Global Matcha Market Overview

Matcha Market was valued at USD 6500 million in 2021 and is expected to reach USD 10170 million by the year 2028, at a CAGR of 6.6%.

Matcha is a ground powder extracted from specially grown and processed green tea leaves. The tea leaves used in the production of matcha are specially grown in darkness for three weeks before being harvested, to accelerate the higher levels of chlorophyll. The veins and stems of these leaves are then removed during the production, while shelf life of matcha up to 20 days. In addition, matcha involves a slow grinding process, with focus to keep the entire aroma. It takes around one hour to yield 30 grams of matcha. The flavor of matcha leaves depends upon its amino acid levels, the highest grades of which are perceived by enormous sweetness and aroma. Matcha is especially produced in the countries such as Japan and China. Moreover, with the raw material matcha there are various products are products from matcha such as matcha tea, matcha ice cream, matcha beverages and also utilized in preparation of personal products.

Moreover, matcha tea is rich in antioxidants and protects from serious diseases such as cancer and heart diseases. Experts recommend taking matcha tea as medicine for the wight management. According the researchers of Kumamoto University of Japan, matcha tea contain certain ingredients that activate the hormone receptors dopamine and serotonin which reduces the stress.

COVID-19 Impact Analysis of Matcha Market

With the increasing the COVID-19 pandemic period almost years effects on matcha market due disturbance on distribution channels owing to restriction on international boundaries. In addition, restriction by the respective government for activities impact on the local market too. Growing health consciousness among the people is expected to growth of the matcha market in projected period.

Market Dynamics And Factors

Drivers:

Growing working population, busy lifestyle, and stress has increased universality of chronic diseases such as diabetes, obesity, and cancer. In addition, increasing awareness among consumers about various health benefits of matcha, such as its high content of anti-oxidants, vitamins, minerals, and amino acids, that are beneficial to overcome risk of such chronic diseases is a key factor expected to boost growth of the global matcha market in projected period. Easy availability of matcha in retail stores, online stores, and hypermarkets is helps to accelerate growth of market.

Matcha green tea is an excellent detoxifier, its consumption increases metabolism, helps to burn fat, reduce cholesterol, improves brain activity, and overcome stress. Matcha is also widely recognized for its cancer-fighting characteristics, which are other key factors expected to stimulate growth of the global matcha market.

Restraints:

Matcha is only cultivated in limited quantities in Japan, since the plants grow only the period of winter season, and are harvested in summers season. Additionally, its seasonal availability also fluctuates on its prices, making it more costly as compared to its substitutes such as green tea, black tea, herbal tea, and others. These key factors are expected to restrain growth of the global matcha market during the forecast period.

Opportunities:

Growing consumer awareness about organic products, healthy beverages, R&D activities for matcha products and rapid penetration of online retail platform are expected to offer lucrative opportunities for the market growth in the upcoming years.

Market Segmentation

Type Insights

Based on Product Type, matcha tea accounted the largest market due to their health benefits and increasing demand for green tea from Japan including matcha tea leads to growth in the market.

Based on Grade, classic grade is dominating the match products market. The classic grade is rich in nutrients and suitable for usage, including regular tea and other matcha tea-based beverages. Thus, which helps to growth in market.

Based on Distribution Channels, hypermarket/ supermarket accounted the largest share owing to increased demand form the consumers and discounting offered by the stores.

Based on Technology, pan fired technique accounted the largest share in the market. Pan fired technique is used to increase the taste and aroma of tea leaves and the method turns green tea brownish color and bring a toasty taste which propel the market demand in projected period.

Regional Analysis

Geographically, matcha market is segmented into North America, Europe, Asia Pacific, Latin America, Middle East and Africa.

Asia Pacific region is dominating the market owing to significant popularity of green tea in Japan, China and traditional associated with tea in these nations are the major contributor of the product industry in this region. Additionally, rising the health awareness in the countries such as India, Australia, Indonesia and Singapore and this is accelerating the market growth over projected period.

North America is the second region which accounted the largest matcha market size after Asia Pacific. Increasing the health awareness and significant number of café and restaurants offering matcha based food and beverage products helps to growth of the market.

