Consumer Genomics Market Synopsis

Consumer Genomics Market Size Was Valued at USD 1.54 Billion in 2023, and is Projected to Reach USD 11.4 Billion by 2032, Growing at a CAGR of 24.91% From 2024-2032.

The consumer genomics market can be defined as the segment of the market involving technologies that are used to offer people non-medical genetic tests which they can procure on their own. Such services commonly comprise of genotyping for ancestry, disease prediction, traits, and advice that is conventional with respect to nutrition, exercise, and other factors. The users get their analysis of results without the intervention of middle bodies such as healthcare organizations, through online facilities or via products sold to them by these companies. It covers a broad domain of uses such as finding relations, assessing individualized medicine, and even estimations of future prevalence of inherited diseases.

• The growth of consumer genomics market has been tremendously rapid over the past few years due to awareness among the public and development in the field of genomics. Direct to consumer genetic testing is the type of personal genomics that gives consumers an opportunity to learn their genetic data without involving doctors or other medical practitioners. The increase in the adoption of personal health care products along with the increasing global demand for genetics and ancestry and health information has boost the market growth. Experts in consumer genomics have concentrated on increasing the accuracy of the test kits, as well as costs but most importantly on the ability to interpret the data collected hence expanding the market vastly. The use of artificial intelligence and machine learning in genetics has also advanced more in the growth of the genetics by providing more real data interpretation and custom recommendations.
• Furthermore, it has been easier to market products due to growing customer awareness of disease prevention and well-being. Ever since people are getting more conscious about their gene paternity, quantities of genomics testing in fitness, nutrition, and disease related risks have increased rapidly. North America is predicted to be the largest consumer genomics market, precipitated by the concentration of major market players and well-developed healthcare systems. But, Asia-Pacific region is growing at a fast pace due to increasing consciousness about health care and easy availability of the gene test service. Although, there are significant opportunities within the market, data privacy issues and the use of genetic testing are crucial obstacles for the correlating market segments, which could affect future legislation and consumer acceptance.

Consumer Genomics Market Trend Analysis

The Growing Impact of Direct-to-Consumer Genetic Testing on the Consumer Genomics Market

• Personal genomic service has also boosted the growth of the consumer genomics market through the increased use of direct-consumer genetic testing kits. These DNA kits by 23andMe and AncestryDNA along with others gives the users information on their origin, preferred qualities, and any possible health dangers due to their genes. These services have snowballed popularity of genetic testing and made genomics go off from being a clinical research thing to being a thing that can be availed over-the-counter. This has not only generated demand but has also bought more interest in the Gene and its contribution in today’s health and lineage profile.
• However, besides the increasing demand in genetic diagnostics, the generally declining cost of DNA sequencing has boosted market growth further. As the Sequencing costs continue to come down the lower the percentage of the population can have specific and unique Genomic data. In addition, genomics has complemented the growing digital health applications making the health consumers not only active participants, but also active procurers of genetic data for more personalized and effective solutions. Introducing technology into the sphere of healthcare delivers unique-attempting change to the way of consumers keeping their health, subsequently leading to increased demand for genomics services as part of preventive health strategy.

The Rise of Preventive Healthcare and Lifestyle Personalization in the Consumer Genomics Market

• The second major change happening in consumer genomics is the shift to preventive medicine and indeed healthy lifestyle that is now being propelled by the consumer genomics information. Due to the growing consumer interest in embracing personal health responsibilities, genomics is being applied to tailor many aspects of people’s lives ranging from nutrition, fitness, and beauty regimes. Genetic information thus can and should be used to optimise individual’s life and health by adjusting nutrition programs, physical activity and product consumption as well as increasing clients’ well-being. This trend has created an increasing demand for not just more specialized tests in the genomic laboratory, but in specific fields of health and wellness.
• However, without development of the new market segments of both personalized health management and genetic counselling services, the market will not be able to report such rapid growth these days. These service provide people with the professional meanings of the result of the genetic tests, which could guide those people to make better health decisions. However, there has been positive progress in this industry, and the challenges persist the industry struggles to meet is that of data privacy and regulation. There will be a persistent need for reliability of genetic interpretations and reliability of customer’s genetic information to keep a sustainable long-term economical growth of the CG market.

