Bird Food Market Synopsis

Bird Food Market Size Was Valued at USD 2132.02 Million in 2023 and is Projected to Reach USD 2956.65 Million by 2032, Growing at a CAGR of 3.7% From 2024-2032.

• The market for bird food is growing rapidly. By some estimates, growth is 4 percent per annum (Plimsoll, 2003). More disposable income and more leisure time in industrialized countries have led to an increased number of people keeping companion Birds. In addition, many people have taken up breeding of exotic birds as a hobby, demanding bird food of high quality. At the same time, environmental awareness and an increase in nature-related and outdoor activities have stimulated the interest in bird watching as a backyard hobby and have led to an increase in the amount of backyard feeding of wild birds.
• The growth of the bird food industry has led to greater sophistication in formulating small-grain mixtures. While the actual number of grain species used in bird food formulations is relatively small, packers and distributors are increasingly segmenting their offer to cater to specific bird species or consumer expectations. Currently, most suppliers offer more than ten different mixes including organic bird food and bird food that is free from Genetically Modified Organisms (GMO), both for caged and wild bird feeding. In addition, there is a developing market for plants for game cover or wildlife habitat creation.
• The interest in keeping birds as pets is in line with the general increase in the number of households that keep pet animals, and birds rank fourth after dogs, cats and fish. This increase can partly be explained by the increase in leisure time and disposable income, and a shift in demographics (rising proportion of elderly and retired people in the total population and an increase in single-person households) in industrialized countries. At the same time, over the past two decades, people have become more conscious of nature and wildlife in general, which explains the explosive growth in outdoor feeding, wildlife habitat creation and wildlife observation.

Bird Food Market Trend Analysis

The shift towards formulated pelleted diets for caged birds is the most emerging trend.

• The bird food market is currently growing at a rate of 4 percent per year, in line with changing demographics and increased disposable income, and an increase in outdoor activities and environmental awareness. Within the packing and distribution sectors, there will likely be further segmentation and brand creation to target niche markets. Appearance of the seed mix and packaging of the product will become more important as marketing tools. In wild bird feeding, which was traditionally a winter occupation, there is a trend toward promoting outside bird feeding during spring and summertime. At the same time, since the 1990s, consumers have become more discerning of bird food composition and more knowledgeable about which seeds are preferred by certain bird species. For instance, Niger seed is attractive to finches while the black sunflower is particularly attractive to larger beaked birds.
• To attract certain species and discourage others into their gardens or balconies, consumers make more and more demanding choices. In caged and companion bird feeding there is debate over the merits of seed mixes versus extruded formulated balanced diets in pellet form. The nutritional requirements for caged birds are still poorly understood, but research conducted since the 1990s indicates that the traditional grain mixes (supplemented with minerals and vitamins) may lead to unbalanced protein intake, shortage of essential amino acids, or lack of vitamins or trace minerals. The new forms of food have a consistent and balanced dietary composition, which should overcome these imbalances.
• During the production of pelleted extruded bird foods, alternative raw materials that are not traditionally used for bird feeding, such as soybeans, can be used. The use of these alternative grains allows processors more flexibility in their choice of raw materials but competes with the traditional grains. The growing acceptance of, and shift towards, these formulated diets could in the long term reflect negatively on the use of small grains in grain mix bird foods. Breeding of exotic birds has, since the 1990s, become an important hobby in the industrialized countries and large sums of money are being paid for breeding pairs of exotic species. To keep breeding birds in optimum condition and to ensure high breeding rates and longevity, high demands are made on quality bird food that provides a balanced diet. With the breeding of exotic birds comes a new class of food, which can be used for hand rearing chicks. This specialized food is high in proteins, calcium, and vitamins and is marketed as “egg food”. The growing trend to treat companion animals as members of the family who deserve the best possible care and the longest possible life expectancy leads to the demand for premium pet foods with perceived health benefits. It is therefore to be expected that the market for organically grown food, GMO-free food, special treats, and food containing exotic ingredients will expand in the coming years.

Opportunity

Using rejected grains from human and animal food industries offers cost-effective sourcing for bird food.

• Most of the grain crops that are used as ingredients in bird food have their main market in human or animal nutrition. Only canary seed and Niger seed are used exclusively for bird food in the industrialized world. One implication of this is that components of bird food are often rejected for human or animal consumption, or rejected from the seed industry. For instance, sub-standard grain for the milling industry can still find an outlet as bird food.
• The same applies to undersized striped sunflower or sunflower kernels that become de-hulled during transport, or seed crops that do not meet germination standards. Depending on the price of commodities, formulators of bird food can easily switch between crops, which makes the market volatile. However, at the same time, to make an attractive product presentation, packers will include a certain percentage of seeds like a canary seed, Niger seed, and sunflower seed, irrespective of the price of the commodity

Bird Food Market Segment Analysis:

Bird Food Market is Segmented based on type, product, distribution channel, end-user, and region.