Europe is expected to register fastest growth, due to growing awareness regarding its beneficial properties in countries in the region. In Latin America and Middle East and Africa region, rising the demand for the matcha tea and other matcha based product is expected to continue in upcoming years.

Key Industry Developments

In 2019, ITO EN Ltd. started its new product under the brand name matcha LOVE.

In 2018, Starbucks started a new product as a matcha hack to supply matcha tea at lower prices.

In 2019, Starbucks instigate its New Springs products collection with various flavors of matcha tea.

Players Covered in Matcha market are :

• Shaoxing Royal Tea
• Ujimatcha
• DoMatcha
• Encha
• The AOI Tea Company Ltd
• Vivid Vitality Ltd.
• Ippodo Tea Company
• Midori Spring Ltd
• AIYA America
• Cha Cha Matcha
• ITO EN Ltd.
• Aichi Quality
• Heap Well Super Foods
• Marushichi Seicha Co. Ltd.
• Nestle.
• Unilever
• Tenzo Tea, and other major players.

Chapter 1: Introduction
 1.1 Research Objectives
 1.2 Research Methodology
 1.3 Research Process
 1.4 Scope and Coverage
  1.4.1 Market Definition
  1.4.2 Key Questions Answered
 1.5 Market Segmentation

Chapter 2:Executive Summary

Chapter 3:Growth Opportunities By Segment
 3.1 By Product
 3.2 By Grade
 3.3 By Distribution Channel

Chapter 4: Market Landscape
 4.1 Porter's Five Forces Analysis
  4.1.1 Bargaining Power of Supplier
  4.1.2 Threat of New Entrants
  4.1.3 Threat of Substitutes
  4.1.4 Competitive Rivalry
  4.1.5 Bargaining Power Among Buyers
 4.2 Industry Value Chain Analysis
 4.3 Market Dynamics
  4.3.1 Drivers
  4.3.2 Restraints
  4.3.3 Opportunities
  4.5.4 Challenges
 4.4 Pestle Analysis
 4.5 Technological Roadmap
 4.6 Regulatory Landscape
 4.7 SWOT Analysis
 4.8 Price Trend Analysis
 4.9 Patent Analysis
 4.10 Analysis of the Impact of Covid-19
  4.10.1 Impact on the Overall Market
  4.10.2 Impact on the Supply Chain
  4.10.3 Impact on the Key Manufacturers
  4.10.4 Impact on the Pricing

Chapter 5: Matcha Market by Product
 5.1 Matcha Market Overview Snapshot and Growth Engine
 5.2 Matcha Market Overview
 5.3 Regular Tea
  5.3.1 Introduction and Market Overview
  5.3.2 Historic and Forecasted Market Size (2016-2028F)
  5.3.3 Key Market Trends, Growth Factors and Opportunities
  5.3.4 Regular Tea: Grographic Segmentation
 5.4 Match Ice-Cream
  5.4.1 Introduction and Market Overview
  5.4.2 Historic and Forecasted Market Size (2016-2028F)
  5.4.3 Key Market Trends, Growth Factors and Opportunities
  5.4.4 Match Ice-Cream: Grographic Segmentation
 5.5 Matcha Cake
  5.5.1 Introduction and Market Overview
  5.5.2 Historic and Forecasted Market Size (2016-2028F)
  5.5.3 Key Market Trends, Growth Factors and Opportunities
  5.5.4 Matcha Cake: Grographic Segmentation
 5.6 Cha-Soba Sushi Roll
  5.6.1 Introduction and Market Overview
  5.6.2 Historic and Forecasted Market Size (2016-2028F)
  5.6.3 Key Market Trends, Growth Factors and Opportunities
  5.6.4 Cha-Soba Sushi Roll: Grographic Segmentation
 5.7 Food
  5.7.1 Introduction and Market Overview
  5.7.2 Historic and Forecasted Market Size (2016-2028F)
  5.7.3 Key Market Trends, Growth Factors and Opportunities
  5.7.4 Food: Grographic Segmentation
 5.8 Other
  5.8.1 Introduction and Market Overview
  5.8.2 Historic and Forecasted Market Size (2016-2028F)
  5.8.3 Key Market Trends, Growth Factors and Opportunities
  5.8.4 Other: Grographic Segmentation

