Global Cloud Advertising Market Overview

Global Cloud Advertising Market was valued at USD 7.37 billion in 2021 and is expected to reach USD 8.90 billion by the year 2028, at a CAGR of 18.4%

Cloud advertising is a cloud computing solution for the advertising sector to manage the workflow in which cloud-based services provide support to the selection, transaction, and delivery of advertising and ad-related data. Cloud Advertising enables content and price determination by end-user access which is generally carried out by auction mechanism. Cloud Advertising applies in search, social, video, mobile, and display ad formats which can be used in different e-commerce and brick and mortar strategies like an auction, coupons, and discounts as well as in other advertising techniques. The growing IT industry supplement the cloud advertising market which is becoming a major part of the Software as a Service industry with recent advances in big data and eCommerce companies can utilize cloud advertising solutions to control the pricing in a variety of ways. Companies like Oracle, Google, and IBM provide optimized media solutions with omnichannel measurement. Some of the e-commerce giants like Amazon have integrated the cloud service into their cloud marketing-based business models, using internet tools to connect with customers. at every step of your journey and keeping track of all customer touchpoints required for sophisticated real-time communication and coordination from marketing, content, data, process, and reporting specialists. Such utilization of cloud-based solutions for advertising is boosting the Cloud Advertising Market.

Market Dynamics and Factors For Cloud Advertising:

Drivers

With the advent of various advanced technologies over the last decade 10, the marketing techniques used around the world have changed significantly. Today's leading marketers are increasingly focused on constantly updating their tools. Hence, there has been a remarkable increase in concept adoption. targeted marketing where you target a specific customer base. This marketing technique enables you to reach a certain type of product to potential customers.

Social media and email marketing are the latest techniques for targeting analysis. Data analytics are gaining traction among marketers as they provide precise details about your target audience and thus help optimize advertising and generate results. Therefore, the increased use of targeted marketing and consumer analysis tools is driving the expansion of the global cloud advertising market. In addition, healthier ROI and cost optimization are some of the factors driving the market growth.

The growing need for consumer analytic and utilization in businesses has increased significantly as data is the most valuable asset for businesses to grow. Marketing has developed a lot over the past ten years; New forms of marketing have arrived with constantly updated tools. Marketers can target the desired customer from the comfort of their own homes. Outdoor marketing is no longer the only way to reach your target audience; Nowadays marketers can market their products and services to the desired audience. Various forms of marketing can help end-users reach exactly the type of customer they want. Different types of marketing, such as social media marketing, email marketing, etc., help end-users analyze the target audience. The data analysis provides marketers with precise information about their target group so that advertising can be optimized and lead to efficient results. This growing demand for targeted marketing and consumer analytics is fuelling the growth of the cloud advertising market.

Restraints   

Data security is one of the major restraining factors in the Cloud Advertising Market. The demand for digital advertising is increasing, which will ultimately drive the demand for cloud advertising. Need for cloud advertising increases, the collection of customer data through various sources would increase. Agencies set standards for cloud advertising, but these standards serve as security measures whose rigidity has led to stifling the growth and adoption of cloud advertising. Various regulators, such as NIST, FISMA, FedRAMP, ISO, and HMG, set rules and regulations that cloud advertising solution providers must comply with. This will reduce concerns about compliance with the Payment Card Industry Data Security Standard (PCI DSS) and the Health Insurance Portability and Accountability Act (HIPAA), which aid the security, encryption, and protection of personal credit card information.

Opportunities

The market for cloud-based smartphones and IoT devices has grown significantly in the last 10 years. Sophisticated cloud infrastructure creates opportunities for such devices to use cloud platforms for data storage and transfer securely. The increasing number of smartphone users, increasing penetration of the Internet, and increasing consumption of digital media have resulted in a significant increase in online users, creating a new window for dynamic advertising that opens up more opportunities for the future cloud advertising market. According to a Statista report, the number of smartphone users who have access to the internet and consume more digital content is expected to rise to 7.5 billion in 2026, which will create more opportunities for the cloud advertising market in the future.

