Active Geofencing Market Synopsis

Active Geofencing Market Size Was Valued at USD 1.47 Billion in 2023 and is Projected to Reach USD 9.72 Billion by 2032, Growing at a CAGR of 23.35% From 2024-2032.

A digital border created around a designed geographic location using GPS technology is known as geofencing. After the digital fence is set up, the software program may be customized to transfer while a tool enters, exits, or stays in a specific region. These capabilities can vary from sending location-based total notifications to monitoring motion within a particular location to developing limitless competencies to personalized contextual messages.

• In a world where a personalized user experience is fundamental to customer engagement and retention, geofences have turned out to be beneficial. By developing a continuing bridge between the physical and digital nation-states, geofencing enables companies to deliver extraordinarily focused and contextual reviews.
• The improvement of the geofencing technology is closely related to the improvement of mobile working structures, especially iOS and Android. Both platforms have worked to enhance their geofencing capabilities over time, to improve accuracy, battery overall performance, and privacy.
• IOS and Android offer APIs for developers to create and manage geofences. While the original tools laid the groundwork, they have certain limitations, together with the maximum quantity of active geofences in step with the device and variable location accuracy. Therefore, building robust and effective geofencing software requires overcoming those demanding situations and ensuring a smooth user experience across different operating systems.

Active Geofencing Market Trend Analysis

Integration of Geofencing with digital advertising channels

• Geofence marketing effectiveness will increase when it seamlessly integrates with advertising and marketing channels. Recent years have visible stronger integration among geofencing and social media advertising, seek engine advertising (SEM), influencer advertising, and more. Using these channels, businesses create coherent and effective campaigns that effectively reach their target market through diverse online platforms. For Example, Geofence advertising seamlessly incorporated social media marketing structures together with Facebook, Instagram, Twitter, and many others.
• Social media platforms offer advanced targeting options that allow businesses to fit geofencing with demographics, interests, behaviors, and more specific targeting criteria. This integration allows businesses to reach potential clients when they're close to their physical location or points of interest, thus increasing the chance of a conversion.
• Geofencing enhances search engine marketing strategies by concentrating on customers based on their location after they search for applicable keywords in engines like Google including Google, Bing, etc. Businesses can create keywords for location-based ad campaigns which are shown to customers trying to find related products or services. This integration allows more applicable ad placements that increase the possibilities of achieving reach for customers who are actively looking for statistics or solutions related to enterprise offers.
• By integrating geofence advertising and marketing into various virtual advertising channels, agencies create cohesive and effective campaigns that successfully attain their target market across more than one online system. This integration guarantees that marketing efforts are greater personalized, relevant, and well timed, at the end increasing engagement, conversions, and ROI.

Integration with VR and AR technology

• VR and AR technology offers an immersive experience that may be seamlessly integrated into geofencing advertising campaigns. Companies can use AR to create virtual environments or distribute virtual content into the physical world, offering to clients a precise and interactive brand experience. Integrating VR and AR with geofences allows businesses to deliver targeted notifications or ads that trigger an immersive experience when customers arrive at particular locations indicated through geofences.
• VR and AR experiences provide a high level of engagement and interaction, capturing consumer attention and fostering deeper connections with brands. By combining VR and AR factors with geofencing marketing, corporations can offer clients interactive product demonstrations, digital shop tours, or gaming stories tailor-made to specific geographic regions. Integrating those technologies encourages active customer engagement, will increase brand recollections, and will increase customer loyalty.
• Integrating Virtual Reality (VR) and Augmented Reality (AR) in geofencing advertising offers groups the possibility to create immersive, interactive, and customized logo reviews that pressure engagement, loyalty, and consequences. Staying abreast of the development of these new technologies is essential for organizations that need to realize their complete potential and advantage an aggressive benefit in modern digital surroundings.

Active Geofencing Market Segment Analysis:

Active Geofencing Market is segmented based on component, geofencing type, end-user industry, and region.