Chapter 6: Matcha Market by Grade
 6.1 Matcha Market Overview Snapshot and Growth Engine
 6.2 Matcha Market Overview
 6.3 Ceremonial
  6.3.1 Introduction and Market Overview
  6.3.2 Historic and Forecasted Market Size (2016-2028F)
  6.3.3 Key Market Trends, Growth Factors and Opportunities
  6.3.4 Ceremonial: Grographic Segmentation
 6.4 Classic & Culinary
  6.4.1 Introduction and Market Overview
  6.4.2 Historic and Forecasted Market Size (2016-2028F)
  6.4.3 Key Market Trends, Growth Factors and Opportunities
  6.4.4 Classic & Culinary: Grographic Segmentation

Chapter 7: Matcha Market by Distribution Channel
 7.1 Matcha Market Overview Snapshot and Growth Engine
 7.2 Matcha Market Overview
 7.3 Hypermarket/Supermarket
  7.3.1 Introduction and Market Overview
  7.3.2 Historic and Forecasted Market Size (2016-2028F)
  7.3.3 Key Market Trends, Growth Factors and Opportunities
  7.3.4 Hypermarket/Supermarket: Grographic Segmentation
 7.4 Specialty Stores
  7.4.1 Introduction and Market Overview
  7.4.2 Historic and Forecasted Market Size (2016-2028F)
  7.4.3 Key Market Trends, Growth Factors and Opportunities
  7.4.4 Specialty Stores: Grographic Segmentation
 7.5 Online
  7.5.1 Introduction and Market Overview
  7.5.2 Historic and Forecasted Market Size (2016-2028F)
  7.5.3 Key Market Trends, Growth Factors and Opportunities
  7.5.4 Online: Grographic Segmentation

Chapter 8: Company Profiles and Competitive Analysis
 8.1 Competitive Landscape
  8.1.1 Competitive Positioning
  8.1.2 Matcha Sales and Market Share By Players
  8.1.3 Industry BCG Matrix
  8.1.4 Ansoff Matrix
  8.1.5 Matcha Industry Concentration Ratio (CR5 and HHI)
  8.1.6 Top 5 Matcha Players Market Share
  8.1.7 Mergers and Acquisitions
  8.1.8 Business Strategies By Top Players
 8.2 SHAOXING ROYAL TEA
  8.2.1 Company Overview
  8.2.2 Key Executives
  8.2.3 Company Snapshot
  8.2.4 Operating Business Segments
  8.2.5 Product Portfolio
  8.2.6 Business Performance
  8.2.7 Key Strategic Moves and Recent Developments
  8.2.8 SWOT Analysis
 8.3 UJIMATCHA
 8.4 DOMATCHA
 8.5 ENCHA
 8.6 THE AOI TEA COMPANY LTD
 8.7 VIVID VITALITY LTD.
 8.8 IPPODO TEA COMPANY
 8.9 MIDORI SPRING LTD
 8.10 AIYA AMERICA
 8.11 CHA CHA MATCHA
 8.12 ITO EN LTD.
 8.13 AICHI QUALITY
 8.14 HEAP WELL SUPER FOODS
 8.15 MARUSHICHI SEICHA CO. LTD.
 8.16 NESTLE.
 8.17 UNILEVER
 8.18 TENZO TEA
 8.19 OTHER MAJOR PLAYERS

Chapter 9: Global Matcha Market Analysis, Insights and Forecast, 2016-2028
 9.1 Market Overview
 9.2 Historic and Forecasted Market Size By Product
  9.2.1 Regular Tea
  9.2.2 Match Ice-Cream
  9.2.3 Matcha Cake
  9.2.4 Cha-Soba Sushi Roll
  9.2.5 Food
  9.2.6 Other
 9.3 Historic and Forecasted Market Size By Grade
  9.3.1 Ceremonial
  9.3.2 Classic & Culinary
 9.4 Historic and Forecasted Market Size By Distribution Channel
  9.4.1 Hypermarket/Supermarket
  9.4.2 Specialty Stores
  9.4.3 Online