Challenges

The utilization of large volume data in an efficient manner can be a challenging factor for the cloud advertising market. Cloud computing enables to gathering and storing of massive data extracted from customers and other beneficiaries all over the world. Such massive data need to analyze and utilized smartly to set the result especially in the advertising sector where consumer analytics is the key tool to determine the price and the trend of a particular product. The data available for consumer analysis is collected from various sources and transmitted to various departments of an organization such as marketing, sales, and R and D. Data collected from different touchpoints like corporate websites, web, phones, social media and emails differ from one another, making it difficult for organizations to combine them as they need to be structured in different forms. Therefore, it is difficult to synchronize the customer's data generally format from each contact point which can be a challenging factor for Cloud Advertising Market.

Market Segmentation

By Type, Private Cloud is dominating the Cloud Advertising Market. Currently, a large portion of the cloud advertising market is held by big private players in cloud infrastructure such as Amazon AWS, Microsoft Azure, Google Cloud, Alibaba Cloud, IBM Cloud, and others. Each company contributes to proving service to private and public cloud projects due to enormous cloud infrastructure and technological advancement. Many leading eCommerce and advertising companies are depending on the cloud advertising service from these big players. Amazon Web Services (AWS) contributes 32 percent of the entire market Whereas, Microsoft Azure held 21 percent market share, followed by Google Cloud with eight percent market share. Together, these three private cloud vendors accounted for 61 percent of the total market share in the third quarter of 2021.

By Service, Software as a Service is the dominating service segment in the Cloud Advertising Market. Demand for Software as a Service has grown significantly due to the large beneficial factors for both customers and end developers. Software as a Service (SaaS) refers to an alternative way of accessing software instead of traditional access methods where the service provider makes software and applications available over the Internet and end-users subscribe to the software and access it through the provider's website or APIs. Updated applications can be used online while files are stored in the cloud itself rather than individual computers. By using SaaS, customers can access new features much faster and with lower up-front costs compared to traditional on-premise solutions. Governments from various parts use SaaS for numerous official platforms which are either outsourced or privately developed and manage. SaaS is a major factor for the growth of the Cloud Advertising Market.

By End User, Retail and consumer goods dominating in the end-user segment in Cloud Advertising Market. The retail and e-commerce industries are becoming increasingly customer-centric with their continued focus on the use of Internet technologies. It is expected to be one of the fastest-growing industries due to increasing consumer spending power. which are displayed in the shop windows, on the availability of products on mobile devices via the Internet. Buyers check prices, read product reviews, and browse competitor websites before purchasing products. Retailers employ various marketing strategies to attract customers to the store to purchase products through the online e-commerce platform. The growth in data utilization via cloud computing in the media and advertising has supplemented the growth of the Cloud advertising market globally.

Players Covered in Cloud Advertising market are :

•  Adobe (US)
• Oracle (US)
• Salesforce (US)
• Google (US)
• IBM (US)
• SAP (Germany)
• Acquia (US)
• Demandbase (US)
• Experian (US)
• Kubient (US)
• FICO (US)
• HubSpot (US)
• Imagine Communications (US)
• InMobi (India)
• Marin Software (US)
• Sitecore (US)
• MediaMath (US)
• Nielsen (US)
• PEGA (US)
• Sailthru (US) and others major players.

Regional Analysis of Cloud Advertising Market

North America is dominating the Cloud Advertising Market during the forecasted period. High adoption of cloud-based solutions among end-user is highest in North America.  Most of the large providers in the market are also based in the US An estimated 80% of US companies that regularly use cloud services (that is, for more than a handful of applications) have two or more large cloud providers. Almost a fifth of North American brands expects to increase their marketing and advertising budgets by 25% or more in the coming year, which is expected to further increase the demand for cloud advertising solutions and services in the region. In the United States, mobile marketing is expected to be a driving force for the digital marketing and advertising industry, and in 2018 more than 70% of all digital advertising spend will account for the growth of the market under study. The growing investment in Artificial Intelligence and machine learning technologies in the region also creates space for the examined market to grow. Platforms or This will encourage the development of the examined market.

Asia Pacific is the fastest-growing region in the Cloud Advertising Market due to exponential growth in the IT sector which contributes majorly to each country’s economy. Countries like India, China, Singapore are the main key countries that provide the largest IT and Cloud-based services and also followed by Indonesia, Thailand and the Philippines registered massive growth in the cloud sector which is a supporting factor for the growth of the Cloud Advertising Market.