By Geofencing Type, Fixed segment is expected to dominate the market during the forecast period

• The fixed i.e. predefined regions are expected to dominate the market. The increasing growth of the Internet of Things (IoT) and its integration with geofencing technology has accelerated constant active geofencing applications past conventional uses. Additionally, the multiplied use of static geofences in smart cities and urban infrastructure for traffic management, public safety, and resource optimization creates favorable prospects for market growth. Moreover, increasing demand for smartphone active geofences due to the continued development of mobile devices and applications gives worthwhile growth opportunities to the marketplace.
• As mobile telephone usage continues to grow, businesses are figuring out the opportunity to use actual-time location-based marketing to correctly engage customers. In addition, the flexibility of mobile lively geofencing allows agencies to reach their audience anytime, anywhere, making it an effective tool to enhance customer experience and drive business results across industries.

By component, solution segment is expected to dominate the market during the forecast period

• Solutions describe programs or systems that allow businesses and organizations to set up, manage, and use geofences for various purposes. This software program solution regularly combines area-based technology with intuitive consumer interfaces to facilitate the implementation of geofencing methods. Using a software program-based totally application, developers create dynamic push notifications with photos, films, and included action buttons. This kind will increase the response speed, allowing users to act without delay from relaxation. Depending on the content material, direct actions are to order, buy, answer, or make a survey.
• Geofencing allows businesses to outline virtual limitations around physical locations. The software program integrates with area offerings to track devices entering or leaving those specific areas. Easy-to-use consumer interfaces make it easy to set up and manage geofences.

Active Geofencing Market Regional Insights:

North America is Expected to Dominate the Market Over the Forecast Period

• North America has a full-size notable sustainable and established financial system that invests closely in research and development (R&D) and as a result, contributes to the improvement of new technology. The start-up tradition in North America is growing quicker than in other regions. The growth of the North American market has helped with the increase in the number of growing SMEs and increasing digitization in large organizations.
•  SMEs have the power to integrate new technology into their present systems, while large groups have huge budgets for digitization. All these factors are driving the increase of the geofencing market in North America. The market is growing inside the North American region, particularly because of the increasing penetration of smartphones, the growth of social networks and mobile marketing, and the unfolding of 4G and 5G networks.

Active Key Players in the Active Geofencing Market

• Bluedot Innovation (US)
• IBM Corporation (US)
• Microsoft Corporation (US)
• Radar Labs Inc. (US)
• Infillion (US)
• Esri (US)
• InVisage (US)
• Localytics (US)
• Factual (US)
• Apple (US)
• Location Smart (US)
• Nisos Technologies (US)
• Thumbvista (US)
• Simpli. Fi (US)
• Mapsted Corp. (Canada)
• Plot Projects (Netherlands)
• Visio Globe (France)
• GPSWOX (UK)
• MAPCITE (UK)
• GeoMoby (Australia)
• Dream Orbit (India)
• Embitel (India)
• Maven Systems (India)
• Mobinius Technologies (India)
• MobiOcean (India), and Active Key Players

Key Industry Developments in the Active Geofencing Market:

• In December 2023, McDonald’s announced expanding its Ready on Arrival pilot which uses geofencing to alert employees when a mobile order consumer is nearing restaurants to get the client’s food prepared to its top six markets with the aid of 2025
• In July 2023, Radar Labs Inc. announced the most modern addition to Maps Platform, Routr Matching API; tracked places from mobile gadgets or GPS devices are often fuzzy and imprecise. Tracing driving or on footpaths along roads and acting correct mileage calculations is tough. The all-in-one place platform has a complete-featured Maps Platform and a Geofencing platform.