Chapter 10: North America Matcha Market Analysis, Insights and Forecast, 2016-2028
 10.1 Key Market Trends, Growth Factors and Opportunities
 10.2 Impact of Covid-19
 10.3 Key Players
 10.4 Key Market Trends, Growth Factors and Opportunities
 10.4 Historic and Forecasted Market Size By Product
  10.4.1 Regular Tea
  10.4.2 Match Ice-Cream
  10.4.3 Matcha Cake
  10.4.4 Cha-Soba Sushi Roll
  10.4.5 Food
  10.4.6 Other
 10.5 Historic and Forecasted Market Size By Grade
  10.5.1 Ceremonial
  10.5.2 Classic & Culinary
 10.6 Historic and Forecasted Market Size By Distribution Channel
  10.6.1 Hypermarket/Supermarket
  10.6.2 Specialty Stores
  10.6.3 Online
 10.7 Historic and Forecast Market Size by Country
  10.7.1 U.S.
  10.7.2 Canada
  10.7.3 Mexico

Chapter 11: Europe Matcha Market Analysis, Insights and Forecast, 2016-2028
 11.1 Key Market Trends, Growth Factors and Opportunities
 11.2 Impact of Covid-19
 11.3 Key Players
 11.4 Key Market Trends, Growth Factors and Opportunities
 11.4 Historic and Forecasted Market Size By Product
  11.4.1 Regular Tea
  11.4.2 Match Ice-Cream
  11.4.3 Matcha Cake
  11.4.4 Cha-Soba Sushi Roll
  11.4.5 Food
  11.4.6 Other
 11.5 Historic and Forecasted Market Size By Grade
  11.5.1 Ceremonial
  11.5.2 Classic & Culinary
 11.6 Historic and Forecasted Market Size By Distribution Channel
  11.6.1 Hypermarket/Supermarket
  11.6.2 Specialty Stores
  11.6.3 Online
 11.7 Historic and Forecast Market Size by Country
  11.7.1 Germany
  11.7.2 U.K.
  11.7.3 France
  11.7.4 Italy
  11.7.5 Russia
  11.7.6 Spain
  11.7.7 Rest of Europe

Chapter 12: Asia-Pacific Matcha Market Analysis, Insights and Forecast, 2016-2028
 12.1 Key Market Trends, Growth Factors and Opportunities
 12.2 Impact of Covid-19
 12.3 Key Players
 12.4 Key Market Trends, Growth Factors and Opportunities
 12.4 Historic and Forecasted Market Size By Product
  12.4.1 Regular Tea
  12.4.2 Match Ice-Cream
  12.4.3 Matcha Cake
  12.4.4 Cha-Soba Sushi Roll
  12.4.5 Food
  12.4.6 Other
 12.5 Historic and Forecasted Market Size By Grade
  12.5.1 Ceremonial
  12.5.2 Classic & Culinary
 12.6 Historic and Forecasted Market Size By Distribution Channel
  12.6.1 Hypermarket/Supermarket
  12.6.2 Specialty Stores
  12.6.3 Online
 12.7 Historic and Forecast Market Size by Country
  12.7.1 China
  12.7.2 India
  12.7.3 Japan
  12.7.4 Singapore
  12.7.5 Australia
  12.7.6 New Zealand
  12.7.7 Rest of APAC

Chapter 13: Middle East & Africa Matcha Market Analysis, Insights and Forecast, 2016-2028
 13.1 Key Market Trends, Growth Factors and Opportunities
 13.2 Impact of Covid-19
 13.3 Key Players
 13.4 Key Market Trends, Growth Factors and Opportunities
 13.4 Historic and Forecasted Market Size By Product
  13.4.1 Regular Tea
  13.4.2 Match Ice-Cream
  13.4.3 Matcha Cake
  13.4.4 Cha-Soba Sushi Roll
  13.4.5 Food
  13.4.6 Other
 13.5 Historic and Forecasted Market Size By Grade
  13.5.1 Ceremonial
  13.5.2 Classic & Culinary
 13.6 Historic and Forecasted Market Size By Distribution Channel
  13.6.1 Hypermarket/Supermarket
  13.6.2 Specialty Stores
  13.6.3 Online
 13.7 Historic and Forecast Market Size by Country
  13.7.1 Turkey
  13.7.2 Saudi Arabia
  13.7.3 Iran
  13.7.4 UAE
  13.7.5 Africa
  13.7.6 Rest of MEA

