Global Digital Advertising Market Overview

Digital Advertising Market size is projected to reach USD XX Million by 2028 from an estimated USD XX Million in 2021, growing at a CAGR of xx% globally.

Marketing using online channels such as websites, streaming material, and more is referred to as digital advertising. Text, image, audio, and video are all examples of digital ad forms. They may assist you in achieving a range of company objectives throughout the marketing funnel, including brand exposure, customer engagement, product launches, and repeat sales. In comparison to traditional channels such as periodicals, billboards, and direct mail, the sector of digital advertising is still relatively new. Advertising's change isn't just about how ads look or where they appear, it's also about how they're developed, sold, and measured. One of the key advantages of digital advertising is that an advertiser can track the campaign's progress in real time. The purpose of digital advertising is to advertise inorganically where customers are and to tailor adverts to the preferences of the target audience.

In 1994, the first digital ad was a banner ad. Because of the launch of Google AdWords, Google AdSense, and Facebook in the early 2000s, the advertising industry has altered dramatically since then. As the digital transformation, or the use of technology to construct or modify business processes, continues, this industry will continue to evolve. Furthermore, the 6-second commercial is gaining traction across a variety of social media channels. According to new data from the Advertising Research Foundation, six-second TV commercials attract 8% to 11% more attention per second than longer commercials. Furthermore, in the financial year 2020, the digital advertising business in India had a market size of roughly 199 billion Indian rupees, up from just 47 billion in the previous year. By the financial year 2024, this was expected to rise to roughly 539 billion rupees, demonstrating a significant increase in the industry area.

Covid-19 Impact On Digital Advertising Market

The coronavirus pandemic, which has affected practically every business, has had a significant impact on the marketing industry as well as global advertising. The COVID-19 sickness, which is thought to have originated in the Chinese city of Wuhan, quickly spread over the world in early 2020, affecting practically every facet of life. Countries began implementing measures such as social isolation, work from home, and outright lockdowns in an attempt to stop the virus from spreading. As a result, there has been a major shift in how or when consumers are exposed to advertising, resulting in lower media investment. In 2020, media budgets were cut in all parts of the world, including the LATAM region, which witnessed a 46 percent cut.

Marketers have to adjust their goals, aims, and tactics to deal with budget constraints and changing media consumption due to the industry's rapid developments. While many marketers delayed or reviewed efforts in response to the coronavirus outbreak, others moved promptly to the pandemic and published advertising in direct response to the outbreak. According to a study, as early as April 2020, 68 percent of polled marketers stated they already had a campaign running in direct response to the pandemic, with another 8% planning to launch one soon. In addition, faced with sharp drops in media spending, marketers were forced to explore new paths and begin employing a variety of measures to combat the coronavirus's effects. According to poll results, 29% of respondents said they explored new avenues for new businesses in the first half of 2020, while another 29% said they supplied new services to clients, and 17% said they moved into new industries. However, the pandemic had a particularly strong impact in the first half of 2020, with the average amount of money provided being severely reduced.

Market Segmentation

Players Covered in Digital Advertising market are :

• Acxiom Corporation
• Twitter Inc.
• Alibaba Group Holding Limited
• Amazon.com Inc.
• Baidu Inc.
• Dentsu International
• Eniro AB
• Epsilon Data Management LLC
• Facebook Inc.
• Google Inc.
• IAC/InterActiveCorp.
• Microsoft Corporation
• LinkedIn Corporation
• Sohu.com Inc.
• SXM Media
• Tencent Holdings Ltd.
• TradeDoubler AB
• Xaxis LLC
• Verizon Media

Key Industry Developments of Digital Advertising Market

In March 2022, Jivox, a leader in tailored digital marketing technology, has launched its Personalized Commerce Marketing service. With five core characteristics, this Jivox offering enables digital commerce marketers in verticals such as retailers, banks, and insurance businesses selling directly to consumers to promote many relevant goods customized to individual consumers in real-time.

In May 2020, Acxiom®, the data and technology foundation for the world's best marketers, today announced the launch of Addressable Advertising, a new performance-based digital media solution suite that combines Acxiom's 50 years of expertise in customer data management, identity, and ethical data use with Matterkind, a Kinesso company, to deliver more marketing intelligence and measurable business results.

