Changing government rules and regulations frequently and web traffic interception schemes are hindering the growth of the market.
According to the current analysis of Introspective Market Research, the global Online Brand Protection Software market was valued at USD 296.33 million in 2019 and is expected to reach USD 1211.77 million by the year 2026, at a CAGR of 22.51%.
Brand Protection software is basically a software that is intended to help you prevent loss of income, reputation and trademark when someone is using your brand name for their own malicious purpose.
According to the analyst, the increasing amount of online retail stores and the organization is increasing the market. This market consists of various organizations that are trying to retain and maintain the brand value and name in the market place. The main contributing factor for the growth of the market is the industry giants more focused on the merger and acquisition to protect themselves from the brand-squatting in the market. The rising number of internet counterfeiting problem is refraining the traditional medium of prevention and hence the brand owners are further investing in the technological innovations increasing the size for the online brand protection software market. The providers for the online brand protection are seizing the opportunity and acquiring the most reputable organizations.
The Global Online Brand Protection Software Market is segmented By Deployment Type (Cloud Based And On-Premise), By Application (Advertising Monitoring, Content Protection Intelligence, Site Blocking Intelligence, Social Media Monitoring, Anti-Counterfeiting, Market Place Monitoring And Others), By Organization Size (Large Enterprises, and Small & Medium Enterprises), By End-User (Retail & Consumer Goods, Manufacturing, Government, Healthcare, Automotive, BFSI, Travel & Hospitality, and Others). The market is further analyzed on the basis of regional analysis and divided into major regions like North-America, Latin America, Asia-Pacific, Europe and MEA.
Further Key Findings From The Report Suggest:
- Increasing data theft and cyber-squatting of the domain name is increasing the need for the Online Brand Protection Software.
- Manufacturers and the big industry players investing heavily in the Online Brand Protection Software market is expected to increase the share in the forecast period.
- North-America holds the largest market share due to the heavy presence of the industry players and the e-commerce industry.
- The United States and India are the major consumer for the Online brand protection software Market due to the heavy and diversified online organization and the big brands in the region.
Key Participants include MarkMonitor, Resolver, BrandShield, PhishLabs, Brand Verity, AppDetex, Hubstream, Numerator, Pointer Brand Protection, Red Points Solutions, Ruvixx, Custodian Solutions, Enablon, Incopro, Scout, OPTEL (Verify Brand), IntelliCred, CSC and many others.
For this report, Introspective Market Research have segmented the Global Online Brand Protection Software markets market on the basis of Region:
Regional Outlook (Revenue in USD Million; Volume in Units, 2019-2025)
- North America
- Rest of Europe
- Asia Pacific
- South Korea
- Rest of Asia-Pacific
- Middle East & Africa
- Saudi Arabia
- South Africa
- Rest of MEA
- Latin America
- Rest of LATAM