Chapter 14: South America Matcha Market Analysis, Insights and Forecast, 2016-2028
 14.1 Key Market Trends, Growth Factors and Opportunities
 14.2 Impact of Covid-19
 14.3 Key Players
 14.4 Key Market Trends, Growth Factors and Opportunities
 14.4 Historic and Forecasted Market Size By Product
  14.4.1 Regular Tea
  14.4.2 Match Ice-Cream
  14.4.3 Matcha Cake
  14.4.4 Cha-Soba Sushi Roll
  14.4.5 Food
  14.4.6 Other
 14.5 Historic and Forecasted Market Size By Grade
  14.5.1 Ceremonial
  14.5.2 Classic & Culinary
 14.6 Historic and Forecasted Market Size By Distribution Channel
  14.6.1 Hypermarket/Supermarket
  14.6.2 Specialty Stores
  14.6.3 Online
 14.7 Historic and Forecast Market Size by Country
  14.7.1 Brazil
  14.7.2 Argentina
  14.7.3 Rest of SA

Chapter 15 Investment Analysis

Chapter 16 Analyst Viewpoint and Conclusion

LIST OF TABLES

TABLE 001. EXECUTIVE SUMMARY
TABLE 002. MATCHA MARKET BARGAINING POWER OF SUPPLIERS
TABLE 003. MATCHA MARKET BARGAINING POWER OF CUSTOMERS
TABLE 004. MATCHA MARKET COMPETITIVE RIVALRY
TABLE 005. MATCHA MARKET THREAT OF NEW ENTRANTS
TABLE 006. MATCHA MARKET THREAT OF SUBSTITUTES
TABLE 007. MATCHA MARKET BY PRODUCT
TABLE 008. REGULAR TEA MARKET OVERVIEW (2016-2028)
TABLE 009. MATCH ICE-CREAM MARKET OVERVIEW (2016-2028)
TABLE 010. MATCHA CAKE MARKET OVERVIEW (2016-2028)
TABLE 011. CHA-SOBA SUSHI ROLL MARKET OVERVIEW (2016-2028)
TABLE 012. FOOD MARKET OVERVIEW (2016-2028)
TABLE 013. OTHER MARKET OVERVIEW (2016-2028)
TABLE 014. MATCHA MARKET BY GRADE
TABLE 015. CEREMONIAL MARKET OVERVIEW (2016-2028)
TABLE 016. CLASSIC & CULINARY MARKET OVERVIEW (2016-2028)
TABLE 017. MATCHA MARKET BY DISTRIBUTION CHANNEL
TABLE 018. HYPERMARKET/SUPERMARKET MARKET OVERVIEW (2016-2028)
TABLE 019. SPECIALTY STORES MARKET OVERVIEW (2016-2028)
TABLE 020. ONLINE MARKET OVERVIEW (2016-2028)
TABLE 021. NORTH AMERICA MATCHA MARKET, BY PRODUCT (2016-2028)
TABLE 022. NORTH AMERICA MATCHA MARKET, BY GRADE (2016-2028)
TABLE 023. NORTH AMERICA MATCHA MARKET, BY DISTRIBUTION CHANNEL (2016-2028)
TABLE 024. N MATCHA MARKET, BY COUNTRY (2016-2028)
TABLE 025. EUROPE MATCHA MARKET, BY PRODUCT (2016-2028)
TABLE 026. EUROPE MATCHA MARKET, BY GRADE (2016-2028)
TABLE 027. EUROPE MATCHA MARKET, BY DISTRIBUTION CHANNEL (2016-2028)
TABLE 028. MATCHA MARKET, BY COUNTRY (2016-2028)
TABLE 029. ASIA PACIFIC MATCHA MARKET, BY PRODUCT (2016-2028)
TABLE 030. ASIA PACIFIC MATCHA MARKET, BY GRADE (2016-2028)
TABLE 031. ASIA PACIFIC MATCHA MARKET, BY DISTRIBUTION CHANNEL (2016-2028)
TABLE 032. MATCHA MARKET, BY COUNTRY (2016-2028)
TABLE 033. MIDDLE EAST & AFRICA MATCHA MARKET, BY PRODUCT (2016-2028)
TABLE 034. MIDDLE EAST & AFRICA MATCHA MARKET, BY GRADE (2016-2028)
TABLE 035. MIDDLE EAST & AFRICA MATCHA MARKET, BY DISTRIBUTION CHANNEL (2016-2028)
TABLE 036. MATCHA MARKET, BY COUNTRY (2016-2028)
TABLE 037. SOUTH AMERICA MATCHA MARKET, BY PRODUCT (2016-2028)
TABLE 038. SOUTH AMERICA MATCHA MARKET, BY GRADE (2016-2028)
TABLE 039. SOUTH AMERICA MATCHA MARKET, BY DISTRIBUTION CHANNEL (2016-2028)
TABLE 040. MATCHA MARKET, BY COUNTRY (2016-2028)
TABLE 041. SHAOXING ROYAL TEA: SNAPSHOT
TABLE 042. SHAOXING ROYAL TEA: BUSINESS PERFORMANCE
TABLE 043. SHAOXING ROYAL TEA: PRODUCT PORTFOLIO
TABLE 044. SHAOXING ROYAL TEA: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 044. UJIMATCHA: SNAPSHOT
TABLE 045. UJIMATCHA: BUSINESS PERFORMANCE