Consumer Genomics Market Segment Analysis:

Consumer Genomics Market Segmented based on By Application, By Technology and By Product and Service.

By  Application, Genetic Relatedness, Diagnostics,  segment is expected to dominate the market during the forecast period

• Genetic relatedness and diagnostics segment has significant role in determining the kerban kinship and diagnosing genetic diseases by using high tech molecular techniques. These tests examine genetics and when it comes to relationships, the results are as good as it gets; it gives an account of how people are related mostly in cases of genealogy, and paternity. Moreover, we see that genetic diagnostic plays a critical role in identifying mutations of inherited diseases, which makes it possible for doctors to diagnose numerous diseases at an early stage. There is great benefit in identifying patients with genetic disorders early in the course of treatment, as therapeutic decisions can then be made based on the recognition of the disease causing gene.
• Discoveries in genetic testing including next-generation sequencing and PCR makes diagnosis faster and accurate than before. These kind of innovations make it easier to evaluate all the material genetics so that it can be easier to evaluate small mutations which might lead to disease. Therefore, it is possible to design more effective and specific treatment plan for this or that genetic type of patient. More and more cases occur where genetic testing is used in clinics, its role in the identification of complicated genetic disorders, as well as in the implementation of personalized medicine remains indispensable for the enhancement of patient care.

By Product and Service, Consumables segment held the largest share in 2023

• In the genetic testing market consumables can refer to a host of diverse elements such as re-agents, test kits and various other material required to perform a range of genetic tests. Some of the products include DNA extraction kits, polymerase chain reaction (PCR) reagents and sequencing libraries that forms the basics of both acquiring genetic information and analyzing the same. Increased usage of genetic testing for laboratories and clinical purposes is then fueling the constant growth of the consumable’s market. The phenomenon is underscored by the increasing appreciation by health care practices of the role of genetics in diagnosis, treatment, and prevention of diseases, leading to the adoption of genetic tests as a standard of care.
• On the same note, steady improvement of consumable products bear the responsibility of boosting their market appeal. Drugged test reagents and kits are new targets of manufacturers, which enhance efficiency, precision, and convenience of the product in order to increase the overall efficiency of a lab. For example, progress in DNA extraction can enhance extraction efficiencies as well as yield higher purity of samples whereas, progress in PCR chemicals could enhance the system sensitivity and specificity in differentiating between genetic differences. Given the increased utilization and application of genetic tests especially in oncology, prenatal screening, and pharmacogenomics indicators for consumables will experience tremendous growth demonstrating how genetic testing has become a fundamental part of delivered healthcare in the modern world.

Consumer Genomics Market Regional Insights:

North America is Expected to Dominate the Market Over the Forecast period

• The consumer genomics market in North America, particularly in the United States and Canada, has been growing, largely due to increased consumer awareness of the market as well as the increasing adoption of consumer-driven healthcare solutions. The area has a good health system that caters for the increasing need for genetic testing in the societies. Genetic testing for consumer interests has emerged as customers begin to appreciate the knowledge about their ancestry and prediction of their health and related issues to make changes in their outlook on life. This great consumer interest is also as a result of improved technologies where tests for genomics continue to increase in both accessibility, accuracy, and affordability.
• Also, the presence of some of the market’s key genomics companies within North America has assisted the market’s growth. Genetic testing services firms like 23andMe and AncestryDNA have especially done a good job in changing peoples’ perception on genetic tests for health and ancestry. Moreover, both the US and Canada governments are ally and friendly to the concept of genomics as evidenced by policies that foster genomic research to invent lofty new ideas in the area of personalized medicine. These and other factors together with increased R & D investment has ensured that the consumer genomics market in this region is on an upward trajectory.