Key Developments of Cloud Advertising Market

• In September 2021, Salesforce introduced new AI-powered innovations for Marketing Cloud that help companies. Make reliable, first-hand data the foundation of your digital strategy; and optimize the marketing effect with standardized analyses.
•  In September 2021, IBM announced the introduction of new automation and artificial intelligence features in the IBM Watson Assistant to make it easier for companies to create improved customer service experiences across all channels phone, web, SMS, and any platform.

Covid19 Impact on Cloud Advertising Market

The need to keep employees safe during COVID19 has forced many companies to change their rules and policies. The main cause of the business interruption was the inability to move the workforce and coordinate human resources as before. Such sudden disruption has caused momentarily disruption but due to high demand of cloud-based services and work from home facilities by companies, IT sector and cloud services were hardly affected. Ecommerce platform have seen large traffic for essential goods and services opened the demand for cloud-based support and a cloud advertising services to process huge consumer analytics which boosted the Cloud Advertising Market during pandemic. Covid19 Pandemic have forced companies to change the way they work and rethink operational options. Governments Are Working Closely with Cloud Providers to Combat the COVID19 Pandemic. Also, The White House has announced the creation of the COVID19 High-Performance Computing Consortium to give COVID19 researchers around the world access to the world's most powerful high-performance computing resources that can greatly accelerate the pace of virus discovery.

Chapter 1: Introduction
 1.1 Research Objectives
 1.2 Research Methodology
 1.3 Research Process
 1.4 Scope and Coverage
  1.4.1 Market Definition
  1.4.2 Key Questions Answered
 1.5 Market Segmentation

Chapter 2:Executive Summary

Chapter 3:Growth Opportunities By Segment
 3.1 By Type
 3.2 By Service
 3.3 By End-User

Chapter 4: Market Landscape
 4.1 Porter's Five Forces Analysis
  4.1.1 Bargaining Power of Supplier
  4.1.2 Threat of New Entrants
  4.1.3 Threat of Substitutes
  4.1.4 Competitive Rivalry
  4.1.5 Bargaining Power Among Buyers
 4.2 Industry Value Chain Analysis
 4.3 Market Dynamics
  4.3.1 Drivers
  4.3.2 Restraints
  4.3.3 Opportunities
  4.5.4 Challenges
 4.4 Pestle Analysis
 4.5 Technological Roadmap
 4.6 Regulatory Landscape
 4.7 SWOT Analysis
 4.8 Price Trend Analysis
 4.9 Patent Analysis
 4.10 Analysis of the Impact of Covid-19
  4.10.1 Impact on the Overall Market
  4.10.2 Impact on the Supply Chain
  4.10.3 Impact on the Key Manufacturers
  4.10.4 Impact on the Pricing

Chapter 5: Cloud Advertising Market by Type
 5.1 Cloud Advertising Market Overview Snapshot and Growth Engine
 5.2 Cloud Advertising Market Overview
 5.3 Public Cloud
  5.3.1 Introduction and Market Overview
  5.3.2 Historic and Forecasted Market Size (2016-2028F)
  5.3.3 Key Market Trends, Growth Factors and Opportunities
  5.3.4 Public Cloud: Grographic Segmentation
 5.4 Private Cloud
  5.4.1 Introduction and Market Overview
  5.4.2 Historic and Forecasted Market Size (2016-2028F)
  5.4.3 Key Market Trends, Growth Factors and Opportunities
  5.4.4 Private Cloud: Grographic Segmentation
 5.5 Hybrid Cloud
  5.5.1 Introduction and Market Overview
  5.5.2 Historic and Forecasted Market Size (2016-2028F)
  5.5.3 Key Market Trends, Growth Factors and Opportunities
  5.5.4 Hybrid Cloud: Grographic Segmentation

Chapter 6: Cloud Advertising Market by Service
 6.1 Cloud Advertising Market Overview Snapshot and Growth Engine
 6.2 Cloud Advertising Market Overview
 6.3 Infrastructure as a Service (IaaS)
  6.3.1 Introduction and Market Overview
  6.3.2 Historic and Forecasted Market Size (2016-2028F)
  6.3.3 Key Market Trends, Growth Factors and Opportunities
  6.3.4 Infrastructure as a Service (IaaS): Grographic Segmentation
 6.4 Software as a Service (SaaS)
  6.4.1 Introduction and Market Overview
  6.4.2 Historic and Forecasted Market Size (2016-2028F)
  6.4.3 Key Market Trends, Growth Factors and Opportunities
  6.4.4 Software as a Service (SaaS): Grographic Segmentation
 6.5 Platform as a Service (PaaS)
  6.5.1 Introduction and Market Overview
  6.5.2 Historic and Forecasted Market Size (2016-2028F)
  6.5.3 Key Market Trends, Growth Factors and Opportunities
  6.5.4 Platform as a Service (PaaS): Grographic Segmentation