TABLE 046. UJIMATCHA: PRODUCT PORTFOLIO
TABLE 047. UJIMATCHA: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 047. DOMATCHA: SNAPSHOT
TABLE 048. DOMATCHA: BUSINESS PERFORMANCE
TABLE 049. DOMATCHA: PRODUCT PORTFOLIO
TABLE 050. DOMATCHA: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 050. ENCHA: SNAPSHOT
TABLE 051. ENCHA: BUSINESS PERFORMANCE
TABLE 052. ENCHA: PRODUCT PORTFOLIO
TABLE 053. ENCHA: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 053. THE AOI TEA COMPANY LTD: SNAPSHOT
TABLE 054. THE AOI TEA COMPANY LTD: BUSINESS PERFORMANCE
TABLE 055. THE AOI TEA COMPANY LTD: PRODUCT PORTFOLIO
TABLE 056. THE AOI TEA COMPANY LTD: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 056. VIVID VITALITY LTD.: SNAPSHOT
TABLE 057. VIVID VITALITY LTD.: BUSINESS PERFORMANCE
TABLE 058. VIVID VITALITY LTD.: PRODUCT PORTFOLIO
TABLE 059. VIVID VITALITY LTD.: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 059. IPPODO TEA COMPANY: SNAPSHOT
TABLE 060. IPPODO TEA COMPANY: BUSINESS PERFORMANCE
TABLE 061. IPPODO TEA COMPANY: PRODUCT PORTFOLIO
TABLE 062. IPPODO TEA COMPANY: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 062. MIDORI SPRING LTD: SNAPSHOT
TABLE 063. MIDORI SPRING LTD: BUSINESS PERFORMANCE
TABLE 064. MIDORI SPRING LTD: PRODUCT PORTFOLIO
TABLE 065. MIDORI SPRING LTD: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 065. AIYA AMERICA: SNAPSHOT
TABLE 066. AIYA AMERICA: BUSINESS PERFORMANCE
TABLE 067. AIYA AMERICA: PRODUCT PORTFOLIO
TABLE 068. AIYA AMERICA: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 068. CHA CHA MATCHA: SNAPSHOT
TABLE 069. CHA CHA MATCHA: BUSINESS PERFORMANCE
TABLE 070. CHA CHA MATCHA: PRODUCT PORTFOLIO
TABLE 071. CHA CHA MATCHA: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 071. ITO EN LTD.: SNAPSHOT
TABLE 072. ITO EN LTD.: BUSINESS PERFORMANCE
TABLE 073. ITO EN LTD.: PRODUCT PORTFOLIO
TABLE 074. ITO EN LTD.: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 074. AICHI QUALITY: SNAPSHOT
TABLE 075. AICHI QUALITY: BUSINESS PERFORMANCE
TABLE 076. AICHI QUALITY: PRODUCT PORTFOLIO
TABLE 077. AICHI QUALITY: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 077. HEAP WELL SUPER FOODS: SNAPSHOT
TABLE 078. HEAP WELL SUPER FOODS: BUSINESS PERFORMANCE
TABLE 079. HEAP WELL SUPER FOODS: PRODUCT PORTFOLIO
TABLE 080. HEAP WELL SUPER FOODS: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 080. MARUSHICHI SEICHA CO. LTD.: SNAPSHOT
TABLE 081. MARUSHICHI SEICHA CO. LTD.: BUSINESS PERFORMANCE
TABLE 082. MARUSHICHI SEICHA CO. LTD.: PRODUCT PORTFOLIO
TABLE 083. MARUSHICHI SEICHA CO. LTD.: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 083. NESTLE.: SNAPSHOT
TABLE 084. NESTLE.: BUSINESS PERFORMANCE
TABLE 085. NESTLE.: PRODUCT PORTFOLIO
TABLE 086. NESTLE.: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 086. UNILEVER: SNAPSHOT
TABLE 087. UNILEVER: BUSINESS PERFORMANCE
TABLE 088. UNILEVER: PRODUCT PORTFOLIO
TABLE 089. UNILEVER: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 089. TENZO TEA: SNAPSHOT
TABLE 090. TENZO TEA: BUSINESS PERFORMANCE
TABLE 091. TENZO TEA: PRODUCT PORTFOLIO
TABLE 092. TENZO TEA: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 092. OTHER MAJOR PLAYERS: SNAPSHOT
TABLE 093. OTHER MAJOR PLAYERS: BUSINESS PERFORMANCE
TABLE 094. OTHER MAJOR PLAYERS: PRODUCT PORTFOLIO
TABLE 095. OTHER MAJOR PLAYERS: KEY STRATEGIC MOVES AND DEVELOPMENTS