Active Key Players in the Consumer Genomics Market

• Ancestry
• Gene By Gene, Ltd. (FamilyTree DNA)
• 23andMe, Inc.
• Color Health, Inc
• Myriad Genetics, Inc
• Mapmygenome
• Positive Biosciences, Ltd
• Futura Genetics
• Helix OpCo LLC
• MyHeritage Ltd.
• Pathway Genomics
• Veritas
• Amgen, Inc.
• Xcode Life
• Diagnomics, Inc.
• Toolbox Genomics
• SomaLogic, Inc.
• inui Health (formerly Scanadu)
• AgeCurve
• QuickCheck Health
• Biomeb
• Metabolomic Discoveries GmbH
• Illumina, Inc., Other Key Players

Chapter 1: Introduction
 1.1 Scope and Coverage

Chapter 2:Executive Summary

Chapter 3: Market Landscape
 3.1 Market Dynamics
  3.1.1 Drivers
  3.1.2 Restraints
  3.1.3 Opportunities
  3.1.4 Challenges
 3.2 Market Trend Analysis
 3.3 PESTLE Analysis
 3.4 Porter's Five Forces Analysis
 3.5 Industry Value Chain Analysis
 3.6 Ecosystem
 3.7 Regulatory Landscape
 3.8 Price Trend Analysis
 3.9 Patent Analysis
 3.10 Technology Evolution
 3.11 Investment Pockets
 3.12 Import-Export Analysis

Chapter 4: Consumer Genomics Market by Application
 4.1 Consumer Genomics Market Snapshot and Growth Engine
 4.2 Consumer Genomics Market Overview
 4.3 Genetic Relatedness
  4.3.1 Introduction and Market Overview
  4.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.3.3 Key Market Trends, Growth Factors and Opportunities
  4.3.4 Genetic Relatedness: Geographic Segmentation Analysis
 4.4 Diagnostics
  4.4.1 Introduction and Market Overview
  4.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.4.3 Key Market Trends, Growth Factors and Opportunities
  4.4.4 Diagnostics: Geographic Segmentation Analysis
 4.5 Lifestyle
  4.5.1 Introduction and Market Overview
  4.5.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.5.3 Key Market Trends, Growth Factors and Opportunities
  4.5.4 Lifestyle: Geographic Segmentation Analysis
 4.6 Wellness
  4.6.1 Introduction and Market Overview
  4.6.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.6.3 Key Market Trends, Growth Factors and Opportunities
  4.6.4 Wellness: Geographic Segmentation Analysis
 4.7 and Nutrition
  4.7.1 Introduction and Market Overview
  4.7.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.7.3 Key Market Trends, Growth Factors and Opportunities
  4.7.4 and Nutrition: Geographic Segmentation Analysis
 4.8 Ancestry
  4.8.1 Introduction and Market Overview
  4.8.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.8.3 Key Market Trends, Growth Factors and Opportunities
  4.8.4 Ancestry: Geographic Segmentation Analysis
 4.9 Reproductive Health
  4.9.1 Introduction and Market Overview
  4.9.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.9.3 Key Market Trends, Growth Factors and Opportunities
  4.9.4 Reproductive Health: Geographic Segmentation Analysis
 4.10 Personalized Medicine and Pharmacogenetic TestingSports Nutrition and Health
  4.10.1 Introduction and Market Overview
  4.10.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.10.3 Key Market Trends, Growth Factors and Opportunities
  4.10.4 Personalized Medicine and Pharmacogenetic TestingSports Nutrition and Health: Geographic Segmentation Analysis
 4.11 Others
  4.11.1 Introduction and Market Overview
  4.11.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.11.3 Key Market Trends, Growth Factors and Opportunities
  4.11.4 Others: Geographic Segmentation Analysis