1. INTRODUCTION
   1. RESEARCH OBJECTIVES
   2. RESEARCH METHODOLOGY
   3. RESEARCH PROCESS
   4. SCOPE AND COVERAGE
      1. Market Definition
      2. Key Questions Answered
   5. MARKET SEGMENTATION
2. EXECUTIVE SUMMARY
3. MARKET OVERVIEW
4. GROWTH OPPORTUNITIES BY SEGMENT
5. MARKET LANDSCAPE
   1. PORTER’S FIVE FORCES ANALYSIS
      1. Bargaining Power Of Supplier
      2. Threat Of New Entrants
      3. Threat Of Substitutes
      4. Competitive Rivalry
      5. Bargaining Power Among Buyers
   2. INDUSTRY VALUE CHAIN ANALYSIS
   3. MARKET DYNAMICS
      1. Drivers
      2. Restraints
      3. Opportunities
      4. Challenges
   4. MARKET TREND ANALYSIS
   5. REGULATORY LANDSCAPE
   6. PESTLE ANALYSIS
   7. PRICE TREND ANALYSIS
   8. PATENT ANALYSIS
   9. TECHNOLOGY EVALUATION
   10. MARKET IMPACT OF THE RUSSIA-UKRAINE WAR
       1. Geopolitical Market Disruptions
       2. Supply Chain Disruptions
       3. Instability in Emerging Markets
   11. ECOSYSTEM
6. ACTIVE GEOFENCING MARKET BY GEOFENCING TYPE (2017-2032)
   1. ACTIVE GEOFENCING MARKET SNAPSHOT AND GROWTH ENGINE
   2. MARKET OVERVIEW
   3. FIXED
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017-2032F)
      3. Historic And Forecasted Market Size in Volume (2017-2032F)
      4. Key Market Trends, Growth Factors And Opportunities
      5. Geographic Segmentation Analysis
   4. MOBILE
7. ACTIVE GEOFENCING MARKET BY COMPONENT (2017-2032)
   1. ACTIVE GEOFENCING MARKET SNAPSHOT AND GROWTH ENGINE
   2. MARKET OVERVIEW
   3. SOLUTIONS
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017-2032F)
      3. Historic And Forecasted Market Size in Volume (2017-2032F)
      4. Key Market Trends, Growth Factors And Opportunities
      5. Geographic Segmentation Analysis
   4. SERVICES
8. ACTIVE GEOFENCING MARKET BY END-USER INDUSTRY (2017-2032)
   1. ACTIVE GEOFENCING MARKET SNAPSHOT AND GROWTH ENGINE
   2. MARKET OVERVIEW
   3. TRANSPORTATION AND LOGISTICS
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017-2032F)
      3. Historic And Forecasted Market Size in Volume (2017-2032F)
      4. Key Market Trends, Growth Factors And Opportunities
      5. Geographic Segmentation Analysis
   4. RETAIL AND CONSUMER GOODS
   5. GOVERNMENT AND DEFENSE
   6. HEALTHCARE
   7. AUTOMOTIVE
9. COMPANY PROFILES AND COMPETITIVE ANALYSIS
   1. COMPETITIVE LANDSCAPE
      1. Competitive Benchmarking
      2. Active Geofencing Market Share By Manufacturer (2023)
      3. Industry BCG Matrix
      4. Heat Map Analysis
      5. Mergers & Acquisitions
   2. BLUEDOT INNOVATION (US)
      1. Company Overview
      2. Key Executives
      3. Company Snapshot
      4. Role of the Company in the Market
      5. Sustainability and Social Responsibility
      6. Operating Business Segments
      7. Product Portfolio
      8. Business Performance (Production Volume, Sales Volume, Sales Margin, Production Capacity, Capacity Utilization Rate)
      9. Key Strategic Moves And Recent Developments
      10. SWOT Analysis
   3. IBM CORPORATION (US)
   4. MICROSOFT CORPORATION (US)
   5. RADAR LABS INC. (US)
   6. INFILLION (US)
   7. ESRI (US)
   8. INVISAGE (US)
   9. LOCALYTICS (US)
   10. FACTUAL (US)
   11. APPLE (US)
   12. LOCATION SMART (US)
   13. NISOS TECHNOLOGIES (US)
   14. THUMBVISTA (US)
   15. SIMPLI. FI (US)
   16. MAPSTED CORP. (CANADA)
   17. PLOT PROJECTS (NETHERLANDS)
   18. VISIO GLOBE (FRANCE)
   19. GPSWOX (UK)
   20. MAPCITE (UK)
   21. GEOMOBY (AUSTRALIA)
   22. DREAM ORBIT (INDIA)
   23. EMBITEL (INDIA)
   24. MAVEN SYSTEMS (INDIA)
   25. MOBINIUS TECHNOLOGIES (INDIA)
   26. MOBIOCEAN (INDIA), AND ACTIVE KEY PLAYERS
10. GLOBAL ACTIVE GEOFENCING MARKET BY REGION
    1. OVERVIEW
    2. NORTH AMERICA
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Geofencing Type
       4. Historic And Forecasted Market Size By Component
       5. Historic And Forecasted Market Size By End User Industry
       6. Historic And Forecasted Market Size By Country
          1. USA
          2. Canada
          3. Mexico
    3. EASTERN EUROPE
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. Russia
          2. Bulgaria
          3. The Czech Republic
          4. Hungary
          5. Poland
          6. Romania
          7. Rest Of Eastern Europe
    4. WESTERN EUROPE
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. Germany
          2. United Kingdom
          3. France
          4. The Netherlands
          5. Italy
          6. Spain
          7. Rest Of Western Europe
    5. ASIA PACIFIC
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. China
          2. India
          3. Japan
          4. South Korea
          5. Malaysia
          6. Thailand
          7. Vietnam
          8. The Philippines
          9. Australia
          10. New-Zealand
          11. Rest Of APAC
    6. MIDDLE EAST & AFRICA
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. Turkey
          2. Bahrain
          3. Kuwait
          4. Saudi Arabia
          5. Qatar
          6. UAE
          7. Israel
          8. South Africa
    7. SOUTH AMERICA
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. Brazil
          2. Argentina
          3. Rest of South America
11. INVESTMENT ANALYSIS
12. ANALYST VIEWPOINT AND CONCLUSION
    1. Recommendations and Concluding Analysis
    2. Potential Market Strategies