By Bird Type, Caged Birds, and Companion Birds Segment Is Expected To Dominate The Market During The Forecast Period

• The market for bird feed is dominated by caged and companion birds, which is understandable given their importance in American homes and the level of care they need. With 12.6 million companion birds kept by 4.6 million families, there is a significant need for specialist bird feed. These birds, which include species like finches, canaries, and parrots, have particular nutritional requirements that call for premium, specialty diets to preserve their health and well-being. These demands are well served by the bird feed industry, which offers a wide range of goods such as pellets, seed mixtures, and dietary supplements designed for specific species. Given that well-balanced food is essential for the health, longevity, and well-being of their birds, pet owners are frequently deeply committed to giving their birds the finest care possible.
• the relationship that exists between pet owners and their birds frequently translates into a desire to spend money on premium feed and accessories, which supports the expansion of this market niche. The $2.7 billion spent on bird food each year suggests a healthy and expanding industry, driven by devoted bird enthusiasts who place a high value on the nutrition of their pets. The market for companion birds gains from ongoing developments in the field of avian nutrition, which result in the creation of novel and enhanced feed items. Producers spend money on R&D to produce feeds that improve these birds' general health in addition to meeting their fundamental nutritional requirements.
• The need for premium, specialized nutrition is fueled by the care needs of companion and caged birds, which in turn drives the market for bird feed. This relationship highlights the close bond that exists between humans and their bird friends, which is demonstrated by their dedication to giving them the best care possible through appropriate feeding.

By Product, Seed Segment Held The Largest Share In 2023

• Due in large part to its compatibility with the natural eating habits of many companion birds, including parrots, canaries, and finches, seed emerges as the market leader in the bird feed industry. To provide their pets with the right nourishment, pet owners frequently try to replicate the seeds that these birds normally eat in the wild. Seed mixtures are designed to provide vital nutrients in a balanced way, tailored to the dietary requirements of different bird species.
• Due to the large range of available seed mixes, bird owners have a varied alternative that can accommodate a variety of tastes and nutritional needs. Furthermore, seeds appeal to a wider variety of customers since they are typically less expensive than specialty meals, treats, or suet. Pet owners will find the seeds even more appealing because they are simple to store and dispense. When coupled with the birds' acceptance and pleasure of seeds, these elements guarantee a steady demand, cementing seeds' position as the market leader for bird feed.

Bird Food Market Regional Insights:

North America is Expected to Dominate the Market Over the Forecast Period in 2023

• Due to several important variables, North America is expected to lead the Bird Food market In the United States of America 4.6 million households keep 12.6 million companion birds, an 8 percent increase over the number in 1996 (AMVA, 2001). In addition, in the United States of America, 52 million people regularly feed wild birds, spending US$2.7 billion on food plus an estimated US$800 million on feeding accessories. There is a long-standing bond between people and bird species, as seen by the rising popularity of companion bird ownership and feeding wild birds in the United States. The American Veterinary Medical Association (AMVA) reports that since 1996, the number of families owning companion birds has increased by 8%. This indicates a growing interest in aviculture. This increase may be due to several things, such as improved knowledge about bird care, developments in avian veterinary medicine, and the visual appeal and companionship these birds offer their owners.
• 52 million Americans feed wild birds, which is another indication of how fascinated and appreciative people are with bird life. This activity goes beyond simple observation; it is an expression of a desire to maintain regional ecosystems, encourage biodiversity, and improve the well-being of wild bird populations. The huge financial contribution made by bird enthusiasts to the preservation of wild bird populations and ecosystems is demonstrated by the $2.7 billion spent on bird food and the projected $800 million spent on feeding accessories.
• Activities such as feeding birds and observing birds provide participants with psychological and emotional benefits in addition to the obvious ones. These activities provide comfort, relaxation, and a sense of connection to nature for many people, all of which are beneficial to mental health. All things considered, the data show that there is a deep and complex link between people and birds in the US. This bond goes beyond simple ownership or observation; it reflects a profound admiration for bird life and a dedication to ensuring its welfare in both home and wild environments.

