Tonic Water Market Size, By Product Type (Flavored, Non-Flavored Drinks, Others), Packaging Type (Bottles, Cans), Application (Direct Consumption, Alcoholic Drinks), Distribution Channel (Hypermarket/Supermarket, Specialty Stores, Retail Stores, Online Sales), Region- Global Market Analysis And Forecast, 2021-2027

Global Tonic Water Market Overview

Tonic Water Market size is projected to reach USD 1250.4 Million by 2027 from an estimated USD 757.6 Million in 2020, growing at a CAGR of 7.4% globally.

Tonic water is a carbonated soft drink that contains quinine. Tonic water, which was once used as a malaria preventative, now has a much-reduced quinine level and is eaten for its unique bitter flavor, though it is commonly sweetened nowadays. It's popular in mixed cocktails, especially gin and tonics.

Medicinal quinine was suggested to British officials and troops in early nineteenth-century India and other tropical areas of the British Empire, where it was blended with soda and sugar to conceal its bitter taste, creating tonic water. In 1858, the first commercial tonic water was created. The British blended their medical quinine tonic with gin and other ingredients to make the bitter medication more palatable in British colonial India, and the mixed drink gin and tonic was born. The sweet combination made sense because soldiers in India were already given a gin ration.

Tonic water is available as a plain as well as a flavored drink.  Tonic water today has a significantly reduced quinine level and is used for its characteristic bitter flavor. It's popular in mixed cocktails, especially tonic and gin. Side effects of tonic water use include diarrhea, vomiting, nausea, stomach pains, and anxiety. Tonic water, which contains mostly quinine, is a popular carbonated beverage. Tonic water is made up of a variety of substances, including herbs, sugars, and spices, with quinine being the most important of them all. Quinine provides several health advantages and is used to treat several serious illnesses, including babesiosis and malaria. Growing disposable income and a better level of life are two important factors propelling the tonic water market forward. Continuous product innovation is also a big element propelling the Tonic water market forward.

Market Dynamics And Factors For Tonic Water Market

Drivers:

The market's continuous increase in interest in directly consuming tonic water is a vital driver. This increase in consumption is due to several causes, including rising consumer interest in non-alcoholic drinks that aren't excessively sweet and may mimic the sensation of consuming alcoholic beverages. Tonic water best matches this hypothesis, and as a result, it has been growing in popularity in recent years.

The development of the market beyond conventional or customary tonic water is another important component in the tonic water business. Tonic water products that are more varied in flavor, texture, cost, ingredients, calorie content, and packaging have been introduced by several firms. This is seen in the introduction of goods including components such as chocolate, lemongrass, and pomegranate. A crucial driver for the industry is the expansion of components, such as the use of organically derived quinine and natural sweeteners other than sugar.

Tonic water is widely used in alcoholic drink combinations such as gin and tonic in industrialized countries, although it is still gaining popularity in poorer countries. The low use of tonic water in underdeveloped nations is attributable to a lack of product knowledge and a significantly lower or unevenly distributed gin usage. Consumers from Asian nations with significant gin use, such as the Philippines, may not utilize the gin and tonic combination as regularly as those from North America and Europe.

Restraints:

The growing knowledge of alcohol and its harmful consequences on one's health and well-being may harm the tonic water market. This, in turn, is posing a long-term impediment to the growth of the tonic water industry.

Opportunities:

Tonic water has recently begun to be blended with alcohol, which has significantly boosted tonic water usage and is projected to generate new opportunities for the tonic water industry. Additionally, the introduction of fresh goods with a variety of tastes and appealing packaging systems is presenting profitable market development opportunities.

Market Segmentation

Segmentation Analysis of Tonic Water Market:

Based on the product type, the flavored type segment is expected to register the highest tonic water market revenue over the estimated period. Premium spirits have established a solid following among consumers, who are ready to pay more for unique, inventive goods. In this product area, companies are also introducing innovative naturally flavored water to meet the demands of customers who are concerned about their diets and taste preferences. SodaStream, for example, sells naturally flavored diet tonics with no calories. Skilled bartenders may also use flavored tonics to mix a specific spirit with a tonic that complements its flavor character. Spirit-tonic combos like this are a whole part of the menu at certain bars: Gin-and-tonic menus at Whitechapel, Sable in Chicago, and Cooks & Soldiers in Atlanta all explore the format through inventive taste profiles and regional interpretations.

Based on the packaging type, the bottles segment is anticipated to register the largest tonic water market revenue during the forecast period. When it comes to food and beverage packaging, there's no need to be concerned about flavors fading in a bottle. It is the most common and conventional method. Bottles come in a variety of sizes and materials. Glass bottles are becoming increasingly popular. Because glass is an impermeable material that keeps air and other liquids out, glass bottles do not affect the flavor or freshness of the product. The packaging of tonic water is a critical step in the manufacture and distribution of this beverage. External circumstances, such as heat, do not influence the substance or shape of the glass, unlike plastics, which can melt and degrade product quality. As a consequence, food and beverage products packaged in glass keep their freshness for a long time. Glass bottles also maintain the package's inner temperature, preventing spoiling. These reasons are propelling the segment's market growth.

Based on the application, the alcoholic drinks segment is expected to dominate the tonic water market over the forecast period. Shifting consumers' lifestyles are contributing to an increase in social meetings and parties, as well as the popularity of social media and the internet, as well as a rising belief that alcoholic beverages help to calm the mind. In industrialized economies, volume sales of alcoholic beverages have been declining for some years, while demand in emerging areas continues to expand. Premiumization and development in the out-of-home market are the main drivers of value increase. More than two out of every five dollars spent on alcoholic beverages is spent outside of the house, in places like bars, restaurants, and other establishments, underscoring the importance of the on-trade sales channel for the business.