Chapter 7: Cloud Advertising Market by End-User
 7.1 Cloud Advertising Market Overview Snapshot and Growth Engine
 7.2 Cloud Advertising Market Overview
 7.3 Public
  7.3.1 Introduction and Market Overview
  7.3.2 Historic and Forecasted Market Size (2016-2028F)
  7.3.3 Key Market Trends, Growth Factors and Opportunities
  7.3.4 Public: Grographic Segmentation
 7.4 Retail & consumer goods
  7.4.1 Introduction and Market Overview
  7.4.2 Historic and Forecasted Market Size (2016-2028F)
  7.4.3 Key Market Trends, Growth Factors and Opportunities
  7.4.4 Retail & consumer goods: Grographic Segmentation
 7.5 Manufacturing
  7.5.1 Introduction and Market Overview
  7.5.2 Historic and Forecasted Market Size (2016-2028F)
  7.5.3 Key Market Trends, Growth Factors and Opportunities
  7.5.4 Manufacturing: Grographic Segmentation
 7.6 Healthcare
  7.6.1 Introduction and Market Overview
  7.6.2 Historic and Forecasted Market Size (2016-2028F)
  7.6.3 Key Market Trends, Growth Factors and Opportunities
  7.6.4 Healthcare: Grographic Segmentation
 7.7 Others
  7.7.1 Introduction and Market Overview
  7.7.2 Historic and Forecasted Market Size (2016-2028F)
  7.7.3 Key Market Trends, Growth Factors and Opportunities
  7.7.4 Others: Grographic Segmentation

Chapter 8: Company Profiles and Competitive Analysis
 8.1 Competitive Landscape
  8.1.1 Competitive Positioning
  8.1.2 Cloud Advertising Sales and Market Share By Players
  8.1.3 Industry BCG Matrix
  8.1.4 Ansoff Matrix
  8.1.5 Cloud Advertising Industry Concentration Ratio (CR5 and HHI)
  8.1.6 Top 5 Cloud Advertising Players Market Share
  8.1.7 Mergers and Acquisitions
  8.1.8 Business Strategies By Top Players
 8.2 ADOBE
  8.2.1 Company Overview
  8.2.2 Key Executives
  8.2.3 Company Snapshot
  8.2.4 Operating Business Segments
  8.2.5 Product Portfolio
  8.2.6 Business Performance
  8.2.7 Key Strategic Moves and Recent Developments
  8.2.8 SWOT Analysis
 8.3 ORACLE
 8.4 SALESFORCE
 8.5 GOOGLE
 8.6 IBM
 8.7 SAP
 8.8 ACQUIA
 8.9 DEMANDBASE
 8.10 EXPERIAN
 8.11 KUBIENT
 8.12 FICO
 8.13 HUBSPOT
 8.14 IMAGINE COMMUNICATIONS
 8.15 INMOBI
 8.16 MARIN SOFTWARE
 8.17 SITECORE
 8.18 MEDIAMATH
 8.19 NIELSEN
 8.20 PEGA
 8.21 SAILTHRU
 8.22 OTHER MAJOR PLAYERS

Chapter 9: Global Cloud Advertising Market Analysis, Insights and Forecast, 2016-2028
 9.1 Market Overview
 9.2 Historic and Forecasted Market Size By Type
  9.2.1 Public Cloud
  9.2.2 Private Cloud
  9.2.3 Hybrid Cloud
 9.3 Historic and Forecasted Market Size By Service
  9.3.1 Infrastructure as a Service (IaaS)
  9.3.2 Software as a Service (SaaS)
  9.3.3 Platform as a Service (PaaS)
 9.4 Historic and Forecasted Market Size By End-User
  9.4.1 Public
  9.4.2 Retail & consumer goods
  9.4.3 Manufacturing
  9.4.4 Healthcare
  9.4.5 Others