Chapter 1: Introduction
 1.1 Research Objectives
 1.2 Research Methodology
 1.3 Research Process
 1.4 Scope and Coverage
  1.4.1 Market Definition
  1.4.2 Key Questions Answered
 1.5 Market Segmentation

Chapter 2:Executive Summary

Chapter 3:Growth Opportunities By Segment
 3.1 By Type
 3.2 By Application

Chapter 4: Market Landscape
 4.1 Porter's Five Forces Analysis
  4.1.1 Bargaining Power of Supplier
  4.1.2 Threat of New Entrants
  4.1.3 Threat of Substitutes
  4.1.4 Competitive Rivalry
  4.1.5 Bargaining Power Among Buyers
 4.2 Industry Value Chain Analysis
 4.3 Market Dynamics
  3.5.1 Drivers
  3.5.2 Restraints
  3.5.3 Opportunities
  3.5.4 Challenges
 4.4 Pestle Analysis
 4.5 Technological Roadmap
 4.6 Regulatory Landscape
 4.7 SWOT Analysis
 4.8 Price Trend Analysis
 4.9 Patent Analysis
 4.10 Analysis of the Impact of Covid-19
  4.10.1 Impact on the Overall Market
  4.10.2 Impact on the Supply Chain
  4.10.3 Impact on the Key Manufacturers
  4.10.4 Impact on the Pricing

Chapter 4: Digital Advertising Market by Type
 4.1 Digital Advertising Market Overview Snapshot and Growth Engine
 4.2 Digital Advertising Market Overview
 4.3 Indoor Video Advertising
  4.3.1 Introduction and Market Overview
  4.3.2 Historic and Forecasted Market Size (2016-2028F)
  4.3.3 Key Market Trends, Growth Factors and Opportunities
  4.3.4 Indoor Video Advertising: Grographic Segmentation
 4.4 Outdoor Video Advertising
  4.4.1 Introduction and Market Overview
  4.4.2 Historic and Forecasted Market Size (2016-2028F)
  4.4.3 Key Market Trends, Growth Factors and Opportunities
  4.4.4 Outdoor Video Advertising: Grographic Segmentation
 4.5 Other
  4.5.1 Introduction and Market Overview
  4.5.2 Historic and Forecasted Market Size (2016-2028F)
  4.5.3 Key Market Trends, Growth Factors and Opportunities
  4.5.4 Other: Grographic Segmentation

Chapter 5: Digital Advertising Market by Application
 5.1 Digital Advertising Market Overview Snapshot and Growth Engine
 5.2 Digital Advertising Market Overview
 5.3 Traffic Tools
  5.3.1 Introduction and Market Overview
  5.3.2 Historic and Forecasted Market Size (2016-2028F)
  5.3.3 Key Market Trends, Growth Factors and Opportunities
  5.3.4 Traffic Tools: Grographic Segmentation
 5.4 Mobile Electronic Devices
  5.4.1 Introduction and Market Overview
  5.4.2 Historic and Forecasted Market Size (2016-2028F)
  5.4.3 Key Market Trends, Growth Factors and Opportunities
  5.4.4 Mobile Electronic Devices: Grographic Segmentation
 5.5 Other
  5.5.1 Introduction and Market Overview
  5.5.2 Historic and Forecasted Market Size (2016-2028F)
  5.5.3 Key Market Trends, Growth Factors and Opportunities
  5.5.4 Other: Grographic Segmentation

Chapter 6: Company Profiles and Competitive Analysis
 6.1 Competitive Landscape
  6.1.1 Competitive Positioning
  6.1.2 Digital Advertising Sales and Market Share By Players
  6.1.3 Industry BCG Matrix
  6.1.4 Ansoff Matrix
  6.1.5 Digital Advertising Industry Concentration Ratio (CR5 and HHI)
  6.1.6 Top 5 Digital Advertising Players Market Share
  6.1.7 Mergers and Acquisitions
  6.1.8 Business Strategies By Top Players
 6.2 GOOGLE
  6.2.1 Company Overview
  6.2.2 Key Executives
  6.2.3 Company Snapshot
  6.2.4 Operating Business Segments
  6.2.5 Product Portfolio
  6.2.6 Business Performance
  6.2.7 Key Strategic Moves and Recent Developments
  6.2.8 SWOT Analysis
 6.3 FACEBOOK
 6.4 BAIDU
 6.5 ALIBABA
 6.6 MICROSOFT
 6.7 YAHOO
 6.8 IAC
 6.9 TWITTER
 6.10 TENCENT
 6.11 AOL
 6.12 AMAZON
 6.13 PANDORA
 6.14 LINKEDIN
 6.15 SINA
 6.16 YELP