Chapter 5: Consumer Genomics Market by Technology
 5.1 Consumer Genomics Market Snapshot and Growth Engine
 5.2 Consumer Genomics Market Overview
 5.3 PCR
  5.3.1 Introduction and Market Overview
  5.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.3.3 Key Market Trends, Growth Factors and Opportunities
  5.3.4 PCR: Geographic Segmentation Analysis
 5.4 Sequencing
  5.4.1 Introduction and Market Overview
  5.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.4.3 Key Market Trends, Growth Factors and Opportunities
  5.4.4 Sequencing: Geographic Segmentation Analysis
 5.5 Microarray
  5.5.1 Introduction and Market Overview
  5.5.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.5.3 Key Market Trends, Growth Factors and Opportunities
  5.5.4 Microarray: Geographic Segmentation Analysis
 5.6 Nucleic Acid Extraction and Purification
  5.6.1 Introduction and Market Overview
  5.6.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.6.3 Key Market Trends, Growth Factors and Opportunities
  5.6.4 Nucleic Acid Extraction and Purification: Geographic Segmentation Analysis
 5.7 Other Technologies
  5.7.1 Introduction and Market Overview
  5.7.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.7.3 Key Market Trends, Growth Factors and Opportunities
  5.7.4 Other Technologies: Geographic Segmentation Analysis

Chapter 6: Consumer Genomics Market by Product and Service
 6.1 Consumer Genomics Market Snapshot and Growth Engine
 6.2 Consumer Genomics Market Overview
 6.3 Consumables
  6.3.1 Introduction and Market Overview
  6.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  6.3.3 Key Market Trends, Growth Factors and Opportunities
  6.3.4 Consumables: Geographic Segmentation Analysis
 6.4 Systems and Software
  6.4.1 Introduction and Market Overview
  6.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  6.4.3 Key Market Trends, Growth Factors and Opportunities
  6.4.4 Systems and Software: Geographic Segmentation Analysis
 6.5 Services
  6.5.1 Introduction and Market Overview
  6.5.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  6.5.3 Key Market Trends, Growth Factors and Opportunities
  6.5.4 Services: Geographic Segmentation Analysis

Chapter 7: Company Profiles and Competitive Analysis
 7.1 Competitive Landscape
  7.1.1 Competitive Benchmarking
  7.1.2 Consumer Genomics Market Share by Manufacturer (2023)
  7.1.3 Industry BCG Matrix
  7.1.4 Heat Map Analysis
  7.1.5 Mergers and Acquisitions
  
 7.2 ANCESTRY
  7.2.1 Company Overview
  7.2.2 Key Executives
  7.2.3 Company Snapshot
  7.2.4 Role of the Company in the Market
  7.2.5 Sustainability and Social Responsibility
  7.2.6 Operating Business Segments
  7.2.7 Product Portfolio
  7.2.8 Business Performance
  7.2.9 Key Strategic Moves and Recent Developments
  7.2.10 SWOT Analysis
 7.3 GENE BY GENE LTD (FAMILYTREE DNA)
 7.4 23ANDME INC
 7.5 COLOR HEALTH INC
 7.6 MYRIAD GENETICS INC
 7.7 MAPMYGENOME
 7.8 POSITIVE BIOSCIENCES LTD
 7.9 FUTURA GENETICS
 7.10 HELIX OPCO LLC
 7.11 MYHERITAGE LTD
 7.12 PATHWAY GENOMICS
 7.13 VERITAS
 7.14 AMGEN INC
 7.15 XCODE LIFE
 7.16 DIAGNOMICS INC
 7.17 TOOLBOX GENOMICS
 7.18 SOMALOGIC INC
 7.19 INUI HEALTH (FORMERLY SCANADU)
 7.20 AGECURVE
 7.21 QUICKCHECK HEALTH
 7.22 BIOMEB
 7.23 METABOLOMIC DISCOVERIES GMBH
 7.24 ILLUMINA INC
 7.25 OTHER KEY PLAYERS