Bird Food Market Top Key Players:

• Kaytee Products Inc. (USA)
• Scotts Miracle-Gro Company (USA)
• Hartz Mountain Corporation (USA)
• Vitakraft Pet Care GmbH & Co. KG (Germany)
• Lafeber Company (USA)
• ZuPreem (USA)
• Roudybush, Inc. (USA)
• Pretty Bird International, Inc. (USA)
• Wagner's (USA)
• Lyric Bird Food (USA)
• Wild Delight (USA)
• CJ Wildlife (Netherlands)
• CJ WildBird Foods Ltd (UK)
• F.M. Brown’s Sons, Inc. (USA)
• C&S Products Company (USA)
• Coles Wild Bird Products Co. (USA)
• Audubon Park (USA)
• Pennington (Central Garden & Pet Company) (USA)
• Morning Song (Scotts Miracle-Gro Company) (USA)
• Bucktons (UK)
• Versele-Laga (Belgium)
• Red River Commodities (USA)
• Dr. Harvey's (USA)
• Harrison's Bird Foods (USA)
• TOP's Parrot Food (USA)
• Beaks (Australia)
• Nekton (Germany)
• Psittacus Catalonia, S.L. (Spain)
• Quiko (Germany)
• Kings Cages International (USA) and Others are Major Players.

Key Industry Developments in the Bird Food Market:

• In Feb 2021, Scotts Miracle-Gro has been actively expanding its portfolio through acquisitions. Notably, in 2021, they acquired the leading hydroponic equipment company HydroLogic Purification Systems, enhancing their capacity to provide comprehensive gardening solutions, which can also support bird food ingredient production.