Chapter 7: Global Digital Advertising Market Analysis, Insights and Forecast, 2016-2028
 7.1 Market Overview
 7.2 Historic and Forecasted Market Size By Type
  7.2.1 Indoor Video Advertising
  7.2.2 Outdoor Video Advertising
  7.2.3 Other
 7.3 Historic and Forecasted Market Size By Application
  7.3.1 Traffic Tools
  7.3.2 Mobile Electronic Devices
  7.3.3 Other

Chapter 8: North America Digital Advertising Market Analysis, Insights and Forecast, 2016-2028
 8.1 Key Market Trends, Growth Factors and Opportunities
 8.2 Impact of Covid-19
 8.3 Key Players
 8.4 Key Market Trends, Growth Factors and Opportunities
 8.4 Historic and Forecasted Market Size By Type
  8.4.1 Indoor Video Advertising
  8.4.2 Outdoor Video Advertising
  8.4.3 Other
 8.5 Historic and Forecasted Market Size By Application
  8.5.1 Traffic Tools
  8.5.2 Mobile Electronic Devices
  8.5.3 Other
 8.6 Historic and Forecast Market Size by Country
  8.6.1 U.S.
  8.6.2 Canada
  8.6.3 Mexico

Chapter 9: Europe Digital Advertising Market Analysis, Insights and Forecast, 2016-2028
 9.1 Key Market Trends, Growth Factors and Opportunities
 9.2 Impact of Covid-19
 9.3 Key Players
 9.4 Key Market Trends, Growth Factors and Opportunities
 9.4 Historic and Forecasted Market Size By Type
  9.4.1 Indoor Video Advertising
  9.4.2 Outdoor Video Advertising
  9.4.3 Other
 9.5 Historic and Forecasted Market Size By Application
  9.5.1 Traffic Tools
  9.5.2 Mobile Electronic Devices
  9.5.3 Other
 9.6 Historic and Forecast Market Size by Country
  9.6.1 Germany
  9.6.2 U.K.
  9.6.3 France
  9.6.4 Italy
  9.6.5 Russia
  9.6.6 Spain

Chapter 10: Asia-Pacific Digital Advertising Market Analysis, Insights and Forecast, 2016-2028
 10.1 Key Market Trends, Growth Factors and Opportunities
 10.2 Impact of Covid-19
 10.3 Key Players
 10.4 Key Market Trends, Growth Factors and Opportunities
 10.4 Historic and Forecasted Market Size By Type
  10.4.1 Indoor Video Advertising
  10.4.2 Outdoor Video Advertising
  10.4.3 Other
 10.5 Historic and Forecasted Market Size By Application
  10.5.1 Traffic Tools
  10.5.2 Mobile Electronic Devices
  10.5.3 Other
 10.6 Historic and Forecast Market Size by Country
  10.6.1 China
  10.6.2 India
  10.6.3 Japan
  10.6.4 Southeast Asia

Chapter 11: South America Digital Advertising Market Analysis, Insights and Forecast, 2016-2028
 11.1 Key Market Trends, Growth Factors and Opportunities
 11.2 Impact of Covid-19
 11.3 Key Players
 11.4 Key Market Trends, Growth Factors and Opportunities
 11.4 Historic and Forecasted Market Size By Type
  11.4.1 Indoor Video Advertising
  11.4.2 Outdoor Video Advertising
  11.4.3 Other
 11.5 Historic and Forecasted Market Size By Application
  11.5.1 Traffic Tools
  11.5.2 Mobile Electronic Devices
  11.5.3 Other
 11.6 Historic and Forecast Market Size by Country
  11.6.1 Brazil
  11.6.2 Argentina

Chapter 12: Middle East & Africa Digital Advertising Market Analysis, Insights and Forecast, 2016-2028
 12.1 Key Market Trends, Growth Factors and Opportunities
 12.2 Impact of Covid-19
 12.3 Key Players
 12.4 Key Market Trends, Growth Factors and Opportunities
 12.4 Historic and Forecasted Market Size By Type
  12.4.1 Indoor Video Advertising
  12.4.2 Outdoor Video Advertising
  12.4.3 Other
 12.5 Historic and Forecasted Market Size By Application
  12.5.1 Traffic Tools
  12.5.2 Mobile Electronic Devices
  12.5.3 Other
 12.6 Historic and Forecast Market Size by Country
  12.6.1 Saudi Arabia
  12.6.2 South Africa