Chapter 8: Global Consumer Genomics Market By Region
 8.1 Overview
 8.2. North America Consumer Genomics Market
  8.2.1 Key Market Trends, Growth Factors and Opportunities
  8.2.2 Top Key Companies
  8.2.3 Historic and Forecasted Market Size by Segments
  8.2.4 Historic and Forecasted Market Size By Application
  8.2.4.1 Genetic Relatedness
  8.2.4.2 Diagnostics
  8.2.4.3 Lifestyle
  8.2.4.4 Wellness
  8.2.4.5 and Nutrition
  8.2.4.6 Ancestry
  8.2.4.7 Reproductive Health
  8.2.4.8 Personalized Medicine and Pharmacogenetic TestingSports Nutrition and Health
  8.2.4.9 Others
  8.2.5 Historic and Forecasted Market Size By Technology
  8.2.5.1 PCR
  8.2.5.2 Sequencing
  8.2.5.3 Microarray
  8.2.5.4 Nucleic Acid Extraction and Purification
  8.2.5.5 Other Technologies
  8.2.6 Historic and Forecasted Market Size By Product and Service
  8.2.6.1 Consumables
  8.2.6.2 Systems and Software
  8.2.6.3 Services
  8.2.7 Historic and Forecast Market Size by Country
  8.2.7.1 US
  8.2.7.2 Canada
  8.2.7.3 Mexico
 8.3. Eastern Europe Consumer Genomics Market
  8.3.1 Key Market Trends, Growth Factors and Opportunities
  8.3.2 Top Key Companies
  8.3.3 Historic and Forecasted Market Size by Segments
  8.3.4 Historic and Forecasted Market Size By Application
  8.3.4.1 Genetic Relatedness
  8.3.4.2 Diagnostics
  8.3.4.3 Lifestyle
  8.3.4.4 Wellness
  8.3.4.5 and Nutrition
  8.3.4.6 Ancestry
  8.3.4.7 Reproductive Health
  8.3.4.8 Personalized Medicine and Pharmacogenetic TestingSports Nutrition and Health
  8.3.4.9 Others
  8.3.5 Historic and Forecasted Market Size By Technology
  8.3.5.1 PCR
  8.3.5.2 Sequencing
  8.3.5.3 Microarray
  8.3.5.4 Nucleic Acid Extraction and Purification
  8.3.5.5 Other Technologies
  8.3.6 Historic and Forecasted Market Size By Product and Service
  8.3.6.1 Consumables
  8.3.6.2 Systems and Software
  8.3.6.3 Services
  8.3.7 Historic and Forecast Market Size by Country
  8.3.7.1 Bulgaria
  8.3.7.2 The Czech Republic
  8.3.7.3 Hungary
  8.3.7.4 Poland
  8.3.7.5 Romania
  8.3.7.6 Rest of Eastern Europe
 8.4. Western Europe Consumer Genomics Market
  8.4.1 Key Market Trends, Growth Factors and Opportunities
  8.4.2 Top Key Companies
  8.4.3 Historic and Forecasted Market Size by Segments
  8.4.4 Historic and Forecasted Market Size By Application
  8.4.4.1 Genetic Relatedness
  8.4.4.2 Diagnostics
  8.4.4.3 Lifestyle
  8.4.4.4 Wellness
  8.4.4.5 and Nutrition
  8.4.4.6 Ancestry
  8.4.4.7 Reproductive Health
  8.4.4.8 Personalized Medicine and Pharmacogenetic TestingSports Nutrition and Health
  8.4.4.9 Others
  8.4.5 Historic and Forecasted Market Size By Technology
  8.4.5.1 PCR
  8.4.5.2 Sequencing
  8.4.5.3 Microarray
  8.4.5.4 Nucleic Acid Extraction and Purification
  8.4.5.5 Other Technologies
  8.4.6 Historic and Forecasted Market Size By Product and Service
  8.4.6.1 Consumables
  8.4.6.2 Systems and Software
  8.4.6.3 Services
  8.4.7 Historic and Forecast Market Size by Country
  8.4.7.1 Germany
  8.4.7.2 UK
  8.4.7.3 France
  8.4.7.4 Netherlands
  8.4.7.5 Italy
  8.4.7.6 Russia
  8.4.7.7 Spain
  8.4.7.8 Rest of Western Europe
 8.5. Asia Pacific Consumer Genomics Market
  8.5.1 Key Market Trends, Growth Factors and Opportunities
  8.5.2 Top Key Companies