Chapter 10: North America Cloud Advertising Market Analysis, Insights and Forecast, 2016-2028
 10.1 Key Market Trends, Growth Factors and Opportunities
 10.2 Impact of Covid-19
 10.3 Key Players
 10.4 Key Market Trends, Growth Factors and Opportunities
 10.4 Historic and Forecasted Market Size By Type
  10.4.1 Public Cloud
  10.4.2 Private Cloud
  10.4.3 Hybrid Cloud
 10.5 Historic and Forecasted Market Size By Service
  10.5.1 Infrastructure as a Service (IaaS)
  10.5.2 Software as a Service (SaaS)
  10.5.3 Platform as a Service (PaaS)
 10.6 Historic and Forecasted Market Size By End-User
  10.6.1 Public
  10.6.2 Retail & consumer goods
  10.6.3 Manufacturing
  10.6.4 Healthcare
  10.6.5 Others
 10.7 Historic and Forecast Market Size by Country
  10.7.1 U.S.
  10.7.2 Canada
  10.7.3 Mexico

Chapter 11: Europe Cloud Advertising Market Analysis, Insights and Forecast, 2016-2028
 11.1 Key Market Trends, Growth Factors and Opportunities
 11.2 Impact of Covid-19
 11.3 Key Players
 11.4 Key Market Trends, Growth Factors and Opportunities
 11.4 Historic and Forecasted Market Size By Type
  11.4.1 Public Cloud
  11.4.2 Private Cloud
  11.4.3 Hybrid Cloud
 11.5 Historic and Forecasted Market Size By Service
  11.5.1 Infrastructure as a Service (IaaS)
  11.5.2 Software as a Service (SaaS)
  11.5.3 Platform as a Service (PaaS)
 11.6 Historic and Forecasted Market Size By End-User
  11.6.1 Public
  11.6.2 Retail & consumer goods
  11.6.3 Manufacturing
  11.6.4 Healthcare
  11.6.5 Others
 11.7 Historic and Forecast Market Size by Country
  11.7.1 Germany
  11.7.2 U.K.
  11.7.3 France
  11.7.4 Italy
  11.7.5 Russia
  11.7.6 Spain
  11.7.7 Rest of Europe

Chapter 12: Asia-Pacific Cloud Advertising Market Analysis, Insights and Forecast, 2016-2028
 12.1 Key Market Trends, Growth Factors and Opportunities
 12.2 Impact of Covid-19
 12.3 Key Players
 12.4 Key Market Trends, Growth Factors and Opportunities
 12.4 Historic and Forecasted Market Size By Type
  12.4.1 Public Cloud
  12.4.2 Private Cloud
  12.4.3 Hybrid Cloud
 12.5 Historic and Forecasted Market Size By Service
  12.5.1 Infrastructure as a Service (IaaS)
  12.5.2 Software as a Service (SaaS)
  12.5.3 Platform as a Service (PaaS)
 12.6 Historic and Forecasted Market Size By End-User
  12.6.1 Public
  12.6.2 Retail & consumer goods
  12.6.3 Manufacturing
  12.6.4 Healthcare
  12.6.5 Others
 12.7 Historic and Forecast Market Size by Country
  12.7.1 China
  12.7.2 India
  12.7.3 Japan
  12.7.4 Singapore
  12.7.5 Australia
  12.7.6 New Zealand
  12.7.7 Rest of APAC

Chapter 13: Middle East & Africa Cloud Advertising Market Analysis, Insights and Forecast, 2016-2028
 13.1 Key Market Trends, Growth Factors and Opportunities
 13.2 Impact of Covid-19
 13.3 Key Players
 13.4 Key Market Trends, Growth Factors and Opportunities
 13.4 Historic and Forecasted Market Size By Type
  13.4.1 Public Cloud
  13.4.2 Private Cloud
  13.4.3 Hybrid Cloud
 13.5 Historic and Forecasted Market Size By Service
  13.5.1 Infrastructure as a Service (IaaS)
  13.5.2 Software as a Service (SaaS)
  13.5.3 Platform as a Service (PaaS)
 13.6 Historic and Forecasted Market Size By End-User
  13.6.1 Public
  13.6.2 Retail & consumer goods
  13.6.3 Manufacturing
  13.6.4 Healthcare
  13.6.5 Others
 13.7 Historic and Forecast Market Size by Country
  13.7.1 Turkey
  13.7.2 Saudi Arabia
  13.7.3 Iran
  13.7.4 UAE
  13.7.5 Africa
  13.7.6 Rest of MEA