LIST OF FIGURES

FIGURE 001. YEARS CONSIDERED FOR ANALYSIS
FIGURE 002. SCOPE OF THE STUDY
FIGURE 003. MATCHA MARKET OVERVIEW BY REGIONS
FIGURE 004. PORTER'S FIVE FORCES ANALYSIS
FIGURE 005. BARGAINING POWER OF SUPPLIERS
FIGURE 006. COMPETITIVE RIVALRYFIGURE 007. THREAT OF NEW ENTRANTS
FIGURE 008. THREAT OF SUBSTITUTES
FIGURE 009. VALUE CHAIN ANALYSIS
FIGURE 010. PESTLE ANALYSIS
FIGURE 011. MATCHA MARKET OVERVIEW BY PRODUCT
FIGURE 012. REGULAR TEA MARKET OVERVIEW (2016-2028)
FIGURE 013. MATCH ICE-CREAM MARKET OVERVIEW (2016-2028)
FIGURE 014. MATCHA CAKE MARKET OVERVIEW (2016-2028)
FIGURE 015. CHA-SOBA SUSHI ROLL MARKET OVERVIEW (2016-2028)
FIGURE 016. FOOD MARKET OVERVIEW (2016-2028)
FIGURE 017. OTHER MARKET OVERVIEW (2016-2028)
FIGURE 018. MATCHA MARKET OVERVIEW BY GRADE
FIGURE 019. CEREMONIAL MARKET OVERVIEW (2016-2028)
FIGURE 020. CLASSIC & CULINARY MARKET OVERVIEW (2016-2028)
FIGURE 021. MATCHA MARKET OVERVIEW BY DISTRIBUTION CHANNEL
FIGURE 022. HYPERMARKET/SUPERMARKET MARKET OVERVIEW (2016-2028)
FIGURE 023. SPECIALTY STORES MARKET OVERVIEW (2016-2028)
FIGURE 024. ONLINE MARKET OVERVIEW (2016-2028)
FIGURE 025. NORTH AMERICA MATCHA MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 026. EUROPE MATCHA MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 027. ASIA PACIFIC MATCHA MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 028. MIDDLE EAST & AFRICA MATCHA MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 029. SOUTH AMERICA MATCHA MARKET OVERVIEW BY COUNTRY (2016-2028)