:

• NOW Foods
• Ocean Spray
• Pharmavite
• Nature's Way
• SWISSE
• Gaia Herbs
• Nature'S Best
• The Green Labs
• RB
• Amway and other major players.

Among other players domestic and global, Cranberry Extract market share data is available for global, North America, Europe, Asia-Pacific, Middle East and Africa and South America separately. Our analysts understand competitive strengths and provide competitive analysis for each competitor separately.

Salient Features of the Cranberry Extract Market

The Global Cranberry Extract market was valued at USD 104.27 million in 2021 and is expected to reach USD 129.64 million by the year 2028, at a CAGR of 3.16% .

• Among the product form segments, the powder segment is expected to hold major share and projected to register significant growth during the forecast period.
• Due to the high increase in supply chain because of the increased demand from the consumers, there is a palpable increase in Cranberry Market.
• The cranberry powder is mostly used in the treatment of bladder infection and in cosmetic and skin care products by most of the manufacturers, increasing the size of the segment.
• The food & beverages segment is expected to account for a significant share in terms of revenue while the pharmaceuticals segment is expected to register moderate growth in the cranberry extract market.

Chapter 1: Introduction
 1.1 Research Objectives
 1.2 Research Methodology
 1.3 Research Process
 1.4 Scope and Coverage
  1.4.1 Market Definition
  1.4.2 Key Questions Answered
 1.5 Market Segmentation

Chapter 2:Executive Summary

Chapter 3:Growth Opportunities By Segment
 3.1 By Type
 3.2 By Application

Chapter 4: Market Landscape
 4.1 Porter's Five Forces Analysis
  4.1.1 Bargaining Power of Supplier
  4.1.2 Threat of New Entrants
  4.1.3 Threat of Substitutes
  4.1.4 Competitive Rivalry
  4.1.5 Bargaining Power Among Buyers
 4.2 Industry Value Chain Analysis
 4.3 Market Dynamics
  4.3.1 Drivers
  4.3.2 Restraints
  4.3.3 Opportunities
  4.5.4 Challenges
 4.4 Pestle Analysis
 4.5 Technological Roadmap
 4.6 Regulatory Landscape
 4.7 SWOT Analysis
 4.8 Price Trend Analysis
 4.9 Patent Analysis
 4.10 Analysis of the Impact of Covid-19
  4.10.1 Impact on the Overall Market
  4.10.2 Impact on the Supply Chain
  4.10.3 Impact on the Key Manufacturers
  4.10.4 Impact on the Pricing

Chapter 5: Cranberry Extract Market by Type
 5.1 Cranberry Extract Market Overview Snapshot and Growth Engine
 5.2 Cranberry Extract Market Overview
 5.3 Liquid
  5.3.1 Introduction and Market Overview
  5.3.2 Historic and Forecasted Market Size (2016-2028F)
  5.3.3 Key Market Trends, Growth Factors and Opportunities
  5.3.4 Liquid: Grographic Segmentation
 5.4 Dried
  5.4.1 Introduction and Market Overview
  5.4.2 Historic and Forecasted Market Size (2016-2028F)
  5.4.3 Key Market Trends, Growth Factors and Opportunities
  5.4.4 Dried: Grographic Segmentation
 5.5 Powder
  5.5.1 Introduction and Market Overview
  5.5.2 Historic and Forecasted Market Size (2016-2028F)
  5.5.3 Key Market Trends, Growth Factors and Opportunities
  5.5.4 Powder: Grographic Segmentation