Chapter 14: South America Cloud Advertising Market Analysis, Insights and Forecast, 2016-2028
 14.1 Key Market Trends, Growth Factors and Opportunities
 14.2 Impact of Covid-19
 14.3 Key Players
 14.4 Key Market Trends, Growth Factors and Opportunities
 14.4 Historic and Forecasted Market Size By Type
  14.4.1 Public Cloud
  14.4.2 Private Cloud
  14.4.3 Hybrid Cloud
 14.5 Historic and Forecasted Market Size By Service
  14.5.1 Infrastructure as a Service (IaaS)
  14.5.2 Software as a Service (SaaS)
  14.5.3 Platform as a Service (PaaS)
 14.6 Historic and Forecasted Market Size By End-User
  14.6.1 Public
  14.6.2 Retail & consumer goods
  14.6.3 Manufacturing
  14.6.4 Healthcare
  14.6.5 Others
 14.7 Historic and Forecast Market Size by Country
  14.7.1 Brazil
  14.7.2 Argentina
  14.7.3 Rest of SA

Chapter 15 Investment Analysis

Chapter 16 Analyst Viewpoint and Conclusion

LIST OF TABLES

TABLE 001. EXECUTIVE SUMMARY
TABLE 002. CLOUD ADVERTISING MARKET BARGAINING POWER OF SUPPLIERS
TABLE 003. CLOUD ADVERTISING MARKET BARGAINING POWER OF CUSTOMERS
TABLE 004. CLOUD ADVERTISING MARKET COMPETITIVE RIVALRY
TABLE 005. CLOUD ADVERTISING MARKET THREAT OF NEW ENTRANTS
TABLE 006. CLOUD ADVERTISING MARKET THREAT OF SUBSTITUTES
TABLE 007. CLOUD ADVERTISING MARKET BY TYPE
TABLE 008. PUBLIC CLOUD MARKET OVERVIEW (2016-2028)
TABLE 009. PRIVATE CLOUD MARKET OVERVIEW (2016-2028)
TABLE 010. HYBRID CLOUD MARKET OVERVIEW (2016-2028)
TABLE 011. CLOUD ADVERTISING MARKET BY SERVICE
TABLE 012. INFRASTRUCTURE AS A SERVICE (IAAS) MARKET OVERVIEW (2016-2028)
TABLE 013. SOFTWARE AS A SERVICE (SAAS) MARKET OVERVIEW (2016-2028)
TABLE 014. PLATFORM AS A SERVICE (PAAS) MARKET OVERVIEW (2016-2028)
TABLE 015. CLOUD ADVERTISING MARKET BY END-USER
TABLE 016. PUBLIC MARKET OVERVIEW (2016-2028)
TABLE 017. RETAIL & CONSUMER GOODS MARKET OVERVIEW (2016-2028)
TABLE 018. MANUFACTURING MARKET OVERVIEW (2016-2028)
TABLE 019. HEALTHCARE MARKET OVERVIEW (2016-2028)
TABLE 020. OTHERS MARKET OVERVIEW (2016-2028)
TABLE 021. NORTH AMERICA CLOUD ADVERTISING MARKET, BY TYPE (2016-2028)
TABLE 022. NORTH AMERICA CLOUD ADVERTISING MARKET, BY SERVICE (2016-2028)
TABLE 023. NORTH AMERICA CLOUD ADVERTISING MARKET, BY END-USER (2016-2028)
TABLE 024. N CLOUD ADVERTISING MARKET, BY COUNTRY (2016-2028)
TABLE 025. EUROPE CLOUD ADVERTISING MARKET, BY TYPE (2016-2028)
TABLE 026. EUROPE CLOUD ADVERTISING MARKET, BY SERVICE (2016-2028)
TABLE 027. EUROPE CLOUD ADVERTISING MARKET, BY END-USER (2016-2028)
TABLE 028. CLOUD ADVERTISING MARKET, BY COUNTRY (2016-2028)
TABLE 029. ASIA PACIFIC CLOUD ADVERTISING MARKET, BY TYPE (2016-2028)
TABLE 030. ASIA PACIFIC CLOUD ADVERTISING MARKET, BY SERVICE (2016-2028)
TABLE 031. ASIA PACIFIC CLOUD ADVERTISING MARKET, BY END-USER (2016-2028)
TABLE 032. CLOUD ADVERTISING MARKET, BY COUNTRY (2016-2028)
TABLE 033. MIDDLE EAST & AFRICA CLOUD ADVERTISING MARKET, BY TYPE (2016-2028)
TABLE 034. MIDDLE EAST & AFRICA CLOUD ADVERTISING MARKET, BY SERVICE (2016-2028)
TABLE 035. MIDDLE EAST & AFRICA CLOUD ADVERTISING MARKET, BY END-USER (2016-2028)
TABLE 036. CLOUD ADVERTISING MARKET, BY COUNTRY (2016-2028)
TABLE 037. SOUTH AMERICA CLOUD ADVERTISING MARKET, BY TYPE (2016-2028)
TABLE 038. SOUTH AMERICA CLOUD ADVERTISING MARKET, BY SERVICE (2016-2028)
TABLE 039. SOUTH AMERICA CLOUD ADVERTISING MARKET, BY END-USER (2016-2028)
TABLE 040. CLOUD ADVERTISING MARKET, BY COUNTRY (2016-2028)
TABLE 041. ADOBE: SNAPSHOT
TABLE 042. ADOBE: BUSINESS PERFORMANCE
TABLE 043. ADOBE: PRODUCT PORTFOLIO
TABLE 044. ADOBE: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 044. ORACLE: SNAPSHOT