Chapter 13 Investment Analysis

Chapter 14 Analyst Viewpoint and Conclusion

LIST OF TABLES

TABLE 001. EXECUTIVE SUMMARY
TABLE 002. DIGITAL ADVERTISING MARKET BARGAINING POWER OF SUPPLIERS
TABLE 003. DIGITAL ADVERTISING MARKET BARGAINING POWER OF CUSTOMERS
TABLE 004. DIGITAL ADVERTISING MARKET COMPETITIVE RIVALRY
TABLE 005. DIGITAL ADVERTISING MARKET THREAT OF NEW ENTRANTS
TABLE 006. DIGITAL ADVERTISING MARKET THREAT OF SUBSTITUTES
TABLE 007. DIGITAL ADVERTISING MARKET BY TYPE
TABLE 008. INDOOR VIDEO ADVERTISING MARKET OVERVIEW (2016-2028)
TABLE 009. OUTDOOR VIDEO ADVERTISING MARKET OVERVIEW (2016-2028)
TABLE 010. OTHER MARKET OVERVIEW (2016-2028)
TABLE 011. DIGITAL ADVERTISING MARKET BY APPLICATION
TABLE 012. TRAFFIC TOOLS MARKET OVERVIEW (2016-2028)
TABLE 013. MOBILE ELECTRONIC DEVICES MARKET OVERVIEW (2016-2028)
TABLE 014. OTHER MARKET OVERVIEW (2016-2028)
TABLE 015. NORTH AMERICA DIGITAL ADVERTISING MARKET, BY TYPE (2016-2028)
TABLE 016. NORTH AMERICA DIGITAL ADVERTISING MARKET, BY APPLICATION (2016-2028)
TABLE 017. N DIGITAL ADVERTISING MARKET, BY COUNTRY (2016-2028)
TABLE 018. EUROPE DIGITAL ADVERTISING MARKET, BY TYPE (2016-2028)
TABLE 019. EUROPE DIGITAL ADVERTISING MARKET, BY APPLICATION (2016-2028)
TABLE 020. DIGITAL ADVERTISING MARKET, BY COUNTRY (2016-2028)
TABLE 021. ASIA PACIFIC DIGITAL ADVERTISING MARKET, BY TYPE (2016-2028)
TABLE 022. ASIA PACIFIC DIGITAL ADVERTISING MARKET, BY APPLICATION (2016-2028)
TABLE 023. DIGITAL ADVERTISING MARKET, BY COUNTRY (2016-2028)
TABLE 024. MIDDLE EAST & AFRICA DIGITAL ADVERTISING MARKET, BY TYPE (2016-2028)
TABLE 025. MIDDLE EAST & AFRICA DIGITAL ADVERTISING MARKET, BY APPLICATION (2016-2028)
TABLE 026. DIGITAL ADVERTISING MARKET, BY COUNTRY (2016-2028)
TABLE 027. SOUTH AMERICA DIGITAL ADVERTISING MARKET, BY TYPE (2016-2028)
TABLE 028. SOUTH AMERICA DIGITAL ADVERTISING MARKET, BY APPLICATION (2016-2028)
TABLE 029. DIGITAL ADVERTISING MARKET, BY COUNTRY (2016-2028)
TABLE 030. GOOGLE: SNAPSHOT
TABLE 031. GOOGLE: BUSINESS PERFORMANCE
TABLE 032. GOOGLE: PRODUCT PORTFOLIO
TABLE 033. GOOGLE: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 033. FACEBOOK: SNAPSHOT
TABLE 034. FACEBOOK: BUSINESS PERFORMANCE
TABLE 035. FACEBOOK: PRODUCT PORTFOLIO
TABLE 036. FACEBOOK: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 036. BAIDU: SNAPSHOT
TABLE 037. BAIDU: BUSINESS PERFORMANCE
TABLE 038. BAIDU: PRODUCT PORTFOLIO
TABLE 039. BAIDU: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 039. ALIBABA: SNAPSHOT
TABLE 040. ALIBABA: BUSINESS PERFORMANCE
TABLE 041. ALIBABA: PRODUCT PORTFOLIO
TABLE 042. ALIBABA: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 042. MICROSOFT: SNAPSHOT
TABLE 043. MICROSOFT: BUSINESS PERFORMANCE
TABLE 044. MICROSOFT: PRODUCT PORTFOLIO
TABLE 045. MICROSOFT: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 045. YAHOO: SNAPSHOT
TABLE 046. YAHOO: BUSINESS PERFORMANCE
TABLE 047. YAHOO: PRODUCT PORTFOLIO
TABLE 048. YAHOO: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 048. IAC: SNAPSHOT
TABLE 049. IAC: BUSINESS PERFORMANCE
TABLE 050. IAC: PRODUCT PORTFOLIO
TABLE 051. IAC: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 051. TWITTER: SNAPSHOT
TABLE 052. TWITTER: BUSINESS PERFORMANCE
TABLE 053. TWITTER: PRODUCT PORTFOLIO
TABLE 054. TWITTER: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 054. TENCENT: SNAPSHOT
TABLE 055. TENCENT: BUSINESS PERFORMANCE
TABLE 056. TENCENT: PRODUCT PORTFOLIO
TABLE 057. TENCENT: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 057. AOL: SNAPSHOT
TABLE 058. AOL: BUSINESS PERFORMANCE
TABLE 059. AOL: PRODUCT PORTFOLIO
TABLE 060. AOL: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 060. AMAZON: SNAPSHOT
TABLE 061. AMAZON: BUSINESS PERFORMANCE
TABLE 062. AMAZON: PRODUCT PORTFOLIO
TABLE 063. AMAZON: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 063. PANDORA: SNAPSHOT
TABLE 064. PANDORA: BUSINESS PERFORMANCE
TABLE 065. PANDORA: PRODUCT PORTFOLIO
TABLE 066. PANDORA: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 066. LINKEDIN: SNAPSHOT
TABLE 067. LINKEDIN: BUSINESS PERFORMANCE
TABLE 068. LINKEDIN: PRODUCT PORTFOLIO
TABLE 069. LINKEDIN: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 069. SINA: SNAPSHOT
TABLE 070. SINA: BUSINESS PERFORMANCE
TABLE 071. SINA: PRODUCT PORTFOLIO
TABLE 072. SINA: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 072. YELP: SNAPSHOT
TABLE 073. YELP: BUSINESS PERFORMANCE
TABLE 074. YELP: PRODUCT PORTFOLIO
TABLE 075. YELP: KEY STRATEGIC MOVES AND DEVELOPMENTS