Chapter 6: Cranberry Extract Market by Application
 6.1 Cranberry Extract Market Overview Snapshot and Growth Engine
 6.2 Cranberry Extract Market Overview
 6.3 Food & Beverages
  6.3.1 Introduction and Market Overview
  6.3.2 Historic and Forecasted Market Size (2016-2028F)
  6.3.3 Key Market Trends, Growth Factors and Opportunities
  6.3.4 Food & Beverages: Grographic Segmentation
 6.4 Pharmaceuticals
  6.4.1 Introduction and Market Overview
  6.4.2 Historic and Forecasted Market Size (2016-2028F)
  6.4.3 Key Market Trends, Growth Factors and Opportunities
  6.4.4 Pharmaceuticals: Grographic Segmentation
 6.5 Nutraceuticals
  6.5.1 Introduction and Market Overview
  6.5.2 Historic and Forecasted Market Size (2016-2028F)
  6.5.3 Key Market Trends, Growth Factors and Opportunities
  6.5.4 Nutraceuticals: Grographic Segmentation
 6.6 Confectionery
  6.6.1 Introduction and Market Overview
  6.6.2 Historic and Forecasted Market Size (2016-2028F)
  6.6.3 Key Market Trends, Growth Factors and Opportunities
  6.6.4 Confectionery: Grographic Segmentation
 6.7 Personal Care
  6.7.1 Introduction and Market Overview
  6.7.2 Historic and Forecasted Market Size (2016-2028F)
  6.7.3 Key Market Trends, Growth Factors and Opportunities
  6.7.4 Personal Care: Grographic Segmentation
 6.8 Beauty Products
  6.8.1 Introduction and Market Overview
  6.8.2 Historic and Forecasted Market Size (2016-2028F)
  6.8.3 Key Market Trends, Growth Factors and Opportunities
  6.8.4 Beauty Products: Grographic Segmentation
 6.9 Others
  6.9.1 Introduction and Market Overview
  6.9.2 Historic and Forecasted Market Size (2016-2028F)
  6.9.3 Key Market Trends, Growth Factors and Opportunities
  6.9.4 Others: Grographic Segmentation

Chapter 7: Company Profiles and Competitive Analysis
 7.1 Competitive Landscape
  7.1.1 Competitive Positioning
  7.1.2 Cranberry Extract Sales and Market Share By Players
  7.1.3 Industry BCG Matrix
  7.1.4 Ansoff Matrix
  7.1.5 Cranberry Extract Industry Concentration Ratio (CR5 and HHI)
  7.1.6 Top 5 Cranberry Extract Players Market Share
  7.1.7 Mergers and Acquisitions
  7.1.8 Business Strategies By Top Players
 7.2 NOW FOODS
  7.2.1 Company Overview
  7.2.2 Key Executives
  7.2.3 Company Snapshot
  7.2.4 Operating Business Segments
  7.2.5 Product Portfolio
  7.2.6 Business Performance
  7.2.7 Key Strategic Moves and Recent Developments
  7.2.8 SWOT Analysis
 7.3 OCEAN SPRAY
 7.4 PHARMAVITE
 7.5 NATURE'S WAY
 7.6 SWISSE
 7.7 GAIA HERBS
 7.8 NATURE'S BEST
 7.9 THE GREEN LABS
 7.10 RB
 7.11 AMWAY
 7.12 OTHER MAJOR PLAYERS

Chapter 8: Global Cranberry Extract Market Analysis, Insights and Forecast, 2016-2028
 8.1 Market Overview
 8.2 Historic and Forecasted Market Size By Type
  8.2.1 Liquid
  8.2.2 Dried
  8.2.3 Powder
 8.3 Historic and Forecasted Market Size By Application
  8.3.1 Food & Beverages
  8.3.2 Pharmaceuticals
  8.3.3 Nutraceuticals
  8.3.4 Confectionery
  8.3.5 Personal Care
  8.3.6 Beauty Products
  8.3.7 Others

Chapter 9: North America Cranberry Extract Market Analysis, Insights and Forecast, 2016-2028
 9.1 Key Market Trends, Growth Factors and Opportunities
 9.2 Impact of Covid-19
 9.3 Key Players
 9.4 Key Market Trends, Growth Factors and Opportunities
 9.4 Historic and Forecasted Market Size By Type
  9.4.1 Liquid
  9.4.2 Dried
  9.4.3 Powder
 9.5 Historic and Forecasted Market Size By Application
  9.5.1 Food & Beverages
  9.5.2 Pharmaceuticals
  9.5.3 Nutraceuticals
  9.5.4 Confectionery
  9.5.5 Personal Care
  9.5.6 Beauty Products
  9.5.7 Others
 9.6 Historic and Forecast Market Size by Country
  9.6.1 U.S.
  9.6.2 Canada
  9.6.3 Mexico