LIST OF TABLES

TABLE 001. EXECUTIVE SUMMARY
TABLE 002. ACTIVE GEOFENCING MARKET BARGAINING POWER OF SUPPLIERS
TABLE 003. ACTIVE GEOFENCING MARKET BARGAINING POWER OF CUSTOMERS
TABLE 004. ACTIVE GEOFENCING MARKET COMPETITIVE RIVALRY
TABLE 005. ACTIVE GEOFENCING MARKET THREAT OF NEW ENTRANTS
TABLE 006. ACTIVE GEOFENCING MARKET THREAT OF SUBSTITUTES
TABLE 007. ACTIVE GEOFENCING MARKET BY TYPE
TABLE 008. FIXED MARKET OVERVIEW (2016-2028)
TABLE 009. MOBILE MARKET OVERVIEW (2016-2028)
TABLE 010. ACTIVE GEOFENCING MARKET BY APPLICATION
TABLE 011. APPLICATION A MARKET OVERVIEW (2016-2028)
TABLE 012. APPLICATION B MARKET OVERVIEW (2016-2028)
TABLE 013. APPLICATION C MARKET OVERVIEW (2016-2028)
TABLE 014. NORTH AMERICA ACTIVE GEOFENCING MARKET, BY TYPE (2016-2028)
TABLE 015. NORTH AMERICA ACTIVE GEOFENCING MARKET, BY APPLICATION (2016-2028)
TABLE 016. N ACTIVE GEOFENCING MARKET, BY COUNTRY (2016-2028)
TABLE 017. EUROPE ACTIVE GEOFENCING MARKET, BY TYPE (2016-2028)
TABLE 018. EUROPE ACTIVE GEOFENCING MARKET, BY APPLICATION (2016-2028)
TABLE 019. ACTIVE GEOFENCING MARKET, BY COUNTRY (2016-2028)
TABLE 020. ASIA PACIFIC ACTIVE GEOFENCING MARKET, BY TYPE (2016-2028)
TABLE 021. ASIA PACIFIC ACTIVE GEOFENCING MARKET, BY APPLICATION (2016-2028)
TABLE 022. ACTIVE GEOFENCING MARKET, BY COUNTRY (2016-2028)
TABLE 023. MIDDLE EAST & AFRICA ACTIVE GEOFENCING MARKET, BY TYPE (2016-2028)
TABLE 024. MIDDLE EAST & AFRICA ACTIVE GEOFENCING MARKET, BY APPLICATION (2016-2028)
TABLE 025. ACTIVE GEOFENCING MARKET, BY COUNTRY (2016-2028)
TABLE 026. SOUTH AMERICA ACTIVE GEOFENCING MARKET, BY TYPE (2016-2028)
TABLE 027. SOUTH AMERICA ACTIVE GEOFENCING MARKET, BY APPLICATION (2016-2028)
TABLE 028. ACTIVE GEOFENCING MARKET, BY COUNTRY (2016-2028)
TABLE 029. GOOGLE: SNAPSHOT
TABLE 030. GOOGLE: BUSINESS PERFORMANCE
TABLE 031. GOOGLE: PRODUCT PORTFOLIO
TABLE 032. GOOGLE: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 032. IBM: SNAPSHOT
TABLE 033. IBM: BUSINESS PERFORMANCE
TABLE 034. IBM: PRODUCT PORTFOLIO
TABLE 035. IBM: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 035. MICROSOFT: SNAPSHOT
TABLE 036. MICROSOFT: BUSINESS PERFORMANCE
TABLE 037. MICROSOFT: PRODUCT PORTFOLIO
TABLE 038. MICROSOFT: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 038. SAMSUNG: SNAPSHOT
TABLE 039. SAMSUNG: BUSINESS PERFORMANCE
TABLE 040. SAMSUNG: PRODUCT PORTFOLIO
TABLE 041. SAMSUNG: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 041. BLUEDOT INNOVATION: SNAPSHOT
TABLE 042. BLUEDOT INNOVATION: BUSINESS PERFORMANCE
TABLE 043. BLUEDOT INNOVATION: PRODUCT PORTFOLIO
TABLE 044. BLUEDOT INNOVATION: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 044. GIMBAL: SNAPSHOT
TABLE 045. GIMBAL: BUSINESS PERFORMANCE
TABLE 046. GIMBAL: PRODUCT PORTFOLIO
TABLE 047. GIMBAL: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 047. VERVE: SNAPSHOT
TABLE 048. VERVE: BUSINESS PERFORMANCE
TABLE 049. VERVE: PRODUCT PORTFOLIO
TABLE 050. VERVE: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 050. RADAR LABS: SNAPSHOT
TABLE 051. RADAR LABS: BUSINESS PERFORMANCE
TABLE 052. RADAR LABS: PRODUCT PORTFOLIO
TABLE 053. RADAR LABS: KEY STRATEGIC MOVES AND DEVELOPMENTS