TABLE 045. ORACLE: BUSINESS PERFORMANCE
TABLE 046. ORACLE: PRODUCT PORTFOLIO
TABLE 047. ORACLE: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 047. SALESFORCE: SNAPSHOT
TABLE 048. SALESFORCE: BUSINESS PERFORMANCE
TABLE 049. SALESFORCE: PRODUCT PORTFOLIO
TABLE 050. SALESFORCE: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 050. GOOGLE: SNAPSHOT
TABLE 051. GOOGLE: BUSINESS PERFORMANCE
TABLE 052. GOOGLE: PRODUCT PORTFOLIO
TABLE 053. GOOGLE: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 053. IBM: SNAPSHOT
TABLE 054. IBM: BUSINESS PERFORMANCE
TABLE 055. IBM: PRODUCT PORTFOLIO
TABLE 056. IBM: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 056. SAP: SNAPSHOT
TABLE 057. SAP: BUSINESS PERFORMANCE
TABLE 058. SAP: PRODUCT PORTFOLIO
TABLE 059. SAP: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 059. ACQUIA: SNAPSHOT
TABLE 060. ACQUIA: BUSINESS PERFORMANCE
TABLE 061. ACQUIA: PRODUCT PORTFOLIO
TABLE 062. ACQUIA: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 062. DEMANDBASE: SNAPSHOT
TABLE 063. DEMANDBASE: BUSINESS PERFORMANCE
TABLE 064. DEMANDBASE: PRODUCT PORTFOLIO
TABLE 065. DEMANDBASE: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 065. EXPERIAN: SNAPSHOT
TABLE 066. EXPERIAN: BUSINESS PERFORMANCE
TABLE 067. EXPERIAN: PRODUCT PORTFOLIO
TABLE 068. EXPERIAN: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 068. KUBIENT: SNAPSHOT
TABLE 069. KUBIENT: BUSINESS PERFORMANCE
TABLE 070. KUBIENT: PRODUCT PORTFOLIO
TABLE 071. KUBIENT: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 071. FICO: SNAPSHOT
TABLE 072. FICO: BUSINESS PERFORMANCE
TABLE 073. FICO: PRODUCT PORTFOLIO
TABLE 074. FICO: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 074. HUBSPOT: SNAPSHOT
TABLE 075. HUBSPOT: BUSINESS PERFORMANCE
TABLE 076. HUBSPOT: PRODUCT PORTFOLIO
TABLE 077. HUBSPOT: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 077. IMAGINE COMMUNICATIONS: SNAPSHOT
TABLE 078. IMAGINE COMMUNICATIONS: BUSINESS PERFORMANCE
TABLE 079. IMAGINE COMMUNICATIONS: PRODUCT PORTFOLIO
TABLE 080. IMAGINE COMMUNICATIONS: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 080. INMOBI: SNAPSHOT
TABLE 081. INMOBI: BUSINESS PERFORMANCE
TABLE 082. INMOBI: PRODUCT PORTFOLIO
TABLE 083. INMOBI: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 083. MARIN SOFTWARE: SNAPSHOT
TABLE 084. MARIN SOFTWARE: BUSINESS PERFORMANCE
TABLE 085. MARIN SOFTWARE: PRODUCT PORTFOLIO
TABLE 086. MARIN SOFTWARE: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 086. SITECORE: SNAPSHOT
TABLE 087. SITECORE: BUSINESS PERFORMANCE
TABLE 088. SITECORE: PRODUCT PORTFOLIO
TABLE 089. SITECORE: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 089. MEDIAMATH: SNAPSHOT
TABLE 090. MEDIAMATH: BUSINESS PERFORMANCE
TABLE 091. MEDIAMATH: PRODUCT PORTFOLIO
TABLE 092. MEDIAMATH: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 092. NIELSEN: SNAPSHOT
TABLE 093. NIELSEN: BUSINESS PERFORMANCE
TABLE 094. NIELSEN: PRODUCT PORTFOLIO
TABLE 095. NIELSEN: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 095. PEGA: SNAPSHOT
TABLE 096. PEGA: BUSINESS PERFORMANCE
TABLE 097. PEGA: PRODUCT PORTFOLIO
TABLE 098. PEGA: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 098. SAILTHRU: SNAPSHOT
TABLE 099. SAILTHRU: BUSINESS PERFORMANCE
TABLE 100. SAILTHRU: PRODUCT PORTFOLIO
TABLE 101. SAILTHRU: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 101. OTHER MAJOR PLAYERS: SNAPSHOT
TABLE 102. OTHER MAJOR PLAYERS: BUSINESS PERFORMANCE
TABLE 103. OTHER MAJOR PLAYERS: PRODUCT PORTFOLIO
TABLE 104. OTHER MAJOR PLAYERS: KEY STRATEGIC MOVES AND DEVELOPMENTS