Chapter 10: Europe Cranberry Extract Market Analysis, Insights and Forecast, 2016-2028
 10.1 Key Market Trends, Growth Factors and Opportunities
 10.2 Impact of Covid-19
 10.3 Key Players
 10.4 Key Market Trends, Growth Factors and Opportunities
 10.4 Historic and Forecasted Market Size By Type
  10.4.1 Liquid
  10.4.2 Dried
  10.4.3 Powder
 10.5 Historic and Forecasted Market Size By Application
  10.5.1 Food & Beverages
  10.5.2 Pharmaceuticals
  10.5.3 Nutraceuticals
  10.5.4 Confectionery
  10.5.5 Personal Care
  10.5.6 Beauty Products
  10.5.7 Others
 10.6 Historic and Forecast Market Size by Country
  10.6.1 Germany
  10.6.2 U.K.
  10.6.3 France
  10.6.4 Italy
  10.6.5 Russia
  10.6.6 Spain
  10.6.7 Rest of Europe

Chapter 11: Asia-Pacific Cranberry Extract Market Analysis, Insights and Forecast, 2016-2028
 11.1 Key Market Trends, Growth Factors and Opportunities
 11.2 Impact of Covid-19
 11.3 Key Players
 11.4 Key Market Trends, Growth Factors and Opportunities
 11.4 Historic and Forecasted Market Size By Type
  11.4.1 Liquid
  11.4.2 Dried
  11.4.3 Powder
 11.5 Historic and Forecasted Market Size By Application
  11.5.1 Food & Beverages
  11.5.2 Pharmaceuticals
  11.5.3 Nutraceuticals
  11.5.4 Confectionery
  11.5.5 Personal Care
  11.5.6 Beauty Products
  11.5.7 Others
 11.6 Historic and Forecast Market Size by Country
  11.6.1 China
  11.6.2 India
  11.6.3 Japan
  11.6.4 Singapore
  11.6.5 Australia
  11.6.6 New Zealand
  11.6.7 Rest of APAC

Chapter 12: Middle East & Africa Cranberry Extract Market Analysis, Insights and Forecast, 2016-2028
 12.1 Key Market Trends, Growth Factors and Opportunities
 12.2 Impact of Covid-19
 12.3 Key Players
 12.4 Key Market Trends, Growth Factors and Opportunities
 12.4 Historic and Forecasted Market Size By Type
  12.4.1 Liquid
  12.4.2 Dried
  12.4.3 Powder
 12.5 Historic and Forecasted Market Size By Application
  12.5.1 Food & Beverages
  12.5.2 Pharmaceuticals
  12.5.3 Nutraceuticals
  12.5.4 Confectionery
  12.5.5 Personal Care
  12.5.6 Beauty Products
  12.5.7 Others
 12.6 Historic and Forecast Market Size by Country
  12.6.1 Turkey
  12.6.2 Saudi Arabia
  12.6.3 Iran
  12.6.4 UAE
  12.6.5 Africa
  12.6.6 Rest of MEA

Chapter 13: South America Cranberry Extract Market Analysis, Insights and Forecast, 2016-2028
 13.1 Key Market Trends, Growth Factors and Opportunities
 13.2 Impact of Covid-19
 13.3 Key Players
 13.4 Key Market Trends, Growth Factors and Opportunities
 13.4 Historic and Forecasted Market Size By Type
  13.4.1 Liquid
  13.4.2 Dried
  13.4.3 Powder
 13.5 Historic and Forecasted Market Size By Application
  13.5.1 Food & Beverages
  13.5.2 Pharmaceuticals
  13.5.3 Nutraceuticals
  13.5.4 Confectionery
  13.5.5 Personal Care
  13.5.6 Beauty Products
  13.5.7 Others
 13.6 Historic and Forecast Market Size by Country
  13.6.1 Brazil
  13.6.2 Argentina
  13.6.3 Rest of SA