LIST OF FIGURES

FIGURE 001. YEARS CONSIDERED FOR ANALYSIS
FIGURE 002. SCOPE OF THE STUDY
FIGURE 003. ACTIVE GEOFENCING MARKET OVERVIEW BY REGIONS
FIGURE 004. PORTER'S FIVE FORCES ANALYSIS
FIGURE 005. BARGAINING POWER OF SUPPLIERS
FIGURE 006. COMPETITIVE RIVALRYFIGURE 007. THREAT OF NEW ENTRANTS
FIGURE 008. THREAT OF SUBSTITUTES
FIGURE 009. VALUE CHAIN ANALYSIS
FIGURE 010. PESTLE ANALYSIS
FIGURE 011. ACTIVE GEOFENCING MARKET OVERVIEW BY TYPE
FIGURE 012. FIXED MARKET OVERVIEW (2016-2028)
FIGURE 013. MOBILE MARKET OVERVIEW (2016-2028)
FIGURE 014. ACTIVE GEOFENCING MARKET OVERVIEW BY APPLICATION
FIGURE 015. APPLICATION A MARKET OVERVIEW (2016-2028)
FIGURE 016. APPLICATION B MARKET OVERVIEW (2016-2028)
FIGURE 017. APPLICATION C MARKET OVERVIEW (2016-2028)
FIGURE 018. NORTH AMERICA ACTIVE GEOFENCING MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 019. EUROPE ACTIVE GEOFENCING MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 020. ASIA PACIFIC ACTIVE GEOFENCING MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 021. MIDDLE EAST & AFRICA ACTIVE GEOFENCING MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 022. SOUTH AMERICA ACTIVE GEOFENCING MARKET OVERVIEW BY COUNTRY (2016-2028)