LIST OF FIGURES

FIGURE 001. YEARS CONSIDERED FOR ANALYSIS
FIGURE 002. SCOPE OF THE STUDY
FIGURE 003. CLOUD ADVERTISING MARKET OVERVIEW BY REGIONS
FIGURE 004. PORTER'S FIVE FORCES ANALYSIS
FIGURE 005. BARGAINING POWER OF SUPPLIERS
FIGURE 006. COMPETITIVE RIVALRYFIGURE 007. THREAT OF NEW ENTRANTS
FIGURE 008. THREAT OF SUBSTITUTES
FIGURE 009. VALUE CHAIN ANALYSIS
FIGURE 010. PESTLE ANALYSIS
FIGURE 011. CLOUD ADVERTISING MARKET OVERVIEW BY TYPE
FIGURE 012. PUBLIC CLOUD MARKET OVERVIEW (2016-2028)
FIGURE 013. PRIVATE CLOUD MARKET OVERVIEW (2016-2028)
FIGURE 014. HYBRID CLOUD MARKET OVERVIEW (2016-2028)
FIGURE 015. CLOUD ADVERTISING MARKET OVERVIEW BY SERVICE
FIGURE 016. INFRASTRUCTURE AS A SERVICE (IAAS) MARKET OVERVIEW (2016-2028)
FIGURE 017. SOFTWARE AS A SERVICE (SAAS) MARKET OVERVIEW (2016-2028)
FIGURE 018. PLATFORM AS A SERVICE (PAAS) MARKET OVERVIEW (2016-2028)
FIGURE 019. CLOUD ADVERTISING MARKET OVERVIEW BY END-USER
FIGURE 020. PUBLIC MARKET OVERVIEW (2016-2028)
FIGURE 021. RETAIL & CONSUMER GOODS MARKET OVERVIEW (2016-2028)
FIGURE 022. MANUFACTURING MARKET OVERVIEW (2016-2028)
FIGURE 023. HEALTHCARE MARKET OVERVIEW (2016-2028)
FIGURE 024. OTHERS MARKET OVERVIEW (2016-2028)
FIGURE 025. NORTH AMERICA CLOUD ADVERTISING MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 026. EUROPE CLOUD ADVERTISING MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 027. ASIA PACIFIC CLOUD ADVERTISING MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 028. MIDDLE EAST & AFRICA CLOUD ADVERTISING MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 029. SOUTH AMERICA CLOUD ADVERTISING MARKET OVERVIEW BY COUNTRY (2016-2028)