Chapter 14 Investment Analysis

Chapter 15 Analyst Viewpoint and Conclusion

LIST OF TABLES

TABLE 001. EXECUTIVE SUMMARY
TABLE 002. CRANBERRY EXTRACT MARKET BARGAINING POWER OF SUPPLIERS
TABLE 003. CRANBERRY EXTRACT MARKET BARGAINING POWER OF CUSTOMERS
TABLE 004. CRANBERRY EXTRACT MARKET COMPETITIVE RIVALRY
TABLE 005. CRANBERRY EXTRACT MARKET THREAT OF NEW ENTRANTS
TABLE 006. CRANBERRY EXTRACT MARKET THREAT OF SUBSTITUTES
TABLE 007. CRANBERRY EXTRACT MARKET BY TYPE
TABLE 008. LIQUID MARKET OVERVIEW (2016-2028)
TABLE 009. DRIED MARKET OVERVIEW (2016-2028)
TABLE 010. POWDER MARKET OVERVIEW (2016-2028)
TABLE 011. CRANBERRY EXTRACT MARKET BY APPLICATION
TABLE 012. FOOD & BEVERAGES MARKET OVERVIEW (2016-2028)
TABLE 013. PHARMACEUTICALS MARKET OVERVIEW (2016-2028)
TABLE 014. NUTRACEUTICALS MARKET OVERVIEW (2016-2028)
TABLE 015. CONFECTIONERY MARKET OVERVIEW (2016-2028)
TABLE 016. PERSONAL CARE MARKET OVERVIEW (2016-2028)
TABLE 017. BEAUTY PRODUCTS MARKET OVERVIEW (2016-2028)
TABLE 018. OTHERS MARKET OVERVIEW (2016-2028)
TABLE 019. NORTH AMERICA CRANBERRY EXTRACT MARKET, BY TYPE (2016-2028)
TABLE 020. NORTH AMERICA CRANBERRY EXTRACT MARKET, BY APPLICATION (2016-2028)
TABLE 021. N CRANBERRY EXTRACT MARKET, BY COUNTRY (2016-2028)
TABLE 022. EUROPE CRANBERRY EXTRACT MARKET, BY TYPE (2016-2028)
TABLE 023. EUROPE CRANBERRY EXTRACT MARKET, BY APPLICATION (2016-2028)
TABLE 024. CRANBERRY EXTRACT MARKET, BY COUNTRY (2016-2028)
TABLE 025. ASIA PACIFIC CRANBERRY EXTRACT MARKET, BY TYPE (2016-2028)
TABLE 026. ASIA PACIFIC CRANBERRY EXTRACT MARKET, BY APPLICATION (2016-2028)
TABLE 027. CRANBERRY EXTRACT MARKET, BY COUNTRY (2016-2028)
TABLE 028. MIDDLE EAST & AFRICA CRANBERRY EXTRACT MARKET, BY TYPE (2016-2028)
TABLE 029. MIDDLE EAST & AFRICA CRANBERRY EXTRACT MARKET, BY APPLICATION (2016-2028)
TABLE 030. CRANBERRY EXTRACT MARKET, BY COUNTRY (2016-2028)
TABLE 031. SOUTH AMERICA CRANBERRY EXTRACT MARKET, BY TYPE (2016-2028)
TABLE 032. SOUTH AMERICA CRANBERRY EXTRACT MARKET, BY APPLICATION (2016-2028)
TABLE 033. CRANBERRY EXTRACT MARKET, BY COUNTRY (2016-2028)
TABLE 034. NOW FOODS: SNAPSHOT
TABLE 035. NOW FOODS: BUSINESS PERFORMANCE
TABLE 036. NOW FOODS: PRODUCT PORTFOLIO
TABLE 037. NOW FOODS: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 037. OCEAN SPRAY: SNAPSHOT
TABLE 038. OCEAN SPRAY: BUSINESS PERFORMANCE
TABLE 039. OCEAN SPRAY: PRODUCT PORTFOLIO
TABLE 040. OCEAN SPRAY: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 040. PHARMAVITE: SNAPSHOT
TABLE 041. PHARMAVITE: BUSINESS PERFORMANCE
TABLE 042. PHARMAVITE: PRODUCT PORTFOLIO
TABLE 043. PHARMAVITE: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 043. NATURE'S WAY: SNAPSHOT
TABLE 044. NATURE'S WAY: BUSINESS PERFORMANCE
TABLE 045. NATURE'S WAY: PRODUCT PORTFOLIO
TABLE 046. NATURE'S WAY: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 046. SWISSE: SNAPSHOT
TABLE 047. SWISSE: BUSINESS PERFORMANCE
TABLE 048. SWISSE: PRODUCT PORTFOLIO
TABLE 049. SWISSE: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 049. GAIA HERBS: SNAPSHOT
TABLE 050. GAIA HERBS: BUSINESS PERFORMANCE
TABLE 051. GAIA HERBS: PRODUCT PORTFOLIO
TABLE 052. GAIA HERBS: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 052. NATURE'S BEST: SNAPSHOT
TABLE 053. NATURE'S BEST: BUSINESS PERFORMANCE
TABLE 054. NATURE'S BEST: PRODUCT PORTFOLIO
TABLE 055. NATURE'S BEST: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 055. THE GREEN LABS: SNAPSHOT
TABLE 056. THE GREEN LABS: BUSINESS PERFORMANCE
TABLE 057. THE GREEN LABS: PRODUCT PORTFOLIO
TABLE 058. THE GREEN LABS: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 058. RB: SNAPSHOT
TABLE 059. RB: BUSINESS PERFORMANCE
TABLE 060. RB: PRODUCT PORTFOLIO
TABLE 061. RB: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 061. AMWAY: SNAPSHOT
TABLE 062. AMWAY: BUSINESS PERFORMANCE
TABLE 063. AMWAY: PRODUCT PORTFOLIO
TABLE 064. AMWAY: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 064. OTHER MAJOR PLAYERS: SNAPSHOT
TABLE 065. OTHER MAJOR PLAYERS: BUSINESS PERFORMANCE
TABLE 066. OTHER MAJOR PLAYERS: PRODUCT PORTFOLIO
TABLE 067. OTHER MAJOR PLAYERS: KEY STRATEGIC MOVES AND DEVELOPMENTS