LIST OF FIGURES

FIGURE 001. YEARS CONSIDERED FOR ANALYSIS
FIGURE 002. SCOPE OF THE STUDY
FIGURE 003. DIGITAL ADVERTISING MARKET OVERVIEW BY REGIONS
FIGURE 004. PORTER'S FIVE FORCES ANALYSIS
FIGURE 005. BARGAINING POWER OF SUPPLIERS
FIGURE 006. COMPETITIVE RIVALRYFIGURE 007. THREAT OF NEW ENTRANTS
FIGURE 008. THREAT OF SUBSTITUTES
FIGURE 009. VALUE CHAIN ANALYSIS
FIGURE 010. PESTLE ANALYSIS
FIGURE 011. DIGITAL ADVERTISING MARKET OVERVIEW BY TYPE
FIGURE 012. INDOOR VIDEO ADVERTISING MARKET OVERVIEW (2016-2028)
FIGURE 013. OUTDOOR VIDEO ADVERTISING MARKET OVERVIEW (2016-2028)
FIGURE 014. OTHER MARKET OVERVIEW (2016-2028)
FIGURE 015. DIGITAL ADVERTISING MARKET OVERVIEW BY APPLICATION
FIGURE 016. TRAFFIC TOOLS MARKET OVERVIEW (2016-2028)
FIGURE 017. MOBILE ELECTRONIC DEVICES MARKET OVERVIEW (2016-2028)
FIGURE 018. OTHER MARKET OVERVIEW (2016-2028)
FIGURE 019. NORTH AMERICA DIGITAL ADVERTISING MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 020. EUROPE DIGITAL ADVERTISING MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 021. ASIA PACIFIC DIGITAL ADVERTISING MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 022. MIDDLE EAST & AFRICA DIGITAL ADVERTISING MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 023. SOUTH AMERICA DIGITAL ADVERTISING MARKET OVERVIEW BY COUNTRY (2016-2028)

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