  8.5.3 Historic and Forecasted Market Size by Segments
  8.5.4 Historic and Forecasted Market Size By Application
  8.5.4.1 Genetic Relatedness
  8.5.4.2 Diagnostics
  8.5.4.3 Lifestyle
  8.5.4.4 Wellness
  8.5.4.5 and Nutrition
  8.5.4.6 Ancestry
  8.5.4.7 Reproductive Health
  8.5.4.8 Personalized Medicine and Pharmacogenetic TestingSports Nutrition and Health
  8.5.4.9 Others
  8.5.5 Historic and Forecasted Market Size By Technology
  8.5.5.1 PCR
  8.5.5.2 Sequencing
  8.5.5.3 Microarray
  8.5.5.4 Nucleic Acid Extraction and Purification
  8.5.5.5 Other Technologies
  8.5.6 Historic and Forecasted Market Size By Product and Service
  8.5.6.1 Consumables
  8.5.6.2 Systems and Software
  8.5.6.3 Services
  8.5.7 Historic and Forecast Market Size by Country
  8.5.7.1 China
  8.5.7.2 India
  8.5.7.3 Japan
  8.5.7.4 South Korea
  8.5.7.5 Malaysia
  8.5.7.6 Thailand
  8.5.7.7 Vietnam
  8.5.7.8 The Philippines
  8.5.7.9 Australia
  8.5.7.10 New Zealand
  8.5.7.11 Rest of APAC
 8.6. Middle East & Africa Consumer Genomics Market
  8.6.1 Key Market Trends, Growth Factors and Opportunities
  8.6.2 Top Key Companies
  8.6.3 Historic and Forecasted Market Size by Segments
  8.6.4 Historic and Forecasted Market Size By Application
  8.6.4.1 Genetic Relatedness
  8.6.4.2 Diagnostics
  8.6.4.3 Lifestyle
  8.6.4.4 Wellness
  8.6.4.5 and Nutrition
  8.6.4.6 Ancestry
  8.6.4.7 Reproductive Health
  8.6.4.8 Personalized Medicine and Pharmacogenetic TestingSports Nutrition and Health
  8.6.4.9 Others
  8.6.5 Historic and Forecasted Market Size By Technology
  8.6.5.1 PCR
  8.6.5.2 Sequencing
  8.6.5.3 Microarray
  8.6.5.4 Nucleic Acid Extraction and Purification
  8.6.5.5 Other Technologies
  8.6.6 Historic and Forecasted Market Size By Product and Service
  8.6.6.1 Consumables
  8.6.6.2 Systems and Software
  8.6.6.3 Services
  8.6.7 Historic and Forecast Market Size by Country
  8.6.7.1 Turkey
  8.6.7.2 Bahrain
  8.6.7.3 Kuwait
  8.6.7.4 Saudi Arabia
  8.6.7.5 Qatar
  8.6.7.6 UAE
  8.6.7.7 Israel
  8.6.7.8 South Africa
 8.7. South America Consumer Genomics Market
  8.7.1 Key Market Trends, Growth Factors and Opportunities
  8.7.2 Top Key Companies
  8.7.3 Historic and Forecasted Market Size by Segments
  8.7.4 Historic and Forecasted Market Size By Application
  8.7.4.1 Genetic Relatedness
  8.7.4.2 Diagnostics
  8.7.4.3 Lifestyle
  8.7.4.4 Wellness
  8.7.4.5 and Nutrition
  8.7.4.6 Ancestry
  8.7.4.7 Reproductive Health
  8.7.4.8 Personalized Medicine and Pharmacogenetic TestingSports Nutrition and Health
  8.7.4.9 Others
  8.7.5 Historic and Forecasted Market Size By Technology
  8.7.5.1 PCR
  8.7.5.2 Sequencing
  8.7.5.3 Microarray
  8.7.5.4 Nucleic Acid Extraction and Purification
  8.7.5.5 Other Technologies
  8.7.6 Historic and Forecasted Market Size By Product and Service
  8.7.6.1 Consumables
  8.7.6.2 Systems and Software
  8.7.6.3 Services
  8.7.7 Historic and Forecast Market Size by Country
  8.7.7.1 Brazil
  8.7.7.2 Argentina
  8.7.7.3 Rest of SA

Chapter 9 Analyst Viewpoint and Conclusion
9.1 Recommendations and Concluding Analysis
9.2 Potential Market Strategies

Chapter 10 Research Methodology
10.1 Research Process
10.2 Primary Research
10.3 Secondary Research