1. INTRODUCTION
   1. RESEARCH OBJECTIVES
   2. RESEARCH METHODOLOGY
   3. RESEARCH PROCESS
   4. SCOPE AND COVERAGE
      1. Market Definition
      2. Key Questions Answered
   5. MARKET SEGMENTATION
2. EXECUTIVE SUMMARY
3. MARKET OVERVIEW
4. GROWTH OPPORTUNITIES BY SEGMENT
5. MARKET LANDSCAPE
   1. PORTER’S FIVE FORCES ANALYSIS
      1. Bargaining Power Of Supplier
      2. Threat Of New Entrants
      3. Threat Of Substitutes
      4. Competitive Rivalry
      5. Bargaining Power Among Buyers
   2. INDUSTRY VALUE CHAIN ANALYSIS
   3. MARKET DYNAMICS
      1. Drivers
      2. Restraints
      3. Opportunities
      4. Challenges
   4. MARKET TREND ANALYSIS
   5. REGULATORY LANDSCAPE
   6. PESTLE ANALYSIS
   7. PRICE TREND ANALYSIS
   8. PATENT ANALYSIS
   9. TECHNOLOGY EVALUATION
   10. MARKET IMPACT OF THE RUSSIA-UKRAINE WAR
       1. Geopolitical Market Disruptions
       2. Supply Chain Disruptions
       3. Instability in Emerging Markets
   11. ECOSYSTEM
6. BIRD FOOD BY TYPE (2017-2032)
   1. BIRD FOOD SNAPSHOT AND GROWTH ENGINE
   2. MARKET OVERVIEW
   3. WILD BIRDS
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017-2032F)
      3. Historic And Forecasted Market Size in Volume (2017-2032F)
      4. Key Market Trends, Growth Factors And Opportunities
      5. Geographic Segmentation Analysis
   4. CAGED BIRDS AND COMPANION BIRDS
7. BIRD FOOD BY PRODUCT (2017-2032)
   1. BIRD FOOD SNAPSHOT AND GROWTH ENGINE
   2. MARKET OVERVIEW
   3. SEED
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017-2032F)
      3. Historic And Forecasted Market Size in Volume (2017-2032F)
      4. Key Market Trends, Growth Factors And Opportunities
      5. Geographic Segmentation Analysis
   4. FEED
   5. TREATS
   6. SUTES
8. BIRD FOOD BY DISTRIBUTION CHANNEL (2017-2032)
   1. BIRD FOOD SNAPSHOT AND GROWTH ENGINE
   2. MARKET OVERVIEW
   3. SUPERMARKETS/HYPERMARKETS
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017-2032F)
      3. Historic And Forecasted Market Size in Volume (2017-2032F)
      4. Key Market Trends, Growth Factors And Opportunities
      5. Geographic Segmentation Analysis
   4. PET SPECIALITY STORES
   5. DRUGS AND PHARMACY STORES
   6. MULTI-BRAND STORES
   7. ONLINE RETAILERS
9. BIRD FOOD BY END-USER (2017-2032)
   1. BIRD FOOD SNAPSHOT AND GROWTH ENGINE
   2. MARKET OVERVIEW
   3. VETERINARY SPECIALITY
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017-2032F)
      3. Historic And Forecasted Market Size in Volume (2017-2032F)
      4. Key Market Trends, Growth Factors And Opportunities
      5. Geographic Segmentation Analysis
   4. HOUSEHOLDS
   5. ANIMAL SHELTERS
10. COMPANY PROFILES AND COMPETITIVE ANALYSIS
    1. COMPETITIVE LANDSCAPE
       1. Competitive Positioning
       2. BIRD FOOD Market Share By Manufacturer (2022)
       3. Industry BCG Matrix
       4. Heat Map Analysis
       5. Mergers & Acquisitions
    2. KAYTEE PRODUCTS INC.
       1. Company Overview
       2. Key Executives
       3. Company Snapshot
       4. Role of the Company in the Market
       5. Sustainability and Social Responsibility
       6. Operating Business Segments
       7. Product Portfolio
       8. Business Performance (Production Volume, Sales Volume, Sales Margin, Production Capacity, Capacity Utilization Rate)
       9. Key Strategic Moves And Recent Developments
       10. SWOT Analysis
    3.  SCOTTS MIRACLE-GRO COMPANY (USA)
    4. HARTZ MOUNTAIN CORPORATION (USA)
    5. VITAKRAFT PET CARE GMBH & CO. KG (GERMANY)
    6. LAFEBER COMPANY (USA)
    7. ZUPREEM (USA)
    8. ROUDYBUSH, INC. (USA)
    9. PRETTY BIRD INTERNATIONAL, INC. (USA)
    10. WAGNER'S (USA)
    11. LYRIC BIRD FOOD (USA)
    12. WILD DELIGHT (USA)
    13. CJ WILDLIFE (NETHERLANDS)
    14. CJ WILDBIRD FOODS LTD (UK)
    15. F.M. BROWN’S SONS, INC. (USA)
    16. C&S PRODUCTS COMPANY (USA)
    17. COLES WILD BIRD PRODUCTS CO. (USA)
    18. AUDUBON PARK (USA)
    19. PENNINGTON (CENTRAL GARDEN & PET COMPANY) (USA)
    20. MORNING SONG (SCOTTS MIRACLE-GRO COMPANY) (USA)
    21. BUCKTONS (UK)
    22. VERSELE-LAGA (BELGIUM)
    23. RED RIVER COMMODITIES (USA)
    24. DR. HARVEY'S (USA)
    25. HARRISON'S BIRD FOODS (USA)
    26. TOP'S PARROT FOOD (USA)
    27. BEAKS (AUSTRALIA)
    28. NEKTON (GERMANY)
    29. PSITTACUS CATALONIA, S.L. (SPAIN)
    30. QUIKO (GERMANY)
    31. KINGS CAGES INTERNATIONAL (USA) AND OTHERS ARE MAJOR PLAYERS
11. GLOBAL BIRD FOOD MARKET BY REGION
    1. OVERVIEW
    2. NORTH AMERICA
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Type
       4. Historic And Forecasted Market Size By Product
       5. Historic And Forecasted Market Size By Distribution Channel
       6. Historic And Forecasted Market Size By End-user
       7. Historic And Forecasted Market Size By Country
          1. USA
          2. Canada
          3. Mexico
    3. EASTERN EUROPE
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. Russia
          2. Bulgaria
          3. The Czech Republic
          4. Hungary
          5. Poland
          6. Romania
          7. Rest Of Eastern Europe
    4. WESTERN EUROPE
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. Germany
          2. United Kingdom
          3. France
          4. The Netherlands
          5. Italy
          6. Spain
          7. Rest Of Western Europe
    5. ASIA PACIFIC
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. China
          2. India
          3. Japan
          4. South Korea
          5. Malaysia
          6. Thailand
          7. Vietnam
          8. The Philippines
          9. Australia
          10. New-Zealand
          11. Rest Of APAC
    6. MIDDLE EAST & AFRICA
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. Turkey
          2. Bahrain
          3. Kuwait
          4. Saudi Arabia
          5. Qatar
          6. UAE
          7. Israel
          8. South Africa
    7. SOUTH AMERICA
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. Brazil
          2. Argentina
          3. Rest of South America
12. INVESTMENT ANALYSIS
13. ANALYST VIEWPOINT AND CONCLUSION
    1. Recommendations and Concluding Analysis
    2. Potential Market Strategies