LIST OF FIGURES

FIGURE 001. YEARS CONSIDERED FOR ANALYSIS
FIGURE 002. SCOPE OF THE STUDY
FIGURE 003. CRANBERRY EXTRACT MARKET OVERVIEW BY REGIONS
FIGURE 004. PORTER'S FIVE FORCES ANALYSIS
FIGURE 005. BARGAINING POWER OF SUPPLIERS
FIGURE 006. COMPETITIVE RIVALRYFIGURE 007. THREAT OF NEW ENTRANTS
FIGURE 008. THREAT OF SUBSTITUTES
FIGURE 009. VALUE CHAIN ANALYSIS
FIGURE 010. PESTLE ANALYSIS
FIGURE 011. CRANBERRY EXTRACT MARKET OVERVIEW BY TYPE
FIGURE 012. LIQUID MARKET OVERVIEW (2016-2028)
FIGURE 013. DRIED MARKET OVERVIEW (2016-2028)
FIGURE 014. POWDER MARKET OVERVIEW (2016-2028)
FIGURE 015. CRANBERRY EXTRACT MARKET OVERVIEW BY APPLICATION
FIGURE 016. FOOD & BEVERAGES MARKET OVERVIEW (2016-2028)
FIGURE 017. PHARMACEUTICALS MARKET OVERVIEW (2016-2028)
FIGURE 018. NUTRACEUTICALS MARKET OVERVIEW (2016-2028)
FIGURE 019. CONFECTIONERY MARKET OVERVIEW (2016-2028)
FIGURE 020. PERSONAL CARE MARKET OVERVIEW (2016-2028)
FIGURE 021. BEAUTY PRODUCTS MARKET OVERVIEW (2016-2028)
FIGURE 022. OTHERS MARKET OVERVIEW (2016-2028)
FIGURE 023. NORTH AMERICA CRANBERRY EXTRACT MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 024. EUROPE CRANBERRY EXTRACT MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 025. ASIA PACIFIC CRANBERRY EXTRACT MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 026. MIDDLE EAST & AFRICA CRANBERRY EXTRACT MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 027. SOUTH AMERICA CRANBERRY EXTRACT MARKET OVERVIEW BY COUNTRY (2016-2028)