According to a new report published by Introspective Market Research, titled, “Gummy Vitamins Market by Product Type, Source, Distribution Channel, End-user, and Region: Global Opportunity Analysis and Industry Forecast, 2024–2032,”
Global gummy vitamins market size was valued at USD 8.40 billion in 2023, and is projected to reach USD 24.74 billion by 2032, registering a CAGR of 12.75% from 2024 to 2032.
The gummy vitamins market in Global has witnessed substantial growth in recent years, driven by factors such as a growing emphasis on personal well-being and health-consciousness. Gummy vitamins are a type of dietary supplement that comes in the form of chewable gummies. They serve as a convenient way to include supplement essential vitamins and minerals in the regular diet. These are enriched with biotin, collagen, and other vitamins and minerals help to promote healthy hair, skin, and nails. For pregnant women, these are available with folic acid, iron, calcium, and other nutrients for improving maternal and fetal health.
There is a growing emphasis on personal well-being and health-consciousness which forces consumers to seek ways for improving their overall health. The demand for gummy vitamins has increased due to awareness about the benefits of dietary supplements. For consumption, gummy vitamins don’t need water. These are easily available and accessible in retail stores, online stores, pharmaceutical stores as well as in health food stores. Some gummy vitamins are marketed as energy-boosting vitamins due to the B-complex vitamin and ginseng extract content.
Earlier, gummy vitamins contain artificial flavours and corn syrups but consumers prefer natural, fruity flavours. Due to this, manufacturers started offering new natural and exotic flavours in the market like cola, peach, and raspberry. New flavour development can provide opportunities for seasonal and limited-edition offerings, aligning with seasonal trends. Also, gummy vitamins can cater to health-conscious consumers by introducing low-sugar, natural ingredient-containing gummies. It can be also offered in different sizes and shapes to target a child consumer base.
Global Gummy Vitamins Market, Segmentation
The Gummy Vitamins market is segmented based on Type, Source, Distribution Channel, End-user, and region.
Type:
Multivitamins typically offer a broad spectrum of essential vitamins and minerals with an all-in-one convenient solution for daily requirements. Multivitamins are a more affordable and also accessible form of gummy vitamins than other types which cater to all age groups. These come in customizable formulations which allows consumers to select specific nutrients or combinations that cater to their unique health requirements helping to eliminate the need for consumers to purchase and consume multiple individual supplements, simplifying their supplementation routine. These are easily accessible at pharmaceutical, retail stores and health food stores.
Source:
Animal-based gummy vitamins are often preferred by consumers for their taste, texture, and palatability. These often contain ingredients like gelatin, which provides a soft and chewy texture to the gummy vitamins. These are more affordable and easier to access compared to plant-based alternatives. There is limited awareness about plant-based gummy vitamins which also contributes to the popularity of animal-based gummy vitamins. These gummy vitamins contain certain vitamins that are naturally found in animal sources, such as vitamin B12 and vitamin D3. These are affordable for both consumers and manufacturers.
Country:
In the Asia Pacific region, there is a growing awareness and focus on health and wellness among consumers which insists on them seeking convenient and enjoyable options. Urbanization and economic development in countries led to significant changes in lifestyles, and dietary habits, and also an increase in disposable income contributes to dominance. Technological advancements result in increased awareness and education about gummy vitamins as well as about health and wellness.
Some of The Active Market Players Are-
- The Nature's Bounty Co. (USA)
- SmartyPants Vitamins (USA)
- Bayer AG (Germany)
- Swisse Wellness Pty Ltd. (Australia)
- Vitafusion (USA)
- Amway India (India)
- Pure Encapsulations (USA)
- Natrol LLC (USA)
- Nutramarks, Inc. (USA)
- Rainbow Light Nutritional Systems (USA)
- Accurate Supplements (India)
- Rainbow Light Nutritional Systems (USA)
- Nature's Way Brands, LLC (USA)
- Garden of Life (USA)
- Webber Naturals (Canada)
- Vitakraft (Germany)
- Dr. Tobias (USA)
- Hero Nutritionals (USA)
- Yummi Bears (USA)
- Sundown Naturals (USA)
- Zanon Vitamec (Italy)
- Nutraceutical Corporation (USA)
- Best Source Nutrition (India)
- Sirio Pharma (China)
- Contract NUTRA (USA)
- Boli Nutrition (USA) and other active key players.
Key Industry Developments
- On 9th May 2023, TopGum company launched their coffee-flavored caffeine gummies naming them as Gummiccino. Also, TopGum was awarded Best-Tasting New Functional Food for its high-dosage vitamin C gummy.
- On 6th March 2023, P&G’s VÖOST vitamin brand launched multivitamin vitamin gummies. These gummies are offered in different flavours.
Key Findings of the Study
- Global gummy vitamins market growth driven by urbanization, health-awareness.
- New flavours offer a significant opportunity to cater to different consumer preferences and attract a wider consumer base.
- The animal-based gummy vitamins often contain ingredients like gelatine, which provides a soft and chewy texture to the gummy vitamins.
- Urbanization and economic development in countries across the Asia Pacific have led to significant changes in lifestyles, and dietary habits and also an increase in disposable income contributes to dominance.