Based on the distribution channel, the hypermarket/supermarket segment is expected to dominate the tonic water market over the projected period. In North America and Europe, a huge number of supermarket behemoths such as Walmart, Tesco, 7Eleven, Auchan, Sainsbury's, Apar, and Aldi have the highest consumer penetration. For optimum consumer involvement, these deep-pocket corporations offer a wide selection of food goods and operate a huge network of outlets. For optimal profit, all manufacturers provide their whole product catalog in these hypermarkets, supermarkets.

Regional Analysis of Tonic Water Market:

North America accounted for a major market share in the tonic water market and is expected to lead the market during the forecast period.  Tonic water is primarily imported from North America. Gin's rising popularity and demand are projected to improve tonic mix adoption in the coming years. Tonic water is commonly used in alcoholic drinks in industrialized nations. Due to a lack of understanding of the product and a lower taste for gin in emerging nations, the market is still in its infancy. The United States and Canada are the leading users of tonic water, creating a substantial market opportunity in North America. Furthermore, these two nations consume a lot of gin, which leads to a rise in tonic water usage. The demand for tonic water in the region is increasing as the use of these beverages rises.

Asia Pacific region is expected to register significant market growth throughout the forecast period. In nations like India, China, and Indonesia, the consumption of various types of spirits such as gin, whiskey, vodka, and rum has been steadily expanding. The region's demand for tonic water is being fueled by an increase in the use of various forms of alcohol. In comparison to North America and Europe, Asian countries with strong gin consumption, such as the Philippines, do not typically utilize alcoholic mixers. Furthermore, due to fast urbanization and rising disposable incomes, the area is a developing market with significant potential during the projected period, which is likely to stimulate leisure spending in bars and other similar establishments. The expanding economic position of the region, as well as the increasing availability of tonic water in regional supermarkets, indicate a strong demand for tonic water.

Europe region has also witnessed significant market growth for tonic water. During the British colonization of India, tonic water was used to treat malaria symptoms and became widely famous in the classic gin and tonic drinks. The gin was added to help with the bitterness, and the drink has remained popular in the United Kingdom, where it is even available in cans. Furthermore, the region's strong drinking culture has resulted in high demand for tonic water in a variety of cocktails.

Players Covered in Tonic Water Market are:

• The Coca-Cola Company
• Nestlé
• Nexba
• Zevia
• Lamb & Watt Tonics
• White Rock Products Corporation
• Keurig Dr. Pepper Inc
• London Essence Company
• Monster Beverage Corporation
• Hansen Beverage
• BOYLAN BOTTLING
• Fentimans
• El Guapo Bitters
• Franklin & Sons Ltd.
• Whole Foods Market IP. L.P.
• Thomas Henry GmbH & Co. KG
• East Imperial.
• Arctic Blue Beverages
• A.S. Watson Group
• Bradleys Tonic Co
• Q Mixers

COVID-19 Impact on Tonic Water Market

The world has been hit by an unprecedented health threat in the shape of COVID-19, which has impacted the global economy, global supply lines, and nations indiscriminately. Due to lockdowns, travel bans, and commercial shutdowns, the COVID-19 is hurting economies and multiple industries in various nations. The closure of numerous industrial plants and factories has had a severe influence on global supply chains, affecting manufacture, delivery schedules, and sales of items on the worldwide market. Furthermore, worldwide travel bans enforced by European, Asia-Pacific, and North American nations are impacting commercial partnerships and partnership chances. The food and beverage industry is also suffering significant losses as a result of the Covid-19 outbreak, which is having a negative influence on the global economy. The transportation infrastructure has been severely interrupted, as has the supply of raw materials. The disrupted value chain has had a detrimental influence on raw material supply, which is affecting the tonic water market's growth. However, as customers are purchasing food and beverage items through online merchants, demand for tonic water is expected to climb as economies prepare to restart their operations. In addition, to combat the coronavirus, food and beverage producers are taking precautions such as limiting direct contact with delivery people and visitors, strengthening and communicating proper hygiene practices, and conducting complete sanitation, and eliminating personnel contact during shift changes. With all of these variables in mind, it's reasonable to expect a surge in demand for these items in the aftermath of a pandemic.

Key Industry Developments In Tonic Water Market

• In October 2021, Award-winning Finnish beverage company Arctic Blue Beverages, of artisan gin has launched new tonic water. Arctic Blue Tonic combines flavors from coniferous forests with the global cleanest water. It is manufactured from the cleanest Finnish groundwater by hand in small batches in Lappeenranta, Finland.
• In August 2021, Nexba, an Australian soft drinks firm, has launched Nexba Sugar-Free Tonic Water, a new addition to its existing soft drinks line. Nexba Sugar-Free Tonic Water comes in different flavors such as Lime, Cucumber, and Mint, as well as Classic Tonic. The Natural Sweetener Blend and a blend of natural herbs are used to generate both flavors.
• In May 2021, Fentimans has introduced a new line of 200ml mixers and tonics. The new 200ml mixer line will continue to be created utilizing Fentimans' 100-year-old artisanal process, which includes Tonic Water, Ginger Beer, and Rose Lemonade. Fentimans also has a flexible assortment of colored and flavored tonics that are excellent for mixing with a wide range of spirits.

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